How the colour purple affects senses

Purple can be a very relaxing colour and encourages sleep and a lower heart rate. Associated with royalty, it conveys wealthy and sophitication. It's also seen as a feminine and romantic colour. Because the colour is not as common in nature as other colours the brain processes it as being rather articifical.

Use of purple on websites

Useful to promote sophisticated products.

It is a great colour for promoting children's products. Apparantly 75% of pre-adolescent children pick it above all other colours.