Let's have a little conversation here about BRANDING.

Like the "Wealthy Affiliate" brand, your goal with your website is going to be to create and establish your own brand.

This is going to be done through your website and if you approach this as a "business" (which it is) from the very outset, then you are going to be setting yourself up for a long term, sustainable success online.

To discover your brand, you need to first decide on your "target audience" for your website.

Choosing Your "Target" Audience

There are actually many different directions you can head with your Bootcamp site. Wealthy Affiliate is a service that encompasses many different industries and verticals and you can quite easily promote it to many different types of people.

This is a GOOD thing. This means that the opportunity to promote WA and become wildly successful promoting Wealthy Affiliate is vast.

I want you to read the following tutorial, it is going to help you decide on the direction for your business and reveal just how many directions you can potentailly head.

READ TUTORIAL: Target Audiences for Wealthy Affiliate

There truly are many different facets to the platform here at Wealthy Affiliate and as you immerse yourself here, you will truly realize how BIG the opportunity is to benefit from WA.

Whether your target audience is "affiliate marketing" or "earning extra money while in college" or "stay at home moms", you can choose your own brand and niche to carve out and build a long term business within. EVERYONE can benefit from the platform here at WA, it is just a matter of finding these people and connecting with them.

The "Football" Stadium Analogy.

There you are, standing in a football stadium. 80,000+ wild fans, all of whom are passionate about something and have spent $100's on their ticket, not to mention transportation, food, and likely a beer or two at the game. The average sporting event costs a family $421 USD.

These people all have money and these people could ALL benefit from Wealthy Affiliate, if they knew about it and knew that they could take any passion or interest and build a business online.

Go into a big city, and look around. You will see the same thing. EVERYONE is a potential referral, everyone can benefit from WA, and all of these people would love nothing more than to have their own business online. In fact, I am sure you can quite easily put yourself in these people's shoes.

These are obviously just a few examples of how big the audience is. You can have a very SMALL fragment of attention on the Internet, and be very successful as an affiliate here. There are 5.25 BILLION people online, all of whom could benefit from the services here at Wealthy Affiliate to create, grow and expand a business online.

Now it is just a matter of narrowing down your audience and finding them. You have chosen your starting point niche and the "traffic" (audience) is something that I am going to be helping you out with as you move through the training.

You Are a BRAND, You Will Be An Expert.

One thing I want you to understand is that the minute you start building out your website, you are building a brand. You are working to become a SOURCE of information online and through time and effort (and helping others), you are going to become an industry expert.

But nobody starts off as an expert with anything they do in business. Regardless of the niche you choose online, you need a starting point and then through TIME and through helping people, you gain credibility and trust within that particular industry.

The same goes for this industry and being an affiliate of Wealthy Affiliate. You don't start off at the end point in business, you start off in the beginning and ALL top affiliates at one point started out as complete newbies. Many of these same folks are sitting with us in Vegas every year at our annual Super Affiliate Conference (all expenses paid).

Task 1: Choose Your Direction

Your task today is going to be choosing your target audience, or in other words, the "direction" of your brand/niche.

Again, you are in full control of this and there is no right or wrong, but the important thing is that you choose a direction that interests you.

The direction I am going to be choosing for my business is:

"Helping Affiliate Marketers"

I want to help aspiring and successful affiliate marketers, and as I build out my website and my brand, that is going to be the core theme of the topics I am discussing.

The name of my brand:

Marketing With Kyle

I like it, it is cool, hip and I think something that I can work myself into as a brand.

So what you are going to need to do is choose your direction, because in the next lesson I am going to be walking you through the process of building a website geared towards your brand.

If you need help coming up with your "direction", simply leave a comment below. The comment area or Live Chat (chat bubble icon within the top menu) is where you can get HELP at any time, please take advantage of it.


You have an incredible amount of help here within the community and we can absolutely help you refine your ideas or give you a "yay" or "nay" if you want feedback or help you with any aspect of your campaigns.

