Target Audiences for Wealthy Affiliate

When you sit down and think about all the people in the world that would like to make more money, you could pretty much include just about everyone.

Every person from every little corner of the population could use extra cash and that is really the target audience. So in essence, your target audience consists of the close to 7 BILLION people that live this world, 3.4 of them have high speed internet and would love to have access to a platform like Wealthy Affiliate.

That is a pretty MASSIVE target audience, so within this tutorial I am going to give you a hand with some more targeted examples of audiences and show you exactly how to break them down.

Pretty big and pretty broad right? That was intended to prove the scale of the market that you can promote to, and within this section we are going to explain smaller more niche target audiences and also let you in on some ways in which you can research and market to these audiences.

When many affiliates begin to work on their keyword and industry research for Wealthy Affiliate research, they typically think of the most obvious marketers that are highly relevant to the services offered at Wealthy Affiliate. The main audiences that come to mind are:

  • Making Money
  • Work From Home
  • Internet Marketing
  • Affiliate Marketing
  • PPC Marketing
  • Email Marketing

These are fine and they are definitely targeted, however marketers typically run into a wall when they attempt to promote WA under these keywords as they are very competitive. They convert, but they are competitive.

Because of this, we recommend also venturing into other very targeted niches. I have included a list of these below:

  • Entrepreneur Programs
  • Website Marketing
  • Local Marketing
  • Social Media Marketing
  • Twitter marketing
  • Facebook Marketing
  • Linked In marketing
  • Email Marketing
  • Google Adwords
  • Google content network
  • BingAds
  • PPC Marketing
  • Clickbank
  • Data Entry
  • Home Business
  • Search Engine Optimization
  • Article Marketing
  • Getting Rich Quick
  • Become a Millionaire
  • Search Engine Marketing
  • Self-Employment
  • Affiliate Programs
  • Affiliate Networks
  • Wordpress Plugins/Theme/Hosting
  • Website Hosting
  • Website Builders
  • Internet Marketing Tools

These are all hot topics and highly related to what is offered within Wealthy Affiliate. Anyone looking for help in any of these areas can easily get help and get training within the Wealthy Affiliate community if you look a little deeper you find that there are even more than the obvious.

These can all be target audiences and I am going to show you how to elaborate on these in a second. However, there are complete demographics of people that should not be forgotten about. Massive groups of people that are looking for opportunities, to create businesses online or to expand their existing businesses online.

  • College Students
  • University Students
  • Retired Individuals
  • Middle Class Populous (large majority of US consumers)
  • Retired Veterans / Disabled Veterans
  • Disabled Individuals (who can work from their computer)
  • New Career seekers
  • Career Development/Advancement seekers
  • Laid Off Employees
  • Unemployment Benefits
  • People with massive hospital/health bills
  • Low Salary Employees
  • High Salary Employees that Want More
  • Minimum Wage Workers / McJobs
  • Passive Income Seekers
  • Residual Income Seekers
  • Baby Boomers About to Retire
  • People Who Vacation Lots (like the freedom)
  • Loans/Cash Advances
  • People with a mortgage
  • People that are forced to foreclose their homes
  • Debt Consolidation
  • People with Undesirable Jobs
  • Office Workers
  • People looking to win the lottery
  • Computer Jobs and remote jobs
  • People interesting in computer programming
  • Residents at business and Internet marketing schools
  • People looking to get a marketing, finance, or business education
  • Someone who wants to quit their job
  • Franchising/Franchisees
  • Ebay Sellers
  • Summer Job Seekers
  • Part-Time Employment
  • People seeking any type of employment!
  • Employment Search Engines (JobSearch, Monster, Careers.com)
  • Criminal Employment (employment for criminals)
  • People seeking post secondary education (can target University and College names)
  • Real Estate Investors
  • Online Surveys Takers
  • Related Forums and discussion rooms
  • TV Shows (Apprentice, Deal or No Deal, etc)
  • Famous Rich People (Donald Trump, Bill Gates, Rich Dad Poor Dad)
  • Hard Copy Books (The Art of the Deal, Buzz marketing, etc)
  • Affiliate Network Keywords (CJ, Clickbank, Linkshare, Shareasale, Kowabunga, etc)

These are some demographic based audiences that you can target. These above ideas alone will give you enough ammunition to promote Wealthy Affiliate for a lifetime!

With what we have already given you, you could easily scale a campaign to make over $1 MILLION per year...in fact, if you put your effort into just one of these target audiences, you could likely make that with just one.

Remember, the average affiliate referral for Wealthy Affiliate is close to $150. Commissions and recurring revenue add up very quickly!

In the next section, we are going to elaborate on a few of these so you can get a better idea of how to research and find keywords within them, and and how to effectively set up campaigns targeting them.



