Let's have a little conversation here about BRANDING.

Like the "Wealthy Affiliate" brand, your goal with your website is going to be to create and establish your own brand.

This is going to be done through your website and if you approach this as a "business" (which it is) from the very outset, then you are going to be setting yourself up for a long term, sustainable success online.

To discover your brand, you need to first decide on your "target audience" for your website.

Choosing Your "Target" Audience

There are actually many different directions you can head with your Bootcamp site. Wealthy Affiliate is a service that encompasses many different industries and verticals and you can quite easily promote it to many different types of people.

This is a GOOD thing. This means that the opportunity to promote WA and become wildly successful promoting Wealthy Affiliate is vast.

I want you to read the following tutorial, it is going to help you decide on the direction for your business and reveal just how many directions you can potentailly head.

READ TUTORIAL: Target Audiences for Wealthy Affiliate

There truly are many different facets to the platform here at Wealthy Affiliate and as you immerse yourself here, you will truly realize how BIG the opportunity is to benefit from WA.

Whether your target audience is "affiliate marketing" or "earning extra money while in college" or "stay at home moms", you can choose your own brand and niche to carve out and build a long term business within. EVERYONE can benefit from the platform here at WA, it is just a matter of finding these people and connecting with them.

The "Football" Stadium Analogy.

There you are, standing in a football stadium. 80,000+ wild fans, all of whom are passionate about something and have spent $100's on their ticket, not to mention transportation, food, and likely a beer or two at the game. The average sporting event costs a family $421 USD.

These people all have money and these people could ALL benefit from Wealthy Affiliate, if they knew about it and knew that they could take any passion or interest and build a business online.

Go into a big city, and look around. You will see the same thing. EVERYONE is a potential referral, everyone can benefit from WA, and all of these people would love nothing more than to have their own business online. In fact, I am sure you can quite easily put yourself in these people's shoes.

These are obviously just a few examples of how big the audience is. You can have a very SMALL fragment of attention on the Internet, and be very successful as an affiliate here. There are 4.75 BILLION people online, all of whom could benefit from the services here at Wealthy Affiliate to create, grow and expand a business online.

Now it is just a matter of narrowing down your audience and finding them. You have chosen your starting point niche and the "traffic" (audience) is something that I am going to be helping you out with as you move through the training.

You Are a BRAND, You Will Be An Expert.

One thing I want you to understand is that the minute you start building out your website, you are building a brand. You are working to become a SOURCE of information online and through time and effort (and helping others), you are going to become an industry expert.

But nobody starts off as an expert with anything they do in business. Regardless of the niche you choose online, you need a starting point and then through TIME and through helping people, you gain credibility and trust within that particular industry.

The same goes for this industry and being an affiliate of Wealthy Affiliate. You don't start off at the end point in business, you start off in the beginning and ALL top affiliates at one point started out as complete newbies. Many of these same folks are sitting with us in Vegas every year at our annual Super Affiliate Conference (all expenses paid).

Task 1: Choose Your Direction

Your task today is going to be choosing your target audience, or in other words, the "direction" of your brand/niche.

Again, you are in full control of this and there is no right or wrong, but the important thing is that you choose a direction that interests you.

The direction I am going to be choosing for my business is:

"Helping Affiliate Marketers"

I want to help aspiring and successful affiliate marketers, and as I build out my website and my brand, that is going to be the core theme of the topics I am discussing.

The name of my brand:

Real Deal Affiliate

I like it, it is cool, hip and I think something that I can work myself into as a brand.

So what you are going to need to do is choose your direction, because in the next lesson I am going to be walking you through the process of building a website geared towards your brand.

If you need help coming up with your "direction", simply leave a comment below. The comment area or Live Chat (chat bubble icon within the top menu) is where you can get HELP at any time, please take advantage of it.


You have an incredible amount of help here within the community and we can absolutely help you refine your ideas or give you a "yay" or "nay" if you want feedback or help you with any aspect of your campaigns.

Tasks 0/3 completed
2. Choose Your Brand Direction for Your Website
3. Leave a Comment Below If You Want Help Refining Your Niche


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jazzsinger20 Premium
I have a problem with my brand/niche. I set up my website three months ago (1-4all.com) and made it a collection of the interests I work on daily - so it’s called Club Creative and includes

1. online writing classes (an older demographic usually)

2. making money online (could be anyone)

3. editing - blog posts, articles, etc (probably younger)

4. 2d & 3d animation and funny videos (who knows - it’s a fun hobby!)

5. as an outlet for my recorded music (30s-50s)

6. and my recent interest in haunting and the paranormal - probably because of the cancer and the fact that I’m likely to go sooner than most (prob 16-35??)

I had planned to work on these in order. I’m having my first free online writing class on 1 Nov, but the others are going to take months to get to, I think. The “club creative" brand is a vast catchment area.

If my dad were still alive he’s say I’d “made a rod for my own back” by doing everything at once! <smiles>

A program I’ve been in for 40 years suggestions one day at a time - so I might paraphrase that as “should I target the demographics in each area as I get to them? Any ideas?

