The key to being successful within any niche, is being able to effectively research and expand upon an audience. Breaking down an audience allows you to derive new marketing angles, and uncover a lot of untapped keywords. Keywords which can then be targeted within your article marketing efforts and your website SEO via blog posts and pages.

I am going to break down one of these target audiences for you in detail. This can be done with any of the target audiences from the previous page and I think you are going to find this quite revealing.

Minimum Wage Workers

What better audience than the minimum wage worker audience. These people are typically vastly underpaid for the work they do and are often taken advantage by their employers during weak economic times. You likely know several people that are in this situation, maybe it is even you?

What if you could point this audience to a resource like Wealthy Affiliate and point out the reality of success online for part time or minimum wage workers? You would likely be in for many referrals and sizable monthly commissions!

Along these lines, people are always looking for lower paying, unskilled jobs. Let's take a quick look at some potential searches that people may type in using the Wealthy Affiliate Research Platform (free to use). You will find this under the "Research" tab in the top menu as shown below.

If you go into that too, and under the Keywords tab you can perform your kewyord research. In this case, I typed in "minimum wage".

Some of these terms get several 60,000 searches a month. There is one problem though, some of them are a little bit too broad. You are facing some stiff competition if you try to get ranked under the search term "minimum wage" in Google as you are up against massive websites like Wikipedia and Government sites.

You can quickly check competition by clicking the "Get QSR" button, if it is not already visible to you. In my case, my entire QSR column results are available (as shown below).

Minimum wage has 300 competing websites within the search results, which is basically the maximum number of websites that search engines will index. That is WAY too much, we are aiming under 100...ideally under 50 with a newer website. I need to go a little more niche with my terms to get more targeted searches.

I took a term from the initial search, "current national minimum wage" and I plugged it back into the keyword search.

Here are some of the results from that search:

You can see with the check marks, that there are 5 keywords already that I found that meet my "low competition" criteria.

This is just a few of the queries out of many that were yielded within the search results. This small little sub-niche of making money has just become much larger and much more apparent very quick.

Now what you want to do is collect a "group" of keywords that have low competition, yet get a good amount of traffic (ideally 50 searches per month). These keywords will act as keyword ideas for a pages or posts that you will be publising on your website.

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LjSmith97 Premium
I reread this for better understanding. It’s insightful. I like how Kyle went in-depth on how to target specifically. As he used “minimum wage workers” as an example, i want to use “someone looking to quit their job” & “people with undesirable jobs” as who I’m targeting for Self Employment. Is it okay to type those exact niches into the keyword tool?
Nadja3 Premium
I think if it is related to your niche, you can explore what value these keywords have. You might have the necessity to re-formulate your keywords for the better results.
TechieFinch Premium
as what I have understood, using keyword search, I can see what are those niche that has a lot of competition and avoid them.

Basically, I should start a niche that has less competiton but with quite a good number of audience.

Then, use these keywords to make an article out of it.

Is my understanding correct?
HowardJaros Premium
Yes, that is correct!

Choose a keyword, or keyword phrase, that has an average of over 100 searches per month and a QSR under 100.

That will give you a good chance to rank on page one of the search engines if you follow the training here at Wealthy Affiliate.
TechieFinch Premium
Thanks! At first, I was thinking that the most famous keyword or phrase is good.

People here made me realized that there is no other community as WA.
HowardJaros Premium
It sure is Frank! Press on with the training and your website.
Joanna12 Premium
finally things i think are starting to be come a little clearer, my problem is this ....
i am dyslexic and to plane articals and wright them takes me so long and as i work full time and have a part time job i dont have as much time as i want or need. any tips or help you can offer in regards to not having to write the same post 4 or 5 times just to make sure my grammer and punctuation are ok would be greatfully recived
EricCantu Premium Plus
When you use Site Content it has a built in grammar and spelling checker you can click on before publishing :)
DarlaMartin Premium
Ok well I guess I have a question. In the begining of the course lessons we were told to be very specific about our website. But actually if recycling is in the name of my website I can talk about recycling anything on same site right. Like glass, wood, relationships, food!
SeanGreentre Premium
Absolutely. Your specific niche is 'recycling', which in my view is quite specific. On the other hand, recycling materials and recycling relationships (to use your example) are very different, are they not? Ultimately, you want to get to a specific niche that you can build your site and brand around. The more specific, the better, otherwise your niche can be too broad and this will affect the traffic to your site and the user experience while they're there. Too broad and your content will be too diluted and your 'bounce rate' (people leaving after seeing just one page) will increase. Being specific with your niche will ensure that your content holds the interest for your specific niche - be that recycling materials, or recycling relations, food, etc.

