Affiliate Disclosure & The FTC - Updated FAQ May 2015
Some questions have risen concerning an Affiliate disclosure and the requirements there of. After doing some research concerning this, there are several things you should know. (Links and thanks included.)
1. It is required. (thanks to the following:
Neil Little - https://my.wealthyaffiliate.com/neil-little/blog/a... and
2. Loes, as always, has provided some great training. ( https://my.wealthyaffiliate.com/training/add-an-af...)
However - Please be aware that on May 29th, the FTC made some clarifications to the rule you should be aware of them. Here is the link.
So how does this effect me?
My two cents worth on this clarification is as follows:
(1) A single disclosure somewhere on the site doesn't do the job - neither do links or buttons. It must be clearly disclosed on the page. Here is an excerpt from the FAQ.
"As for where to place a disclosure, the guiding principle is that it has to be clear and conspicuous. The closer it is to your recommendation, the better. Putting disclosures in obscure places – for example, buried on an ABOUT US or GENERAL INFO page, behind a poorly labeled hyperlink or in a “terms of service” agreement – isn’t good enough. Neither is placing it below your review or below the link to the online retailer so readers would have to keep scrolling after they finish reading. Consumers should be able to notice the disclosure easily. They shouldn’t have to hunt for it."
(2) Be aware the endorsement guides apply to all social media as well
(3) And on a brighter note, let me paste this from the FAQ:
" Are you monitoring bloggers?
Generally not, but if concerns about possible violations of the FTC Act come to our attention, we’ll evaluate them case by case. If law enforcement becomes necessary, our focus usually will be on advertisers or their ad agencies and public relations firms. Action against an individual endorser, however, might be appropriate in certain circumstances."
Definitely add your comments below - but please be aware of this update and the possible, should many people complain, impact it could have.
Seriously - be aware of these changes and go check them out. The link to the FAQ is: https://www.ftc.gov/tips-advice/business-center/gu...
While there, download some of the other PDF info like .com disclosures. If you are running anything weight loss, you will want to check the guides here. Several other sectors as well.
Thanks everyone - hope this is/was informative.