Finding best of's with special features

Last Update: May 07, 2018

There's something that's becoming clear to me - a lot of people know about the "best of strategy."

It's getting harder and harder to rank for these terms and it's going to take more effort to do so. It's going to take more and more words to rank for the more competitive keywords.

Does this mean to quit on them? Nope.

In fact, I'd like to share a strategy I've come up with that's profitable and will help you rank for best of posts. I like to call it the special feature strategy. Here's how I came up with it:

As a lot of you know I sold my last website for $40,000.

I wrote probably 50 best of's and got most on the first page with the year and some on page 1 without the year.

Probably 60% to 70% of the website's profit came from 5 posts, though. These keywords all shared something in common. They had the same special feature. I'm not going to tell you what this special feature is because I'm making an entire niche around it now.

I will tell you without this special feautre this product would cost between $20 to $50. With the speical feature the products cost between $100 to $500. When I first tried out the keyword I never though anyone would pay that price but they hit and hit often.

So here's some examples of "special features" on ordinary products.

Best drawer microwaves 2018

best drawer dishwashers 2018

best robotic lawn mowers

best video doorbells 2018

best smart thermostats 2018

Do you see what I mean with special feature? Best dishwashers 2018 is extremely competitive and you may have a very hard time ranking for it. Best drawer dishwashers 2018, though, you can definitely rank for.

Look for yourself on Google: On the first page of Google there's only two articles that focus on drawer dishwashers!

This keyword gets traffic for:

best drawer dishwashers 2018

best drawer dishwashers

best double drawer dishwashers

I know what you might be thinking; "This keyword doesn't get enough traffic"

My most profitable best of post, which probably made $1000 a month and only took 2 days to write, only gets 309 traffic according to the keyword research tool. In reality, it got me around 5,000 clicks a month.

You end up ranking for a million different terms. Also, when you're one of the first and most comprehisve pieces of content for a keyword you end up ranking for just the term without the word "best." So you have a good chance of ranking for just "drawer dishwashers," which gets a ton of traffic.

This is the kind of keyword that can get you a 100 clicks a day with when done right.

So that's my advice. Do I think ranking for best dishwashers will get you more traffic and more money? Of course.

Do I think you have a realistic chance of ranking for that term? Not any time soon.

So think of ordinary products and find a new, cutting edge special feature. If it gets traffic I would write it.

It would look like this: Best "special feature" "ordinary prodcut"

These keywords get a lot traffic, tend to be very expensive and usually aren't available in regular stores. The only option may be to order it online.

Also, look for best of posts with "for" in them. An exmaple would be best walking shoes for wide feet or something like that.

Hope this helps anyone struggling!

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tommo1968 Premium
Been doing some work with keyword golden ratio this last week and Doug Cunnington is saying that the best way to pick up traffic that is not highly competitive is to use these keywords. If you are interested the training is here

https://nichesiteproject.com/keyword-golden-ratio-best-keyword-research-rank-google/

One thing I have picked up is re-arranging the keyword slightly gets the best of keywords to make the correct ratio.
Example.
We would normally look at "Best writing gel pens"

however if we change it to "Best gel pens for writing" we can get some great low competition keywords.

Format best "product" for "activity or condition"

As Dylan is saying picking keywords with special features can produce some really great keywords that you can rank with very quickly especially if getting them to the magic 0.25 ratio (check training).

For those of you struggling to build traffic I would suggest doing some smaller posts 1000-2000 with these KW's and linking them to the main best of post which should be anything above 6000 words. (Mine are sitting around 10000)

They can be more informational describing what the reader should be looking for in the product them link them to your listed post where those items are compared.

Its early days for me with this but its something I'm going to work on.

Also it may be beneficial to add a few as subheadings in the best of posts. Something I have started to do also.

Thought I would share my process. I'll let you know how I get on.

Anyone doing something similar or attacking differently then let us all know.
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Zarina Premium
I accidentally did a couple posts with best product for _______. And those 2-3 posts have the most traffic, so from my experience it works.

