How to DESIGN and BEAUTIFY Your Website the Laaaaaay-Z Way

It wouldn’t be me if I got straight to the point, would it?

Hahahahaha!!!

So, instead of getting the point, I’m gonna tell you a STORY first!!

Here Goes…

Once upon a time there lived an Old Fluff.

And I’m talking, this Fluff was OLD!!

I mean I couldn’t tell you exactly how OLD, but if pushed, hmmm… dunno… hmmm. I’d say about 123 years old.

Don’t get me wrong, Old Fluff looked great for her age.

I mean, she doesn’t look a day over 122.

Anyway, back to the story.

Once upon a time there lived an Old Fluff.

And this Old Fluff decided she was gonna open her own restaurant.

Her own business, built from the ground up, with her own hands, with blood, sweat, and tears given.

And do you know what that Old Fluff did?

Yep, she did it, she built that restaurant from the ground.

The restaurant was abuzz with people, everywhere you looked.

There were designers.

Banksy was in the corner drawing murals on the walls.

There on a ladder in the middle of the room was Michelangelo’s great, great, great, great, great, great, grandson painting away happily on the ceiling.

There were gardeners planting real spices, herbs, and vegetables in pots dotted all around the restaurant.

The finest carpenters in the land were furiously working away.

Chandeliers… Aquarium… Velvet Carpets… and GOLD, lots of GOLD. There was GOLD everywhere.

It looked beautiful.

No, do you know what? It looked STUNNING.

Old Fluff was delighted as Opening Day was fast-approaching.

And then, as if by magic, Opening Day arrived.

A HANDSOME MAN ENTERED (Friends Fans - Joey writing his novel, Hahahahaha)

I'M SORRY!!! Once you see it, you can NEVER UNSEE IT!!! It's definitely my shade of lippy though!! Hahahaha!!

"Hello there Old Fluff, my OLDEST friend, it is I, Prince Partha.

I bring myself and my family to dine at your fine and beautiful establishment."

“Welcome, please do come in, it’s so wonderful to see you” (Old Fluff has never, I say NEVER, EVER been that nice to me… suspicions aroused!!! Hahaha!!).

A dark cloud circled over Old Fluff’s restaurant.

And there was a definite chill in the air.

Suddenly, the restaurant door flung open and a scary HAIRY apparition appeared.

“eeeeeeuuuuugggggghhhhhhhh”

“Oh, it’s fine, don’t worry”, said Prince Partha.

It’s my good old friend Lord Jeff of Brown!!

“Howdy, yalls nice peoples” (I can’t be certain, but I imagine this is how Jeff speaks in real life, Hahahahaha!!)

“I bring Monica, the family, the Blog Dogs, the cats, basically, Old McDonald has got nothing on me.”

“Anyway, Old Fluff, we are here to dine in your fine, beautiful, and stunning establishment”.

Familiar faces began to pile into Old Fluff’s restaurant ten-to-the-dozen.

If you look closely you’ll spot a few of these FAMOUS faces.

Oh look, there’s Wonky Donkey Shannon (don’t you just wanna squeeze her cute little cheeks?? LOL), GI Joe, Andre the NOT so Giant, The Strawberry Princess aka Linkie aka Little Miss Garlic Ears, Lord Dale of Techo, BatmanTravels, Blunt Brenda, Smiley Cheesey Brie, Princess Plump Lips (“Hello Darlings”, while royally waving her hand - I don’t know why, I imagine that’s how the lovely Cordelia is) , PHILIP the Warlock of IT, BETTY (TheCatherine), Lady Lisa of the Islands.

Oh!!! And talking of ISLANDS.

Here’s she is, Cassi ALOTI (Amazonian Lady of the Islands) WOOOO-HOOOOO

And more-and-more people, well-known faces from the Wacky Affiliate Kingdom, continued to come to Old Fluff’s restaurant.

Opening Day - PACKED TO THE RAFTERS!!!

The Restaurant was FULL!!!!

Brilliant.

Unfortunately, King Kyle was unable to attend as he was on his 768th holiday of the year (Hahahahaha!!! Don’t hurt me Kyle, Love You Man!!! Hahahaha!!)

After a while, as the conversation started to dwindle, the Prince piped up (well he would, wouldn’t he? Mouthy little %$&£!!!$ always got something to say, gotta stick his nose in!!! LOL)

So, the Prince piped up, “Ere, Old Fluff, got any menus, I’m Hank”

“I beg your pardon”, said Old Fluff, “Who’s Hank?”

