OK, so we have taken a single target audience and broken this down into some really awesome keywords. Now what?

You need to create your campaigns around these keywords.

Leverage the keywords to promote WA

  1. Website content (creating pages or posts targeting the search terms)
  2. Videos - post videos to Youtube or Vimeo and get rankings
  3. Through Google Adwords, Bingads.com (pay per click promotions)
  4. Through Facebook Ads

Utilize Social Hangouts Relevant to the Target Audience

  • Through relevant forums
  • Share the pages, posts, and articles you create within your social network (Like, Tweet, Google +1, Instagram, Pinterest)
  • Create a group or page at Facebook relevant to your target audience

The key is to be creative and take consistent action with your promotions. If you are on a limited budget, most of these techniques are free outside the ones that are marked "PAID" beside them. If you spend consistent time and energy every day breaking down an audience, finding relevant keywords, and then building up your campaigns, it won't be long before you are making consistent WA referrals.

If you have any questions or comments about this tutorial, please leave them within the comments box below.



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RDSchnewis Premium
So if I'm understanding the keyword search properly, you want to find keywords that have high search volumes but low websites linked to them. If I click in the "competition" column on View Results we want this number to come back as less than 300 ideally. Now as to Article Power, does this relate to how many of the people who do this search are likely to view a website or article that you connect to this keyword? The higher the Article Power the better?
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JasonHeard Premium
Hey Robert,

I found this within the community regarding Article Power.

Article Power: This is based on a mixture of the strength of other sites and the quantity of them. It is letting you know how well your articles (and pages and posts too) will potentially rank.

I believe, don't quote me on this, with the WA keyword tool the lower the article power the more likely you are to rank on the first page of Google for the given keyword.

It is recommended that you target Competition results less than 300, I typically aim for competition less than 100.

But yes you are correct. It is a good practice, especially with a newer website, to target keywords that get SOME searches (50 searches per month is fine, obviously the more searches the better). And that has low competition.
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RDSchnewis Premium
Thanks Jason!
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JasonHeard Premium
Welcome, sir!
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TimothyPaul Premium
Absolute killer content, great article. It goes without saying that there are thousands of different life circumstances being experienced by the kind folks of planet earth- and nearly everyone of them wants to make more money. The opportunity to market to these different personality types all with different life experiences are endless. I personally feel it is best to look intrinsicly at who 'you' are and what lead 'you' to WA- and market to that person. You know that person very well, have an abundance of insite into what makes them tick, and how to influence there decisions...
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kristendavis Premium
I'm feeling a bit lost when it comes to picking a target audience to promote WA. Do I have to pick just one or can I target multiple audiences with the same website, just writing different content? Will that make my site less focused and is that an issue? Hopefully that question makes sense...
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littlemama Premium
I focus mostly on blogging and bloggers, but I also write to stay at home moms specifically sometimes, so I think it's okay to do more than one, but have one as your theme and if you branch out, make them similar audiences if possible.
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J-KWest Premium
Hey Kristen, have you narrowed your website down to specific niche yet?

Before joining Wealthy Affiliate, I had a blog that was all over the map. I blogged about technology, personal development, economic trends... I never could get traction with that site because I wasn't focused on anything.

If you're running a large site with several writers and contributors that are putting out a dozen blog posts every single day, you can get away with it and see rankings in Google.

For us, running a blog (or two) on our own, it can be tough to put out a single post every week, so my personal recommendation is to narrow your target down as much as possible. Going after Google rankings is more like playing darts than it is horseshoes. Close might get you on page 3 which doesn't help in the rankings much.

Having said that, you can usually find a lot to write about within your niche (even though it's not always fun). Sometimes I'll find a keyword that I have a good chance at, but have no interest in writing about it. Those are the days you usually just put your head down and get it done :-D I usually learn something along the way, and I'm better for it.

Not sure if that answers your question exactly, but let me know if you have any other questions.

Jay
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ShannonL1 Premium
Great question, I am wondering the same?
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kristendavis Premium
Thanks Jay and @littlemama! That helps a lot and I think I have it narrowed down now.

I'm going to write to young stay-at-home moms, specifically those that have a lot of student debt they are trying to get out from under. Since that is me right now, I figure I have a good chance at being sincere and knowledgeable and I already have at least 20 topics I can write about and I'm pretty sure most of those can be divided out into at least 2 or 3 subtopics.

Does that sound like an okay audience... or is it too specific?
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J-KWest Premium
Not too specific at all. I think that's a great target audience and you can provide some great value there. I'm interested to see your blog when you get it all set up :-D
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littlemama Premium
Sound Kristen, you're going to do well. :)
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vanbot Premium
Wonderful lesson Kyle, the only problem I am having is getting past the lists, I keep getting all excited, go off, grab a domain, and start writing posts and pages, no wonder I am having to start again, I now have a little more self-control, I will get through the training this time.:-))Steph
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AnisChity Premium
This might be a stupid question but how can I use a keyword like How minimum wage works'' to promote WA?

Or other keywords can anyone show me an example of an article targeting one of the keywords mentioned here?

I don't know how to write an article based on those keywords.
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MikaelM Premium
It really depends on your own creativivty how you connect the keyword WA. If it for exampl is the keyword "minimum wage workers that want more" you can explain a way to build an online business. Or if it is for the KW you mention it could for exampl be to do some more research about how it actaully works, explain that and connect it to an option if you want to look into something more than working hard for someone else for minimum wage.

Just a few quick suggestions and hope it can help to get the creativity going.

All the best,

Mikael
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AnisChity Premium
Oh, I see! So, in that case, I have to write an article about how minimum wage works and then suggest options to earn money thank you!
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MikaelM Premium
That could be an angle. But really up to your creativity. Just remember to make it relevant and useful and then you will be fine:-)
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