My Next Step - Get Inside Google Information
In 2010, Google launched what Google Instant. You have probably become very accustomed to using it by now. What I want to do is take the root of my target audience, in this case 'minimum wage' and start typing it into the Google search bar to see what sort of results it gives me.
What Google is doing is giving you terms that are commonly typed in...in other words, based on historical searches, they are trying to predict what you may be looking for based on popularity. The cool part about this is that they are basically telling you which keywords are "good" ones. From this you we already have THREE keywords that can be leveraged for our Wealthy Affiliate campaigns.
Lets dig a bit deeper though. As I continue typing, I get more results. I type "...in", here is what Google Instant gives me:
Then I type in another one of the keywords from my initial Google search, "minimum wage workers".
As you can see, another FOUR keywords. Seven additional keywords on top of what I already had within this audience. These are piling up quickly.
Lets try something else, a technique that you can use to get many more "questions" that people are typing into Google. Add the start of a question to the beginning of the phrase. In my example below I type in "how minimum wage"...
Another FOUR search terms that people are actively searching, looking for help and response within.
These are all within the realm of this target audience, and again, these keywords can be leverage to get traffic and get rankings in Google. And remember, this is just a small component of one of the "original" target audiences we gave you. Hopefully you can see the potential for 100,000's of keywords, because the keyword opportunities are pretty much endless.
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Jojo520
Premium
I think I will have to sit with the flurry of ideas I have right now, and see how my target audience and my goals fall together. I want to help people like me, who love to travel and be creative and do what they can to help others, but are somewhat (to extremely) limited by the need to remain at a traditional job for financial reasons...
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Jewelia
Premium
Hi Kyle and all,
Thank you. Most of this makes sense, but...
Here is what I don't understand about finding and then using the keywords... I don't see how I could naturally target most of the keywords, which in reality often turn out to be low hanging fruits... How could I write a post that aims to bring minimum wage workers to WA using "how minimum wage affects businesses" or "...higher paid employees" or "...unemployment" keywords? Actually, in this case, I don't even see the connection between my chosen audience and either of these keyword phrases: why minimum wage workers would care about higher paid employees, businesses or even unemployment? I don't think my niche people will ever google these keyword phrases. And yet, my article has to organically lead to "join Wealthy Affiliate" message from one of these keywords, which I am supposed to use in the Title and in the first couple paragraphs. How? What am I missing in this concept? Kyle, would you really use any of the keywords from "how" group, or was this just not a very good example, and you'd continue searching for other more relevant keywords?
Thank you,
~ Julia
Thank you. Most of this makes sense, but...
Here is what I don't understand about finding and then using the keywords... I don't see how I could naturally target most of the keywords, which in reality often turn out to be low hanging fruits... How could I write a post that aims to bring minimum wage workers to WA using "how minimum wage affects businesses" or "...higher paid employees" or "...unemployment" keywords? Actually, in this case, I don't even see the connection between my chosen audience and either of these keyword phrases: why minimum wage workers would care about higher paid employees, businesses or even unemployment? I don't think my niche people will ever google these keyword phrases. And yet, my article has to organically lead to "join Wealthy Affiliate" message from one of these keywords, which I am supposed to use in the Title and in the first couple paragraphs. How? What am I missing in this concept? Kyle, would you really use any of the keywords from "how" group, or was this just not a very good example, and you'd continue searching for other more relevant keywords?
Thank you,
~ Julia
Labman
Premium Plus
Jewelia
Premium
Hi Craig,
I appreciate your response, but that's not what I asked... I understand that minimum wage workers are great as a targeted audience for WA referrals. I don't understand how to use these keyword phrases: "how minimum wage affects businesses" or "...higher paid employees" or "...unemployment". If you don't mind to re-read my original question, I'd love to learn from you.
Thank you for your time,
~ Julia
I appreciate your response, but that's not what I asked... I understand that minimum wage workers are great as a targeted audience for WA referrals. I don't understand how to use these keyword phrases: "how minimum wage affects businesses" or "...higher paid employees" or "...unemployment". If you don't mind to re-read my original question, I'd love to learn from you.
