Appendix 1: Your Opt-in 4-Page Funnel

I like to create three pages for an opt-in (in addition to the landing page).

The first page shows the form requesting the visitor's name and email address. It also promises to send the link to download the book to the email address. This protects you against someone entering a fake email.

This page is reached when a visitor clicks the Download Now! Button on your landing page as shown earlier in this training. It explains to the visitor that you need these details so that you know where to send their Lead Magnet.

The landing page is the one that you'll promote via blog posts, social media or other advertising methods such as pay-per-click.

The second page is the one that appears after the visitor completes entering their details. It tells them what will happen next. You don't want this page appearing in search engine results, so it carries the noindex flag.

The third page is the one that is linked to from the email that is automatically sent to the contact. It contains the link to actually download the giveaway so it must also have the noindex flag.

I like these pages to appear in their logical order in my page list, so I typically name them

[giveaway] 1 Opt-in

[giveaway] 2 Confirmation

[giveaway] 3 Download

For example:

In this example, the [giveaway] is Smoothie Secrets.

The Opt-in Page

Here's what the Opt-in page that I'm going to create looks like:

Note the congruency of colors with both our landing page and the vendor’s sales page.

Begin by creating a new page as normal. I'm going to call it Smoothie Secrets 1 Opt-in.

Use your page builder to build the actual page.

I'm going to start off with two columns, one smaller than the other, one to display the lead magnet’s report cover and the other to display some text and the opt-in form itself.

Drop the Smoothie Secrets report cover into the left-hand column.

Then we add some text in the right-hand column that will serve as an introduction to the opt-in form, along with the form itself, using pink highlights to match everything else.

The Opt-in Form

Here’s what our opt-in page looks like, with the text and the capture form added.

Note that we’ve given the visitor a perfectly valid reason for requesting their details. They’ve already said they want the report. Now we need these details so that we know where to send it.

The actual form will be a template supplied by either your page builder or your autoresponder.

Make sure that both name and email are required fields and connect the form to your autoresponder so that the contact is added to your list. How to do this will vary between autoresponders.

Include a tag to be added as part of the contact’s details. It should identify why the contact was added. You could just use the Lead Magnet’s name, in this case “Smoothie Secrets”.

There's one more change we need to make and that's where to send the visitor after they click the button. But that's to the confirmation page, which we haven't built yet.

The Confirmation Page

The confirmation page is the one that your visitor is sent to after they submit the opt-in form. It confirms to the visitor that the opt-in form has been submitted and instructs them to open the email with the download link.

It usually also thanks the visitor for requesting the giveaway and so is sometimes referred to as a Thank-You page.

Whatever it's called, let's build one.

Begin by creating a new page as normal. I'm going to call it Smoothie Secrets 2 Confirmation.

I like a nice, simple 3-step approach that incorporates the report cover image, as a confirmation for the visitor that they are in the right place.

Also, if I make the page generic, I can clone this page and use it as the confirmation page for multiple opt-in offers simply by changing the image.

Once you've published this page, display it in your browser and copy its URL from the address bar. Then edit the Opt-in page’s form to redirect to the Confirmation page when the form is submitted.

The Download Page

We have one more page to create in this 4-page funnel.

The Download page is the one that the visitor is taken to when they click on the email link.

(And yes, we are still to create the email and upload the giveaway PDF to our website. These are yet to be covered).

As before, go to Pages >> Add New and start a new page named Smoothie Secrets Download.

Here's what it looks like:

Don’t forget to set this page to Noindex, as the only way of reaching it should be via the confirmation email.

We will use FileZilla to upload the giveaway book to our website.

FileZilla is a free software package that allows you to see your website's directory structure, create new folders and transfer files between your computer and your website, wherever it happens to be located, using an interface very similar to Windows File Explorer.

It should be in everyone's toolbox.

If you haven't got it already, I've included instructions on installing and using it as Appendix 2.

Use FileZilla to show your local hard disk, in the folder containing your Lead Magnet product on one side and your website's directory structure on the other.

It will look something like this:

Note that your websites folders are contained under public_html.

On the left-hand side, I've navigated to the local folder containing the PDF and on the right hand side, I've used the Site Manager to load my website. Now I have to drill down to (or create) the directory that I want to upload the PDF to.

(Note that the terms "folder" and "directory" are interchangeable; they mean exactly the same thing).

You can right click anywhere in the right-hand window and create a new directory.

You can create an additional sub-directory to contain your Lead Magnet.

Then upload it from your local hard disk simply by double-clicking it.

Now you need to go back to the Download page and add the path to the PDF to the download button.

This path will be https://website-name.com/directory-path/lead-magnet.pdf.

... is the website you're uploading to
directory-path is the path to navigate to the lead magnet on the website and
lead-magnet.pdf is the Lead Mgnet itself.

One more thing to do. Go back to the Download page that we have already built. Remember? It looks like this:

Add the path to the PDF to the button. How you do this will depend on the page builder that you use. Then publish the page.

The 4-Page Funnel

That's the 4-page funnel completed. To summarize:

1. You drive a visitor to the landing page, which encourages them to click a button and get a free report. If the report appeals to the visitor, they are likely to click the button.

2. Clicking the button takes them to the Opt-in page, which asks for their name and email address so that you can send the report to them. The visitor enters their details and clicks the Get My Free Report button. This adds them to your email list and sends the visitor the confirmation email.

3. The visitor sees the Confirmation page, which tells them they can get their book by clicking the link in the email that has been sent to them.

4. When the visitor clicks the link in the email, they are taken to the Download page, which contains a button which fetches the report or book (PDF) from where you've stored it on your website.