Social Media - is it Really Worth Much of Your Time?

I have to confess I'm still exploring how I feel about using social media in my internet marketing efforts. Personally, I don't like Facebook and I don't have an account on it (I used to years ago, and I've come and gone from it several times, but was last on there in 2011 I think. I just find myself hating everything it stands for. But that's just me. I certainly don't want others to feel like they shouldn't use it if they genuinely like it.). I'm also not keen on Twitter. I'm still undecided about Google+.

I love Pinterest though. It's so visual and fun, and I love how you can just follow specific boards you're interested in, rather than getting bogged down in everything everyone posts.

In the bootcamp course, Kyle does keep mentioning how we should post our new blog posts to our social media accounts. However, I think this is only really worthwhile if you are already an established user of these social media. If you are already linked up with loads of friends and family on there, you may get a few referrals from them if you blast out to them. It could get a bit annoying for them, but still, you have to put up with all their annoying baby photos anyway.

But what I do think is a bit of a waste of time is when somebody sets up their first Facebook or Twitter account just to start promoting their WA links to. I don't think much will happen from that. Also, this whole idea of following other people in your niche: why? Won't you all just be trying to sell to each other? Much like what happens in the Warrior Forum. That's one reason why I love WA so much. No spam or selling to each other.

But I like Pinterest. But just because I like it, does that make it a good way to spend my time? But today I saw Jay's training video about re-purposing content, and I loved his idea of using Canva to create eye-catching images with short bits of information on them. This is exactly the kind of thing that would do wonderfully on Pinterest.

But I'm also curious about tools like Hootsuite to automate social media. But as it turns out, Carson and Kyle actually think this is a bit of a waste of time, and social media in general.

There is this thread from 2 years ago:

https://my.wealthyaffiliate.com/lorriebrown3/blog/...

Take a look at this long comment from Carson on the subject:

And how about this video from Kyle:

https://my.wealthyaffiliate.com/training/facebook-...

And also here's a very recent comment from him on the subject:

So this is interesting, because in their lessons they encourage blasting out to social media. But I think this is probably because they are hoping maybe 1 or 2 of your friends or family might sign up. But when it comes right down to it, they actually advise against spending much time on social media as part of your overall time spent on your business.

So that's it really. They must be right, because they eat, sleep and breathe internet marketing every day. And it's totally in their interest to make us as effective at promoting WA as we can be. So if they say don't spend much time on social media, I won't. And I certainly won't stress about the fact that I'm not paying any attention to Facebook or Twitter.

So I've come right back round to thinking that I'll probably stick with Pinterest. I'm really visual, so I will spend a bit of time each day making eye-catching things on Canva or whatever, and share it to Pinterest, and then spend a bit of time having fun on Pinterest and interacting with people on there, but not too much.

When you divide the day into time spent on the different aspects of WA, time soon slips away. I've got blog content to write, site comments to write, YouTube videos to make. Things that will hopefully actually make a difference to my business.