Target Audiences for Wealthy Affiliate

When you sit down and think about all the people in the world that would like to make more money, you could pretty much include just about everyone.

Every person from every little corner of the population could use extra cash and that is really the target audience. So in essence, your target audience consists of the close to 7 BILLION people that live this world, 5 BILLION of them have high speed internet and would love to have access to a platform like Wealthy Affiliate.

That is a pretty MASSIVE target audience, so within this tutorial I am going to give you a hand with some more targeted examples of audiences and show you exactly how to break them down.

Pretty big and pretty broad right? That was intended to prove the scale of the market that you can promote to, and within this section we are going to explain smaller more niche target audiences and also let you in on some ways in which you can research and market to these audiences.

When many affiliates begin to work on their keyword and industry research for Wealthy Affiliate research, they typically think of the most obvious marketers that are highly relevant to the services offered at Wealthy Affiliate. The main audiences that come to mind are:

  • Making Money
  • Work From Home
  • Internet Marketing
  • Affiliate Marketing
  • PPC Marketing
  • Email Marketing

These are fine and they are definitely targeted, however marketers typically run into a wall when they attempt to promote WA under these keywords as they are very competitive. They convert, but they are competitive.

Because of this, we recommend also venturing into other very targeted niches. I have included a list of these below:

  • Entrepreneur Programs
  • Website Marketing
  • Local Marketing
  • Social Media Marketing
  • Twitter marketing
  • Facebook Marketing
  • Linked In marketing
  • Email Marketing
  • Google Adwords
  • Google content network
  • BingAds
  • PPC Marketing
  • Clickbank
  • Data Entry
  • Home Business
  • Search Engine Optimization
  • Article Marketing
  • Getting Rich Quick
  • Become a Millionaire
  • Search Engine Marketing
  • Self-Employment
  • Affiliate Programs
  • Affiliate Networks
  • Wordpress Plugins/Theme/Hosting
  • Website Hosting
  • Website Builders
  • Internet Marketing Tools

These are all hot topics and highly related to what is offered within Wealthy Affiliate. Anyone looking for help in any of these areas can easily get help and get training within the Wealthy Affiliate community if you look a little deeper you find that there are even more than the obvious.

These can all be target audiences and I am going to show you how to elaborate on these in a second. However, there are complete demographics of people that should not be forgotten about. Massive groups of people that are looking for opportunities, to create businesses online or to expand their existing businesses online.

  • College Students
  • University Students
  • Retired Individuals
  • Middle Class Populous (large majority of US consumers)
  • Retired Veterans / Disabled Veterans
  • Disabled Individuals (who can work from their computer)
  • New Career seekers
  • Career Development/Advancement seekers
  • Laid Off Employees
  • Unemployment Benefits
  • People with massive hospital/health bills
  • Low Salary Employees
  • High Salary Employees that Want More
  • Minimum Wage Workers / McJobs
  • Passive Income Seekers
  • Residual Income Seekers
  • Baby Boomers About to Retire
  • People Who Vacation Lots (like the freedom)
  • Loans/Cash Advances
  • People with a mortgage
  • People that are forced to foreclose their homes
  • Debt Consolidation
  • People with Undesirable Jobs
  • Office Workers
  • People looking to win the lottery
  • Computer Jobs and remote jobs
  • People interesting in computer programming
  • Residents at business and Internet marketing schools
  • People looking to get a marketing, finance, or business education
  • Someone who wants to quit their job
  • Franchising/Franchisees
  • Ebay Sellers
  • Summer Job Seekers
  • Part-Time Employment
  • People seeking any type of employment!
  • Employment Search Engines (JobSearch, Monster, Careers.com)
  • Criminal Employment (employment for criminals)
  • People seeking post secondary education (can target University and College names)
  • Real Estate Investors
  • Online Surveys Takers
  • Related Forums and discussion rooms
  • TV Shows (Apprentice, Deal or No Deal, etc)
  • Famous Rich People (Donald Trump, Bill Gates, Rich Dad Poor Dad)
  • Hard Copy Books (The Art of the Deal, Buzz marketing, etc)
  • Affiliate Network Keywords (CJ, Clickbank, Linkshare, Shareasale, Kowabunga, etc)

These are some demographic based audiences that you can target. These above ideas alone will give you enough ammunition to promote Wealthy Affiliate for a lifetime!

