Step 2: Decide on a Lead Magnet

If you have no idea what to give away as a freebie, you can ask ChatGPT for suggestions. We’ll open a new chat and use this prompt:


Fantastic! Now we just need to choose one format… and we’ll go with ‘reports’ for this example… but you could choose Ebooks, Checklists etc. It’s up to you.

Remember the problem we decided to go with earlier?

Yes – “Cravings for unhealthy food”

Now we’ll ask ChatGPT to give us ideas for a lead magnet report that addresses this problem.

We’ll start by giving it some context…

And that’s all we need to do for now. Let’s move on to step #3…




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Elke63 Premium
Hi Phil, 👋

I recently came across your training, and I wanted to thank you for solving a significant issue I've been struggling with. When I reviewed my Landing Page, I realized it was far from what I wanted—created back in 2021, it was in need of a serious overhaul. Thanks to your training, I now have the tools and confidence to tackle it and make substantial improvements.

I've been so focused on writing and updating poor-quality articles that I neglected other important aspects of my work. Moving forward, I plan to create a structured timetable to balance my tasks more effectively.

Thank you again for your invaluable training.

Best regards,
Elke 😀
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Mruxton Premium Plus
Howzit Phil,
Thank you, for a Great Tutorial, I have just read it right through. Plenty to take in , so will require me to have a few re-reads.
Great Information to say the least.
I find it a bit Daunting (Just Like Soraya), but then Eric comes along and says very easy to Follow, (Thks Eric).
I think it boils down to experience , and as you say the more you use the easier it becomes.
As I said great stuff, can't wait to get stuck, as they say
"Lest Haste more Speed"

Cheers
Murray
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phil1944 Premium
Thanks, Murray. Yes, there's a lot to take in but it's very worthwhile.
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Triblu Premium
Hey Phil,

Great tutorial!

Though, I tend to say use "please" and "thank you" when asking ChatGPT for assistance, as I find this helps me to be more courteous to everyone, and not just to an amazing bot.

Canadians USED to be made fun of for always saying "Thank You", but in the past 20 years, we've lost that compliment (my label, of course).

Now we've become so rude to each other that "sorry" is the most common retort when butting in front of someone.

And sadly, saying NOTHING when someone does a kindness to us, is the "new norm" here in Canada.

My new goal is to always say "Thank You" when shown kindness by ANYONE.
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phil1944 Premium
A great attitude, Trish.
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FrankB-1 Premium Plus
Hi, Trish

My mother raised me to be polite and respectful to everyone, but I don’t know if that courtesy extends to AI-driven chat bots. Lol

Always great chatting with you, though! 😎

Frank 🎸
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phil1944 Premium
I don't always, but often do. Just habit, I guess.
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Triblu Premium
Well, Frank, being polite to ChatGPT also teaches it whether only a select few humans or most humans know about common courtesy... so that is my big reason for being polite to even the most helpful bot I've even had the luxury to use.

Just my take on this though... ;-)
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FrankB-1 Premium Plus
Haha, that makes sense to me, Trish!

Great point! 😎

Frank 🎸
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phil1944 Premium
Also, you never know, the coders might make it give more useful answers to those who ask politely.
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phil1944 Premium
It's just a good habit and makes it feel more like a conversation with a friend.
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FrankB-1 Premium Plus
Wow, Phil

That would be behavior modification on the grandest scale. Can you imagine what would happen if someone maliciously coded an AI generative model to do something like that in reverse? 😎

Frank 🎸
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phil1944 Premium
The mind boggles.
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FrankB-1 Premium Plus
Lol 😎
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FrankB-1 Premium Plus
Hi, Phil

This is outstanding training, and I think your email campaign is going to do exceptionally well!

A few thoughts:

You routinely ask ChatGPT if it understood the instructions in your prompt. I'm assuming you must have encountered misunderstandings in the past. Maybe I should start doing this, too.

Unlike ChatGPT, Google Bard does access updated info from the internet. Therefore, I use Bard to augment info that is not available with ChatGPT 4. Is Bard available in Australia?

Here's an example query from Bard as it relates to the subject of guest posting in your training:

Me: Give me a list of ten high domain authority guitar websites that allow guest posting. Include their URL and a brief explanation of why they are good prospects.