“NO!!! Hank!!!! Hank Marvin!!!! It’s cockney-rhyming slang for STARVING!!! You know us Londoners don’t talk quite right, innit!!!!

“Anyway, where’s the menus, we’re all here to EAT”.

“Oh”, said Old Fluff.

“Oh no, there’s no menus… or food for that matter. No, I simply wanted to get my restaurant looking fabulous first. It does look fantastic, doesn’t it”.

Everyone “hmmmmm’d” in agreement, so as not to hurt Old Fluff’s feelings!!!

A HANDSOME MAN ENTERED (Hahahahahahahahahahahahahahahaha!!!)

“Can I just say what’s on my mind”.

EVERYONE Else, “NOOOOOOOOOOOOOOOOO!!”

Old Fluff, “Yes Please”.

Well, yes Old Fluff the restaurant definitely looks beautiful

BUT (There’s ALWAYS a BUT)

But, the whole point in opening a restaurant is to allow people to enjoy YOUR beautiful food.

Share your talent with the world, oh, and make a %$!!!$£ fortune while you do something that you love.

Your main business is FOOD.

Without FOOD your restaurant is dead.

No pun intended, FOOD is your bread and butter.

So firstly, you need to get out there and research.

Whether it’s fine-dining, Caribbean, desserts, Italian, seafood, greasy cafe, steaks, burger bar, you need to make a decision about what your “Niche” is gonna be.

What lights a fire in your belly the most?

NEXT

Who’s your target market?

It’s not so much about what YOU want to cook. Yes, you have a particular niche of food that you know you want to cook, But what particular dishes do your target market LOVE. Find out what the people want… give it to them. This is a business. So, it’s ALWAYS about THEM.

Choose your target market.

And make sure they fit in with your vision, and you fit in with theirs.

That’s who you're cooking for in this restaurant.

Now comes the proper work.

The MAIN work.

Without this work your business is DEAD.

It’s ALL about the FOOD.

Yes, making menus, looking at food combinations, costs, etc is all part of this too..

BUT

Don’t spend too long on this part.

Because from today and until the day you OPEN the restaurant and then EVERY SINGLE DAY thereafter YOU NEED TO BE AND SHOULD BE COOKING FOOD.”

“FOOD!!! FOOD!!! FOOD!!!!

Old Fluff stared at the Prince in disdain. (kinda how she normally looks at him, LOL)

“OH!! what do you know, I need to have my restaurant looking beautiful, so people are taken in by its beauty, and therefore they will come back and visit again-and-again”

“What, without any FOOD??????????”

Old Fluff Walked Off in a Huff (poetry ain’t really my strong point, sorry, hahaha!!)

Old Fluff stuck to her guns.

The Wacky Affiliaters left slightly disgruntled, absolutely starving, but they wished Old Fluff well in all her endeavours.

The Prince was last seen gnawing on a table leg in the corner of the restaurant, I’M HUNGRY!!!!!!

3 months later Old Fluff’s restaurant business went BUST.

She lost everything!!!

The dream was gone. FOREVER.

But why?

She was focused on the wrong thing all along.

THE END

For those of you who require no further explanation, and “get me”, I LOVE YOU.

For those of you who have absolutely no idea what I’m going on about, “aaaaaarrrrrrrrggggggghhhhhhh”.

Let Me Break This Down:

I TOTALLY 100% GET IT…

Do you know when you’re new to this business?

When you first discover there is something known as Internet Marketing.

There are people on the internet actually making REAL MONEY!!!

And not just pocket money.

We’re talking REAL MONEY!!

Money that will completely and utterly change your life.

When you first discover this, and you read people “stories” (Wacky Affiliaters product reviews), you get really excited.

You feel that warm glow rising up inside you.

You're smiling so hard that your cheeks actually, physically hurt.

You dare to dream.

NO!!!

You can’t.

Yeah, go on, just think about it for a just one minute.

“I’m gonna be an internet millionaire”!!!!

You jump online, study, study, study.

Everything looks and feels fantastic.

However, I’m willing to bet that the vast majority of people are simply amazed at the visual effect of what’s achievable online.

