Let's have a little conversation here about BRANDING.

Like the "Wealthy Affiliate" brand, your goal with your website is going to be to create and establish your own brand.

This is going to be done through your website and if you approach this as a "business" (which it is) from the very outset, then you are going to be setting yourself up for a long term, sustainable success online.

To discover your brand, you need to first decide on your "target audience" for your website.

Choosing Your "Target" Audience

There are actually many different directions you can head with your Bootcamp site. Wealthy Affiliate is a service that encompasses many different industries and verticals and you can quite easily promote it to many different types of people.

This is a GOOD thing. This means that the opportunity to promote WA and become wildly successful promoting Wealthy Affiliate is vast.

I want you to read the following tutorial, it is going to help you decide on the direction for your business and reveal just how many directions you can potentailly head.

READ TUTORIAL: Target Audiences for Wealthy Affiliate

There truly are many different facets to the platform here at Wealthy Affiliate and as you immerse yourself here, you will truly realize how BIG the opportunity is to benefit from WA.

Whether your target audience is "affiliate marketing" or "earning extra money while in college" or "stay at home moms", you can choose your own brand and niche to carve out and build a long term business within. EVERYONE can benefit from the platform here at WA, it is just a matter of finding these people and connecting with them.

The "Football" Stadium Analogy.

There you are, standing in a football stadium. 80,000+ wild fans, all of whom are passionate about something and have spent $100's on their ticket, not to mention transportation, food, and likely a beer or two at the game. The average sporting event costs a family $421 USD.

These people all have money and these people could ALL benefit from Wealthy Affiliate, if they knew about it and knew that they could take any passion or interest and build a business online.

Go into a big city, and look around. You will see the same thing. EVERYONE is a potential referral, everyone can benefit from WA, and all of these people would love nothing more than to have their own business online. In fact, I am sure you can quite easily put yourself in these people's shoes.

These are obviously just a few examples of how big the audience is. You can have a very SMALL fragment of attention on the Internet, and be very successful as an affiliate here. There are 4.75 BILLION people online, all of whom could benefit from the services here at Wealthy Affiliate to create, grow and expand a business online.

Now it is just a matter of narrowing down your audience and finding them. You have chosen your starting point niche and the "traffic" (audience) is something that I am going to be helping you out with as you move through the training.

You Are a BRAND, You Will Be An Expert.

One thing I want you to understand is that the minute you start building out your website, you are building a brand. You are working to become a SOURCE of information online and through time and effort (and helping others), you are going to become an industry expert.

But nobody starts off as an expert with anything they do in business. Regardless of the niche you choose online, you need a starting point and then through TIME and through helping people, you gain credibility and trust within that particular industry.

The same goes for this industry and being an affiliate of Wealthy Affiliate. You don't start off at the end point in business, you start off in the beginning and ALL top affiliates at one point started out as complete newbies. Many of these same folks are sitting with us in Vegas every year at our annual Super Affiliate Conference (all expenses paid).

Task 1: Choose Your Direction

Your task today is going to be choosing your target audience, or in other words, the "direction" of your brand/niche.

Again, you are in full control of this and there is no right or wrong, but the important thing is that you choose a direction that interests you.

The direction I am going to be choosing for my business is:

"Helping Affiliate Marketers"

I want to help aspiring and successful affiliate marketers, and as I build out my website and my brand, that is going to be the core theme of the topics I am discussing.

The name of my brand:

Real Deal Affiliate

I like it, it is cool, hip and I think something that I can work myself into as a brand.

So what you are going to need to do is choose your direction, because in the next lesson I am going to be walking you through the process of building a website geared towards your brand.

If you need help coming up with your "direction", simply leave a comment below. The comment area or Live Chat (chat bubble icon within the top menu) is where you can get HELP at any time, please take advantage of it.

You have an incredible amount of help here within the community and we can absolutely help you refine your ideas or give you a "yay" or "nay" if you want feedback or help you with any aspect of your campaigns.

Tasks 0/3 completed
2. Choose Your Brand Direction for Your Website
3. Leave a Comment Below If You Want Help Refining Your Niche

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MBalmer Premium
My chosen niche is the Game of tennis. I am concentrating on teaching how to play tennis, the advantages of being a tennis player, choosing the proper equipment and clothing, and how to keep improving your skills.
I would like to be able to promote Wealthy Affiliate on my website, but wonder if this is the best place to do this, or do I need a separate website?
Warly10 Premium
This is a great niche tennis. I encourage you to go for it...

