Wine Or Beer?

Last Update: May 04, 2016

So often I see the question "Why should my niche be narrow?".

I'd ask you - when did you last go to a restaurant? Why did you choose that one?

Did you go there with a single lover companion. Were there secluded tables with white tablecloths, flowers, candles? Was there soft music, fine wine?

Or did you go with a crowd of sports fans, where there were no tables, standing room only, beer and spirits, loud music, burgers and pies?


It might surprise you that both types of restaurant can be very successful. Their respective audiences love them.

Their owners decided, from day one, what "niche" they wanted to be in. They knew what audience they wanted. They serve up what their target clientèle are looking for.

They went "narrow".

What would happen to a restaurant that served both niches? Burgers and wine? Loud music and candles?

Lovers would swerve it.

Sports parties would swerve it.

The market wouldn't understand it.

It would fail.

Narrow niches succeed. Broad niches fail.

Your website is your restaurant. Decide what audience you want. Serve what they are looking for.

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RodClark Premium
Wisdom crystalised - I am getting used to this from you Chris :0)
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shannon888 Premium
Very helpful - thank you!
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viyee Premium
Hi ChrisGooden, Thank you very much. Good advice!
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DeniseOlsen5 Premium
Good advice! Thank you!
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eddieviray Premium
It's cool. Very well said. Thanks for sharing, Chris.
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MKearns Premium
Good advice. You have to tailor your niche to one big idea. Product or service.
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AlexEvans Premium
That is so cool Chris thank you for that gem. You have said it all. Many thanks.
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boucherda Premium
Great blog. I am not sure about my website being like a restaurant. I can't get wine from my web site......yet!
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SaulGold Premium
I eat at a restaurant that has a large Sports Bar full of TV's etc. It can be loud. On the left side are 2 additional rooms for quiet eating. Both halves will serve both menus if you want. I'm a scotch drinker so I just want a full bar in either case. Although I will drink beer.
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Marcel92 Premium
Excellent definition of a niche
Marcel...
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Internetgranny Premium
What a brilliant way of looking at it and explaining it! You are absolutely right!!!
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RoopeshG Premium
Awesome way to look at Niche Marketing...thanks Chris
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Keith10 Premium
Excellent observation-
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JudeP Premium
Great analogy Chris :)
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Sui_generis Premium
Excellent analogy, Chris. I wouldn't have thought of it that way. ~Debbi
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Brookline Premium
Really good analogy Chris, excellent advice o wise one.
A nice day here, beer on the terrace, wine tonight.
You will like this: maybe.....

I take a bottle of wine and go to drink it amongst the flowers.
We are always three, counting my shadow, and my friend the shimmering moon.
When I sing the moon listens to me in silence
And when I dance my shadow dances wth me.
When all the festivities are over, normally the guests must depart.
This sadness I do not know.
When I go home my shadow goes with me,
And the moon follows me.
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MudreM Premium
Wine, of course. Great point, btw.
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LizPB Premium
Good point!
BTW, to answer your question 'Wine or Beer?' I'd have to say...wine please ;-)
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Haymanc75 Premium
This is a really good explanation. Thanks for sharing Chris!
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RobinHudson Premium
Great job Chris!
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Cristina11 Premium
A very illustrative comparison, Chris!
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Chrissies Premium
Very good advice Chris, many thanks :)
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Loes Premium
Good comparison Chris
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Mac01 Premium
Well said Chris, great examples there.
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