Thank you for your time,
~ Julia
A potential WA affiliate may see or want to determine the connection between: minimum wage mindsets, and higher paid mindsets, minimum wage and business owners, the comparative fees (capital) to get started in different programmes, or to even do campaigns about the economy, minimum wage, and the looming risks and gloom of unemployment without any backup. Remember that the reader in the audience may not necessarily search those keywords verbatim, only partially, but may still pull your content if ranked well.
These type of keywords may return high quality affiliates as well, since they are persons seeking to understand how to satisfy an audience that is looking to get out of the 9 - 5 rat race, or rigidity and lack of freedom of traditional corporate jobs.
Also you don't have to use it in the first few paragraph's but spread it out and make each of your paragraphs have a relation to campaign topic, theme, or issue.
Hope this helps, however it may be just an example here.
These type of keywords may return high quality affiliates as well, since they are persons seeking to understand how to satisfy an audience that is looking to get out of the 9 - 5 rat race, or rigidity and lack of freedom of traditional corporate jobs.
Also you don't have to use it in the first few paragraph's but spread it out and make each of your paragraphs have a relation to campaign topic, theme, or issue.
Hope this helps, however it may be just an example here.
Jewelia
Premium
Hmm... Thank you very much, Paul. You brought up several good points, which are helpful. But I am still not convinced that "how" group of keywords in Kyle's example is appropriate for the task he defines.
The assignment Kyle sets in this tutorial:
1. Point your audience to Wealthy Affiliate as a resource for success online.
2. Your target audience is Minimum Wage Workers
3. And closer to the end of the tutorial:
Use any of these 4 search terms:
"how minimum wage works"
"how minimum wage affects businesses"
"how minimum wage affects higher paid employees"
"how minimum wage affects unemployment"
I read your response 3 times trying to mentally plan my own blog targeting these keywords (#3) with a goal of delivering "join Wealthy Affiliates" message (#1) to minimum wage workers (#2). I still can't connect all three.
One or even two of three given conditions fall out of the picture... I hear you saying that the topics addressed by these keywords(#3) may find "a potential WA affiliate" (#1), but "a potential WA affiliate" in this case is not " minimum wage worker"(#2), which would not be a problem if... the rest of my blogs were not focused on targeting this group. But they were and therefore most of the visitors to my website ARE minimum wage workers.
I am very meticulous in this particular example, but of course, I am not running this exact scenario. I am trying to understand the line of thoughts for my own niche and for a different target audience in WA referrals.
Do you understand my confusion? What am I missing? If all pieces don't seem to fit together, what should I do: move on to different keywords, or not to worry about the originally chosen audience? I am sure I am over-complicating something and somewhere... What and where, please?
Thank you,
~ Julia
The assignment Kyle sets in this tutorial:
1. Point your audience to Wealthy Affiliate as a resource for success online.
2. Your target audience is Minimum Wage Workers
3. And closer to the end of the tutorial:
Use any of these 4 search terms:
"how minimum wage works"
"how minimum wage affects businesses"
"how minimum wage affects higher paid employees"
"how minimum wage affects unemployment"
I read your response 3 times trying to mentally plan my own blog targeting these keywords (#3) with a goal of delivering "join Wealthy Affiliates" message (#1) to minimum wage workers (#2). I still can't connect all three.
One or even two of three given conditions fall out of the picture... I hear you saying that the topics addressed by these keywords(#3) may find "a potential WA affiliate" (#1), but "a potential WA affiliate" in this case is not " minimum wage worker"(#2), which would not be a problem if... the rest of my blogs were not focused on targeting this group. But they were and therefore most of the visitors to my website ARE minimum wage workers.
I am very meticulous in this particular example, but of course, I am not running this exact scenario. I am trying to understand the line of thoughts for my own niche and for a different target audience in WA referrals.
Do you understand my confusion? What am I missing? If all pieces don't seem to fit together, what should I do: move on to different keywords, or not to worry about the originally chosen audience? I am sure I am over-complicating something and somewhere... What and where, please?
Thank you,
~ Julia
bctraci
Premium
Hi Julia - as a minimum wage employee constantly looking for income opportunities outside of work, I can tell you that in my quest I certainly googled things like "how to get a higher paying job" or "unemployment alternatives"
When you have that mindset to break out of the rut, you try to think outside the box and you look up not only what you want but what you don;t want.