If you want to promote Wealthy Affiliate as well, you will then need to have two websites : one to talk about tennis stuff, and another one to promote WA...

But if you are just starting out, i would advice you to start with only one website... Because it requires a lot of work to maintain it, especially from the beginning
J-KWest Premium Plus
As Warren mentioned, you would need a separate website to promote Wealthy Affiliate effectively.

That doesn't mean you can't do it, but relevancy and recency are key, which is to say, your content needs to meet people where their minds are at the moment they find your content.

For example, if you were searching for the "best tennis rackets for a beginner", that's what you are focused on at that very moment. You may have dozens of other interests, but at that moment, what you want is a list of the best tennis rackets for beginners and anything else is a distraction.

And then trust comes into play as well. If you land on a site that's dedicated ONLY to tennis and nothing else, you would trust you're getting the most accurate and comprehensive answer to your query.

On the other hand, if you landed on a site that had "some" tennis (or even mostly tennis) but talked about other topics as well you'd be less inclined to trust you're getting the most comprehensive content on the topic (even if it was).

This confuses Google as well and their algorithm can have a difficult time determining exactly what your site is about... which hurts your rankings.

So there's no rule that says you can't promote WA on your site, it's just a matter of the user experience you're trying to deliver to your audience.
Grant-Glen Premium
I previously joined another company who were not so user friendly with training or providing help and assistance. It cost me capital I could ill afford (with this epidemic) and I'm glad that I eventually found W.A. through many websites referring it. The situation I'm in now is that I have an existing domain that the previous guys recommended, which is my name and recommends. They said it was good to start off with ( being open ended) So now I have mynamerecommendsdotcom Is it possible to promote and build myself as a trusted brand where people are open to taking a look at what I'm recommending?
Kyle Premium Plus
Glad you found us and you will be able to use existing domains with the hosting here (within Premium), or you can start fresh with a new domain. That is up to you.

Regardless you are going to be learning how to build a business properly. I really look forward to working with you!
The goal for my business it to become a holistic resource for wealth, health and happiness. The main focus will be assisting and teaching people how to make money online (even though i am still learning) as well as adapting positive mindsets a health happy environment in which to thrive.
Our domain name does not have any "MMO" keywords in it? Is is the name of my company.. Will this be a problem or will be able to rank with smart tag titles meta tags ect?
Our main audience was going to be focused on stay home mom's or people with part time jobs needing a second income - it that to broad??
Warly10 Premium
If your main focus is to assist and teach people how to make money on the internet, then your niche is MMO...

However, it doesn't really matter if the domain name has mMO keyword or not, and it doesn't have to. just find a simple domain, that matches with the business.
For example : howtoworkfromhome.com ; theentrepreneur.com ; changeyourlife.com ; makemoneyonline.com and so on...

There are so many domain out there that are still available...
You will be able to rank with the meta title and description, but not only that, you will be ranked mostly for your content...

focusing on stay home moms or people with part time is great, and i don't think it's too broad
Tamara46 Premium
Trust me Kyle. I love every guidance I am getting in here. These tuitorials are priceless. I have been wanting to learn how to run a website since 2015. Five years down the line of no luck and now I am remaining with 3 steps to complete phase 1 of my training. 🙂
Daisydog21 Premium
Go for it Tamara,
Without WA, this would almost be impossible for me. But I think you will discover that all your goals and tasks you need to do will be met, because we bloom when it comes to helping others here.

Tamara46 Premium
Indeed. This community is awesome.
WA is the way...
faruk2020 Premium
You don't start off at the end point in business, you start off in the beginning and ALL top affiliates at one point started out as complete newbies. Many of these same folks are sitting with us in Vegas every year at our annual Super Affiliate Conference (all expenses paid).
I love this and I am aiming for this
Kyle Premium Plus
Yes, that is definitely the case. I started off in the "starting point" and here I am 18 years later being full time online.

All successful affiliates here also started out, many of which got their very first class online and were introduced to the idea of affiliate marketing through bootcamp.

You are capable of getting to any level of success that you are willing to work for in the online world. ;)