Target Audiences for Wealthy Affiliate

When you sit down and think about all the people in the world that would like to make more money, you could pretty much include just about everyone.

Every person from every little corner of the population could use extra cash and that is really the target audience. So in essence, your target audience consists of the close to 7 BILLION people that live this world, 3.4 of them have high speed internet and would love to have access to a platform like Wealthy Affiliate.

That is a pretty MASSIVE target audience, so within this tutorial I am going to give you a hand with some more targeted examples of audiences and show you exactly how to break them down.

Pretty big and pretty broad right? That was intended to prove the scale of the market that you can promote to, and within this section we are going to explain smaller more niche target audiences and also let you in on some ways in which you can research and market to these audiences.

When many affiliates begin to work on their keyword and industry research for Wealthy Affiliate research, they typically think of the most obvious marketers that are highly relevant to the services offered at Wealthy Affiliate. The main audiences that come to mind are:

  • Making Money
  • Work From Home
  • Internet Marketing
  • Affiliate Marketing
  • PPC Marketing
  • Email Marketing

These are fine and they are definitely targeted, however marketers typically run into a wall when they attempt to promote WA under these keywords as they are very competitive. They convert, but they are competitive.

Because of this, we recommend also venturing into other very targeted niches. I have included a list of these below:

  • Entrepreneur Programs
  • Website Marketing
  • Local Marketing
  • Social Media Marketing
  • Twitter marketing
  • Facebook Marketing
  • Linked In marketing
  • Email Marketing
  • Google Adwords
  • Google content network
  • BingAds
  • PPC Marketing
  • Clickbank
  • Data Entry
  • Home Business
  • Search Engine Optimization
  • Article Marketing
  • Getting Rich Quick
  • Become a Millionaire
  • Search Engine Marketing
  • Self-Employment
  • Affiliate Programs
  • Affiliate Networks
  • Wordpress Plugins/Theme/Hosting
  • Website Hosting
  • Website Builders
  • Internet Marketing Tools

These are all hot topics and highly related to what is offered within Wealthy Affiliate. Anyone looking for help in any of these areas can easily get help and get training within the Wealthy Affiliate community if you look a little deeper you find that there are even more than the obvious.

These can all be target audiences and I am going to show you how to elaborate on these in a second. However, there are complete demographics of people that should not be forgotten about. Massive groups of people that are looking for opportunities, to create businesses online or to expand their existing businesses online.

  • College Students
  • University Students
  • Retired Individuals
  • Middle Class Populous (large majority of US consumers)
  • Retired Veterans / Disabled Veterans
  • Disabled Individuals (who can work from their computer)
  • New Career seekers
  • Career Development/Advancement seekers
  • Laid Off Employees
  • Unemployment Benefits
  • People with massive hospital/health bills
  • Low Salary Employees
  • High Salary Employees that Want More
  • Minimum Wage Workers / McJobs
  • Passive Income Seekers
  • Residual Income Seekers
  • Baby Boomers About to Retire
  • People Who Vacation Lots (like the freedom)
  • Loans/Cash Advances
  • People with a mortgage
  • People that are forced to foreclose their homes
  • Debt Consolidation
  • People with Undesirable Jobs
  • Office Workers
  • People looking to win the lottery
  • Computer Jobs and remote jobs
  • People interesting in computer programming
  • Residents at business and Internet marketing schools
  • People looking to get a marketing, finance, or business education
  • Someone who wants to quit their job
  • Franchising/Franchisees
  • Ebay Sellers
  • Summer Job Seekers
  • Part-Time Employment
  • People seeking any type of employment!
  • Employment Search Engines (JobSearch, Monster,
  • Criminal Employment (employment for criminals)
  • People seeking post secondary education (can target University and College names)
  • Real Estate Investors
  • Online Surveys Takers
  • Related Forums and discussion rooms
  • TV Shows (Apprentice, Deal or No Deal, etc)
  • Famous Rich People (Donald Trump, Bill Gates, Rich Dad Poor Dad)
  • Hard Copy Books (The Art of the Deal, Buzz marketing, etc)
  • Affiliate Network Keywords (CJ, Clickbank, Linkshare, Shareasale, Kowabunga, etc)

These are some demographic based audiences that you can target. These above ideas alone will give you enough ammunition to promote Wealthy Affiliate for a lifetime!

With what we have already given you, you could easily scale a campaign to make over $1 MILLION per fact, if you put your effort into just one of these target audiences, you could likely make that with just one.

Remember, the average affiliate referral for Wealthy Affiliate is close to $150. Commissions and recurring revenue add up very quickly!

