About ecomtom
Rank 30274
2,046 followers Joined January 2014
Hi, my name is Tom, and I am a Salesman in St. Louis, Mo.USA. I have been in sales for most of my adult

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18

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17

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asked in
Search Engine Optimization
Updated

Hi, my name is Tom. I had a question that I was hoping you could answer. I have 3 very high ranking keywords on Google. All of these keywords get very high traffic according t

Zero Click Searches

Tom, I checked and found that your rankings are featured snippets. For such search results, they are called Zero Click Searches.

As the name clearly said, these are search results where the answer is shown on Google search results. As such, people do not need to click on the link to learn more = Zero Click.

The Good News is you are ranked #1, and you get brand exposure and brand awareness. Sometimes, you do get clicks. Especially, with searchers who desire to find out more than what your snippet information provides.

The Bad News is there can be Zero Clicks. This means no traffic, and no conversions.

Google to find out more about Zero Click Searches, my friend.

Thank you for your response. Tom

This cannot be explanation, his post on 'what is in gamestop' is featured and it does not contain enough information. So you have to click the link which is clearly given. In my view this is just a fake keyword in Jaaxy and nobody is actually searching for it as it is. People search for 'gamestop'.

I have many posts as featured posts and those are the main generators of my traffic, so whoever invented this phrase Zero Clicks was not fully informed. This depends on the type of keyword, it cannot be applied in general on all cases of the featured posts.

Oic

I rephrased a bit my answer, sorry for this just wanted to be clear.

Organic traffic takes time and there also the law of statistics between traffic and conversion. Best thing to do is to complement the organic traffic with promotional campaigns to drive some traffic to you site via various ways. There a recent blog on 20 different ways you can drive traffic to you content...

It appears people just keep overlooking what you are asking and the fact that you are already ranked with those keywords.

So this is strange if everything is as you say. Check if your Google Analytics is working. If it is convenient, you can send me the keyword to have a look.

Thank you sir. Finally, someone that is comprehending what I am asking. I did check Google Analytics, and it appears to be working, but yet it is not accurately reflecting the traffic I should be receiving. The keywords are, what is in gamestop, what is in cabela

I greatly appreciate that you are astute, and your willingness to assist me. Tom

OK, this is what I suspected from the beginning. Those are keywords with stop words, both of them. This means not real keywords, no matter what Jaaxy is telling you. The reason is easy to understand, search engines ignore stop wards so your actual keyword is just cabela and gamestop in the other example.

See these numbers:
what is in cabela 1344613 228585 7
cabela 1343721 228433 169

what is in gamestop 1129810 192068 8
gamestop 1137084 193305 117

Now you can understand that your real competition is huge. Sorry to disappoint you, it will be very difficult to rank with this.

So, you are saying that despite ranking number one for, what is in gamestop, there is no corresponding traffic with this keyword despite what Jaaxy is saying?

I am afraid so.

Do the following: Go to Google incognito (right up corner with three dots) and search

what is in gamestop

without quotes. This will show you the true ranking in Google. I checked and see the screenshots, this is the first page in Google.

In more than 6 years here, I have never checked my ranking with Jaaxy.

Correction, I realized this is you on the spot 1. Then the problem is something else.

This is intriguing. It is late at my side, perhaps I shall not be able to respond.

Actually, this is more than intriguing. You are not number 1, you are a featured post.

I checked your links. It seams all are dead!!!!!

Thank you so much for your help.

Yes, I am the featured post. I checked all my links, and they all seem to working from my end on incognito. But, of course, dead links would explain it. If this is so, what causes dead links, and how would I repair them?

So they are not dead from your side? Incredible.

The only thing that comes to mind is that I am blocked to access this site because I am in EU, because of GDPR. I know that many top brands in US in my niche have simply blocked 500+ million EU citizens because of that stupid EU rules.

Now, if links work from your side, I have no idea what is happening. One thing is certain, you know how to rank, I would not use such keywords. So you have already done a great job, just have to find what the problem is. It cannot be that all your visitors are from EU to explain the lack of clicks.

Are your links correct, I mean your affiliate ID is there?

Thank you. Yes, it does reflect my affiliate id when I click on my ad links. The word gamestop is highlighted, and my affiliate info description follows in darker letters and characters.

I checked incognito with

gamestop

and you are not in the top 10 pages. So this brings us back to the stop words issue.

My best guess is that the keyword 'what is in gamestop' is simply a fake keyword in the sense of traffic and searches as reported by Jaaxy.

This is the only explanation I have for all. I may be wrong, but this is probably not so. Stop words should not be used in keywords if you want to check real numbers for searches and competition.

