Let's have a little conversation here about BRANDING.

Like the "Wealthy Affiliate" brand, your goal with your website is going to be to create and establish your own brand.

This is going to be done through your website and if you approach this as a "business" (which it is) from the very outset, then you are going to be setting yourself up for a long term, sustainable success online.

To discover your brand, you need to first decide on your "target audience" for your website.

Choosing Your "Target" Audience

There are actually many different directions you can head with your Bootcamp site. Wealthy Affiliate is a service that encompasses many different industries and verticals and you can quite easily promote it to many different types of people.

This is a GOOD thing. This means that the opportunity to promote WA and become wildly successful promoting Wealthy Affiliate is vast.

I want you to read the following tutorial, it is going to help you decide on the direction for your business and reveal just how many directions you can potentailly head.

READ TUTORIAL: Target Audiences for Wealthy Affiliate

There truly are many different facets to the platform here at Wealthy Affiliate and as you immerse yourself here, you will truly realize how BIG the opportunity is to benefit from WA.

Whether your target audience is "affiliate marketing" or "earning extra money while in college" or "stay at home moms", you can choose your own brand and niche to carve out and build a long term business within. EVERYONE can benefit from the platform here at WA, it is just a matter of finding these people and connecting with them.

The "Football" Stadium Analogy.

There you are, standing in a football stadium. 80,000+ wild fans, all of whom are passionate about something and have spent $100's on their ticket, not to mention transportation, food, and likely a beer or two at the game. The average sporting event costs a family $421 USD.

These people all have money and these people could ALL benefit from Wealthy Affiliate, if they knew about it and knew that they could take any passion or interest and build a business online.

Go into a big city, and look around. You will see the same thing. EVERYONE is a potential referral, everyone can benefit from WA, and all of these people would love nothing more than to have their own business online. In fact, I am sure you can quite easily put yourself in these people's shoes.

These are obviously just a few examples of how big the audience is. You can have a very SMALL fragment of attention on the Internet, and be very successful as an affiliate here. There are 4.75 BILLION people online, all of whom could benefit from the services here at Wealthy Affiliate to create, grow and expand a business online.

Now it is just a matter of narrowing down your audience and finding them. You have chosen your starting point niche and the "traffic" (audience) is something that I am going to be helping you out with as you move through the training.

You Are a BRAND, You Will Be An Expert.

One thing I want you to understand is that the minute you start building out your website, you are building a brand. You are working to become a SOURCE of information online and through time and effort (and helping others), you are going to become an industry expert.

But nobody starts off as an expert with anything they do in business. Regardless of the niche you choose online, you need a starting point and then through TIME and through helping people, you gain credibility and trust within that particular industry.

The same goes for this industry and being an affiliate of Wealthy Affiliate. You don't start off at the end point in business, you start off in the beginning and ALL top affiliates at one point started out as complete newbies. Many of these same folks are sitting with us in Vegas every year at our annual Super Affiliate Conference (all expenses paid).

Task 1: Choose Your Direction

Your task today is going to be choosing your target audience, or in other words, the "direction" of your brand/niche.

Again, you are in full control of this and there is no right or wrong, but the important thing is that you choose a direction that interests you.

The direction I am going to be choosing for my business is:

"Helping Affiliate Marketers"

I want to help aspiring and successful affiliate marketers, and as I build out my website and my brand, that is going to be the core theme of the topics I am discussing.

The name of my brand:

Marketing With Kyle

I like it, it is cool, hip and I think something that I can work myself into as a brand.

So what you are going to need to do is choose your direction, because in the next lesson I am going to be walking you through the process of building a website geared towards your brand.

If you need help coming up with your "direction", simply leave a comment below. The comment area or Live Chat (chat bubble icon within the top menu) is where you can get HELP at any time, please take advantage of it.


You have an incredible amount of help here within the community and we can absolutely help you refine your ideas or give you a "yay" or "nay" if you want feedback or help you with any aspect of your campaigns.

Tasks 0/3 completed
2. Choose Your Brand Direction for Your Website
3. Leave a Comment Below If You Want Help Refining Your Niche


Top Helpers in This Lesson

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Recent messages
mikantristan Premium
I'm currently brainstorming ideas about what kind of website to build for the niche. I'm thinking of "Helping others make money online" as a general direction of my website. I really like the idea and that's what I'm doing as well so I'm sure I am passionate as hell about it.

This will include affiliate programs, digital marketing methods, and many other making money online channels. Am I going in the right direction?
Reply
CountessCtry Premium
Hey
The Affiliate Bootcamp is the (make money online niche) I want to write lots of content addressing issues in making money. You need to see what type of audience (see resource below) you want to reflect on and resonate with you, may have knowledge with them and can reach out to them through your content. I was recommended to do the whole thing before starting work on my site and to only focus on wanting to do your own niche or the Bootcamp. But as a starter you can opt in to level one. For own I would choose something that resonates with me, could be a hobby, interest, a side hustle, something I know about and can write lots of original content. Anything rings the bell? it is important to know who your target audience is gonna be, who you are writing to and once you figure this out, it becomes easier coming up with a niche. Please reach out if you need help or a hand.
Wishing you well, continued success and a terrific day.
Reply
SimoninAsia Premium Plus
It's a good niche, I enjoy it. It IS super competitive though but I think you have the right passion and ideas to stand out.
Reply
breyt-b Premium
I am still new to affiliate marketing. Already have a site that is indexed by google. I am considering to have a another site, but I am concerned I may run out of ideas or posts if I try to have niche that is based on affiliate marketing.