Thanks so much guys!
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BriBar Premium
I would target just one niche at a time and focus all of your energy being successful at that first. After you have success then later or in your spare time you can dedicate some resources towards a broader collection of niches. People that come to your website will not likely be interested in a website with wide-ranging subjects, and will click away. "Make Money" people usually will click away from "Paranormal" content. Multiple RELATED niches on one website can work, but unrelated subjects on the same website is a recipe for disaster. Save that attempt for after you have success in one niche.
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jazzsinger20 Premium
Thanks BriBar. I wish I'd known 3 months ago what's becoming obvious now! The hours I've put into that site and the whole Club Creative concept! I guess I could move them all into sub domains. Thank you for your suggestion and insights.
Cheryl
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cryptees Premium Plus
Yes I agree with you. Put it into sub domain. Your URL will goes like this https://
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AussieJeff Premium
Love your "one day at a time" principle and if we are still putting one foot forward, we will all get there in the end.
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DianeMay71 Premium
I started the training “online Entrepreneur Certification” and built my website around my niche. As I am only a starter at the moment I can’t access the next part of the training, so I started the “Affiliate Bootcamp”. It’s says about building a website, does this mean another website or the one I have already made?
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DianeScorpio Premium
Hi - as a starter member you can only have one website. If you are happy with the niche you have chosen, then continue with that website and add content to it.

The Boot Camp training is for those who want to build a website about making money online. You can read through it to see if there is anything new you can learn, but you dont have to do the tasks.
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BriBar Premium
Either one, it's your choice. You can promote Wealthy Affiliate on your website and do the "Affliate Bootcamp" or promote any product you choose and skip over the "Affliate Bootcamp" and continue training.
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BriBar Premium
The Boot Camp training is for those who want to build a website about making money online. You can read through it to see if there is anything new you can learn, but you dont have to do the tasks.
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BriBar Premium
Sorry, two Dianes mixed me up - I copied wrong reply.
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Okay now I'm in affiliate bootcamp and still have no idea about direction where to go can you please help me to choose best niche or direction which can be worked 100% as a beginner because I'm just learning and this my first time for affiliate marketing and I really don't know about it anything so I'm learning over here with you so could you help me out to come up with great workable niche or direction.
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DianeScorpio Premium
Hi - the make money online niche is extremely competitive and you could potentially have to write hundreds of articles on this subject to see any great success.
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Ooh all right isn't right niche to go with it Diane
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2DsireWealth Premium
Just starting my WA affiliate site, just wondering if it is OK to put Links in my first post, I am writing a review on WA.

It was just when we done the other training it was advised not to put links in until you had a few posts done
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michaelw777 Premium
Well, I can say for this; if you are doing a review of The Wealthy Affiliate; stick to that. You don't want to have potential customers getting confused. And it would sort of look bad. If you are doing a review of The Wealthy Affiliate and putting other Affiliates.

Now, I will say here; and I am just going to say; I am trying to help a Member doing a Review of The Wealthy Affiliate.

I would advise putting Wealthy Affiliate Links. I would advise for this. Don't put links to other Companies. Only to The Wealthy Affiliate.

Hope this helps? No Offense meant.
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2DsireWealth Premium
No offense taken Michael but I was only talking about WA affiliate links, I should have been more clear.
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NickWood22 Premium
I am a bit confused and have a question about Duplicate content?

Is it ok to have Duplicate content on your own website and for it not to be the same as other websites? Or should you also have no Duplicate content on your own website and for it not to be the same as other websites too?

(Basically does Duplicate content apply for your own website or does it apply for all the other websites out there).

Also, it made me think, how does the Duplicate content checker actually work... Does it just check if your content is Duplicate from your own website or does it compare to see if your content is Duplicate against all websites.

Anyway, if anyone can help me out with this, I would really appreciate it.

Thanks for your help.

Brian.
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Warly10 Premium
Hi, that's a great question.

I recently made some research, because I was also confused about that. And I think lots of people have no idea how the duplicates content applies...

Anyway, based on what I know, the duplicate apply only from your own website.
If you write a content similar to another one on your website, Google will not index it, as Google will consider the first one as the original.

But if you write an article similar to another one from another website, Google won't rank it, as Google will consider that you aren't providing any value, but you're just submitting something that already exists.

I think the duplicate checker here at WA checks if your content is similar to any article on the internet. That's how it works.

It wouldn't make any sense to check only duplicate content from your own website.

Hope it helps.

Cheers
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NickWood22 Premium
Hey there Warly10,

Thanks for the reply, I really appreciate it.

Also, I have continued researching this question myself and found that Google actually doesn't like it if you have duplicate content on your own website or others.

I found the answer here, where Kyle answers the question, plus there is a link to Google, actually defining what they see as duplicate content themselves, and its the same answer. But thanks for replying to my question. It is much appreciated.

Thanks,

Brian.
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