Page or Post Creation - My Method
Published on May 30, 2015
Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.
For those who need a process to follow (like I do), here is the way I use my keyword research to create my posts and pages. It uses the " All In One SEO" plugin, but is probably possible with alternatives.
Follow the blue boxes, starting at the top. The yellow boxes show typical results of the actions. I actually have little pieces of yellow paper giving these "summaries" of my actual pages.
1: Be sure you know - in general terms - what your site is about. Be sure you know - in general terms - what your Home Page is about. Have a good general idea what this new page is going to be about.
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Now you're ready to write "The SERP Snippet". Remember that the SERP entry is the ONLY contact you have with your potential site visitor.
Go into WP editor, and create new (or edit existing) page or post, Scroll down to where it says All In One SEO Pack and "Preview Snippet". Here you can see what your SERP entry will look like. You have 3 boxes "Title", "Description", "Keywords".
2: The first part of the process is totally circular, going round and round in ever decreasing circles, homing in on "THE" keywords(s). Try a keyword in the title and in the URL. Keep changing it until you get "THE ONE". Keep watching the snippet to make sure it looks sane.
3: Put your chosen keywords in the "Keywords" panel, so you don't forget what they are while you're playing with the other bits. Now start writing the description, not forgetting to include the main keyword. Write it as if it were a tweet, ie 140 chars, but allow it to "overspill" a bit. It always looks more interesting if the snippet ends halfway through a word or phrase with "...".
Personally I will spend more time on the description than I do on my entire page.
4: When the description is PERFECT, and fits PERFECTLY with the title and the URL, then copy it as the first paragraph of the page. If you want to extend the paragraph there, go ahead.
5: Write the closing paragraph of the page, not forgetting to include the main keyword. Then write the headings and the subtitles.
Finally, flesh out the page, forgetting entirely about keywords.
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