My site I have currently I regularly have something to post. But, affiliate marketing I am still relevantly new. Any ideas or pointers?
Reply
CountessCtry Premium
Hey
Recommendation is to focus on ONE site, I would carry on with my current site and keeping it updated. One we know what we are doing we can then scale. IMO
Please reach out if you need help or a hand.
Wishing you well, continued success and a terrific day.
Reply
michaelw777 Premium
It is up to you; what I will say; is just do all the training you can. I will say too; if you want to base your Niche on Affiliate Marketing; before doing it; I can suggest this.

Make a search in Google; look up Affiliate Marketing and see what Google has to say.

If this is not what you are asking? My Apologies. But, I suggest you do a search in Google; do some research and see what you come up with for potential Ideas for Posts.

If you have any more questions? Or not satisfied with this? Please ask again? Or wait for Other Members to answer.

Hope this helps and encourages?
Reply
TheAbie Premium Plus
Hi

As we are here in Bootcamp, it is the make money online niche.

We always recommend starting out with own niche vs the Affiliate Bootcamp (make money online niche) as the latter is a lot harder and more competitive, you would need to write 300 to 400 articles before you are able scratch the surface,

You'd also need to do the whole Bootcamp in its entirety before you can commence with your site.

Recommendation is to focus on ONE niche at a time, even Kyle himself would recommend the same.

To learn more
Reply
LeticiaR1 Premium
Hello: I always get excited when new Tech items come onto the market or there is a Buzz floating around :) I am excited about where all this Technology is growing into since I could afford to buy my own phone, TV, Surround sound, Alexa, and the way the internet has changed since I was a little girl. I remember going to elementary on my Dinosaur ( haha Jk ). I do remember there only being 2 desktop computers in the library and they were the big beige ones the screen was blank with 1 blinking line and you had to type a code to do anything. Now we hold a whole computer in our hands. Sorry so long but what can I say? " I Love Electronics" ...... I just don't know what subcatagory I should pick for my Niche ? Any Ideas ?

Thank you in advance,
Leticia
Reply
TheAbie Premium Plus
Hi

Hi

You keep that in your mind or draft it some place to research it more.

A niche subject is something you are passionate and genuinely interested in could be a hobby or an interest, and know so well you can write plenty original content about.

ONE niche, a website.

You may consult with https://answersocrates.com/ for further research into finding a subcategory starting out. You can search what real people are asking as in Questions, Prepositions, Comparisons, in the past, letters and query.


When deciding on a niche try narrow it down to a more specific niche, you can ask yourself the following question:

So I want to help people with ____________________ ?

Fill in the blank and you are going to get closer to a specific audience. Essentially you are writing more informational posts so that you do not sound so salesy to Google and if there’s a solution, a detailed analysis review post for your visitors to let them make an informed decision whether to go click your links and go purchase the focused item you proposed to solve their issue.

Meanwhile I'd ask as many questions as I want to get clarifications,

Welcome to WA and our community.

Abie & AJ
Reply
michaelw777 Premium
Okay, I can make a few suggestions here: Everything Electronics. All Machines you need in your daily life. Everything Electronics that you need. All Electronics that you want. Every piece of machinery you need to run your daily life. All Machines that you want.

Hope these help for suggestions? I am not sure how good they are? But, I hope at least they get you in the right direction.

Hope this did help and encourage?
Reply
VitaliyG Premium Plus
Hi Leticia, I left you a comment on your WA profile with an answer to this :)
Reply
CHind Premium
Hi, guys my name is craig I have been part of wealthy affiliate for around a month or so and I have been going down a more product affiliate routeD

Don't get me wrong I'm enjoying it but I really want to help people achieve the same as I am striving to achieve, and I believe that giving people the opportunity to join this awesome family is the most help anyone needs,

So I am going to set myself a goal of 200, sign-ups in 1 year, It's a bit ambitious, but I believe Its achievable with the help of this amazing community.

Happiness and joy to you all
Reply
CountessCtry Premium
Hey
Craig please to meet you, that's really a great goal, please reach out if you need help or a hand.
Wishing you well, continued success and a terrific day.
Reply
michaelw777 Premium
I am just going to say this; to encourage you: Other Members please don't take Offense.

Click the magnifying glass in the top right menu; in the search bar; put in Success Stories; and go from there.

After; do a new search just as I explained; but this time; put in How To Succeed.

Don't take too much time on them. If you are still doing the training? Don't ignore the training.

But, I hope these help and encourage?
Reply
CountessCtry Premium
Hey
Hope all figured out, please let me know.
Wishing you well and a terrific day.
Reply
davehayes Premium
Good advice, and something I didn't know but will check out
Reply
Sepi4 Premium
I am thinking of helping other mothers who are looking to invest in themselves by using a proven program like WA. Which can introduce them to being an entrepreneur and having a passive income
So they can get ahead financially, boost their confidence and stay connected with others while being at home raising kids and not feel guilty about not going to a 9 - 5 job. Mamma's investment.
Love to hear any feedback on the niche I have chosen and my idea so far and how I can improve it. Thanks in advance.
Reply
CountessCtry Premium
Hey
That would be nice if you can find an angle and break in that audience circle, if it resonates with you go for it, please reach out if you need help or a hand.
Wishing you well, continued success and a terrific day.
Reply
Sepi4 Premium
Thank you for your feedback. I really appreciate you taking the time out to help me out. Wishing you well, continue success as well. Have an awesome day.
Reply
davehayes Premium
Good thinking and nice idea
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