So to answer your question, you'll be better off narrowing your niche down as you'll benefit from more engaged and, ultimately, converting traffic.

Hope that helps?

ReginaO1 Premium
Hi everyone. I need help here. I still don't quite understand how these niches relate to the promotion of Wealthy Affiliate. If for example iam interested in helping single mothers and women generally to achieve some financial freedom, aside writing on "how to make money online " what else should I be writing on that would be of help to them. Anything explanation/suggestions would be appreciated please.
carmarwa Premium
I think you could write to them, mention women and single moms on your website or in your title.
I hope this will give you an idea even if you don't do exactly this.
Stakier Premium
Regina, Hi! I might have a couple ideas you can consider. Women in general, especially single moms, live busy lives. At WA you can access everything 24/7. It's all here whenever you need it. I'm fairly new here. I'm not too knowledgeable as far as technology goes. I've often felt over my head here. If it wasn't for the help of the people here at WA I probably would have thrown in the towel. Everyone is REALLY concerned about you. I found that if one person's answer doesn't make sense, keep trying. Another one down the line will "speak your language". I hope I helped in some way. If not, keep asking. Someone will "speak your language". Have a great day! Good luck!
ReginaO1 Premium
Thanks so much for the encouragement, I really needed that.
I must confess that I still don't quite get this niche thing in relation to wealthy Affiliate promotion even after the responses that i have gotten from fellow WA- ers. Like you said, I will keep asking until I get the help that I am looking for.
Thanks once more Stakier.
All the best with your business.
RobinSxD Premium
Hello, Regina. Take it from someone who has dedicated a great deal into this dilemma. I started out here 3 months ago, finished the "Green Course" and I've been struggling with the exact same question you are asking right now!

Now, thanks to the community, and more straight-forward, "ericcantu" I finally got the answer I was looking for. So here's what I came up with...

In this course, you will do a website based on promoting WA. It will focus on the product WA and by picking your target audience you will then aim to that perspective. For example...In this lesson, we are taught that there are more to it than just what is in front of you. In fact, by visiting different WA members profiles and interact with them, you will quickly see that they are all tied up to here from different backgrounds. If you choose one of these target audiences you need to see through their eyes. This is how you will use this lesson into a count for the Black Course of promoting WA towards a Target Audience.

If this got you confused, I should speak up loud and clear, hang on. Let me just clear my thorat...*eh-hrmm*...

There we go.

- If I am to focus - "Single moms"...
I can give this specific audience value that would be of worth to them in person by pointing out pros from using WA. Keywords that comes to mind would be to have financial stability, make a website for your children, create a safe playground with easy steps, connect with other like-minded people, activate your mind and discover yourself, be an asset to others, learn about starting a business - as in setting your mind to it. All of these could be starters for an article to show certain parts with the help of images to vividly explain the benefits and value they receive from signing up in here.

If I am to focus - "Broke teenagers"...
Instead, keywords that come to mind would be: to make quick money, create an instant website, learn marketing the right way, spend time making money etc...

Not to forget the "Retirees"...
For them building website might not be as interesting as for treating their own online business (which a website should be treated as). have support along the way and make new connections...

In terms of using these keywords in a natural manner, you could simply use initiations like: "This service would benefit especially if you fee..." (examples: Alone. No tech skills and suffers from mental illness.)

As for me, I've decided to go with the retired persons, especially those who carry with them, mental illness. (3 of 5 people already suffers from it as it is and Premature Retirement increase the risk of mental illness by another 40%. (source: BBC News))

All in all, you will focus your desired perspective towards your target audience. And since the website will still be about promoting WA as a solution to whatever your audience are facing in their lives (e.g. lack of time, lack of knowledge, wish to connect, curiosity, tired of being scammed, etc etc...) WA can provide a solution to help that.

I strongly recommend that you start taking a good look at the service that is offered in here. Here you will see all you can gain from WA. And by staying on the homepage, covering each section within the menu and text content, you can highlight things to use in promoting it. The whole idea of this is to help you to reach out to those you wish to affect. You will provide a solution with needs and desires they haven't found out yet.And since your market covers almost over 50% of the entire world population (access to a computer and high-speed internet) I truly believe that the potential is UNLIMITED!

Hopefully, this helped you understand the concept. I remember, I sure felt relieved once I understood it.