Hope that helps.
When you have that mindset to break out of the rut, you try to think outside the box and you look up not only what you want but what you don;t want.
Hope that helps.
DeborahsLife
Premium
Hi, I’m no expert but I understand what you are asking and I believe you create a list of these keywords to ensure you use them in Articles you post on your blog that the search engines will pick up.
You could choose anyone as a niche. Like you could use many unemployed workers have now chosen internet marketing to earn extra cash and replace working 9-5 etc. or one on higher paid employees are often made to do more work than is required etc and promote wealthy affiliate within that article. I hope this makes sense.
You could choose anyone as a niche. Like you could use many unemployed workers have now chosen internet marketing to earn extra cash and replace working 9-5 etc. or one on higher paid employees are often made to do more work than is required etc and promote wealthy affiliate within that article. I hope this makes sense.
edensbox
Premium
Jewelia,
You have two choices on what type of site you want. Or, you can have two sites! LOL First, you can pick a niche that you are very interested in and build it from there. I have always loved to create things so my niche is customized printed items. Second, you can build a site that drives traffic back into WA. You need to decide what is more exciting for you and gets your juices going. If doing the WA site is uncomfortable try something different. A hobby you love or something you have always dreamed of. The process should always be fun and exciting.
You have two choices on what type of site you want. Or, you can have two sites! LOL First, you can pick a niche that you are very interested in and build it from there. I have always loved to create things so my niche is customized printed items. Second, you can build a site that drives traffic back into WA. You need to decide what is more exciting for you and gets your juices going. If doing the WA site is uncomfortable try something different. A hobby you love or something you have always dreamed of. The process should always be fun and exciting.
CLandi
Premium
To All: beware of Pay Per Click (PPC). It can easily cost a thousand dollars or more. Try Article Marketing. You can write an article about your product. At the end of your article, you can provide a link to your product. Your article should be close to or more than 400 words.
Chuck
Chuck
Great list! The ONLY 1 that I personally would stay away from is the tagline of "Get Rich Quick"...From my own experiences as well as many other individuals experiences, whenever I read on a site about getting rich quick, I automatically call BS and tend to keep moving on...The rest of this list is amazing! Just giving my 2 bits on it...Thanks!
CharlesC
Premium
Is there a newer version of this article? After reading it through once, i decided to go back and substitute with my idea of target audience. When i click on the View Result button, a pop-up window comes up titled keyword competition and states the competition QSR is xxx number, not what the image above that shows what appears to be a google search result. Am I misunderstanding the directions?
Thanks in advance for any help.
Thanks in advance for any help.
NicoleJBN
Premium
It appears that the article has been updated in June 2017 as seen underneath the title. However, the images are showing the older keyword tool version. It has since been updated and the window you're talking about is showing you the competition directly without having to use the Google search feature.
This is for your convenience and to give you an instant idea how competitive the keyword you're searching for is. If you prefer the Google search results as shown in the article, you can always go to Google and perform a manual search using the following search term.
"YOURKEYWORDHERE"
For example, your keyword is baby seats. You'd search in Google like this:
"baby seats"
This helps Google to search anything using this keyword only. This gives a more direct result in terms of competing websites and articles focusing on the same keyword.
To get to the point, the popup window with the QSR result is the shortcut to the manual Google search. The lower the competition, the better you can rank for the keyword. Rule of thumb is to try to find keywords with a QSR of 300 and less. More would be too competitive. It'd be harder and take longer to rank for it.
This is for your convenience and to give you an instant idea how competitive the keyword you're searching for is. If you prefer the Google search results as shown in the article, you can always go to Google and perform a manual search using the following search term.
"YOURKEYWORDHERE"
For example, your keyword is baby seats. You'd search in Google like this:
"baby seats"
This helps Google to search anything using this keyword only. This gives a more direct result in terms of competing websites and articles focusing on the same keyword.
To get to the point, the popup window with the QSR result is the shortcut to the manual Google search. The lower the competition, the better you can rank for the keyword. Rule of thumb is to try to find keywords with a QSR of 300 and less. More would be too competitive. It'd be harder and take longer to rank for it.
