Let's have a little conversation here about BRANDING.

Like the "Wealthy Affiliate" brand, your goal with your website is going to be to create and establish your own brand.

This is going to be done through your website and if you approach this as a "business" (which it is) from the very outset, then you are going to be setting yourself up for a long term, sustainable success online.

To discover your brand, you need to first decide on your "target audience" for your website.

Choosing Your "Target" Audience

There are actually many different directions you can head with your Bootcamp site. Wealthy Affiliate is a service that encompasses many different industries and verticals and you can quite easily promote it to many different types of people.

This is a GOOD thing. This means that the opportunity to promote WA and become wildly successful promoting Wealthy Affiliate is vast.

I want you to read the following tutorial, it is going to help you decide on the direction for your business and reveal just how many directions you can potentailly head.

READ TUTORIAL: Target Audiences for Wealthy Affiliate

There truly are many different facets to the platform here at Wealthy Affiliate and as you immerse yourself here, you will truly realize how BIG the opportunity is to benefit from WA.

Whether your target audience is "affiliate marketing" or "earning extra money while in college" or "stay at home moms", you can choose your own brand and niche to carve out and build a long term business within. EVERYONE can benefit from the platform here at WA, it is just a matter of finding these people and connecting with them.

The "Football" Stadium Analogy.

There you are, standing in a football stadium. 80,000+ wild fans, all of whom are passionate about something and have spent $100's on their ticket, not to mention transportation, food, and likely a beer or two at the game. The average sporting event costs a family $421 USD.

These people all have money and these people could ALL benefit from Wealthy Affiliate, if they knew about it and knew that they could take any passion or interest and build a business online.

Go into a big city, and look around. You will see the same thing. EVERYONE is a potential referral, everyone can benefit from WA, and all of these people would love nothing more than to have their own business online. In fact, I am sure you can quite easily put yourself in these people's shoes.

These are obviously just a few examples of how big the audience is. You can have a very SMALL fragment of attention on the Internet, and be very successful as an affiliate here. There are 4 BILLION people online, all of whom could benefit from the services here at Wealthy Affiliate to create, grow and expand a business online.

Now it is just a matter of narrowing down your audience and finding them. You have chosen your starting point niche and the "traffic" (audience) is something that I am going to be helping you out with as you move through the training.

You Are a BRAND, You Will Be An Expert.

One thing I want you to understand is that the minute you start building out your website, you are building a brand. You are working to become a SOURCE of information online and through time and effort (and helping others), you are going to become an industry expert.

But nobody starts off as an expert with anything they do in business. Regardless of the niche you choose online, you need a starting point and then through TIME and through helping people, you gain credibility and trust within that particular industry.

The same goes for this industry and being an affiliate of Wealthy Affiliate. You don't start off at the end point in business, you start off in the beginning and ALL top affiliates at one point started out as complete newbies. Many of these same folks are sitting with us in Vegas every year at our annual Super Affiliate Conference (all expenses paid).

Task 1: Choose Your Direction

Your task today is going to be choosing your target audience, or in other words, the "direction" of your brand/niche.

Again, you are in full control of this and there is no right or wrong, but the important thing is that you choose a direction that interests you.

The direction I am going to be choosing for my business is:

"Helping Affiliate Marketers"

I want to help aspiring and successful affiliate marketers, and as I build out my website and my brand, that is going to be the core theme of the topics I am discussing.

The name of my brand:

Real Deal Affiliate

I like it, it is cool, hip and I think something that I can work myself into as a brand.

So what you are going to need to do is choose your direction, because in the next lesson I am going to be walking you through the process of building a website geared towards your brand.

If you need help coming up with your "direction", simply leave a comment below. The comment area or Live Chat (within the side menu) is where you can get HELP at any time, please take advantage of it.

You have an incredible amount of help here within the community and we can absolutely help you refine your ideas or give you a "yay" or "nay" if you want feedback or help you with any aspect of your campaigns.