As a premium, you will also have the features "Classrooms" - Where you can post questions in different sections to aim different 'experts' inside the community. Or "Private Messaging" - Which probably is explanatory enough. But for the formality, is an instant inbox, connected to your individual WA Profile. It can therefore not be accessed from outside these walls and is fully secure and supported.

However, if you ever feel insecure about the process overall or just need some support along the way remember... Help is just a message away. Either to me through here, on my profile, to the community from using live chat or do exactly what you did now - post inside training, as instructed.

I apologize if this came across as; unscripted, repetitive or even over-explanatory (with no actual point.) I wrote this on my smartphone, one-handed with some time pressure and limitations to review it afterward.

Wishing you all the best of success and progress in business and life.
Best of luck
ReginaO1 Premium
Thanks so much, Robin, for your help here. Your post here is fantastic, nothing repetitive or over-explanatory about it. Infact, this is the joy of belonging to a community, such as this, where everyone care about the other.
Your explanation has been very helpful. I have followed you. This is with the intention of sending you a private message in case I run into a roadblock on this issue again and I am shy about asking about it publicly...lols. you know, to avoid the "who is this egghead" thing...lols.
Seriously, thanks for your time.
All the best.
RobinSxD Premium
That means a lot, thank you, Regina! I'm happy to be part of the solution and wish you great success.

Oh, something that came to mind:
Take a moment and think of your target audience and the issues that they are facing. From there you will have a better starting point to practice it onto your branding direction. This is more than just a marketing strategy - It is the Value of your whole business and brand. Value is all tied up with how well your messages will proceed in terms of being successful. Because of the global scale of the internet (and the many-many resources available), it would be a waste of time to click on something that lacks value to you. If you think about it, but not too much, most of your free traffic will come from the search engines, this means that you are competing for the visitor to pick your site out of all that matches the same criteria as you!

If I would describe "The Ultimate Searching Experience" it would go like this...
I need something, so I search for it. - I find something that matches my request, so I click on it. - As it turns out, this was exactly what I wanted, and more. It even over-delivered beyond my wildest dreams. This would be defined as "the solution". - The solution could be anything from DIY or even a service/product to be bought. - Because of the amazing over-delivery, this source proved to be an asset and must, therefore, be of great value to me as a visitor. This will then quickly translate into Trust, Loyalty, and Affectionate Behavior, overall.

When you've reached this state, you will have a happy and loyal customer - happily willing to use whatever you throw at them. Ideally not necessarily for themselves but to help YOU. This could also be to involve promoting, signing up, subscribing and (yes, even) buying sometimes.

The most common factor towards buying behavior, in general, is connected to feelings. And when someone applies to this behavior they are defined as customers. If this would result in a happy one as well, then they will all, soon or later, return - Which lastly would prove to be due to loyalty. As in, Loyal towards your brand and your success. Devoted to helping in any way they possibly can.

If you need a valid example, take a look at the WA and the value it brings. Try to quickly summarize, with 3 words how you feel about co-founder and owner Kyle or Carson here at WA. Towards their efforts and presence in your progress.
We all know that the WA empire is mainly built on our money for the Premium Memberships, but none of us could ever hold that against them because the value is so much more and without it, this place would just be an "air-castle". Like every other Scam out there. - Built from empty promises of great rewards with no guarantees.

As you can see - Thanks to the Value this was all possible.
Keep this in mind when you move through the training and you will have every reason to go just as far as you want.

Fortune favors the bold.
Your ally, Robin
Yes,me too!
I don’t understand how they relate to the promotion of WA.
Hoping as the lessons go on - it will come together.
ReginaO1 Premium
Woooow! This is soo clear. Iam very happy now. My interaction with you has been awesome. You even use colours to refer to the 2 categories of trainings, "green" course for OEC and "black " course for Bootcamp, amazing! I have learnt so much from you and now, it is perfectly clear to me how to proceed from here.
I thank you for your time and the patience with which you explained this to my understanding. Iam pretty sure that so many others in my situation will benefit from this.
I wish you every success in your endeavours.
God bless.
Yank Premium
Hi there, I am new at WA. I am 64 years old and definitely old school with computer technology.
You have really helped me here with your thoughts and I really appreciate it.
I have now decided on my niche after reading your two answers above.
I am going to create my niche around old farts like me that battle with the computer. So far the training and SUPPORT within WA has been unbelievable and I feel confident that I will make a success of this simply through the support that is given by the community.
I have not received this type of support or training anywhere else and I have been trying for a year now to make money online with NO success.
So thank to You, Kyle, Carson and the rest of the community for your assistance so far.
I hope to meet you all in Las Vegas.