Have Fun Learning 6: How to Write Content for a Website

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31.1K followers

Too often I see people wondering about how to write content for a website that will make it get high rankings in Google. That question is definitely the wrong approach in how you should go about creating your content. Do you ask yourself that question when writing an email to a friend of yours about what just happened in your life?

CONTENT IS CONTENT

When typing up the words to be displayed on your website, there really should not be much thought that goes into how you will be using your keywords. There are only 2 or 3 places that it should go, no need to try and fit them in any more than those couple of times. Your content should flow naturally, as if you are holding a one-sided conversation with a friend.

That is all content really is, a passing on of information in written form. There is no need to be including your target keyword more than twice within your content. Your content is meant for your website reader and not the search engines. So write your content naturally and for the benefit of your website visitors.


Do not get distracted into thinking that your keywords need to appear multiple times within your content. When your website visitor sees the keyword in your page or post title and then sees it again in the first paragraph of your content, they do not need to see it again to know what your content is about. Remember, Google wants to see content that is written for your visitor and not Google.

DISTRACTION IS NOT ALWAYS BENEFICIAL

When it comes to the way someone would construct their website content, the last thing you want to do is get distracted into thinking that you are not using enough keywords. For example, the keyword I chose for this post is "how to write content for a website." Up until this point I have only mentioned the keyword within my content twice, in the first paragraph and at the end of the prior sentence.

With these two mentions, along with the keyword in the title, there is no beneficial reason for me to mention the keyword again. This post has more than enough keywords, about 6 of them, that are the two mentions of the original target keyword and four LSI keywords. These are "creating your content," "typing up the words," "write your content naturally," and "construct their website content."

By using these LSI keywords or synonyms of the target keyword, I can get more keywords naturally in my content without over-using my target keyword and making the content read like a distraction to my website visitors. Google favors LSI keywords but does not favor you using your target keyword more than a couple of times within your content. To learn more about the use of LSI keywords, see the link below.

What are LSI Latent Semantic Indexing Keywords


OTHER EXAMPLES OF DISTRACTING WORDS


WOULD YOU BUY YOUR PIZZA HERE? YOU MAY WANT TO WEAR PROTECTION.



I WONDER IF THIS NAME WAS THOUGHT UP THE MORNING AFTER TASTING THIS. BED WETTING IS ONE THING BUT THIS IS A BIT TOO MUCH.



NOW THIS IS A PRODUCT NAME THAT MADE ME LAUGH AND WAS EYE CATCHING.



IN THIS CASE THE PICTURE IS DISTRACTING. I REMEMBER AS A LITTLE BOY WANTING TO PLAY COWBOYS AND INDIANS WITH THIS WOMAN WHERE I WOULD BE THE CAPTURED INDIAN...WAS THAT TOO MUCH INFO? OH THE MIND OF A CHILD WITH BUDDING HORMONES. LOL



HEY! WHO WANTS TO SWALLOW SOME BALLS? THIS WOULD PROBABLY GO GOOD WITH THE PRODUCT THREE PICTURES ABOVE. WHILE EATING SOME SWALLOW BALLS YOU CAN BURN THE CANDLE CALLED SMELL MY NUTS. lol


But enough with the distracting words. There are times when words in one country will mean something different in another country. Take for example the differences between American English and Australian English. For a comical example, watch the brief standup comedy skit at the link below from Gabriel "Fluffy" Iglesias

https://youtu.be/3aFVcWdwxKM

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Recent Comments

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If it weren't for WA, I would still be constructing content with keywords count still in my mind. It is here that I have come to fully understand what LSI means.

LSI keywords is what Google has wanted to see in content for the past couple of years. It definitely makes the content more readable.

Thanks, Boomer. You just solved a problem and made me laugh at the same time.

You are welcome and that was my plan.

Thanks Robert, I think I've been repeating the keywords all over the place because Yoast was telling me to, which I should really stop, as your advice. Smell my nuts lol. And I'll get pi**ed tonight lmao!

You are welcome Ray. But even Yoast has recently said that the repeating of the same target keyword more than a few times is not a good thing and the use of LSI keywords is what works best. Though this has been the norm for a couple of years now, it is nice to finally see that they are making changes to adapt.

That's good to know Robert, thanks for your help again!

You are welcome.

Thank you Boomer. I loved the distractions but got the point :) I appreciate your keeping us on target with a bit of humor!

You are welcome. I have always felt that you can still learn something and sometimes remember it more, if you laugh at the same time.

Thanks Boomer ... AND it was a most enjoyable read!
"Sh*t the bed" chilli? ---- I'm going to be laughing all day!

Yeah, that product must be a real inner cleansing product. LOL

It can be - burningly so. LOL

Hurts going in and out. :-)

BWAHAHA HAHA ----- yeah!

Thanks Boomer very funny

You are welcome Louise.

Many thanks for your very amusing and informative post Robert :)

You are welcome Chrissie. Happy you enjoyed it.

Great post robert

Thanks Forrest.

Hahaha thank you, this was quite informative and funny at the same time

You are welcome. Having a laugh while learning is never a bad thing.

Oh lol Boomer, we are definitely separated by a common language! :)

Yes, I used to work with a few people who used to be citizens of both Australia and of England. Hanging out with them at the pub was always an ear-opening experience. lol

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