Let's have a little conversation here about BRANDING.

Like the "Wealthy Affiliate" brand, your goal with your website is going to be to create and establish your own brand.

This is going to be done through your website and if you approach this as a "business" (which it is) from the very outset, then you are going to be setting yourself up for a long term, sustainable success online.

To discover your brand, you need to first decide on your "target audience" for your website.

Choosing Your "Target" Audience

There are actually many different directions you can head with your Bootcamp site. Wealthy Affiliate is a service that encompasses many different industries and verticals and you can quite easily promote it to many different types of people.

This is a GOOD thing. This means that the opportunity to promote WA and become wildly successful promoting Wealthy Affiliate is vast.

I want you to read the following tutorial, it is going to help you decide on the direction for your business and reveal just how many directions you can potentailly head.

READ TUTORIAL: Target Audiences for Wealthy Affiliate

There truly are many different facets to the platform here at Wealthy Affiliate and as you immerse yourself here, you will truly realize how BIG the opportunity is to benefit from WA.

Whether your target audience is "affiliate marketing" or "earning extra money while in college" or "stay at home moms", you can choose your own brand and niche to carve out and build a long term business within. EVERYONE can benefit from the platform here at WA, it is just a matter of finding these people and connecting with them.

The "Football" Stadium Analogy.

There you are, standing in a football stadium. 80,000+ wild fans, all of whom are passionate about something and have spent $100's on their ticket, not to mention transportation, food, and likely a beer or two at the game. The average sporting event costs a family $421 USD.

These people all have money and these people could ALL benefit from Wealthy Affiliate, if they knew about it and knew that they could take any passion or interest and build a business online.

Go into a big city, and look around. You will see the same thing. EVERYONE is a potential referral, everyone can benefit from WA, and all of these people would love nothing more than to have their own business online. In fact, I am sure you can quite easily put yourself in these people's shoes.

These are obviously just a few examples of how big the audience is. You can have a very SMALL fragment of attention on the Internet, and be very successful as an affiliate here. There are 4 BILLION people online, all of whom could benefit from the services here at Wealthy Affiliate to create, grow and expand a business online.

Now it is just a matter of narrowing down your audience and finding them. You have chosen your starting point niche and the "traffic" (audience) is something that I am going to be helping you out with as you move through the training.

You Are a BRAND, You Will Be An Expert.

One thing I want you to understand is that the minute you start building out your website, you are building a brand. You are working to become a SOURCE of information online and through time and effort (and helping others), you are going to become an industry expert.

But nobody starts off as an expert with anything they do in business. Regardless of the niche you choose online, you need a starting point and then through TIME and through helping people, you gain credibility and trust within that particular industry.

The same goes for this industry and being an affiliate of Wealthy Affiliate. You don't start off at the end point in business, you start off in the beginning and ALL top affiliates at one point started out as complete newbies. Many of these same folks are sitting with us in Vegas every year at our annual Super Affiliate Conference (all expenses paid).

Task 1: Choose Your Direction

Your task today is going to be choosing your target audience, or in other words, the "direction" of your brand/niche.

Again, you are in full control of this and there is no right or wrong, but the important thing is that you choose a direction that interests you.

The direction I am going to be choosing for my business is:

"Helping Affiliate Marketers"

I want to help aspiring and successful affiliate marketers, and as I build out my website and my brand, that is going to be the core theme of the topics I am discussing.

The name of my brand:

Real Deal Affiliate

I like it, it is cool, hip and I think something that I can work myself into as a brand.

So what you are going to need to do is choose your direction, because in the next lesson I am going to be walking you through the process of building a website geared towards your brand.

If you need help coming up with your "direction", simply leave a comment below. The comment area or Live Chat (within the side menu) is where you can get HELP at any time, please take advantage of it.

You have an incredible amount of help here within the community and we can absolutely help you refine your ideas or give you a "yay" or "nay" if you want feedback or help you with any aspect of your campaigns.

Tasks 0/3 completed
2. Choose Your Brand Direction for Your Website
3. Leave a Comment Below If You Want Help Refining Your Niche