Thanks for sharing the article, will check it out.
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tommo1968 Premium
Good to know Zarina. Keep plugging away.
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Biene14 Premium
Do you use Jaaxy for the golden ratio? Qsr/avg? Thanks
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tommo1968 Premium
No follow the training in the article link. I do a Jaaxy search also and they are usually low QRS and low traffic.
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tommo1968 Premium
Yes Dom's usually on the money. I seen this training before but forgot thanks for sharing again.
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PeterJBarban Premium
This is great advice. Thanks.
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Cynthiah1 Premium
You are really a gem for sharing!! Thank you!
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JelenaBB Premium
Thank you for the great advice! So valuable!
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GailLowe Premium
Very interesting. Thank you for sharing.
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StPaul Premium
Thanks a lot for sharing the valuable information.
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RiaBatista Premium
Hi Dylan,

I want to thank you for all your post because I learn a lot every single time I read it.

God bless you and your business.
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mechidor Premium
Hi Dylan,

I thought about this, and I didn't follow my feeling:) And now that I read your post, I am convinced that this is the right thing to do to rank on the first page of Google with best of posts:)

Thank you very much for this useful post!
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Robg1 Premium
It can be a good way. But make sure you always check the keywords in Jaaxy first for competition and searches per month.
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mechidor Premium
Yes, of course! Know that sometimes, low keywords density can bring a lot of traffic. It happened to me a few times:)
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SteveMand Premium
And check them manually too! That is always worth doing.
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Biene14 Premium
How do you check manually?
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SteveMand Premium
Just Google the keyword/keywords
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babyboomer23 Premium
Dylan

Thanks again for more great information

Jeff
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Bimby Premium
Thanks for the advice Dylan.
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NemiraB Premium
Thank you for insights:) What do you think about the website AnswerthePublic with com on end? They offer plenty of ideas when you write down keyword. These ideas are questions from real people who search the Internet using Google and Bingo.
All the best:)
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Zarina Premium
Re-read this post and now it totally makes sense. Thanks a bunch Dylan! :)
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dylanrieger Premium
Glad it makes sense now!
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CKone Premium
Thank you for taking the time to share this information, and help us fellow WAers. Thanks
Claire
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MikaelM Premium
Great advice - thanks for sharing.

All the best,
Mikael
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SteveMand Premium
Thanks for giving us the benefit of your wisdom again Dylan, always appreciated.
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dylanrieger Premium
No problem Steve
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Grover6304 Premium
Thanks, Dylan for the advice. Very eye opening and helpful.
Steve
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Robg1 Premium
Great strategy. Thanks. But I guess that's what this game is all about. Digging deeper and deeper. When we start out we think of far too broad and competitive key words. It's amazing what can come from the smallest of things by digging further.
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dylanrieger Premium
Yep!
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Sammy-B Premium
Thanks Dylan, that's great advice. I think we need to adjust strategies regularly as things are changing rapidly in the online world. So it's important to be quick to make the most of an idea.
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followzhao Premium
Wait what? Wasn't your previous website making more than $1000 per month? I thought it was making at least over $3k per month - I thought a website's worth is usually 24~36x its monthly revenue? I think you could have gotten way over $40,000 though
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dylanrieger Premium
My best month was $4500 and my second best was $2700. The multiplier is 18 to 34 but since my site wan't even a year old it got a multiplier of 24. I think I averaged out to 1800 a month over a 6 month period (in october I only made a few hundred and brought average down). I took the money now to start more businesses.
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followzhao Premium
oooh thanks for the clarification! Good to know. But wow under a year old and making that much money is pretty crazy. Respect your hardwork man. I've been doing about 12 2~3k word articles and its my 4th month now so I'm doing it pretty slowly, not sure if I'm ever gonna gain traction though
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dylanrieger Premium
Message me your niche and website and let's find some keywords. Getting the right 10 keywords can completely change things around
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hugh9905 Premium
Thank you for sharing your insights, Dylan.
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dylanrieger Premium
No problem
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Steven-A Premium
thanks Dylan this is helpfull. I've also found some keywords that are not completely grammatically correct have really high traffic rates and high probability of getting ranked 90+%.
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Jth169456 Premium
Great information, thankyou
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Cynthiah1 Premium
Thanks so much!
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Queenel13 Premium
This is great, thank you.
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LemL Premium
Wonderful info. Thanks for sharing!
:)
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TJSchlenker Premium
Thanks for the "secret insights", Dylan. I aspire to have your expertise (and results!) one day.
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dylanrieger Premium
Just read everything I've written - it's everything I know
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VanessaN Premium
It seems like keywords are evolving as people are getting more and more specific about what they are searching for online.
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dylanrieger Premium
Yep and finding cutting edge features helps you stay with the times.
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CMitchell5 Premium
Excellent Dylan.

