Your Product Reviews Must Be In-Depth

So, I thought it worth reminding you about Google's product review algorithm that was rolled out in April. Several members wrote blog posts about it, but I am not sure if many people saw them.

To summarise, on April 8, Google rolled out a new algorithm that specifically looked at product reviews, with a view to only ranking those highly that contained in-depth research.

Many times, I have looked at websites to offer feedback, and their so-called reviews are simply just a few sentences of description, re-written from Amazon or elsewhere. Unfortunately, this is not going to win you any favors with Google.

A quote from Google - "we know people appreciate product reviews that share in-depth research, rather than thin content that simply summarizes a bunch of products"

So, Google is looking for reviews written by enthusiasts or experts who know their topic well. Reviews will have a more difficult time ranking if they simply contain short summaries of the products.

Google is looking for information that goes beyond what the manufacturer provides. If all you are doing, is simply re-writing a description of the product, that is not going to rank.

Google's advice includes the following points:

• Do you express expert knowledge of the product?
• Do you show how it can be used?
• Have you mentioned how it measures up in terms of performance?
• Have you said what sets it apart from its competitors?
• Have you compared it to other similar products?
• Have you discussed the pros and cons?
• Has the product evolved and improved from previous models?

I personally don't think that a singular product review should be less than 600 words. By the time you have added an introductory paragraph and a conclusion, plus a paragraph on each of the points above, this will give you a decent word count. No doubt, some of you will disagree or dispute this, but as I said, it's just my opinion!

I hope this helps in giving you a better idea of how to write a product review that will attract Google's attention and rank your post higher.