In the next section, we are going to elaborate on a few of these so you can get a better idea of how to research and find keywords within them, and and how to effectively set up campaigns targeting them.

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gparfitt Premium
"The Journey"
Better Results Come From Better Ideas.
1. Have An Unshakable Belief In What You Do.
2. Work Harder On Yourself Than You Do On Your Business.
3. Think Like An Entrepreneur.
Make The Leap From Network Marketer To Entrepreneur.
"Focus On Value"
4. Build Your Business Around A Commitment To VALUE. We Become Of Value When We Solve A Problem.
Take Care,
Gerald Parfitt
Felecia1 Premium
Well said, We Become of Value When We Solve A Problem
Kyle Premium
Love that Gerald. I really look forward to seeing your progress moving forward. :)
GerrieRose Premium
This is getting very interesting. I especially like looking into the disabled veterans and low income people, because it is not very expensive for anyone to go through the program on a monthly basis. I live in a high rise development of our 2500 people that is between Fort Belvoir and the Pentagon. It is a very high rent place with many retired military and Government civilians who I am sure would be interested in joining WA once I show that the results that I have accomplished.
OGW Premium
That's a very helpful mindset. All the best to you
NicolasDNA Premium
I wonder if I can receive or have with new affiliates that are as excited as I am any credit overrides or bonuses to new premium affiliate sign ups? Example: I sign some one up who in turn signs up others who sign up others etc... do I get any crediting down the line like in an MLM downline?

TheDummyOfWA Premium
Actually what's really great about WA is that it's NOT an MLM schemes, and so many MLM programs are schemes, and as WA uses Paypal they would be shut off if it turned into that! Just the premium program alone has so many other benefits! If you want to have benefits for affiliate signups, there are a few things you can do, like maybe offer some PLR products, some e-books are programs you have give-away rights to for signups, and you can run those off your blog if you created one to advertise your Wealthy Affiliate links! I hope this helps you out a bit! :)
GaryHorton Premium
Hi, Nicolas!

Like TerryVandal said, Wealthy Affiliate is not an MLM and that's a good thing. If someone joins Wealthy Affiliate through your affiliate link, you will get a commission, and you get a commission each month as long as they are a member.

NicolasDNA Premium
Thank you, Terry Vandal I am glad not to be categorized as MLM with WA. I just asked to find out if my contact or new WA member bring in a group of new people that sign up as members to WA, on how I would review to be compensated for example? I understand now that each new member is directly connected to be credited and linked to the approaching WA member that initially had received direct response interest to become a WA new subscriber-member. This way I could make a mental note to understand how it works within the WA hierarchy? We providing, for the most part, a sharing of online-based education for an audience interested in being part of this structure as explained by Kyle & Carson.

Thank you,

NicolasDNA Premium
Gary, I think I understand this better now.

Thank you very much, I just wanted to get this more clear in my own mind to differentiate between MLM and WA.

SEK Premium
The amount of niches is almost limitless. This is my third time through affiliate boot camp. I want to improve my website then I want to start two more websites.

The websites I want to start will be helpful to people. That is my number one goal. In doing this I am hopeping to be paid as an affiliate through the companies I advertise.

The first time I went through affiliate boot I learnt a lot but missed a lot. The second time I went through affiliate boot camp I could not believe how much I missed. This time I am going through affiliate boot camp I want to vastly improve my website and move on to my new websites.

If anyone can help me improve my website please let me know.


karleealexan Premium
One tip I've learned when it comes to promoting is to avoid talking solely about your company and its products. Instead, focus on making a friend and figuring out what their pain or problem is.

Let's say you're working with a company called "Traffic Guru" (theoretical example). Well, if you're on social media trying to promote it by screaming "TRAFFIC GURU can do this, TRAFFIC GURU will help you with that, TRAFFIC GURU, TRAFFIC GURU, TRAFFIC GURU", you've likely already eliminated 90% of your marketplace. The moment you label yourself with that one specific business, you no longer have that personal connection with your customer. They want to see who YOU are and what YOU have to share.

Here's the difference. "Hey everyone, I just started learning some new strategies for online marketing that are able to generate 30-50 qualified leads each day! This has taken my business to a whole new level, and I can show you how I did it! Anyone interested?"

When you can connect individuals with each other as a leader and add value, you'll find that many will begin to see you as an authority in your niche, and will begin to jump ship so they too can move forward in their business.

I hope this helps!
BibiPearl Premium
Great tip Karlee, totally agree with you!
Decamero Premium
Absolutely beautiful.I love it