With what we have already given you, you could easily scale a campaign to make over $1 MILLION per year...in fact, if you put your effort into just one of these target audiences, you could likely make that with just one.

Remember, the average affiliate referral for Wealthy Affiliate is close to $150. Commissions and recurring revenue add up very quickly!

In the next section, we are going to elaborate on a few of these so you can get a better idea of how to research and find keywords within them, and and how to effectively set up campaigns targeting them.



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TechieFinch Premium
as what I have understood, using keyword search, I can see what are those niche that has a lot of competition and avoid them.

Basically, I should start a niche that has less competiton but with quite a good number of audience.

Then, use these keywords to make an article out of it.

Is my understanding correct?
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HowardJaros Premium
Yes, that is correct!

Choose a keyword, or keyword phrase, that has an average of over 100 searches per month and a QSR under 100.

That will give you a good chance to rank on page one of the search engines if you follow the training here at Wealthy Affiliate.
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TechieFinch Premium
Thanks! At first, I was thinking that the most famous keyword or phrase is good.

People here made me realized that there is no other community as WA.
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HowardJaros Premium
It sure is Frank! Press on with the training and your website.
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Joanna12 Premium
finally things i think are starting to be come a little clearer, my problem is this ....
i am dyslexic and to plane articals and wright them takes me so long and as i work full time and have a part time job i dont have as much time as i want or need. any tips or help you can offer in regards to not having to write the same post 4 or 5 times just to make sure my grammer and punctuation are ok would be greatfully recived
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EricCantu Premium Plus
When you use Site Content it has a built in grammar and spelling checker you can click on before publishing :)
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DarlaMartin Premium
Ok well I guess I have a question. In the begining of the course lessons we were told to be very specific about our website. But actually if recycling is in the name of my website I can talk about recycling anything on same site right. Like glass, wood, relationships, food!
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SeanGreentre Premium
Absolutely. Your specific niche is 'recycling', which in my view is quite specific. On the other hand, recycling materials and recycling relationships (to use your example) are very different, are they not? Ultimately, you want to get to a specific niche that you can build your site and brand around. The more specific, the better, otherwise your niche can be too broad and this will affect the traffic to your site and the user experience while they're there. Too broad and your content will be too diluted and your 'bounce rate' (people leaving after seeing just one page) will increase. Being specific with your niche will ensure that your content holds the interest for your specific niche - be that recycling materials, or recycling relations, food, etc.

So to answer your question, you'll be better off narrowing your niche down as you'll benefit from more engaged and, ultimately, converting traffic.

Hope that helps?

Sean
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ReginaO1 Premium
Hi everyone. I need help here. I still don't quite understand how these niches relate to the promotion of Wealthy Affiliate. If for example iam interested in helping single mothers and women generally to achieve some financial freedom, aside writing on "how to make money online " what else should I be writing on that would be of help to them. Anything explanation/suggestions would be appreciated please.
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carmarwa Premium
I think you could write to them, mention women and single moms on your website or in your title.
I hope this will give you an idea even if you don't do exactly this.
Carolyn
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Stakier Premium
Regina, Hi! I might have a couple ideas you can consider. Women in general, especially single moms, live busy lives. At WA you can access everything 24/7. It's all here whenever you need it. I'm fairly new here. I'm not too knowledgeable as far as technology goes. I've often felt over my head here. If it wasn't for the help of the people here at WA I probably would have thrown in the towel. Everyone is REALLY concerned about you. I found that if one person's answer doesn't make sense, keep trying. Another one down the line will "speak your language". I hope I helped in some way. If not, keep asking. Someone will "speak your language". Have a great day! Good luck!
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ReginaO1 Premium
Thanks so much for the encouragement, I really needed that.
I must confess that I still don't quite get this niche thing in relation to wealthy Affiliate promotion even after the responses that i have gotten from fellow WA- ers. Like you said, I will keep asking until I get the help that I am looking for.
Thanks once more Stakier.
All the best with your business.
Regina
Reply
RobinSxD Premium
Hello, Regina. Take it from someone who has dedicated a great deal into this dilemma. I started out here 3 months ago, finished the "Green Course" and I've been struggling with the exact same question you are asking right now!

