The key to being successful within any niche, is being able to effectively research and expand upon an audience. Breaking down an audience allows you to derive new marketing angles, and uncover a lot of untapped keywords. Keywords which can then be targeted within your article marketing efforts and your website SEO via blog posts and pages.

I am going to break down one of these target audiences for you in detail. This can be done with any of the target audiences from the previous page and I think you are going to find this quite revealing.

Minimum Wage Workers

What better audience than the minimum wage worker audience. These people are typically vastly underpaid for the work they do and are often taken advantage by their employers during weak economic times. You likely know several people that are in this situation, maybe it is even you?

What if you could point this audience to a resource like Wealthy Affiliate and point out the reality of success online for part time or minimum wage workers? You would likely be in for many referrals and sizable monthly commissions!

Along these lines, people are always looking for lower paying, unskilled jobs. Let's take a quick look at some potential searches that people may type in using the Wealthy Affiliate Research Platform (free to use). You will find this under the "Research" tab in the top menu as shown below.

If you go into that too, and under the Keywords tab you can perform your kewyord research. In this case, I typed in "minimum wage".

Some of these terms get several 60,000 searches a month. There is one problem though, some of them are a little bit too broad. You are facing some stiff competition if you try to get ranked under the search term "minimum wage" in Google as you are up against massive websites like Wikipedia and Government sites.

You can quickly check competition by clicking the "Get QSR" button, if it is not already visible to you. In my case, my entire QSR column results are available (as shown below).

Minimum wage has 300 competing websites within the search results, which is basically the maximum number of websites that search engines will index. That is WAY too much, we are aiming under 100...ideally under 50 with a newer website. I need to go a little more niche with my terms to get more targeted searches.

I took a term from the initial search, "current national minimum wage" and I plugged it back into the keyword search.

Here are some of the results from that search:

You can see with the check marks, that there are 5 keywords already that I found that meet my "low competition" criteria.

This is just a few of the queries out of many that were yielded within the search results. This small little sub-niche of making money has just become much larger and much more apparent very quick.

Now what you want to do is collect a "group" of keywords that have low competition, yet get a good amount of traffic (ideally 50 searches per month). These keywords will act as keyword ideas for a pages or posts that you will be publising on your website.