As always, you come through with great info!
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dylanrieger Premium
Thanks!
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tommo1968 Premium
Great idea to look for that something unique to promote about a product. Got me thinking.
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dylanrieger Premium
There's A LOT of products like this, especially with new technology getting incorporated into everyday products.
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Biene14 Premium
Do you have any tips on how to come up with product ideas?
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Paul1916 Premium
Great idea - thanks for sharing it and well done again with your website sale for 40k - that it truly awesome and inspirational!
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dylanrieger Premium
Thanks!
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dchapman3 Premium
Great and innovative ideas! Thanks for sparking out idea creations.
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dylanrieger Premium
No problem!
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Bald Eagle Premium
Brilliant - thanks
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dylanrieger Premium
You're welcome!
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davehayes Premium
Good post with lots of useful info.
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dylanrieger Premium
Thanks1
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davehayes Premium
Your welcome
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Traveller75 Premium
Thanks for sharing, a lot of very useful information.

Wayne
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dylanrieger Premium
You're welcome!
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jvranjes Premium
best dishwashers 2018: 3148 536 44
best drawer dishwashers 2018: 48 9 30

So the first phrase is not extremely competitive.

As for "for" - this is stop word and it is ignored by search engines. The true key-phrase is what you have without it.
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dylanrieger Premium
Try ranking for best dishwashers 2018 and let me know how you do. What I'm saying is based on years of testing best of lists, not just punching a few words into the keyword tool
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dylanrieger Premium
And you're wrong about for also. Best mountain bikes FOR kids would be an example. It just helps narrow things down
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jvranjes Premium
"Punching" keywords in a keyword tool is the way to find competition for the exact match, how you would know otherwise that it is "extremely" competitive. After that, you check it incognito without quotes and get some idea about true competition. Your example was simply not the best, to say the least.

Note, you are not the only person around 'testing best of lists' for years. My first articles of that type are from 2015 and they were performing badly. But one from 2016 was driving 1/3 of all traffic in one of my sites so I learned something from it. Those from 2018 are almost all on the top position. This is what I have to say about my own testing.

Stop words are ignored by search engines, the true competition is what you get without them, regardless of any particular example. This is why you may not rank sometimes although the keyword may look non-competitive. Take this as a fact or ignore, it is up to you, I was just trying to help because people are reading what you write, my bad.
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SteveMand Premium
I think Dylan is only relating back to us his own experience and what has worked for him - he can't do much more than that - and for that I am grateful.
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jvranjes Premium
Sure he is relating back to his own experience, but stop words may result in a bad ranking if you are not aware of how they work.

Keyword tools will give you one value for competition, but search engines see the key-phrase completely differently and this can result in a bad ranking and you will not know what happened. His advise for using "for" is harmful. He says he had bad ranking experience and could not explain it; this is probably one of the reasons.
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tommo1968 Premium
Interesting post by Yoast on the topic, seems optimizing for both may be the answer.

https://yoast.com/handling-stopwords/
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SteveMand Premium
You had some good training on stopwords, but you deleted it!
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dylanrieger Premium
It takes more than just punching a keyword into the keyword tool. Look at the results for best dishwashers 2018. There's websites with traffic in the millions on page 3. You won't sniff page 1 for that keyword.

And what you're saying about stop words is just going to confuse people. It's the word after "for" that matters and I think any reasonable person would know that's what I was talking about.

It helps narrow a post down and I don't see how anyone could have take it any other way.

I don't mind criticism or people questioning things but I honestly feel like you comment on my posts either just to argue or nit pick things that don't matter. It's just not helping anyone.
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SteveMand Premium
Agree 100% on all of that - it is almost as if he is jealous.
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jvranjes Premium
I remember in our earlier discussion about the date in 'best of' posts you mentioned that I was 'overthinking things' when I said it would be good to remove the date. But later, I noticed you removed dates from your posts. I myself did not manage to remove the dates, unfortunately. Have yet to find the right way to do so in my theme.

The issue of stop words deals with competition and ranking and it is essential for SEO. You will do what you think is the best for you of course. I am sure you are too intelligent to think that my comments here are because I am "jealous" as mentioned by somebody.
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Fitlife7483 Premium
Very useful information, thank you for sharing this
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dylanrieger Premium
You're welcome!
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JackieSmith Premium
I might have to start a new website with this resourceful information you've provided Dylan.
Thanks for the heads up on these "special feature"

Congratulations by the way on the sale of your website!

Your next one will be even better!
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dylanrieger Premium
Thanks
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