Better Cache = More Cash!

Hi Everyone,

Wow, it's been a bit of time since I've blogged - but Kyle's just so good at it right? hahaha..
We've been busy behind the scenes, and I'm excited to share some info about significant upgrades to our Wealthy Affiliate hosting security, specifically some major updates to our SiteSpeed Cache, and Bot filtering. These changes not only beef up defences, they ensure your website visitors have a smooth, uninterrupted experience that is snappy, fast, and engaging.

Bot (or computer) traffic can be a pretty big headache for your website. We see this all the time with plugins and services out there making all kinds of unnecessary requests to your sites. Bots can bog down your website's performance, leading to frustrating page load delays for your audience, and less optimal speed scores in Google PageSpeed Insights. That's why it's really important to distinguish between traffic from genuine human visitors, trusted services, and automated bots. It's equally important to ensure that Cached versions of your pages are ready to be served for as many requests as possible.

Cache is a static version of your website pages and posts and it's the absolute fastest way to serve a page to a browser. So, when a cached version of your pages and posts are available, we make sure to serve it as much as possible.

Our new security and updated Cache platform is specifically designed to let certain people and services through, and block those found to be pesky or malicious. And for those that we do let through, serve the content as fast as we possibly can!

Here are a few ways you're protected:

• Bot Comment Spam
• Login Brute Force Attacks
• Registration Floods
• Trackback/Pingback Spam
• XML-RPC Attacks
• DDoS Attacks
• Scraping Bots
• Form Submission Spam (contact forms etc)
• Search Floods
• WordPress API Abuse
• Unoptimized or Poorly Coded Plugins

By implementing advanced filtering techniques and providing unknown bots with a security wall, we're aiming to let in only real people and trusted services like Google, Bing, Facebook etc. The goal is to create a barrier that's tough on bots but transparent to users with the result being that your website loads quickly and reliably. When protecting your own websites from bots, we're also protecting your fellow WA members from bots. On shared hosting it's important to have security measures in place that protect everyone. That's the only way a shared hosting server can function optimally.

Here's how you benefit:

• Faster Loading Times
• Reduced Server Load
• Enhanced Security
• Improved Scalability & Reach
• Increased Uptime
• Better User Experience
• Less time wasted on Spam content

Overall, a better website that performs better and offers a better user experience...all equating to you earning MORE CASH!

Over the past few weeks, you might have noticed a message on occasion that says 'Checking Browser Security...' before your website is displayed in your browser. In those brief moments, our system is doing the heavy lifting to validate the incoming request. It's a quick check-in to ensure that the visitor knocking at your websites door is indeed a someone we want to allow in ;)

And Search Engines gets in - no worries there!!

There are only certain scenarios where we will consider implementing a security check. Before this "security pause" happens, our servers check if a cached version of the requested URL is available. If it is, visitors won't even see the verification message. A lot of work has gone into updates to our SiteSpeed Caching platform to help make this work so well. We've designed this all so that we see less than 2% of genuine users encountering the message ever.

Upcoming Server Innovations at WA to Further Elevate Website Performance!

The evolution of our hosting platform doesn't just end with sophisticated security and efficiency layers. We're working hard to improve the actual foundation upon which your website lives. That's another exciting part we're steering towards with our upcoming server upgrades.

In the coming months, we're going to be migrating the network to brand new server architecture that builds upon our current platform. This represents a significant leap forward in the technology that supports your website's daily operations. We're integrating the latest hardware and software with our proprietary security so that your website runs as quickly and smoothly as possible, while warding off unwanted visits that can harm performance. This is all part of our ongoing efforts to allow technology to fade away in the background while you focus on what matters - building and growing your online business!

You can rest assured that we are improving our platform every single day and will be here to support your SUCCESS!

So, today this has been a bit of a technical post - but one that hopefully lets you know how progressive we are being in the managed WordPress hosting space.

Drop me a comment below, I'd love to hear from you :)

Chat soon,

Carson