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AJensen109 Premium
I need some clarification on google search results. Most of the search terms I type in show hundred's of thousands or millions of results, however the QSR may be pretty decent. In this training it talks about finding search terms with only hundred's of results or pages, is it best to use the QSR or go by Google results? If there is over a million results will it not be almost impossible to get ranked high enough to matter? Thanks for any help on this!
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kmer6 Premium
Good day to you Aaron. To give you a tip on how to best decipher the numbers the keyword tool displays read this post This post is explaining how to use the WA keyword tool but it is very similar to Jaaxy. The two numbers that are the most important are the Monthly search volume (first column or first number displayed) and the QSR number (the third column or number displayed). You want the total search volume at 100 or more and the competition (QSR) to be under 100, ideally the lower the better.
The QSR - quoted search results are all the websites that are ranking for this search term. So the higher this number is, the less likely it is for you to be able to get ranking on this search term.
Good question, I hope this explanation helps.
Ken
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Rebeccahh Premium
I have the same question. the same test status appears, so, how about the google result being used, still in confusing.
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Rebeccahh Premium
Thanks, Ken, your recommend training video is a very great supplement to kyle's course, deeper understand the meaning of keywords. However, how about the google result factor, which Kyle mentioned?
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kmer6 Premium
Generally speaking, assuming your web page is already on page one, position one of Google. The traffic volume that is listed in the QSR your site will get 60% of this volume. The other remaining 40% will be shared with the positions 2,3,4 respectfully.
I hope this answers your question.
Ken
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RDSchnewis Premium
So if I'm understanding the keyword search properly, you want to find keywords that have high search volumes but low websites linked to them. If I click in the "competition" column on View Results we want this number to come back as less than 300 ideally. Now as to Article Power, does this relate to how many of the people who do this search are likely to view a website or article that you connect to this keyword? The higher the Article Power the better?
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JasonHeard Premium
Hey Robert,

I found this within the community regarding Article Power.

Article Power: This is based on a mixture of the strength of other sites and the quantity of them. It is letting you know how well your articles (and pages and posts too) will potentially rank.

I believe, don't quote me on this, with the WA keyword tool the lower the article power the more likely you are to rank on the first page of Google for the given keyword.

It is recommended that you target Competition results less than 300, I typically aim for competition less than 100.

But yes you are correct. It is a good practice, especially with a newer website, to target keywords that get SOME searches (50 searches per month is fine, obviously the more searches the better). And that has low competition.
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RDSchnewis Premium
Thanks Jason!
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JasonHeard Premium
Welcome, sir!
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TimothyPaul Premium
Absolute killer content, great article. It goes without saying that there are thousands of different life circumstances being experienced by the kind folks of planet earth- and nearly everyone of them wants to make more money. The opportunity to market to these different personality types all with different life experiences are endless. I personally feel it is best to look intrinsicly at who 'you' are and what lead 'you' to WA- and market to that person. You know that person very well, have an abundance of insite into what makes them tick, and how to influence there decisions...
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kristendavis Premium
I'm feeling a bit lost when it comes to picking a target audience to promote WA. Do I have to pick just one or can I target multiple audiences with the same website, just writing different content? Will that make my site less focused and is that an issue? Hopefully that question makes sense...
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littlemama Premium
I focus mostly on blogging and bloggers, but I also write to stay at home moms specifically sometimes, so I think it's okay to do more than one, but have one as your theme and if you branch out, make them similar audiences if possible.
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J-KWest Premium
Hey Kristen, have you narrowed your website down to specific niche yet?

Before joining Wealthy Affiliate, I had a blog that was all over the map. I blogged about technology, personal development, economic trends... I never could get traction with that site because I wasn't focused on anything.

If you're running a large site with several writers and contributors that are putting out a dozen blog posts every single day, you can get away with it and see rankings in Google.

For us, running a blog (or two) on our own, it can be tough to put out a single post every week, so my personal recommendation is to narrow your target down as much as possible. Going after Google rankings is more like playing darts than it is horseshoes. Close might get you on page 3 which doesn't help in the rankings much.

Having said that, you can usually find a lot to write about within your niche (even though it's not always fun). Sometimes I'll find a keyword that I have a good chance at, but have no interest in writing about it. Those are the days you usually just put your head down and get it done :-D I usually learn something along the way, and I'm better for it.

Not sure if that answers your question exactly, but let me know if you have any other questions.

Jay
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ShannonL1 Premium
Great question, I am wondering the same?
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kristendavis Premium
Thanks Jay and @littlemama! That helps a lot and I think I have it narrowed down now.

I'm going to write to young stay-at-home moms, specifically those that have a lot of student debt they are trying to get out from under. Since that is me right now, I figure I have a good chance at being sincere and knowledgeable and I already have at least 20 topics I can write about and I'm pretty sure most of those can be divided out into at least 2 or 3 subtopics.

Does that sound like an okay audience... or is it too specific?
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J-KWest Premium
Not too specific at all. I think that's a great target audience and you can provide some great value there. I'm interested to see your blog when you get it all set up :-D
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littlemama Premium
Sound Kristen, you're going to do well. :)
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vanbot Premium
Wonderful lesson Kyle, the only problem I am having is getting past the lists, I keep getting all excited, go off, grab a domain, and start writing posts and pages, no wonder I am having to start again, I now have a little more self-control, I will get through the training this time.:-))Steph
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