How Do I Choose a Good Domain Name?
Last Update: Jan 9, 2016
Buying your own domain names can be a big hurdle, in particular when starting out. Everyone wants to make sure their domain is “perfect” and often times it can lead to a lot of wasted time trying to research and find this illusive domain of brilliance.
Because of this I want to give you some tips on finding a domain for your specific niche and hopefully help you speed up the process.
How to Choose Your Domain Name.
A good domain is one that is brandable and memorable. You DO NOT need a keyword within your domain name. Many people are fixated on getting a domain name with a keyword in it when in actuality a brandable domain name is much better.
Your domain should be (a) relevant to the niche you are in (b) brandable/memorable.
Here is an example of different types of domain names:
MakeMoneyWithInternetMarketing.com (keyword rich domain) - OK
KyleKnowsMarketing.com (purely brandable domain) - GOOD
You do want to avoid domains with dashes in it.
Kyle-Knows-Marketing.com (not as good) - BAD
These are just a few examples (I don’t actually own the domains above). The first domain includes a keyword, but it is very long and it is not all that memorable. Sure it might help you a little to rank under “make money with internet marketing”, but that is nominal compared to having a brandable domain name (like the 2nd one).
Remember, it is the content (pages & posts) on your website that are going to lead to rankings. You can target as many keywords as you like as you start to build out content. A single website can literally get ranked under 10,000’s of keyword phrases in Google (if not far more). **If you can find a domain name that has both the “keyword rich” and the “brandable” domain attributes, that is perfectly fine.
What Domain Extension is the Best?
You ideally want to get a .com domain. If it is not available, you can get a .org (2nd best) or a .net, but I will typically look until I find a domain that I like that is a .com.
It can be attracting to buy one of the new top level domains like .rocks or .money, but these domains are highly unproven in terms of search rankings and you might be fighting an uphill battle to get rankings in Google and other search engines.
.com domains rank the best!
Where to search for and buy a domain name?
You can buy your domains directly here at WA, through the SiteDomains platform. The process is simple, fast, and doesn’t have all of the “upsells” that companies like GoDadddy.com/Namecheap.com have. Domain privacy and security are also included with every purchase, along with your email accounts.
We have also taken all of the technical aspects out of purchasing a domain like "DNS setting" updates.
Don’t Let Choosing a Domain Consume You…
A domain is the start of your website, the seed if you will. Over the course of your career online, you will likely have many different domain names and likely some domain names that you never end up using (if you like to hoard them like me!).
Choose a domain that first of all YOU LIKE. Don’t worry about it being perfect. There are just a few things you need to follow here:
- Domain should be brandable (this basically means you like it)
- You should choose a .com domain with no “-” in it.
- Buy it from a reputable domain registration platform, like SiteDomains
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