Let's have a little conversation here about BRANDING.

Like the "Wealthy Affiliate" brand, your goal with your website is going to be to create and establish your own brand.

This is going to be done through your website and if you approach this as a "business" (which it is) from the very outset, then you are going to be setting yourself up for a long term, sustainable success online.

To discover your brand, you need to first decide on your "target audience" for your website.

Choosing Your "Target" Audience

There are actually many different directions you can head with your Bootcamp site. Wealthy Affiliate is a service that encompasses many different industries and verticals and you can quite easily promote it to many different types of people.

This is a GOOD thing. This means that the opportunity to promote WA and become wildly successful promoting Wealthy Affiliate is vast.

I want you to read the following tutorial, it is going to help you decide on the direction for your business and reveal just how many directions you can potentailly head.

READ TUTORIAL: Target Audiences for Wealthy Affiliate

There truly are many different facets to the platform here at Wealthy Affiliate and as you immerse yourself here, you will truly realize how BIG the opportunity is to benefit from WA.

Whether your target audience is "affiliate marketing" or "earning extra money while in college" or "stay at home moms", you can choose your own brand and niche to carve out and build a long term business within. EVERYONE can benefit from the platform here at WA, it is just a matter of finding these people and connecting with them.

The "Football" Stadium Analogy.

There you are, standing in a football stadium. 80,000+ wild fans, all of whom are passionate about something and have spent $100's on their ticket, not to mention transportation, food, and likely a beer or two at the game. The average sporting event costs a family $421 USD.

These people all have money and these people could ALL benefit from Wealthy Affiliate, if they knew about it and knew that they could take any passion or interest and build a business online.

Go into a big city, and look around. You will see the same thing. EVERYONE is a potential referral, everyone can benefit from WA, and all of these people would love nothing more than to have their own business online. In fact, I am sure you can quite easily put yourself in these people's shoes.

These are obviously just a few examples of how big the audience is. You can have a very SMALL fragment of attention on the Internet, and be very successful as an affiliate here. There are 4 BILLION people online, all of whom could benefit from the services here at Wealthy Affiliate to create, grow and expand a business online.

Now it is just a matter of narrowing down your audience and finding them. You have chosen your starting point niche and the "traffic" (audience) is something that I am going to be helping you out with as you move through the training.

You Are a BRAND, You Will Be An Expert.

One thing I want you to understand is that the minute you start building out your website, you are building a brand. You are working to become a SOURCE of information online and through time and effort (and helping others), you are going to become an industry expert.

But nobody starts off as an expert with anything they do in business. Regardless of the niche you choose online, you need a starting point and then through TIME and through helping people, you gain credibility and trust within that particular industry.

The same goes for this industry and being an affiliate of Wealthy Affiliate. You don't start off at the end point in business, you start off in the beginning and ALL top affiliates at one point started out as complete newbies. Many of these same folks are sitting with us in Vegas every year at our annual Super Affiliate Conference (all expenses paid).

Task 1: Choose Your Direction

Your task today is going to be choosing your target audience, or in other words, the "direction" of your brand/niche.

Again, you are in full control of this and there is no right or wrong, but the important thing is that you choose a direction that interests you.

The direction I am going to be choosing for my business is:

"Helping Affiliate Marketers"

I want to help aspiring and successful affiliate marketers, and as I build out my website and my brand, that is going to be the core theme of the topics I am discussing.

The name of my brand:

Real Deal Affiliate

I like it, it is cool, hip and I think something that I can work myself into as a brand.

So what you are going to need to do is choose your direction, because in the next lesson I am going to be walking you through the process of building a website geared towards your brand.

If you need help coming up with your "direction", simply leave a comment below. The comment area or Live Chat (within the side menu) is where you can get HELP at any time, please take advantage of it.

You have an incredible amount of help here within the community and we can absolutely help you refine your ideas or give you a "yay" or "nay" if you want feedback or help you with any aspect of your campaigns.

Tasks 0/3 completed
2. Choose Your Brand Direction for Your Website
3. Leave a Comment Below If You Want Help Refining Your Niche

Top Helpers in This Lesson

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Recent messages
Caruana Premium
Hi, I´m really keen to promote Wealthy Affiliate, as I believe in this training and the support here is awesome.

