Let's have a little conversation here about BRANDING.

Like the "Wealthy Affiliate" brand, your goal with your website is going to be to create and establish your own brand.

This is going to be done through your website and if you approach this as a "business" (which it is) from the very outset, then you are going to be setting yourself up for a long term, sustainable success online.

To discover your brand, you need to first decide on your "target audience" for your website.

Choosing Your "Target" Audience

There are actually many different directions you can head with your Bootcamp site. Wealthy Affiliate is a service that encompasses many different industries and verticals and you can quite easily promote it to many different types of people.

This is a GOOD thing. This means that the opportunity to promote WA and become wildly successful promoting Wealthy Affiliate is vast.

I want you to read the following tutorial, it is going to help you decide on the direction for your business and reveal just how many directions you can potentailly head.

READ TUTORIAL: Target Audiences for Wealthy Affiliate

There truly are many different facets to the platform here at Wealthy Affiliate and as you immerse yourself here, you will truly realize how BIG the opportunity is to benefit from WA.

Whether your target audience is "affiliate marketing" or "earning extra money while in college" or "stay at home moms", you can choose your own brand and niche to carve out and build a long term business within. EVERYONE can benefit from the platform here at WA, it is just a matter of finding these people and connecting with them.

The "Football" Stadium Analogy.

There you are, standing in a football stadium. 80,000+ wild fans, all of whom are passionate about something and have spent $100's on their ticket, not to mention transportation, food, and likely a beer or two at the game. The average sporting event costs a family $421 USD.

These people all have money and these people could ALL benefit from Wealthy Affiliate, if they knew about it and knew that they could take any passion or interest and build a business online.

Go into a big city, and look around. You will see the same thing. EVERYONE is a potential referral, everyone can benefit from WA, and all of these people would love nothing more than to have their own business online. In fact, I am sure you can quite easily put yourself in these people's shoes.

These are obviously just a few examples of how big the audience is. You can have a very SMALL fragment of attention on the Internet, and be very successful as an affiliate here. There are 4.75 BILLION people online, all of whom could benefit from the services here at Wealthy Affiliate to create, grow and expand a business online.

Now it is just a matter of narrowing down your audience and finding them. You have chosen your starting point niche and the "traffic" (audience) is something that I am going to be helping you out with as you move through the training.

You Are a BRAND, You Will Be An Expert.

One thing I want you to understand is that the minute you start building out your website, you are building a brand. You are working to become a SOURCE of information online and through time and effort (and helping others), you are going to become an industry expert.

But nobody starts off as an expert with anything they do in business. Regardless of the niche you choose online, you need a starting point and then through TIME and through helping people, you gain credibility and trust within that particular industry.

The same goes for this industry and being an affiliate of Wealthy Affiliate. You don't start off at the end point in business, you start off in the beginning and ALL top affiliates at one point started out as complete newbies. Many of these same folks are sitting with us in Vegas every year at our annual Super Affiliate Conference (all expenses paid).

Task 1: Choose Your Direction

Your task today is going to be choosing your target audience, or in other words, the "direction" of your brand/niche.

Again, you are in full control of this and there is no right or wrong, but the important thing is that you choose a direction that interests you.

The direction I am going to be choosing for my business is:

"Helping Affiliate Marketers"

I want to help aspiring and successful affiliate marketers, and as I build out my website and my brand, that is going to be the core theme of the topics I am discussing.

The name of my brand:

Real Deal Affiliate

I like it, it is cool, hip and I think something that I can work myself into as a brand.

So what you are going to need to do is choose your direction, because in the next lesson I am going to be walking you through the process of building a website geared towards your brand.

If you need help coming up with your "direction", simply leave a comment below. The comment area or Live Chat (chat bubble icon within the top menu) is where you can get HELP at any time, please take advantage of it.

You have an incredible amount of help here within the community and we can absolutely help you refine your ideas or give you a "yay" or "nay" if you want feedback or help you with any aspect of your campaigns.

Tasks 0/3 completed
2. Choose Your Brand Direction for Your Website
3. Leave a Comment Below If You Want Help Refining Your Niche

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Recent messages
SHAZ1963 Premium
Hi there, When I go into my Website, I do not see the Home Menu, all I see is Hello World!, is this a problem?
Also, am I allowed to mention and talk about "WA" on my about me post?, perhaps I am jumping the gun here?. The writing goal shows 93 words, but Kyle's example is definitely much more than 93 words, or is that the minimum one should have?
nathaniell Premium Plus
Every WordPress theme is different, so it's hard to advise on specific themes without having direct experience with that particular theme. That being said, there are a few basic strategies to follow for designing your website.

1. Learn about custom menus. You may have several menu "locations", and you'll see those options in the Menu area. Another thing people like to do (including myself), is to create Category Pages, so when someone clicks a menu item, it leads to a list of related posts. 2. Widgets control a lot! They're always in the sidebar, but you can sometimes add widgets to your header, footer, or blog posts too: 3. If you want to upload a logo (I recommend Fiverr.com for cheap, professional logos), then you may have to find the theme documentation for a specific size requirement. You can look up your theme name in Google and contact the theme creator, or try to add a dummy logo first, and your theme may make a size recommendation.

Some themes are clever and allow you to resize/crop right WordPress, while others require that you resize your image before uploading.

