Wine Or Beer?
Published on May 4, 2016
Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.
So often I see the question "Why should my niche be narrow?".
I'd ask you - when did you last go to a restaurant? Why did you choose that one?
Did you go there with a single lover companion. Were there secluded tables with white tablecloths, flowers, candles? Was there soft music, fine wine?
Or did you go with a crowd of sports fans, where there were no tables, standing room only, beer and spirits, loud music, burgers and pies?
Ready to put this into action?
Start your free journey today — no credit card required.
It might surprise you that both types of restaurant can be very successful. Their respective audiences love them.
Their owners decided, from day one, what "niche" they wanted to be in. They knew what audience they wanted. They serve up what their target clientèle are looking for.
They went "narrow".
What would happen to a restaurant that served both niches? Burgers and wine? Loud music and candles?
Lovers would swerve it.
Sports parties would swerve it.
The market wouldn't understand it.
It would fail.
Narrow niches succeed. Broad niches fail.
Your website is your restaurant. Decide what audience you want. Serve what they are looking for.
Share this insight
This conversation is happening inside the community.
Join free to continue it.The Internet Changed. Now It Is Time to Build Differently.
If this article resonated, the next step is learning how to apply it. Inside Wealthy Affiliate, we break this down into practical steps you can use to build a real online business.
No credit card. Instant access.