Target Audiences for Wealthy Affiliate

When you sit down and think about all the people in the world that would like to make more money, you could pretty much include just about everyone.

Every person from every little corner of the population could use extra cash and that is really the target audience. So in essence, your target audience consists of the close to 7 BILLION people that live this world, 5 BILLION of them have high speed internet and would love to have access to a platform like Wealthy Affiliate.

That is a pretty MASSIVE target audience, so within this tutorial I am going to give you a hand with some more targeted examples of audiences and show you exactly how to break them down.

Pretty big and pretty broad right? That was intended to prove the scale of the market that you can promote to, and within this section we are going to explain smaller more niche target audiences and also let you in on some ways in which you can research and market to these audiences.

When many affiliates begin to work on their keyword and industry research for Wealthy Affiliate research, they typically think of the most obvious marketers that are highly relevant to the services offered at Wealthy Affiliate. The main audiences that come to mind are:

  • Making Money
  • Work From Home
  • Internet Marketing
  • Affiliate Marketing
  • PPC Marketing
  • Email Marketing

These are fine and they are definitely targeted, however marketers typically run into a wall when they attempt to promote WA under these keywords as they are very competitive. They convert, but they are competitive.

Because of this, we recommend also venturing into other very targeted niches. I have included a list of these below:

  • Entrepreneur Programs
  • Website Marketing
  • Local Marketing
  • Social Media Marketing
  • Twitter marketing
  • Facebook Marketing
  • Linked In marketing
  • Email Marketing
  • Google Adwords
  • Google content network
  • BingAds
  • PPC Marketing
  • Clickbank
  • Data Entry
  • Home Business
  • Search Engine Optimization
  • Article Marketing
  • Getting Rich Quick
  • Become a Millionaire
  • Search Engine Marketing
  • Self-Employment
  • Affiliate Programs
  • Affiliate Networks
  • Wordpress Plugins/Theme/Hosting
  • Website Hosting
  • Website Builders
  • Internet Marketing Tools

These are all hot topics and highly related to what is offered within Wealthy Affiliate. Anyone looking for help in any of these areas can easily get help and get training within the Wealthy Affiliate community if you look a little deeper you find that there are even more than the obvious.

These can all be target audiences and I am going to show you how to elaborate on these in a second. However, there are complete demographics of people that should not be forgotten about. Massive groups of people that are looking for opportunities, to create businesses online or to expand their existing businesses online.

  • College Students
  • University Students
  • Retired Individuals
  • Middle Class Populous (large majority of US consumers)
  • Retired Veterans / Disabled Veterans
  • Disabled Individuals (who can work from their computer)
  • New Career seekers
  • Career Development/Advancement seekers
  • Laid Off Employees
  • Unemployment Benefits
  • People with massive hospital/health bills
  • Low Salary Employees
  • High Salary Employees that Want More
  • Minimum Wage Workers / McJobs
  • Passive Income Seekers
  • Residual Income Seekers
  • Baby Boomers About to Retire
  • People Who Vacation Lots (like the freedom)
  • Loans/Cash Advances
  • People with a mortgage
  • People that are forced to foreclose their homes
  • Debt Consolidation
  • People with Undesirable Jobs
  • Office Workers
  • People looking to win the lottery
  • Computer Jobs and remote jobs
  • People interesting in computer programming
  • Residents at business and Internet marketing schools
  • People looking to get a marketing, finance, or business education
  • Someone who wants to quit their job
  • Franchising/Franchisees
  • Ebay Sellers
  • Summer Job Seekers
  • Part-Time Employment
  • People seeking any type of employment!
  • Employment Search Engines (JobSearch, Monster,
  • Criminal Employment (employment for criminals)
  • People seeking post secondary education (can target University and College names)
  • Real Estate Investors
  • Online Surveys Takers
  • Related Forums and discussion rooms
  • TV Shows (Apprentice, Deal or No Deal, etc)
  • Famous Rich People (Donald Trump, Bill Gates, Rich Dad Poor Dad)
  • Hard Copy Books (The Art of the Deal, Buzz marketing, etc)
  • Affiliate Network Keywords (CJ, Clickbank, Linkshare, Shareasale, Kowabunga, etc)

These are some demographic based audiences that you can target. These above ideas alone will give you enough ammunition to promote Wealthy Affiliate for a lifetime!

With what we have already given you, you could easily scale a campaign to make over $1 MILLION per fact, if you put your effort into just one of these target audiences, you could likely make that with just one.

Remember, the average affiliate referral for Wealthy Affiliate is close to $150. Commissions and recurring revenue add up very quickly!

In the next section, we are going to elaborate on a few of these so you can get a better idea of how to research and find keywords within them, and and how to effectively set up campaigns targeting them.

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Recent messages
Entrep2018 Premium
When I think about myself, I know that there are persons from all walks of life who want more time, more money and more freedom....professionals who have many family needs and roles to play, who desire to stay home and receive passive income at their own pace, yet helping others to do the same.
RubyCantu Premium
Exactly. Those are the very people you can reach out to through your content
TTedesco1 Premium
For my niche, this is a perfect match made in heaven.

However, there is something I am missing...What about a person's niche? How does one match up with something like wealthy Affiliate; if for example, they are helping people find the best affordable vacations anywhere in the world.? just a thought. Content has to be relevant to your niche...right.
SCash Premium
The WA affiliate bootcamp is probably not the platform for someone searching for vacations, if you already have a niche you would probably get more benefit from the "green" Certification tab to get tips and ideas how to market your blog to reach your ideal audience of those searching for popular or value travel packages etc. The affiliate bootcamp is to market WA as the premier choice for those looking to start an online business, make money online etc.
TTedesco1 Premium
Thanks..... for explaining my missing "links" in my thoughts. You have helped me with the clarity I needed. Let me know if I can help you in any way....

Please, what do you mean by the "Green" certification tabs?
HFernandez2 Premium
The green certification tab he is referring to, is the green button located in the left sidebar. It's the green getting started here tab
TTedesco1 Premium
Thank you have a great day...
LjSmith97 Premium
I reread this for better understanding. It’s insightful. I like how Kyle went in-depth on how to target specifically. As he used “minimum wage workers” as an example, i want to use “someone looking to quit their job” & “people with undesirable jobs” as who I’m targeting for Self Employment. Is it okay to type those exact niches into the keyword tool?
Nadja3 Premium
I think if it is related to your niche, you can explore what value these keywords have. You might have the necessity to re-formulate your keywords for the better results.
TechieFinch Premium
as what I have understood, using keyword search, I can see what are those niche that has a lot of competition and avoid them.

Basically, I should start a niche that has less competiton but with quite a good number of audience.

Then, use these keywords to make an article out of it.

Is my understanding correct?
HowardJaros Premium
Yes, that is correct!

Choose a keyword, or keyword phrase, that has an average of over 100 searches per month and a QSR under 100.

That will give you a good chance to rank on page one of the search engines if you follow the training here at Wealthy Affiliate.
TechieFinch Premium
Thanks! At first, I was thinking that the most famous keyword or phrase is good.

People here made me realized that there is no other community as WA.
HowardJaros Premium
It sure is Frank! Press on with the training and your website.
Joanna12 Premium
finally things i think are starting to be come a little clearer, my problem is this ....
i am dyslexic and to plane articals and wright them takes me so long and as i work full time and have a part time job i dont have as much time as i want or need. any tips or help you can offer in regards to not having to write the same post 4 or 5 times just to make sure my grammer and punctuation are ok would be greatfully recived
EricCantu Premium Plus
When you use Site Content it has a built in grammar and spelling checker you can click on before publishing :)