I think that would be cool!

Yeah I think so too :)

I’m not sure I care for the story telling personally However google seems to think it is effective marketing according to their research . Hope this helps , it must resonate with the gen x crowd?

Can you tell me which research so I can look into it, please? I need to make some decisions here. Thank you so much :)

I asked ChatGPT and their response.

Yes, storytelling marketing has been proven effective in various studies and research conducted by companies like Google. While it may resonate with the Gen X crowd, it is not limited to a specific generation. Storytelling has the potential to engage and captivate audiences of different age groups and demographics.

The power of storytelling lies in its ability to create an emotional connection, communicate values, and make a brand or product more relatable. It can be an effective tool for conveying the unique aspects of a brand, its mission, and its impact on customers' lives.

While some individuals may not personally resonate with storytelling as a marketing approach, it has significantly impacted consumer behavior and brand perception. By leveraging storytelling, businesses can differentiate themselves in a crowded market, forge stronger connections with their audience, and create a lasting impression.

It's important to consider that marketing strategies should be tailored to each business's specific goals, target audience, and industry. While storytelling marketing has proven successful for many, it's always recommended to conduct market research, understand your audience's preferences, and align your marketing approach accordingly.

What do you think of this statement?

Still did not answer the question for you ?

Do you have a link to the research you were talking about?

It was a you tube video. Let me see if I can locate it again .

Okay great, I'd be thankful :)

I apologize, I cannot locate the same video . I was thinking of starting a storytelling of all the ways employees can steal from you in the restaurant business . Each time tell a story of how we caught them

I've heard stories about street sellers who have farms and produce their goods. It's impressive how effective their methods can be. Sometimes they even have footage to show the authorities. However, getting caught stealing goods on the street for just a few cents is not worth it. If you are going to take a risk, it might as well be for a bigger reward.

I appreciate you looking :)

I think you misunderstood . We had over 180k stolen in different methods by our employees . This would be a story fir the employees at restaurants . But I never thought it would give people ideas on how to steal . Lol , thank you !

Employers not employees !

Yeah, I did. And that's not a joke.

I hear all kinds of stories about restaurant safes. At one restaurant, when they cashed the money, they left the air in the money bags, so one guy put a hose in the safe, and all the bags floated to the top and were able to get out from the drop draw. That restaurant made about $100K weekly. They chose a time when the safe was full and didn't get a collection.

Another pulled the whole safe with chains, and they put it in a truck and drove off.

At a liquor store, one day, the cashier grabbed the knife of someone asking for the tills money. So they ran away, and she was a hero, lol.

Yeah, that's not pleasant at all.

Are you still going ahead with a website? I think it would excel, but equally can be dangerous or risky.

Our employees would do lots of things known as inside shrinkage, delete cash tickets and put the money in there pocket. It would not show up on the daily sales. Then pull the physical ticket from the kitchen and get rid of it. Wala, no evidence. Just one of many ways to erase sales with no evidence . It put us out of business . You would find it because you were low on inventory . Food was gone but no sales for it , they would not take all the cash sales and dissapear them , about 50-70%.

Yeah, that's nasty. I don't know what strategies have been thought of but perhaps.

Conduct regular audits: Perform surprise audits of cash registers, inventory, and sales records. These audits can help identify discrepancies and deter employees from engaging in misconduct due to the fear of being caught.

Install surveillance systems: Install security cameras in critical areas such as cash registers, stockrooms, and kitchens. Surveillance cameras act as a deterrent and can provide evidence if any incidents occur.

Conduct thorough background checks: Before hiring new employees, conduct comprehensive background checks to screen for any previous incidents of misconduct. This can help prevent potential issues from arising in the future.

Encourage whistleblowing: Establish a confidential reporting mechanism, such as an anonymous hotline or email, where employees can report any suspected fraudulent activities without fear of retaliation. Ensure that all reports are thoroughly investigated.

No I don’t think so . You made a. Very valid point . I sure don’t want to share that with crooked employees. How would I get it to business owners without sharing it with the public ? That would be the challenge

Consultancy services, so you do a services website you would have an appointment system in place; and whoever calls upon your services you can do a Zoom call, for instance, and discuss actionable strategies with them employers. You agree on terms prior.

You would write compelling content about how your expertise can help a fellow employer put a stop to those incidents.

Very doable, yeah :) What do you think?

Yes, we did all of the above . Nothing works when management is in on it.they taught the thieving strategies to all wait staff. It was colossal and complete . Part of the kitchen was in on it too . Cameras, monitors at doors on registers . Inventory check sheets , at the end of it all , it’s disheartening that you can trust no one. We have created a society of people that think we owe them something and they are entitled to what you have. It’s the sense of “ If they can get away with it, it’s ok” . I truly believe we have lost when you have to take so many measures to stop the stealing . We owned restaurants for 15 years and with that being said watched this transformation from people with grounding to all out thieving without a conscience. That is the challenge . How do you overcome that mindset ? Did not mean to drone on . Appreciate the conversation.. Tim

I understand your frustration and disappointment with the situation you've faced. Dealing with employee theft and dishonesty can be disheartening, especially when it involves management and multiple staff members.

Overcoming a widespread mindset of entitlement and dishonesty among employees can be challenging, especially when management is involved. To address this issue, it is essential to focus on strengthening the recruitment and selection processes, fostering transparency and accountability, providing continuous ethics training, leading by example, offering support and feedback, and considering external audits. Changing such a mindset takes time, consistent effort, and a firm commitment to upholding integrity in all aspects of the business.

The above strategies cannot be shared among staff or management. In that case, the owners are going to be there, or else they have someone trustworthy, i.e., cannot be bought by trivial incidents like these. It is hard when you are in this situation. Unfortunately, you cannot trust people on the fly.

But I think the bottom line is applying more control; someone trustworthy expedites the orders and takes the money, so nothing goes missing. I have seen some restaurants where you pay for the food first, then it gets served, and that's controlled by someone trustworthy.

Having the owners pop in without warning. Or have mystery shoppers with hidden cameras where they check how the process works, and catch someone red-handed. You have to apply such methods because you are being pushed. Whether it is ethical or not, your revenue, profits, ultimately, your business is on the line. You cannot continue tolerating this.

Please don't worry, you are not being a bother. I am happy to assist you anytime.

Interesting , I like it. I will need to get a game plan together and think it through . Could charge a fair price and save them from business failure for sure . We had to learn as we went , very expensive way too learn . Thanks so much for this input and idea . I will get back to you and let you know what I come up with if you like .
Tim

I look forward to hearing from you. I am sure you'd find a way to make it work. These businesses need to be saved.