500 Million New Opportunities Per Day. That's Messed Up Dude.
Google gets lots of searches every single day. In fact, around 3.5 Billion total daily searches.
Pretty big number right? Huge in fact. My brain actually has a tough time processing this sheer amount of searches taking place, all within different niches, all representing opportunity.
But there is something that amazes me FAR more…
If that blows your mind, I am going to give you a whole new level of context to the opportunity that exists online. Not just that, but untapped opportunities.
Of all of these searches, 500 MILLION are brand new keywords (or roughly 15% of all searches). Keywords that have never been searched before. Keywords that have next to no competition.
This boggles my mind and it should absolutely boggle yours.
I never realized how obscure, yet targeted some of the things that people type into Google are until I took a look at some of the things that I typed into Google. Here are just 18 of my last searches.
- what time is it in los angeles
- does moto 360 come in different colours
- fantasy football injury reports week 10
- nba hats
- best pizza places in phoenix arizona
- bumble bee halloween costumes kids
- big bad wolf face mask
- how to watch toronto blue jays vs. kansas city royals game 6 online
- top craft beers of 2015
- iphone6 apple care duration
- fox sports online
- canadians don't know how to catch
- homemade booster seat
- green tea affiliate program
- is guam a territory of the us
- funny penn state football fan videos
- types of exotic wood
- full wall collage picture frames
- the current world population
- muscles connected to lower back
Pretty random, I know!
We are all part of MANY different audiences and niches. In fact, I would say through the course of a year I am navigating and a lot of the time buying stuff from 1,000' s of different niches. In just the past few days I have created new opportunities for folks online within a wide scope of niches.
A Natural Feeling: Opportunities Are Running Thin.
I had someone come to me the other day and declare that there were NO KEYWORDS left in their niche. It is a natural worry when starting a business online. Is my niche a profitable one? Is my niche running out of keywords and opportunity?
The opportunity is growing in absolutely every niche...and growing at a pace we have never seen before in our lifetime.
I think the fact that there are 15 BILLION brand new keywords being created by users of Google alone each and every month should send you to bed every night with a smile on your face.
The opportunities are far from running thin, keywords are in abundance, and folks continue to prove this case over and over here at WA with the unique niches they are entering and creating very successful businesses within.
In fact, I took a niche many would think is "obscure" and has limited opportunity and I exposed how vast this niche is. If you want some extra reading here, I suggest you check out this post:
There is more though...
We Can't Forget About Bing/Yahoo.
Remember, Bing and Yahoo still own about 33% of the search marketing. They are likely getting BILLIONS of brand spanking new, never seen before keywords every day as well...search terms that are completely different than those within Google.
You can take the 500 million number and multiply it by 50% to get the total "never seen before" searches across all search engines.
That number is 750,000,000 searches. This is the number of new opportunities that are being created every day online.
The law of numbers would suggest to me that there are not just a few keywords left in your niche, there is an infinite number. A number that continues to scale quickly with every day.
I Have 99 Problems and Keywords Are Not One.
My problem has never been keywords. It has been having too many keywords, with not enough time to every take full advantage of them.
If you institute the exact keyword research processes that I teach here within the training you will be able to uncover brilliant lists of keywords within any niche. 100's of low competition, high quality keywords at a time.
And if I ever feel even remotely stuck for ideas, I leverage the Alphabet Soup technique…
As you move forward with your business and your campaigns you are also going to be in a positive keyword position. There is no reason at all to fear lack of opportunity, the only fear should be your day ending before you can complete all of the work you want to get done!
The opportunities are far from thinning. They are expanding and doing so quickly!
I would love to hear your comments, questions and feedback below (so don't forget to leave it!).