So I just decided to target the non-tech users who really need to follow a step by step method to put things together and build up their online business.

Looking forward to learn a lot in the Bootcamp training.

Good day. Marisa
Kyle Premium
Sure you could take that approach with your marketing and branding of your niche.
Marie-RoseD1 Premium
Hi WAmily, I want to try Wealthy Affiliate Bootcamp training and website, however, I had already created another website which is becoming a potpourri of sorts. (ieltsmarie.com) It started with teaching English preparation but i switched because of work conflicts.
I sort of customized it to teach story writing by kids, BUT
with COVID19, social distancing is the norm, hence I'm stuck.
So my question is, do I just add WA affiliate on it as another extension OR start with a new website?
Thanks in advance for your insights.
nathaniell Premium
Each website you build should be about a single "niche", or topic. You should not be writing about multiple unrelated topics on your affiliate website.

How you define your niche is up to you though. Even within a niche, you'll have multiple subtopics. These subtopics need to be related though.

For example, you would not want to make an affiliate website which combines the topics of bicycle racing, meat smoking, and how to lose weight. There's no connection there. Even though those are all topics, which can make money, and it's possible that those are your three personal interests, it doesn't make sense to people (or Google) that these topics would all be on one website.

A good example of how to include multiple subtopics in a niche site could be:

Niche Topic: Home Grown Herb Gardening
Subtopics: How to grow herbs at home, DIY hydroponics systems, homemade natural medicine from herbs

Even though you're covering different topics, they are all related to the main topic of growing herbs at home.

Another example:

Niche Topic: Professional MMORPG Gaming
Subtopics: Best mouse/keyboards for professional gamers, best MMORPG games for making money online, MMORPG gaming tutorials

The reason you want to stay on topic is twofold: People and search engines

From the standpoint of a person, I don't want to read about how to change a baby's diaper when I'm looking up information on how to cure my orange tree from fungal infection.

For the standpoint of a search engine, to rank you high, they need to see you as an "authority" on a topic. If you write one article about gaming headphones and one article about scrapbooking, it looks like you know a little bit about many things instead of a lot about one thing.

I hope that helps! If you need any help narrowing down your idea for your affiliate website, just let me know!
Chucks1 Premium
hi nathaniell am reading your helpers comment and i find it truly amazing, clear structured explanation, thanks for taking your time and remain blessed keep the light shinning all the best
Marie-RoseD1 Premium
Thank you
CassiOfTroy Premium
Very clear and defined, as always.
Thank you, Nathaniell.
LyneP65 Premium
Thank you Nathaniel

It help me alot
Thihan Premium
My direction would be very simple.
I have been in food manufacturing/distributing/retail industry for more than 22 years. I have worked in many various fields and those knowledge can be very helpful for Myanmar where I am from originally.
I can help Myanmar people in food manufacturing/distributing/retail industry with my 22 years knowledge in USA.
sadrian2020 Premium
I am a contributor to a site helping teenagers from Romania to solve personal life problems. One of the major issue is the need of some jobs for adolescents. Many banks offer accounts and cards for adolescents. It is a way to register for taxes as independent a entrepreneur without owning a company. So my intention is to offer WA opportunity here my niche being as Helping teenager affiliate marketers.
JamesDuck Premium
I like that!
JohnWW Premium
Hi guys, my chosen niche is also to help affiliate marketers, but ones that have dabbled in the past and want to finally get it done. I think we've all been there, you hear how "easy" it is, put up a website...and nothing. So you get discouraged and other things, day jobs, relationships, etc get in the way. But you know you can do it...so you start looking again. This is where I want to capture my audience.
My question is that too complicated? Should I just stick with helping affiliate marketers in general?
nathaniell Premium
Personally, I think it's great. Start out with that, then you can tweak it as you go.

Your audience is beginner/intermediate affiliate marketers with some experience, but who haven't made a full time income.

Speaking to this audience is a much different vibe than brand new newbies. Someone who's new won't know what WordPress is or what an affiliate program is. Someone with experience would know that stuff, but may not be able to write an effective review, or how to optimize landing pages after their first couple sales.

Sounds like a good audience to go for!
Ellen13 Premium
Some fail due to overwelm. Not here.