4. If you add images to specific areas like sliders, headers, or something else, the #1 issue people face is image size. Make sure you upload a high quality image with the correct dimensions to the area you want to upload. At the same time, images that are too big can cause issues with slow loading of your page!

You may have to experiment with this a bit, and it's why I usually recommend to go super simple with your first theme.

5. You can choose to have your "blog roll" on your home page or a static page (like a welcome page, for example). Totally up to you. Both styles work. Lastly, it's totally fine to go over the target word count. I'd write as much as you feel comfortable about yourself on your website.
mick1976 Premium
You should talk about yourself in the About Me post. Also, you need to go into the back office of your Theme and delete "Hello World". Your Theme is probably new and you right now have a little bit of content. In the first exercises, Kyle shows you how to delete that phrase in your back office.
SHAZ1963 Premium
Noted and thank you Mick
It says here that i can build up to 2 websites as a starter member and i already have one website already and i'm trying to build another one. but i keep getting a "You have reached your siterubix hosting limit. Upgrade to Premium and unlock up to 10 siterubix domains and custom domains!." message when i click "build my website". Why cant i build a second website?
DianeScorpio Premium
Hi - the rules changed in March. Anybody joining after that time can only have one free website.

To be honest, maintaining more than one site can be difficult and time consuming. You should focus all your time and energy on just one site.
tiscamanita Premium
I'm a bit confused here. If I sign up with WA, is it right I have a choice of setting up a niche website(s), and through them earning affiliate commission payments through the sales of items linked to my website paid to me by 'Amazon' for example, using the 'Online Entrepreneur Certification' training


Pushing membership of WA by various methods to earn sales commission (income) from WA only from when people join WA, that is yet to be explained to me through the Bootcamp training?

Have I grasped the crux of membership here?

Or can I do both, with the Bootcamp method in due course once earning, paying for my premium $49 per month membership of WA?
DianeScorpio Premium
Hi - yes, that's right. You are currently in the Boot Camp training which teaches you how to build your website in the make money online niche and promoting WA. This is very competitive.

Or you can switch to the Online Entrepreneur course to build a site on a subject you are interested in and promote related products.

It is not recommended to do both courses at the same time, as you would need a separate website for each one, which is quite difficult to manage until you have grasped the process of maintaining them.
tiscamanita Premium
Still a bit confused... what is the difference between the two. as far as i read they both make money. the online entrepreneur you produce a online niche website with a subject you are knowledgeable about and earn money from say 'Amazon'.

If you are saying the bootcamp makes money online with a niche website, and promoting WA too is the promotion of WA the only difference?

Sorry to sound a bit stupid here!
DianeScorpio Premium
No questions are stupid! Yes, they both make money. The difference is, that the Boot Camp training only relates to the make money online niche. So, all the articles on your website will be about different making money programs. It takes a lot of research and unless you are genuinely interested in that subject, could be difficult to write about.
In the main, your commission would come from referring new members to WA.

Most people prefer go start with their own niche subject such as travel, music, gardening etc and earn commission from promoting related products.
nathaniell Premium Plus
That's pretty much it.

The main course inside Wealthy Affiliate is the Online Entrepreneur Certification course. That is the 5 phase (50 lesson) series of courses walking you through the process of creating and growing a business within absolutely ANY niche that you want.

This is the course that most WA members do, and it's the one I recommend you start with. That way you can build a website about any topic you want!

Bootcamp is mainly for people who want to build a website in the "make money online" niche, and promote Wealthy Affiliate as one of their main affiliate program. This is a really good course too, but it focuses just on that one niche, and that one affiliate program.

Actually, if you finish the OEC course, I would recommend you do Bootcamp as well, since there's tons of great lessons in there about paid ads, branding, and other topics not featured in the OEC course, but I only recommend that you do it after you finish the main course.

That way you'll already be established in your niche, be more familiar with WordPress and affiliate marketing, and you can apply the bootcamp *principles* to your website as part of your growth strategy.

You don't have to do it though. Just if you have time! There's also lots of webinars from Jay and member-created training modules you could focus on as well once you're done with the main courses.
tiscamanita Premium
Thanks for your explanation. Grasped it now. Cheers!
tiscamanita Premium
Cheers for the explanation Nathaniell. Grasped the difference between the two now. Much appreciated!
I'm confused of this statement:

"The second that you go Premium, you are also going to get DOUBLE THE COMMISSIONS! Premium members get $23.50 recurring for monthly referrals and for yearly, you are going to get $175 recurring. A single sale, over time, can add up to several $1,000's and that is the beautiful part about recurring commissions.

As a Premium member you are also going to get affiliate credit for all domains that your referrals sale, as well as well a $1 credit for all referrals that end up setting their profile image/description up. These can add up and you can use them here for things like SiteDomains, SiteComments, SiteFeedback, or cash them out for real cash."

So how much do I get if I'm just a Starter member? can you clarify please?
lucbizz Premium
Starter Members earn $4 for special offer referrals, then $11.75 monthly and $117.50 yearly commissions.
Thanks for the quick reply. Appreciate it.
Was this offer for only premium member?
zydegeaux Premium
I am watching the set up all in one SEO video and what you have in the video is different from what I see on my settings page. This must be an update since your video was made but what do zi do with what I see. Here is what I see