Finding best of's with special features
There's something that's becoming clear to me - a lot of people know about the "best of strategy."
It's getting harder and harder to rank for these terms and it's going to take more effort to do so. It's going to take more and more words to rank for the more competitive keywords.
Does this mean to quit on them? Nope.
In fact, I'd like to share a strategy I've come up with that's profitable and will help you rank for best of posts. I like to call it the special feature strategy. Here's how I came up with it:
As a lot of you know I sold my last website for $40,000.
I wrote probably 50 best of's and got most on the first page with the year and some on page 1 without the year.
Probably 60% to 70% of the website's profit came from 5 posts, though. These keywords all shared something in common. They had the same special feature. I'm not going to tell you what this special feature is because I'm making an entire niche around it now.
I will tell you without this special feautre this product would cost between $20 to $50. With the speical feature the products cost between $100 to $500. When I first tried out the keyword I never though anyone would pay that price but they hit and hit often.
So here's some examples of "special features" on ordinary products.
Best drawer microwaves 2018
best drawer dishwashers 2018
best robotic lawn mowers
best video doorbells 2018
best smart thermostats 2018
Do you see what I mean with special feature? Best dishwashers 2018 is extremely competitive and you may have a very hard time ranking for it. Best drawer dishwashers 2018, though, you can definitely rank for.
Look for yourself on Google: On the first page of Google there's only two articles that focus on drawer dishwashers!
This keyword gets traffic for:
best drawer dishwashers 2018
best drawer dishwashers
best double drawer dishwashers
I know what you might be thinking; "This keyword doesn't get enough traffic"
My most profitable best of post, which probably made $1000 a month and only took 2 days to write, only gets 309 traffic according to the keyword research tool. In reality, it got me around 5,000 clicks a month.
You end up ranking for a million different terms. Also, when you're one of the first and most comprehisve pieces of content for a keyword you end up ranking for just the term without the word "best." So you have a good chance of ranking for just "drawer dishwashers," which gets a ton of traffic.
This is the kind of keyword that can get you a 100 clicks a day with when done right.
So that's my advice. Do I think ranking for best dishwashers will get you more traffic and more money? Of course.
Do I think you have a realistic chance of ranking for that term? Not any time soon.
So think of ordinary products and find a new, cutting edge special feature. If it gets traffic I would write it.
It would look like this: Best "special feature" "ordinary prodcut"
These keywords get a lot traffic, tend to be very expensive and usually aren't available in regular stores. The only option may be to order it online.
Also, look for best of posts with "for" in them. An exmaple would be best walking shoes for wide feet or something like that.
Hope this helps anyone struggling!