Now, thanks to the community, and more straight-forward, "ericcantu" I finally got the answer I was looking for. So here's what I came up with...

In this course, you will do a website based on promoting WA. It will focus on the product WA and by picking your target audience you will then aim to that perspective. For example...In this lesson, we are taught that there are more to it than just what is in front of you. In fact, by visiting different WA members profiles and interact with them, you will quickly see that they are all tied up to here from different backgrounds. If you choose one of these target audiences you need to see through their eyes. This is how you will use this lesson into a count for the Black Course of promoting WA towards a Target Audience.

If this got you confused, I should speak up loud and clear, hang on. Let me just clear my thorat...*eh-hrmm*...

There we go.
Ok.

- If I am to focus - "Single moms"...
I can give this specific audience value that would be of worth to them in person by pointing out pros from using WA. Keywords that comes to mind would be to have financial stability, make a website for your children, create a safe playground with easy steps, connect with other like-minded people, activate your mind and discover yourself, be an asset to others, learn about starting a business - as in setting your mind to it. All of these could be starters for an article to show certain parts with the help of images to vividly explain the benefits and value they receive from signing up in here.

If I am to focus - "Broke teenagers"...
Instead, keywords that come to mind would be: to make quick money, create an instant website, learn marketing the right way, spend time making money etc...

Not to forget the "Retirees"...
For them building website might not be as interesting as for treating their own online business (which a website should be treated as). have support along the way and make new connections...

In terms of using these keywords in a natural manner, you could simply use initiations like: "This service would benefit especially if you fee..." (examples: Alone. No tech skills and suffers from mental illness.)

As for me, I've decided to go with the retired persons, especially those who carry with them, mental illness. (3 of 5 people already suffers from it as it is and Premature Retirement increase the risk of mental illness by another 40%. (source: BBC News))

All in all, you will focus your desired perspective towards your target audience. And since the website will still be about promoting WA as a solution to whatever your audience are facing in their lives (e.g. lack of time, lack of knowledge, wish to connect, curiosity, tired of being scammed, etc etc...) WA can provide a solution to help that.

I strongly recommend that you start taking a good look at the service that is offered in here. Here you will see all you can gain from WA. And by staying on the homepage, covering each section within the menu and text content, you can highlight things to use in promoting it. The whole idea of this is to help you to reach out to those you wish to affect. You will provide a solution with needs and desires they haven't found out yet.And since your market covers almost over 50% of the entire world population (access to a computer and high-speed internet) I truly believe that the potential is UNLIMITED!

Hopefully, this helped you understand the concept. I remember, I sure felt relieved once I understood it.

As a premium, you will also have the features "Classrooms" - Where you can post questions in different sections to aim different 'experts' inside the community. Or "Private Messaging" - Which probably is explanatory enough. But for the formality, is an instant inbox, connected to your individual WA Profile. It can therefore not be accessed from outside these walls and is fully secure and supported.

However, if you ever feel insecure about the process overall or just need some support along the way remember... Help is just a message away. Either to me through here, on my profile, to the community from using live chat or do exactly what you did now - post inside training, as instructed.

Side-note:
I apologize if this came across as; unscripted, repetitive or even over-explanatory (with no actual point.) I wrote this on my smartphone, one-handed with some time pressure and limitations to review it afterward.

Wishing you all the best of success and progress in business and life.
Best of luck
Robin
Reply
ReginaO1 Premium
Thanks so much, Robin, for your help here. Your post here is fantastic, nothing repetitive or over-explanatory about it. Infact, this is the joy of belonging to a community, such as this, where everyone care about the other.
Your explanation has been very helpful. I have followed you. This is with the intention of sending you a private message in case I run into a roadblock on this issue again and I am shy about asking about it publicly...lols. you know, to avoid the "who is this egghead" thing...lols.
Seriously, thanks for your time.
All the best.
Reply
RobinSxD Premium
That means a lot, thank you, Regina! I'm happy to be part of the solution and wish you great success.

