Step 4: Set Up the Landing Page

Before you start building the landing page, you’ll need some sales copy for that page. You know where we’re going with this…

Yes – ChatGPT to the rescue!

It’s important to understand that we’re having an ongoing conversation with ChatGPT. It remembers whatever you told it earlier.

So when you ask it to create a headline, it has all the background information/context from earlier to refer to… and create sales copy that’s relevant.

Do NOT start a new chat. Just keep the old one going when creating your sales copy.

Here are 5 headlines ChatGPT gave us. The 5th one looks good. So, we’ll use it: "Free Report Reveals: The Smoothie Shortcut to Defeating Food Cravings and Achieving Your Dream Body!"

Now we may need more sales copy depending on how you want your sales page to look like. While this report is not about building landing pages, if you’re interested to get ideas on creating landing pages, you can check out this resource: https://convertkit.com/resources/blog/product-landing-pages

For this ‘case-study’, we’ll just go with a standard page that has an image of the report, a few bullet points and a download button.

In the image above, you can see that ChatGPT’s ‘bullet points’ are quite long. This tool does like to babble.

So we’ll ask it to shorten these points.

Perfect!

An Important Point to Note:

Any time you feed ChatGPT a prompt, it’ll give you a response that it thinks is best. You do NOT need to settle for the first response it gives you.

There are a couple of ways to improve the responses until you get what you want.

• You could click on the “Regenerate response” button – over and over.
• You could edit your original prompt and give ChatGPT more details/requirements.
• Or you could follow up the response with another prompt, like what we did earlier when we asked it to shorten the bullet points.

Just by editing your prompts and iterating the process, you’ll inevitably get a response you’re happy with. The road to ChatGPT success is paved with repetition.

Back to our copywriting…

So we have a headline and bullet points. Now we need a call-to action asking the visitors on our landing page to join our email list.

ChatGPT’s response…

Well, we have most of what we need.

Now it’s time to build the landing page…

The best way to do this quickly and easily will be to use a page builder. There are many popular ones on the market such as:

• OptimizePress: https://www.optimizepress.com/
• LeadPages: https://www.leadpages.net/
• Thrive Architect: https://thrivethemes.com/architect/
• ClickFunnels: https://www.clickfunnels.com/
• Elementor: https://elementor.com/

If you already have a page builder, you just need to be proficient at using it. Or get any one from the list above and start building out your page.

For our example, we’ll use LeadPages, and create an opt-in page. This is a screenshot of our page:

You’ll notice that we added the word “Discover” to the headline and moved the words “Free report reveals:” above it to make it a pre-headline.

We also used a yellow “Download Now!” button to grab attention and serve as the CTA.

Of course, the CTA has to lead to a page that collects the visitor’s name and email address. This is the start of a 4-page funnel that I cover separately in Appendix 1.

The headline and bullet points were all generated by ChatGPT. All we had to do was copy and paste them.

But here’s the most important point you must note!

Congruency between the landing page and sales page is vital for boosting conversions of an affiliate product.

So… our landing page must look similar to the official sales page of The Smoothie Diet. The best way to do this is to use similar colors for our page.

That’s what we did with the landing page above. The official website of The Smoothie Diet looks like this:

Both pages look like they’re related. It doesn’t have to be an exact match, but it does need to be close.

This will ensure that your subscribers are more receptive when they’re presented with the Smoothie Diet offer.

This is also important. When you ask someone for their name and email address to be added to your list, it’s vital that they be reassured that you respect their privacy and will not spam them.

You should already have a strong privacy page on your website but it’s not a bad idea to show a link to it on your landing page.

Now it’s time for the final step… which also happens to be the most important one…