Content Or Keywords?
Last Updated: December 16, 2016
Google is getting cleverer. Way beyond just counting keywords. Try doing a search for "What’s the title of the consumer at the highest level of a food chain?"Among the results delivered areThe title of the consumer at the highest level of a food chain is apex predator"Each food chain ends with a top predator, an animal with no natural enemies".This result is due, in part, to the new addition to their suite of analysis tools - it's called "RankBrain".The message?Focus on content, not keywo
Domain Name vs Website
Last Updated: December 14, 2016
People new to Internet Marketing, as with any new enterprise, have a lot of new information to process. Much of it comes down to "in house" terminology.An area that frequently causes confusion is the difference between a domain name and a website.The way I think of it isa) The domain name is like the address of a property eg 175 Main Streetb) The website is like the building that you find at that address. It could be a bungalow. Or a 3-bed semi. Or a 6 bed detached. Or a hotel. Or a block of f
Is PPC expensive?
Last Updated: May 7, 2016
That depends on what you call "expensive". I've just run a 4-day trial of FaceBook Ads. It cost me £0.03 (about $0.05) per click. Mega money. Not! It got me 711 visitors in the 4 days. That's over 5,000 visitors a month. In my book that makes "free traffic" just about the most expensive traffic you can get. You'd need to spend many many hours doing any other traffic generating work to get 5,000 visitors a month.Hours of your life that you can never get back. Gone. Forever.
Wine Or Beer?
Last Updated: May 4, 2016
So often I see the question "Why should my niche be narrow?".I'd ask you - when did you last go to a restaurant? Why did you choose that one? Did you go there with a single lover companion. Were there secluded tables with white tablecloths, flowers, candles? Was there soft music, fine wine?Or did you go with a crowd of sports fans, where there were no tables, standing room only, beer and spirits, loud music, burgers and pies?It might surprise you that both types of restaurant can be very succes
Acorns Into Oaks
Last Updated: May 1, 2016
Small seeds grow into big trees. From the fruit of the tree, take the seeds. Grow more trees.That's how all business works. WA is no exception.Today I created my first Facebook ad, and put down a small wad of seed money. Ten minutes later I had traffic to my page. Two hours later I had my first signup. Total cost so far? 8 clicks at £0.16 each = £1.28 (a touch under $2)That's my kind of marketing.The WA system is SO simple, if you just listen to what is being taught.Niche => Keyw