I actually considered that possibility when searching for this and other similar keywords in Jaaxy. I thought I had stumbled on an undiscovered gold mine when I found all these 'what is in' keywords that had high traffic numbers, and very low competition numbers. I wrote many articles with 'what is in' as part of my main keywords, based on this info. Your explanation is very plausible, and despite my disappointment, it is nice to know the reason, or at least, a very possible reason as to why this is happening, or not happening, as it were.

I will stop using stop words going forward. Thanks again for your help. All the best, Tom

I used to have some trainings here at WA about these things, but I deleted them all. Long ago I had such episodes with the word 'about' in some phrases. I thought the same as you, about a gold pot. But it was empty after all.

With BERT update, Google no longer ignores stop words - https://www.promarketingonline.com/what-is-google-bert/

"In the past, in search results, it was common for the wrong results to show because Google did not pay enough attention to the stop words.

That has now changed with Google BERT!

My advice is to include stop words BUT only when they are relevant to the search term. Even then, Google will pick up the context if you use appropriate headings but I would re-enforce this with stop words in URLs when they are important stop-words."

Stop words are now considered. Relevance is important.

Perhaps I was not clear, of course you will always include stopwords in the keywords, without them they make no sense. I have them in titles and urls. What I am saying is do not use them in Jaaxy when you check true traffic, searches, and competition.

Note, nobody knows Google's rules of ranking, so whatever the author you mentioned above is saying is just guessing. I do not see how this can help in explaining the results of Tom's posts.

I agree with GaryHorton! I guess you are speaking of the Google Search Console Rankings?

I get that all the time. It can be frustrating. But there are a lot of factors that go into those numbers.

The Best thing to do is to Take the Long Haul Approach.

1. Follow Your Website Strategy
2. Put your head down and Create Content
3. Good Things will Happen
4. Of course Adjust as needed

That is pretty much it.

The only numbers that are really important are. Search Engine Visits and Sales.

The rest of the numbers can mean a lot of different things.

Hi, thank you for your answer. You get high, first page rankings on Google for high traffic key words, and don't get traffic, click-throughs, or conversions?

Well, in the Google Search Console I have very high ranking pages etc. Sometimes it says Number 1. But NO CLICKS... It makes me feel good. But it does not translate. I see that on my new websites. Don 't do what I did. Making more than one website. Just my advice.

But on my mature websites. I get traffic even though my keywords are not ranked 1. Sometimes 500 Search Traffic per month.

But it is based on how active I am on my website.
How Much engagement aka comments etc
My website content and maturity as well.

So it is many factors.

So do not focus on your Rankings. Because it can be deceiving. Focus on making Great Content for your Audience. Building out your site. Keep plugging.

No one knows what is really behind the Search Engine Curtain.

The Traffic will come!

See more comments

High rankings, but no apparent traffic or conversions?

High rankings, but no apparent traffic or conversions?

asked in
Search Engine Optimization
Updated

Hi, my name is Tom. I had a question that I was hoping you could answer. I have 3 very high ranking keywords on Google. All of these keywords get very high traffic according t

Zero Click Searches

Tom, I checked and found that your rankings are featured snippets. For such search results, they are called Zero Click Searches.

As the name clearly said, these are search results where the answer is shown on Google search results. As such, people do not need to click on the link to learn more = Zero Click.

The Good News is you are ranked #1, and you get brand exposure and brand awareness. Sometimes, you do get clicks. Especially, with searchers who desire to find out more than what your snippet information provides.

The Bad News is there can be Zero Clicks. This means no traffic, and no conversions.

Google to find out more about Zero Click Searches, my friend.

Thank you for your response. Tom

This cannot be explanation, his post on 'what is in gamestop' is featured and it does not contain enough information. So you have to click the link which is clearly given. In my view this is just a fake keyword in Jaaxy and nobody is actually searching for it as it is. People search for 'gamestop'.

I have many posts as featured posts and those are the main generators of my traffic, so whoever invented this phrase Zero Clicks was not fully informed. This depends on the type of keyword, it cannot be applied in general on all cases of the featured posts.

Oic

I rephrased a bit my answer, sorry for this just wanted to be clear.

Organic traffic takes time and there also the law of statistics between traffic and conversion. Best thing to do is to complement the organic traffic with promotional campaigns to drive some traffic to you site via various ways. There a recent blog on 20 different ways you can drive traffic to you content...

It appears people just keep overlooking what you are asking and the fact that you are already ranked with those keywords.

So this is strange if everything is as you say. Check if your Google Analytics is working. If it is convenient, you can send me the keyword to have a look.