Oh, something that came to mind:
Take a moment and think of your target audience and the issues that they are facing. From there you will have a better starting point to practice it onto your branding direction. This is more than just a marketing strategy - It is the Value of your whole business and brand. Value is all tied up with how well your messages will proceed in terms of being successful. Because of the global scale of the internet (and the many-many resources available), it would be a waste of time to click on something that lacks value to you. If you think about it, but not too much, most of your free traffic will come from the search engines, this means that you are competing for the visitor to pick your site out of all that matches the same criteria as you!

If I would describe "The Ultimate Searching Experience" it would go like this...
I need something, so I search for it. - I find something that matches my request, so I click on it. - As it turns out, this was exactly what I wanted, and more. It even over-delivered beyond my wildest dreams. This would be defined as "the solution". - The solution could be anything from DIY or even a service/product to be bought. - Because of the amazing over-delivery, this source proved to be an asset and must, therefore, be of great value to me as a visitor. This will then quickly translate into Trust, Loyalty, and Affectionate Behavior, overall.

When you've reached this state, you will have a happy and loyal customer - happily willing to use whatever you throw at them. Ideally not necessarily for themselves but to help YOU. This could also be to involve promoting, signing up, subscribing and (yes, even) buying sometimes.

The most common factor towards buying behavior, in general, is connected to feelings. And when someone applies to this behavior they are defined as customers. If this would result in a happy one as well, then they will all, soon or later, return - Which lastly would prove to be due to loyalty. As in, Loyal towards your brand and your success. Devoted to helping in any way they possibly can.

If you need a valid example, take a look at the WA and the value it brings. Try to quickly summarize, with 3 words how you feel about co-founder and owner Kyle or Carson here at WA. Towards their efforts and presence in your progress.
We all know that the WA empire is mainly built on our money for the Premium Memberships, but none of us could ever hold that against them because the value is so much more and without it, this place would just be an "air-castle". Like every other Scam out there. - Built from empty promises of great rewards with no guarantees.

As you can see - Thanks to the Value this was all possible.
Keep this in mind when you move through the training and you will have every reason to go just as far as you want.

Fortune favors the bold.
Your ally, Robin
Reply
Yes,me too!
I don’t understand how they relate to the promotion of WA.
Hoping as the lessons go on - it will come together.
Reply
ReginaO1 Premium
Woooow! This is soo clear. Iam very happy now. My interaction with you has been awesome. You even use colours to refer to the 2 categories of trainings, "green" course for OEC and "black " course for Bootcamp, amazing! I have learnt so much from you and now, it is perfectly clear to me how to proceed from here.
I thank you for your time and the patience with which you explained this to my understanding. Iam pretty sure that so many others in my situation will benefit from this.
I wish you every success in your endeavours.
God bless.
Regina
Reply
Yank Premium
Hi there, I am new at WA. I am 64 years old and definitely old school with computer technology.
You have really helped me here with your thoughts and I really appreciate it.
I have now decided on my niche after reading your two answers above.
I am going to create my niche around old farts like me that battle with the computer. So far the training and SUPPORT within WA has been unbelievable and I feel confident that I will make a success of this simply through the support that is given by the community.
I have not received this type of support or training anywhere else and I have been trying for a year now to make money online with NO success.
So thank to You, Kyle, Carson and the rest of the community for your assistance so far.
I hope to meet you all in Las Vegas.
Reply
WaltCai Premium
In our everyday lives we encounter people in low-paid and even undesirable and/or unfulfilling jobs. How about carrying a supply of promotional leaflets or business cards all the time and give one to every shop assistant - waiter/tress, bar tender, pump attendant, etc we meet? Or the next time we take a train journey, just walk through the train distributing leaflets? Just a suggestion.
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heatherplude Premium
I am not good at handing leaflets out - if there is someplace to put a flyer, like a bulletin board, that would be better for me if we were to do print advertising. I would much rather get all my leads online and not be bothering with print. We are all different and printing and handing out flyers may be something that works for you. Keep up the good work!
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Melissa901 Premium
That could be a very good promotion for you. I think it could work if you could some how direct them to your site and give them a follow link to WA
Reply
RobinSxD Premium
Thank you for this comment. This just gave me an idea for marketing outside of the internet. I will be able to upload training on WA once I reach 3 months, therefore I will notify you within 14 days when I have a course uploaded on how to achieve exactly what you requested now.

You just earned yourself another follower. :-)
Thanks again,
Robin
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