Bard:
Here is a list of 10 high domain authority guitar websites that allow guest posting:

1. Guitar World: This website has a domain authority of 85 and is one of the most popular guitar websites in the world. It allows guest posting on a variety of topics, including gear reviews, lessons, and interviews. [URL: https://www.guitarworld.com/]

2. Premier Guitar: This website has a domain authority of 82 and is another popular guitar website. It allows guest posting on a variety of topics, including gear reviews, lessons, and interviews. [URL: https://www.premierguitar.com/]

3. MusicRadar: This website has a domain authority of 81 and is a great resource for all things music, including guitars. It allows guest posting on a variety of topics, including gear reviews, lessons, and interviews. [URL: https://www.musicradar.com/]

4. Guitar Tricks: This website has a domain authority of 78 and is a popular online guitar lesson platform. It allows guest posting on a variety of topics, including lessons, tips, and techniques. [URL: https://www.guitartricks.com/]

5. Fender Play: This website has a domain authority of 77 and is another popular online guitar lesson platform. It allows guest posting on a variety of topics, including lessons, tips, and techniques. [URL: https://www.fender.com/play/]

6. JustinGuitar: This website has a domain authority of 76 and is a free online guitar lesson platform. It allows guest posting on a variety of topics, including lessons, tips, and techniques. [URL: https://www.justinguitar.com/]

7. TrueFire: This website has a domain authority of 75 and is a popular online guitar lesson platform. It allows guest posting on a variety of topics, including lessons, tips, and techniques. [URL: https://www.truefire.com/]

8. Guitar Jamz: This website has a domain authority of 74 and is a popular online guitar lesson platform. It allows guest posting on a variety of topics, including lessons, tips, and techniques. [URL: https://www.guitarjamz.com/]

9. JamPlay: This website has a domain authority of 73 and is a popular online guitar lesson platform. It allows guest posting on a variety of topics, including lessons, tips, and techniques. [URL: https://www.jamplay.com/]

10. Guitareo: This website has a domain authority of 72 and is a popular online guitar lesson platform. It allows guest posting on a variety of topics, including lessons, tips, and techniques. [URL: https://www.guitareo.com/]

I'm familiar with all ten of these sites, and the info is useful, particularly the first five entries.

Great Work! 👍
Frank 🎸
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01Jason Premium Plus
Hi Frank,

Thank you for the adding your findings here on Bard.

I'm curious where it is pulling its data on domain authority from, as I didn't think Google assigns any, at least publicly.

Regards,

Jason
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FrankB-1 Premium Plus
Hi, Jason

My guess is that Google has it’s own ranking system, which may be based on widely accepted standards, such as the Moz DA or the Ahrefs DR (which is based in backlinks).

Frank 🎸
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phil1944 Premium
Thanks so much for your extensive and thoughtful comment, Frank.

Warming up ChatGPT with "do you understand?" sometimes leads to a better, clearer result. Not really necessary though.

Yes, we have had Bard right from the start and I'll include it in future training. I felt there was already enough in this training and didn't want to over-complicate it.
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phil1944 Premium
Google definitely assigns DA, Jane but doesn't publish it for all sites. Most are zero, of course.
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phil1944 Premium
I'm pretty sure Google assigns its own DA, just doesn't always publish it.
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FrankB-1 Premium Plus
You’re welcome, Phil

Your approach definitely makes sense,

OpenAI and Bard each have their strengths and weaknesses, but work great together.

Have you had a chance to play with Google’s Beta AI search engine integration? It’s pretty cool.

Frank 🎸
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FrankB-1 Premium Plus
Yeah, I’ve seen that implementation, which I assume are Google’s in-house metrics.
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phil1944 Premium
No, I haven't yet. There's so much to keep track of.
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phil1944 Premium
The articles on page 1 of a Google search often show a DA.
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FrankB-1 Premium Plus
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FrankB-1 Premium Plus
Yes, I’ve noticed that, too.
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phil1944 Premium
Thanks, Frank. I'll check it out and leave you a like and comment.
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Sorayacge Premium
Wow Phil,

What a lot of information you've shared with us! I will have to come back and re-read it to absorb the bits I probably missed on my first eager reading!

It all makes perfect sense but is still somewhat overwhelming - I don't know where people get enough TIME to do everything for their site/s.

Just publishing, adding links, correcting, finding related videos for new articles, keyword research etc seems to take away ALL my time.

However, I've reached the moment where I know I need to stop being indecisive and get busy on a lead magnet in the form of a report, ebook or video course and this resource is going to be awesome for me.

Thank you very much - you've put in a lot of time and attention to detail in this course.

All the best,
And have an Awesome Sunday!
Soraya
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phil1944 Premium
The more you do, the more it becomes a habit you don't have to think about and so gets done so much faster.

A lead magnet that you can drive traffic to a great asset.
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