Another Google Product Review Update
So, back in July, I wrote a post letting you know about Google's product review update, and what they expect to see when you are writing a review of a product that you are promoting.
Well, they have now upped the game and added further conditions that they will be looking at when ranking your product reviews. Direct quote from Google below.
"Therefore we are introducing two new best practices for product reviews, to take effect in a future update.
- Provide evidence such as visuals, audio, or other links of your own experience with the product, to support your expertise and reinforce the authenticity of your review.
- Include links to multiple sellers to give the reader the option to purchase from their merchant of choice."
Obviously, this is going to be much more difficult to achieve, as I suspect most of you don't own the products you recommend.
And as for adding multiple links to different sellers, I can see this causing some problems.
For example, Amazon doesn't allow you to use their product image if you then say it is available elsewhere.
And I have always believed that if you give a potential customer too much choice, they won't do anything!
The whole purpose of them coming to your site and reading your review is to find out the best product and be directed where to buy it.
Not to then have to make further decisions.
This is as much as I know at the moment, so I can't answer any questions on it, as it would simply be speculation.
As always, I will keep an eye on the situation and update you as necessary.