The key to being successful within any niche, is being able to effectively research and expand upon an audience. Breaking down an audience allows you to derive new marketing angles, and uncover a lot of untapped keywords. Keywords which can then be targeted within your article marketing efforts and your website SEO via blog posts and pages.

I am going to break down one of these target audiences for you in detail. This can be done with any of the target audiences from the previous page and I think you are going to find this quite revealing.

Minimum Wage Workers

What better audience than the minimum wage worker audience. These people are typically vastly underpaid for the work they do and are often taken advantage by their employers during weak economic times. You likely know several people that are in this situation, maybe it is even you?

What if you could point this audience to a resource like Wealthy Affiliate and point out the reality of success online for part time or minimum wage workers? You would likely be in for many referrals and sizable monthly commissions!

Along these lines, people are always looking for lower paying, unskilled jobs. Let's take a quick look at some potential searches that people may type in using the Wealthy Affiliate Keyword Tool (free to use).

I typed in "minimum wage" in the the Google keyword tool and here is what we got:


Some of these terms get several 100,000 searches a month. There is one problem though, they are a little bit too broad. You are facing some stiff competition if you try to get ranked under the search term "minimum wage" in Google as you are up against massive websites like Wikipedia and Government sites.

You can quickly check competition by clicking the "View Result" button.




This term has 322,000 competing sties. That is WAY too much, we are aiming under 400...ideally under 300. I need to go a little more niche with my terms to get more targeted searches.

I took a term from the initial search, "current national minimum wage" and I plugged it back into the keyword search.

Here are some of the results:



This is just a few of the queries out of many that were yielded within the search results. This small little sub-niche of making money has just become much larger and much more apparent very quick.

Another quick "View Result" search revealed an awesome keyword...


Now what you want to do is collect a "group" of keywords that have low competition, yet get a good amount of traffic (over 50 searches per month). These keywords will then be used to base "articles" off of (which lead to traffic), or will act as the keyword theme for a page or post on your website.



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BillMohler Premium
Alright I want to run this by ya'll for praise and criticism:

My brand will be "The Simple Affiliate"

My focus will be on people looking for part time employment and people who are looking for new careers. I figure I can narrow it down as I go to make it more targeted, but this is my starting point.
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hsgoad Premium
like it...and its simple ; )
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MoneyMagnet3 Premium
Hi. How did you come up with "The Simple Affiliate"? How does that title or brand reflect your target audience?
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jeffrey262 Premium
He is probably promoting WA, not selling products or solutions
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BillMohler Premium
Yes I will be promoting WA out of this site.
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TommyA1 Premium
As I go through this, it seems that my target market has changed several time, but now Im leaning more from the age of 25 to 50, and I want to attract those who are looking at starting stright on the online business, along with those who are fed up with making someone else fat and rich, along with stay at home parents.
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JeffRay Premium
Sorry on a tablet so my typing may not be good. I am getting the hang of building a website, although I am not very good at it right now. Key words are getting easier. Thanks Kyle for the break down and how to get more by just digging deeper. I think my problem is I am getting stuck with limitations on how many keywords I can store on my websites. I think it limits me to 5 or maybe 5 per page. The other issue I am having getting links to work on this website. Some place give me a coded link that when I add to the website is just that, a paragraph of code. I can't read it and not sure what to do with it or turn it into the add I wanted in the first place. I am asking for help. I am not going to quit but I have hit a wall and not sure how to past it.
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roblam Premium
Let's say your target audience is "High Salary Employees that Want More" in the training, I am not sure how that will affect the keyword. If you are writing a review about a home business scam, the keyword will still be the same whether this wealthy person is clicking on the link or a homeless person.

Are you saying that "my voice" and the way I write is geared towards that high salary person but a homeless person reading the article may still possibly benefit signup for WA, but I SHOULD have at least a certain "kind of voice" so that the high salary person will LIKE more of my blogs and eventually build more and more trust in me?
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dannybigwolf Premium
What would you feel if a low salaried workman signed up and it clicked. Then that person made a million dollars on 4 promotions?

They way you promote would be your lead to be followed.

Careful how you differentiate yourself.
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roblam Premium
I'm not clear on the response. I am just trying to get clarification on the training. In my example, I was just randomly picking one of the target audiences. How would my style differ talking to a "high-salaried employee looking for more" vs "Passive income seekers"? My voice would pretty much be the same so that's why I was not clear why we need to be so narrow.
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nelsonrosa77 Premium
Hello, Rob. I think you can be specific in your domain name and in the title of your post or page. It's up to you, who you want to target.
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China57 Premium
From what I understand this is what to file your site under to reach the largest audience. This is about marketing research to better promote your product.
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Angelica2017 Premium
Okay hold up, wait a minute. That's a song from some where. :) but seriously. I got confused for a moment. So with this should I be creating a whole new site just for promoting WA and targeting people for it. Or is this also used or applied to my website with my niche or my blog?
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littlemama Premium
People who promote WA have a dedicated site to promote WA. You don't mix niches on one website.

For your niche site, you can however put a little link at the bottom of your site to say something like "Like My Website? You can learn how to build yours too here." and link your affiliate link to it.
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Angelica2017 Premium
Ahh okay. Not confused anymore. Thank you so much.
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littlemama Premium
Glad to help you. :)
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TheDummyOfWA Premium
Great advice :) LOVE it! :)
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littlemama Premium
Thanks, glad you liked it! :)
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