Thank you sir. Finally, someone that is comprehending what I am asking. I did check Google Analytics, and it appears to be working, but yet it is not accurately reflecting the traffic I should be receiving. The keywords are, what is in gamestop, what is in cabela

I greatly appreciate that you are astute, and your willingness to assist me. Tom

OK, this is what I suspected from the beginning. Those are keywords with stop words, both of them. This means not real keywords, no matter what Jaaxy is telling you. The reason is easy to understand, search engines ignore stop wards so your actual keyword is just cabela and gamestop in the other example.

See these numbers:
what is in cabela 1344613 228585 7
cabela 1343721 228433 169

what is in gamestop 1129810 192068 8
gamestop 1137084 193305 117

Now you can understand that your real competition is huge. Sorry to disappoint you, it will be very difficult to rank with this.

So, you are saying that despite ranking number one for, what is in gamestop, there is no corresponding traffic with this keyword despite what Jaaxy is saying?

I am afraid so.

Do the following: Go to Google incognito (right up corner with three dots) and search

what is in gamestop

without quotes. This will show you the true ranking in Google. I checked and see the screenshots, this is the first page in Google.

In more than 6 years here, I have never checked my ranking with Jaaxy.

Correction, I realized this is you on the spot 1. Then the problem is something else.

This is intriguing. It is late at my side, perhaps I shall not be able to respond.

Actually, this is more than intriguing. You are not number 1, you are a featured post.

I checked your links. It seams all are dead!!!!!

Thank you so much for your help.

Yes, I am the featured post. I checked all my links, and they all seem to working from my end on incognito. But, of course, dead links would explain it. If this is so, what causes dead links, and how would I repair them?

So they are not dead from your side? Incredible.

The only thing that comes to mind is that I am blocked to access this site because I am in EU, because of GDPR. I know that many top brands in US in my niche have simply blocked 500+ million EU citizens because of that stupid EU rules.

Now, if links work from your side, I have no idea what is happening. One thing is certain, you know how to rank, I would not use such keywords. So you have already done a great job, just have to find what the problem is. It cannot be that all your visitors are from EU to explain the lack of clicks.

Are your links correct, I mean your affiliate ID is there?

Thank you. Yes, it does reflect my affiliate id when I click on my ad links. The word gamestop is highlighted, and my affiliate info description follows in darker letters and characters.

I checked incognito with

gamestop

and you are not in the top 10 pages. So this brings us back to the stop words issue.

My best guess is that the keyword 'what is in gamestop' is simply a fake keyword in the sense of traffic and searches as reported by Jaaxy.

This is the only explanation I have for all. I may be wrong, but this is probably not so. Stop words should not be used in keywords if you want to check real numbers for searches and competition.

I actually considered that possibility when searching for this and other similar keywords in Jaaxy. I thought I had stumbled on an undiscovered gold mine when I found all these 'what is in' keywords that had high traffic numbers, and very low competition numbers. I wrote many articles with 'what is in' as part of my main keywords, based on this info. Your explanation is very plausible, and despite my disappointment, it is nice to know the reason, or at least, a very possible reason as to why this is happening, or not happening, as it were.

I will stop using stop words going forward. Thanks again for your help. All the best, Tom

I used to have some trainings here at WA about these things, but I deleted them all. Long ago I had such episodes with the word 'about' in some phrases. I thought the same as you, about a gold pot. But it was empty after all.

With BERT update, Google no longer ignores stop words - https://www.promarketingonline.com/what-is-google-bert/

"In the past, in search results, it was common for the wrong results to show because Google did not pay enough attention to the stop words.

That has now changed with Google BERT!

My advice is to include stop words BUT only when they are relevant to the search term. Even then, Google will pick up the context if you use appropriate headings but I would re-enforce this with stop words in URLs when they are important stop-words."

Stop words are now considered. Relevance is important.

Perhaps I was not clear, of course you will always include stopwords in the keywords, without them they make no sense. I have them in titles and urls. What I am saying is do not use them in Jaaxy when you check true traffic, searches, and competition.

Note, nobody knows Google's rules of ranking, so whatever the author you mentioned above is saying is just guessing. I do not see how this can help in explaining the results of Tom's posts.

I agree with GaryHorton! I guess you are speaking of the Google Search Console Rankings?

I get that all the time. It can be frustrating. But there are a lot of factors that go into those numbers.

The Best thing to do is to Take the Long Haul Approach.

1. Follow Your Website Strategy
2. Put your head down and Create Content
3. Good Things will Happen
4. Of course Adjust as needed

That is pretty much it.

The only numbers that are really important are. Search Engine Visits and Sales.

The rest of the numbers can mean a lot of different things.

Hi, thank you for your answer. You get high, first page rankings on Google for high traffic key words, and don't get traffic, click-throughs, or conversions?

Well, in the Google Search Console I have very high ranking pages etc. Sometimes it says Number 1. But NO CLICKS... It makes me feel good. But it does not translate. I see that on my new websites. Don 't do what I did. Making more than one website. Just my advice.

