How Do I Choose a Good Domain Name?

Last Update: January 09, 2016



Buying your own domain names can be a big hurdle, in particular when starting out. Everyone wants to make sure their domain is “perfect” and often times it can lead to a lot of wasted time trying to research and find this illusive domain of brilliance.

Because of this I want to give you some tips on finding a domain for your specific niche and hopefully help you speed up the process.

How to Choose Your Domain Name.

A good domain is one that is brandable and memorable. You DO NOT need a keyword within your domain name. Many people are fixated on getting a domain name with a keyword in it when in actuality a brandable domain name is much better.

Your domain should be (a) relevant to the niche you are in (b) brandable/memorable.

Here is an example of different types of domain names:

MakeMoneyWithInternetMarketing.com (keyword rich domain) - OK

KyleKnowsMarketing.com (purely brandable domain) - GOOD

You do want to avoid domains with dashes in it.

Kyle-Knows-Marketing.com (not as good) - BAD

These are just a few examples (I don’t actually own the domains above). The first domain includes a keyword, but it is very long and it is not all that memorable. Sure it might help you a little to rank under “make money with internet marketing”, but that is nominal compared to having a brandable domain name (like the 2nd one).

Remember, it is the content (pages & posts) on your website that are going to lead to rankings. You can target as many keywords as you like as you start to build out content. A single website can literally get ranked under 10,000’s of keyword phrases in Google (if not far more). **If you can find a domain name that has both the “keyword rich” and the “brandable” domain attributes, that is perfectly fine.

What Domain Extension is the Best?

You ideally want to get a .com domain. If it is not available, you can get a .org (2nd best) or a .net, but I will typically look until I find a domain that I like that is a .com.

It can be attracting to buy one of the new top level domains like .rocks or .money, but these domains are highly unproven in terms of search rankings and you might be fighting an uphill battle to get rankings in Google and other search engines.

.com domains rank the best!

Where to search for and buy a domain name?

You can buy your domains directly here at WA, through the SiteDomains platform. The process is simple, fast, and doesn’t have all of the “upsells” that companies like GoDadddy.com/Namecheap.com have. Domain privacy and security are also included with every purchase, along with your email accounts.

We have also taken all of the technical aspects out of purchasing a domain like "DNS setting" updates.

===> Search for your Perfect Domain Using SiteDomains

Don’t Let Choosing a Domain Consume You…

A domain is the start of your website, the seed if you will. Over the course of your career online, you will likely have many different domain names and likely some domain names that you never end up using (if you like to hoard them like me!).

Choose a domain that first of all YOU LIKE. Don’t worry about it being perfect. There are just a few things you need to follow here:

  1. Domain should be brandable (this basically means you like it)
  2. You should choose a .com domain with no “-” in it.
  3. Buy it from a reputable domain registration platform, like SiteDomains
If you want to run a domain name or a few by the community and get some feedback, feel free to post your domains below.
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Recent messages
RichNSpirit7 Premium
Hi WA Members, I have a rare condition and I was thinking about writing a blog about my experiences and how I manage the pain naturally or using alternative methods of treatments. The condition is called Scleroderma for domain name I was thinking of going with ScleroWhat.com ...What do you all think?
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delroy2222 Premium
Sounds good Eric.
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Kyle Premium
I like it, I think it is very brandable too. If it is available, go for it!
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mbouteiller Premium
Wow.. I definitely like your domain name. Very brandable!
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DWJung Premium
I currently work full time as an RN and can vouch for the fact that the majority of patients will only remember the first syllable of a long medical term. Going with "ScleroWhat" hits the nail on the head because that is likely what most people think when they hear a long medical term.

Also on a side note, I give you a TON of credit for promoting natural and alternative methods for treating pain. I have seen a handful of patients get addicted to pain medication and it really interferes with their life. Great way to add value to a positive cause.
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RichNSpirit7 Premium
Thanks so much for this message. You have brightened my day! I am developing content and working on my about me page for this site. I will share it with you when I publish it.
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LouisaB Premium
By the way, Thank you Kyle for sharing this training.
I have chosen my domain name, but for got and put a dash in it.
Jay mentioned it on Friday not to use a dash. Can I choose not to use it or what?

https://crypto-homebossceo.com

The focus here is not crypto. I am promoting currency, but my main topic is Home Boss Ceo.

My theme is to give readers way's and ideas on how to start and build a successful home business and perhaps become your own Home Boss Ceo

Any suggestions or ideas?

Thanks in advance!
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DynamicDavid Premium
Speaking for myself, I get turned off by the word "crypto" because the first thing I think is "scam". Governments throughout the world are in the process of regulating this industry for good reason. Bitcoin has taken a big hit in the last while.

Just my opinion, stay away.
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LouisaB Premium
Thank you for your honest heartfelt opinion!
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I was thinking about utilizing the two starter websites to create a product-based website about console gaming (similar to the example on football snack helmets), and a blog-and-service-based website about tutoring accounting and bookkeeping (thinking of using this website to test the waters a bit going through the Online Entrepreneur Course). Are either of these too broad for niches?

For the console gaming site, I was thinking of: Pure Console Gaming

For the accounting tutoring site, I was thinking of: Learn Accounting With Steven

Any suggestions? Anything better than what I'm currently thinking of? I believe that good domain names should be short, but still...
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JohnV Premium
They both look to have good possibilities, once you narrow down to sub- niches of who are going to be your target customers.
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TVanDeel Premium
Ok, looking for a domain name for a barbecue (BBQ) website. We already have a name for our buisness - Tandem 23 BBQ and I have a website called Tandem23.com that gives all the information of our business. I'm glad I have that, but now I want to have a domain that I can market "All things BBQ" and put a link to our business on it as well.

Thinking of: allthingsbbq.com or howtobbq

....any other ideas? Please help!!!
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MKearns Premium
simmering and saucing.com. Braising and baking ,com...etc!
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nurit Premium
I found this website that helps you spin names or combine names

Nameboy.com or
bust a name.com
its from"18 tools for picking a domain" article from mashable.com
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wealthnet123 Premium
I am thinking of a domain name for my website. The website will be focused on hair care for women of colour. The names that i have are, "Essentially Black Hair", Black Essentials and "Black Hair Diva"
I would love some feedback about these names. If you have any name suggestions that would be great.
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nurit Premium
I like black hair diva, the others are too long. check out my post to @TVanDeel where I share some helpful tools.

And follow me please, I need help with my twins hair
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