Let's have a little conversation here about BRANDING.

Like the "Wealthy Affiliate" brand, your goal with your website is going to be to create and establish your own brand.

This is going to be done through your website and if you approach this as a "business" (which it is) from the very outset, then you are going to be setting yourself up for a long term, sustainable success online.

To discover your brand, you need to first decide on your "target audience" for your website.

Choosing Your "Target" Audience

There are actually many different directions you can head with your Bootcamp site. Wealthy Affiliate is a service that encompasses many different industries and verticals and you can quite easily promote it to many different types of people.

This is a GOOD thing. This means that the opportunity to promote WA and become wildly successful promoting Wealthy Affiliate is vast.

I want you to read the following tutorial, it is going to help you decide on the direction for your business and reveal just how many directions you can potentailly head.

READ TUTORIAL: Target Audiences for Wealthy Affiliate

There truly are many different facets to the platform here at Wealthy Affiliate and as you immerse yourself here, you will truly realize how BIG the opportunity is to benefit from WA.

Whether your target audience is "affiliate marketing" or "earning extra money while in college" or "stay at home moms", you can choose your own brand and niche to carve out and build a long term business within. EVERYONE can benefit from the platform here at WA, it is just a matter of finding these people and connecting with them.

The "Football" Stadium Analogy.

There you are, standing in a football stadium. 80,000+ wild fans, all of whom are passionate about something and have spent $100's on their ticket, not to mention transportation, food, and likely a beer or two at the game. The average sporting event costs a family $421 USD.

These people all have money and these people could ALL benefit from Wealthy Affiliate, if they knew about it and knew that they could take any passion or interest and build a business online.

Go into a big city, and look around. You will see the same thing. EVERYONE is a potential referral, everyone can benefit from WA, and all of these people would love nothing more than to have their own business online. In fact, I am sure you can quite easily put yourself in these people's shoes.

These are obviously just a few examples of how big the audience is. You can have a very SMALL fragment of attention on the Internet, and be very successful as an affiliate here. There are 4 BILLION people online, all of whom could benefit from the services here at Wealthy Affiliate to create, grow and expand a business online.

Now it is just a matter of narrowing down your audience and finding them. You have chosen your starting point niche and the "traffic" (audience) is something that I am going to be helping you out with as you move through the training.

You Are a BRAND, You Will Be An Expert.

One thing I want you to understand is that the minute you start building out your website, you are building a brand. You are working to become a SOURCE of information online and through time and effort (and helping others), you are going to become an industry expert.

But nobody starts off as an expert with anything they do in business. Regardless of the niche you choose online, you need a starting point and then through TIME and through helping people, you gain credibility and trust within that particular industry.

The same goes for this industry and being an affiliate of Wealthy Affiliate. You don't start off at the end point in business, you start off in the beginning and ALL top affiliates at one point started out as complete newbies. Many of these same folks are sitting with us in Vegas every year at our annual Super Affiliate Conference (all expenses paid).

Task 1: Choose Your Direction

Your task today is going to be choosing your target audience, or in other words, the "direction" of your brand/niche.

Again, you are in full control of this and there is no right or wrong, but the important thing is that you choose a direction that interests you.

The direction I am going to be choosing for my business is:

"Helping Affiliate Marketers"

I want to help aspiring and successful affiliate marketers, and as I build out my website and my brand, that is going to be the core theme of the topics I am discussing.

The name of my brand:

Real Deal Affiliate

I like it, it is cool, hip and I think something that I can work myself into as a brand.

So what you are going to need to do is choose your direction, because in the next lesson I am going to be walking you through the process of building a website geared towards your brand.

If you need help coming up with your "direction", simply leave a comment below. The comment area or Live Chat (within the side menu) is where you can get HELP at any time, please take advantage of it.

You have an incredible amount of help here within the community and we can absolutely help you refine your ideas or give you a "yay" or "nay" if you want feedback or help you with any aspect of your campaigns.

Tasks 0/3 completed
2. Choose Your Brand Direction for Your Website
3. Leave a Comment Below If You Want Help Refining Your Niche


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KylaS1 Premium
Ack! I'm nervous about doing a review for WA! I'm new to learning about this industry and I don't want to miss any important facts..😬
Like... am I just supposed to fly at it? And chalk it up to first post learning hurdle?? EEEK - scaredy perfectionist here!
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lmabrey68 Premium
I understand how you feel, I am re-writing my review for the 3rd time.
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kevinzshan Premium
Yea I'm definitely a perfectionist too. Before I launch anything I want everything to be fully functional, designed the best it can be, and have the best copywriting ever. But what I learned after spending a little more than a year in this business is that being a perfectionist can significantly hinder your progress.

The best thing is to just to do it.

Which sometimes is harder than it sounds. I keep two things in mind to get through these kinds of problems.

1. Blogging isn't like writing a book. I can always come back and change it. So if you write something now and then you feel different about it later, go back to your review and make the change.

2. In the beginning, no one reads the posts except yourself and whoever you give the post to. Over time you will develop your voice and build out your unique following. It's so hard to be perfect in writing. Every person has their own tastes.

Hope that might help you a little.
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KylaS1 Premium
🙏 This was fabulous advice! Thank You so Much! It's definitely been road block for my growth! Gonna have it done by tomorrow noon! Thanks again!
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kevinzshan Premium
Glad I could help.
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MAGiraullt Premium
HELLO I'M NEW HERE ,Doing the Getting you business started lesson. i want to user some of the "Target Audiences examples
suggested my WA I thought this will help me establish my own
niche target audiences , I would like to know from anyone if this
sounds like a good approach to (get my feet wet in the business[ I'm aiming at becomming a affiliate of WA i can truly be honestly passionate about this Service .
Any advice is appreciated Thanks ......MAG
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Kyle Premium
Well you can head in any direction that you like, what are you thinking in terms of the specific audience that you want to work with?
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TheMagicBrad Premium
Greetings!

My experience (niche) is in the "Event" profession, most all my life and I'm 62 now. Meetings, Conventions, Weddings, Fairs, Festivals, Special Events etc.

My idea is to help people earn money being an affiliate and selling "event" industry products and services. There are products, that event planners use, like Tradeshow Displays, sings and banners etc. Also there are EVENTS (like Yoga Retreats) that often times have affiliate programs.

Anyone interested in collaborating in the EVENT space?

BRAD MagicBrad GUDIM
Minneapolis, MN
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Kyle Premium
Sure, that could be a direction that you head Brad. I like it!
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TheMagicBrad Premium
MINNEAPOLIS, MN
Greetings!

My name is Brad and I am from the Twin Cities of Minneapolis and St. Paul Minnesota. I just joined and am VERY impressed with the WA set up.

My background is in LIVE Event Marketing and I am leveraging digital marketing and social media.

I work towards an abundance mindset and I am an advocate of collaboration and synergy to establish goals.

Let's Connect!

BRAD MagicBrad GUDIM
Minneapolis, MN
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larrybla Premium
It's pretty wild that you all are there to help us get on the way. I started a website called, "Stinky Feet" about a year ago. Then I went on hiatus for a while. I am back and trying to find time to get my site activated. I know from the comments that you all will help me. Good luck to all of you And thanks ahead of time
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Kyle Premium
Sure, you first need to decide WHO your specific audience is . If you are helping people with stinky feet, that would obviously be a really good domain.

When deciding on a niche and trying to narrow down to a more specific niche, I recommend you ask yourself the following question:

I want to help people that ______________.

Fill in the blank and you are going to be much closer to a specific audience. After you do this and if you want to run any further ideas by me, let me know and I will give you a hand. :)
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