But on my mature websites. I get traffic even though my keywords are not ranked 1. Sometimes 500 Search Traffic per month.

But it is based on how active I am on my website.
How Much engagement aka comments etc
My website content and maturity as well.

So it is many factors.

So do not focus on your Rankings. Because it can be deceiving. Focus on making Great Content for your Audience. Building out your site. Keep plugging.

No one knows what is really behind the Search Engine Curtain.

The Traffic will come!

See more comments

asked in
Search Engine Optimization
Updated

If I want to remove All in One SEO and just keep Yoast, will it negatively affect my posts and pages as far as the search engines?

I've used Yoast before. I don't think it will have any affect regarding search engines

It shouldn’t. I have made that change with no ill effects.

Thank you. I deactivated AIOSEO yesterday, and so far no issues. Tom

Great.

Tom I have to sit on the fence. I don't know. Sorry.


frank

Which one is better. I was thinking about making the switch to Yoast SEO as well. Will love to hear the response to this.

I deactivated AIOSEO, and am keeping Yoast. Although Kyle and some other WA folks like AIOSEO, I really like Yoast, as do many others. Can't really go wrong either way. Seems though that it is best to pick one or the other, and not have both running.

labman has got that

Labman has your answer!!

Tried and True

Elaine

Yoast and AIOSEO compete. You should run one or the other do not have both enabled on your site at the same time.

Both will work but neither works if you run both.

That is what I am doing. Since I currently utilize both, I am concerned that if I deactivate the All in One SEO, and keep Yoast that it will negatively affect my keywords, snippets, and thus appearance and ranking in the search engines.

See more comments

If I want to remove all in one seo and just keep yoast, will it negatively affect my posts and pages

If I want to remove all in one seo and just keep yoast, will it negatively affect my posts and pages

asked in
Search Engine Optimization
Updated

If I want to remove All in One SEO and just keep Yoast, will it negatively affect my posts and pages as far as the search engines?

I've used Yoast before. I don't think it will have any affect regarding search engines

It shouldn’t. I have made that change with no ill effects.

Thank you. I deactivated AIOSEO yesterday, and so far no issues. Tom

Great.

Tom I have to sit on the fence. I don't know. Sorry.


frank

Which one is better. I was thinking about making the switch to Yoast SEO as well. Will love to hear the response to this.

I deactivated AIOSEO, and am keeping Yoast. Although Kyle and some other WA folks like AIOSEO, I really like Yoast, as do many others. Can't really go wrong either way. Seems though that it is best to pick one or the other, and not have both running.

labman has got that

Labman has your answer!!

Tried and True

Elaine

Yoast and AIOSEO compete. You should run one or the other do not have both enabled on your site at the same time.

Both will work but neither works if you run both.

That is what I am doing. Since I currently utilize both, I am concerned that if I deactivate the All in One SEO, and keep Yoast that it will negatively affect my keywords, snippets, and thus appearance and ranking in the search engines.

See more comments

asked in
Everything Wordpress
Updated

The Woocommerce store theme says that it will deactivate my existing theme. Is this just for the store, or will it deactivate my entire website's existing theme?

Interesting question.I recently installed woocommerce.

Sounds like it may take a separate site and hosting apart from WA to establish an online store. Mine is on hold for now.

You can only have one theme installed, but you can create a child theme and have a different layout.

A child theme?

Hey Tom,

Perhaps you were looking to install the Woocommerce plugin... however, it is my understanding that this plugin does not work on WA hosted websites.

Hope this helps clear up the confusion.

It will deactivate your entire theme - you can only have one active theme at a time.

So much for that idea. Thank you.

See more comments

Woocommerce theme deactivates my existing theme?

Woocommerce theme deactivates my existing theme?

asked in
Everything Wordpress
Updated

The Woocommerce store theme says that it will deactivate my existing theme. Is this just for the store, or will it deactivate my entire website's existing theme?

Interesting question.I recently installed woocommerce.

Sounds like it may take a separate site and hosting apart from WA to establish an online store. Mine is on hold for now.

You can only have one theme installed, but you can create a child theme and have a different layout.

A child theme?

Hey Tom,

Perhaps you were looking to install the Woocommerce plugin... however, it is my understanding that this plugin does not work on WA hosted websites.

Hope this helps clear up the confusion.

It will deactivate your entire theme - you can only have one active theme at a time.

So much for that idea. Thank you.

See more comments

Login
Create Your Free Wealthy Affiliate Account Today!
icon
4-Steps to Success Class
icon
One Profit Ready Website
icon
Market Research & Analysis Tools
icon
Millionaire Mentorship
icon
Core “Business Start Up” Training