Tasks 0/3 completed
2. Choose Your Brand Direction for Your Website
3. Leave a Comment Below If You Want Help Refining Your Niche


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dwcrist Premium
I'm just starting out and am on Level 1 Lesson 2. I already have a good idea of my niche which has been my profession (personal and community development) for the past 25 years up to the present. This is my passion and thus a natural niche for me. However, my guess is that it will take a lot more time to develop and promote than promoting 'Wealthy Affiliate'. Would it be better if I concentrated on promoting 'Wealthy Affiliate' for now and put developing my niche website on hold until I have more time?
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DValentine Premium
Hey there David - are there any aspects of community development that would benefit from learning how to build an online presence? If there is then you could target that particular segment as your audience to promote WA to.
In personal development you could target an audience with low self-confidence on how to create their very own piece of virtual real estate that is all their own work - even if it is no more than an online journal (for an example)
As to time differences - I think they are both on a par level at the moment
Reply
Richysho Premium
At the beginning of joining WA, I created a domain name/ built a website as a starter member. Now, as a premium member, I just created another domain name on the free domain but i selected a theme of my choice. My question is: Can I be using both sites to promote my Affiliate Boot Camp referral link or abandon the starter membership site which I first created and stick only to the premium membership site(s). I am aware of the fact that a premium member is entitled to as many websites as possible. However, i just want to concentrate on one or two sites now, being a beginner Please, I need your advice.
Reply
TheAbie Premium Plus
Hi

You only needing the ONE site going forward, So yes I choose the best of the two and discard the other.

You may start with a siterubix subdomain around a focused niche and build up content and until you are happy with your niche and name, down the line have your own dot com, as some affiliate programs do not work with a subdomain. Cost of which is $14 yearly each privacy included. You can then move your siterubix to your dot com applying the move feature found within the site manager, an easy process.

As a premium you can host up to 10 sites (a mix of siterubix and premiums however totalling 10)
Reply
YvonneBray Premium
AbieAJ has got you covered.
Reply
Richysho Premium
Thanks, is clearer now.
Reply
TheAbie Premium Plus
So very welcome.


Would be nice to hear how you are getting along. Much obliged and best wishes.
Reply
Lucy271 Premium Plus
I think my original idea for a target audience was too wide. I'm thinking of narrowing down to teachers who want to leave education and have another income source or maybe narrow down further to teachers who are retiring (I'm an ex teacher). Any thoughts on this would be welcome :)
Reply
Kyle Premium Plus
Teacher extra income, or income after retirement. Both are directions that you could head, and of course you make your "brand" whatever you like covering this topic, but this could be the audience that you initially focus on.
Reply
SAZ4 Premium Plus
Hello,
In Affiliate Bootcamp - Phase 1 : Lesson 7 of 10
Your Initial Framework Of Content

I followed this paragraph and video,
Check off the Robots Meta NOINDEX and the Robots Meta NOFOLLOW. These will make sure this page (which is all duplicate content) does not get indexed in Google. The Privacy Policy is the ONLY page you want to do this for as it is duplicate content.

but it doesn't exist in WordPress site! can you please help me?
Reply
TheAbie Premium Plus
Hi

You can access a template in site content

https://my.wealthyaffiliate.com/content/templates

and there's also another by default under your Pages tab, WordPress sites back office.

I believe nowadays it is okay for it to do so.
Reply
SAZ4 Premium Plus
Thank you

In the Privacy Policy template, I wish if there is an input field for replacing website COM, website owner name and email automatically instead of manually. Just to make it easier and quicker.
Everything you have it in wealthy affiliate is fine, it surprises me there is no input field for Privacy Policy even the website since 2000s
Reply
TheAbie Premium Plus
Right, it does not take long to get it done manually, however I hear you.


Would be nice to hear how you are getting along. Much obliged and best wishes.
Reply
Kyle Premium Plus
Yeah, there is SOME work involved in building out that content. Do a search and replace on your computer and you will be able to update the few spots where there is the placeholder URL in less than a minute.
Reply
Hi I am in the process of doing SEO general appearance and I am currently working with my mobile device I am having trouble with my site title, separator an tagline no being positioned correctly.
I noted in the training lesson it was recommended to delete built-in options and manually put in title etc. However it isn't working.
I have tried multiple times to correct this issue without success. Will I learn at a later stage how to change and correct so I can proceed with lessons
Look forward to hearing from you soon
Reply
TheAbie Premium Plus
Hi

You may try adding a character or two, then you are able delete.

If title and tagline, settings > general edit and save changes.

Would be nice to hear how you are getting along. Much obliged and best wishes.
Reply
Hi, thanks so much for your suggestion I have rectified my issue.
Reply
TheAbie Premium Plus
No worries, you are so very welcome.
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