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Sijibomi Premium
The direction I'm going to be choosing for my business is helping unemployed individual earn a living online and be really happy about it. And also help individuals that are entrepreneurs to gain traffic and sale they're good and services they may offer.
"Massive Growth Affiliate" That might be the name of the brand.
Any ideas??
Wish everyone success.
Reply
Engagesmedia Premium
Great , I really like the direction much potential. As for your Brand name it really is a great name, the most important is that the name resonates with you and you like it and something you will be proud of. I have given a few ppl idea lately on here to use jaxxy keyword planner on wealthy affiliate or any keyword planner to help you choosing your name or give you other options, just put in your chosen name in planner or the words you want to use and then the keyword planner will give you a good idea of names you could use and how often that phrase being searched for...then of course you have to go check that the domains are available which can do right on the jaxxy keyword planner, at the least you will find alternate names in case your top choice name isn't an available domain. One I do like came off top my head was
Growth Warrior ,Affiliate.... or Growth Beast ...But again I really do like the name you choose and you have to love be proud of the name...best of luck
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Sijibomi Premium
Thanks so much. I really appreciate this.
Wish you great success.
Reply
believe2020 Premium
The direction for my business: helping retired individuals learn to earn money from home through affiliate marketing.
brand name: phase two affiliate.
Does the brand name make sense? I'm thinking of it in terms of someone who's retired as being in the second phase of their life. I would greatly appreciate feedback, constructive criticism or other ideas. Thank you!!
Kimberlee
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Hezron1 Premium
believe2020,
I love your concept. I believe it works
Reply
believe2020 Premium
Thank you for your feedback. I appreciate you.
Reply
Engagesmedia Premium
yes it does make sense and it sounds great too.!! another option is using the jaxxy keyword planner or really any keyword planner hehe I'm just prudent to jaxxy then put in that name or your intended target market and play around with different word combos to see what it comes up with. Best of luck!!
Reply
CassiOfTroy Premium
Hi Kimberlee,

You should be fine.
A search in Jaaxy gave a "Great" choice.
Research some more for Great Keywords for your website posts.

Have a great 2020!

Cassi
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believe2020 Premium
I’ll try that, thank you for the advice! I appreciate your feedback.
Reply
CassiOfTroy Premium
You are welcome.

Cassi
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sfullwood71 Premium
As a "retired" individual I don't think that name would work for me. Possibly it's the "phase" that might need to be in or out but I don't think it really speaks to someone retiring. I'm thinking what would be better. Did you do a "keyword search"? I love what you're wanting to focus on!
Reply
believe2020 Premium
Great! That’s exactly what I’m trying to figure out. Thank you for your insightful perspective.
Reply
MOtuke Premium
It will definitely work, retired individuals also want to do something constructive.
Reply
BWils905 Premium
I think that is a great name and goal to help retirees. I am looking to build my business for a 'retirement plan'.
Reply
believe2020 Premium
I think your idea is great as well. We have a similar niche and I think that’s exciting to see our progress as we both move forward.
Reply
PrideO Premium
Hello, I was wondering if I could use any of these as my Domain name

Online Treasure Building or
Building Treasure Online or just
Online Treasure

My target group is parents.

Examples are parents that are struggling financially due to childcare commitments
Or

Parents that are not planning ahead for their childrens future.

I chose this because this issue us affecting a lot of people in the society.




Thanks all, any ideas and thoughts on this
will be appreciated.
Reply
Engagesmedia Premium
hi there
Love the names they are great and intuitive, Im sure you can use any you choose as long as the domain is available....to do that check out your keyword planner in jaxxy on here even as a starter on wealthy affiliate you have some access.... put in your wanted domain name in keyword research tool and then it will tell you what domains available for that name and also give you other options if not....as a starter you may have to click the domain link along the planner line.
Good luck keep plugging away and you will do amazing
Reply
PrideO Premium
Thank you, I will do as you say. Good ideas.
Reply
Dentonbamm Premium
So my whole site is based on reviews. Supplement reviews to be precise. I am a bit of a gym nut lol. Do i skip this step since it is way out of my niche? Im no where near ready to monopolize yet. Only 5 posts in 3 days. Pretty sure i need way more reviews.
Reply
MOtuke Premium
You should not be discouraged by that. It took me a long time to get my posts up and running. I still struggle with getting the right content, yet I have been here since last year. It has not been a year yet but don't beat yourself up. Just set some time to get things done.
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PotzeL Premium
Hello and thanks for all the input and tips. My first domain name was a bit too long Create Your Own Wealth Online.
Now I got two please vote for the best one :-)
Your Online Wealth
Your Online Career

I see both are available as .com

Thank you and appreciate.
Reply
pravsworld Premium
my vote is for your online wealth
good luck
Reply
PotzeL Premium
Thanks very much. Wealth is what we are aiming for. Not just money but also in all other aspects in our lives.
Reply
Kyle Premium
People may be more drawn to the "wealth" option, but in saying this I would recommend that you choose the domain that resonates with you the most. ;)
Reply
CassiOfTroy Premium
Online Wealth.

Cassi
Reply
PotzeL Premium
Both is nice, I went with wealth. Busy bulding site. Thanks
Reply
PotzeL Premium
Thank you. Appriciate
Reply
CassiOfTroy Premium
You are very welcome.

Cassi
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