You join WA, you find that you're constantly looking at other people’s websites, you just take it all in, and everything looks wonderful.

It’s kinda like the kid in a candy shop scenario.

Don’t worry, we’ve all been there… and what I would give to be that kid in the CANDY SHOP!!!

So, you start your journey, you build that first website, you’re so proud, you want to shout from the rooftops, and you want to share it with the world.

And some of you DO!!!

Nothing gives me greater pleasure than having

MY DODGY BUNIONS (DOT) COM

Shoved in my face mid-conversation while in Live Chat!!

Thanks for that, I’m usually eating my lunch while I’m in Live Chat.

Anyway!!!

Back to the point.

Everything so far is absolutely fine, I love it, and I feel your joy.

But then the curse of “I have to make it beautiful” kicks in.

Yes, it does very much depend on which direction you're taking, and if your website is about graphic design, then it has to look AWESOME.

If you’re building a brand, then sure.

However, if you’re very new to the world of Affiliate Marketing and Internet Marketing in general, I would hazard a guess that you will follow the main things taught in the WA training.

So, you are building a niche website by using blogging and SEO.

Allow me to simplify that for you.

You are finding a very specific group of people, understanding their problems, and then solving their problems by writing articles.

Your aim is to completely satisfy the knowledge that these people seek, while at the same time, making it very obvious to search engines, such as Google, what your articles are about.

Articles that solve the people’s problems are YOUR FOOD (Remember Old Fluff and her restaurant?)

Look, let me be honest with you.

If you’re new to this, still trying to learn, finding your way, those first 3-4 months you’re going to get very little traffic.

I’ve even said that I myself don’t look at ANY traffic stats until day 1 of the 4th month.

If you’re ONLY blogging and using SEO that’s just the way it is.

Plus, I’m sure many of you are starting to learn, if your keyword selection isn’t good (always check your competition on page one MANUALLY… WITH YOUR OWN EYES… PLEEEEEAAAASSE!!!), it’s gonna take a lot longer for something to start happening.

And realistically, the first 6 months of a new website ONLY using blogging and SEO isn’t going to see much happening.

So, my advice, take it or leave, stop trying to make your website beautiful for NO-ONE.

Realistically, in those first 6 months you need to gain some traction in the search engines while building your foundation with as much FOOD (articles) as possible.

Personally, if I’m really going for it with a new website, I’d want 150-200 articles published on my website by the end of month 6.

Working on the figures that I’ve mentioned to you before, 9 months later I would expect my traffic to be at around 45,000-60,000 visitors PER MONTH.

Only once you’ve built that foundation, ONLY THEN is it time to potentially look at beautifying your website.

That said, funnily enough, someone recently pointed out to me that one of my websites still had the FREE GeneratePress theme and it still had “powered by GeneratePress” in the footer.

Was that you Nick, I can’t remember now?

Basically, I've done NO design and NO beatifying, I have made NO EFFORT in making my website LOOK NICE.

However, as I’ve recently written about, the website has 6-FIGURE monthly traffic and 5-FIGURE monthly earnings.

READ ME===>July eventually ended with 182,775 page views and $11,380 income

I also think many people believe they have to “grab” every single visitor that comes to their website from the outset.

“Yes!!! Yes!!! I had 5 visitors yesterday. OH MAN!!!! That Partha dude, I am gonna drop kick him in the Googles… He told me no affiliate links while starting out. OH MAN!!! I could’ve made a sale out of one of those 5 people”

Trust me, focus on the RIGHT THINGS and when you’re in the hundreds of thousands or even millions of visitors EVERY SINGLE MONTH, you won’t be able to keep up with “trying to grab” every single one of them, but I guarantee you’ll be making a lot of money.

Isn’t that the reason you joined here on DAY ONE?

Oh and by the way trying to look beautiful when NO-ONE IS LOOKING is not the RIGHT THING.

Don’t be like Old Fluff - Build some beautiful while COMPLETELY MISSING THE POINT of blogging.

Give your potential customers what they want, don’t try to satisfy your own urges.

In ANY form of marketing, whether online or offline, it is ALWAYS about giving the customer what they want.

So, no more talk of “beauty” please, It’s time for YOU ALL to go cook some FOOD now!!! (If someone actually goes to the kitchen and starts cooking food instead of writing an article I’m gonna CRY!!! Hahahahaha!!)

Thank You For Reading

Partha