Tasks 0/3 completed
2. Choose Your Brand Direction for Your Website
3. Leave a Comment Below If You Want Help Refining Your Niche


Top Helpers in This Lesson

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Leanimal Premium
Hi all!

My niche is sharing my experience with a disease called endometriosis. It is a reproductive disease. So far my site discusses symptoms, diagnosis, treatment, and diet.

Since the disease does impact fertility I was thinking of sharing my experience with getting pregnant and being mom but was wondering if the being a mom part is too off topic? Would love to hear your thoughts!

Thanks in advance!
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Dale123 Premium
My advice would be to try it, see what results you get :) you'll learn how to track your performing pages later through the training :)
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Leanimal Premium
Thanks Dale! I will try it!
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lungowe1 Premium
Your experience of endometriosis and getting pregnant gives you authority and credibility for that site. It's a welcome topic that touches many people. Go for it.
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Leanimal Premium
Thanks for the feedback! I think I will try it out after I develop a bit more content.
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Jjamminjim1 Premium
Just want to say HELLO! My name is James Smith, There are 4 of us, My dad James, two others named James after him and me. My Dad was well liked. I am here to say I need too be here, I've been looking for a way to retire for a while. I am not the guy if you need to help with a problem can not even help my self. I dropped the ball a year ago, NOW I AM BACK. I need all the help I can get. I am pleased too meet all, hope you have a great time here. James
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Kyle Premium
Hey James, it is wonderful to have you hear. I know you are going to love your experience here in bootcamp and your journey moving forward.

If you ever need a hand with anything at all as you do move forward, please do let us know!
Reply
Zorica13 Premium
Hello,
I repeated the settings and task for lesson 6, SEO settings. I thought something was wrong because I received the following notice for lesson 7:Your Initial Framework Of Content Continue Training
1.What is wrong?
I am not satisfied with the website title and the house description. I tried to test on Jaxxy the keywords in that text and rewrite it. I failed, I have no instructions.
2. I ask for instructions on how Jaxxyi works
Greetings,
Zorica
Reply
Kyle Premium
1. Your title can be what you like. Up to you, but it should reflect your domain name. For example, our website domain is:

WealthyAffiliate.com

And our title is:

Wealthy Affiliate

2.
Reply
TheSkipper Premium
Hi,

Great training so far, thanks!

The below section in your documentation is missing a figure: "that gets over ??? monthly searches"?

I'll watch the video again to see if I can work out what it should be but maybe it could be put in the documentation? :-)

Thank you
---------------------------------------------------------------------------------------
The 3 Criterion Your Keywords Must Meet
There are 3 qualifying factors for SEO when it comes to keyword research in Jaaxy or using the WA Keyword Tool. It isn't overly complex, so don't overthink these by any means.

You are going to be looking at traffic, competition and whether or not the keyword actually makes grammatical sense.

Keyword must get SOME traffic. Ideally you will choose a keyword that gets over monthly searches.
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TheSkipper Premium
Looking at the example at the end of the Keyword Training, I think I can answer my own question: "30 searches".
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RShorey1 Premium
That appears to be a reasonable number.
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TheSkipper Premium
Thank you
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JackieLang Premium
Help!! Refining my "niche" ! : )
I plan on targeting an audience with what I'm familiar with, such as.... I'm a farmers wife, that helps on the farm, a stay at home mom that homeschools my youngest child, (the older four are adults and are out on their own with their own families!) I also take care of my sick mother-in-law who suffers with dementia.

I'm interested in promoting WA. I'm planning on using key words such as, Home business, Self-employed and Affiliate programs.
Reply
Ogwalv Premium
it is ok but check jaaxy research tools for more lite because there are many people on that niche
Reply
JackieLang Premium
Yes I know, that's why I was going to try and target Home Business, Self Employed, and Affiliate Programs instead of Stay-at-home jobs. I was just thinking that rewording might be something!
Thank you for reminding me to check jaaxy.
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