3 ways to drive your readers away

byLoes

13.2K followers

6 years ago

I write this blog in the "he-form", but you can read "she" as well :)

1. Preachy

Expressing your truth as the truth and nothing but the truth.

If you want to change or move your readers with your texts, then certainly, do not preach. Your reader is allergic to that. A good writer brings it so that the reader himself gains insight. Give your readers your strong arguments, but wrap them up, that it looks like they have come up with it themselves. Do not say your opinion, but ask provocative questions, make them think for themselves.

2. Moralize

The famous shaking finger. If your readers get jumbled, then it is from a virtual raised finger. Clarity is fine, but beware of pedantry and stubbornness. Share your knowledge but be vulnerable and open. Give the reader space to draw their own conclusions, and that every conclusion is okay. Make your reader curious, that's a good technique. Leave room for questions and new discoveries for your reader.

3. Sell too early

As soon as your reader thinks too quickly that you want to sell something, he becomes suspicious. Just like such a pushy salesman at a meeting, who hands over his business card when you shake hands.

Of course you want to sell something, that's your right, you do not do affiliate marketing for nothing.The right timing and tone is very important. Make the reader curious about the possible solution to his problem with your text. If you do that well, your reader wants more information about your product. After reading your article, he convinced himself that he really has to do something about his problem now. And is ready to the solution you offer him.

Use the 3 parts of story telling:

1. Tell a recognizable situation
2. Describe the problem (of your customer)
3. Show the solution