What are the three styles of Native Shopping Ads? Here they are:

1. Recommended Ads

Here is how Amazon described what these ads are for:

"Place Native Shopping Ads in product article pages to automatically display relevant product recommendations from Amazon based on your page content and visiting users. It's mobile responsive so you can place it at the end of content and it will adapt based on the page container and device type."

This means that you are allowing Amazon to find products it believes will match the content of your article. This is the easy approach but not always product specific. I tried these initially, but even after putting in my key search words into the ads, the results were very general and not useful for my pages.

2. Search Ads

Amazon's blurb:

"Native Shopping Ads allow your visitors to take advantage of search results from Amazon directly on your website. Include product recommendations based on search phrases or keywords selected by you or entered by your visitors."

This is my favorite, since it allows me to be product specific and set up the ads in my post/page to suit the subject. Note what Search Ad I inserted in a post I wrote about the Apple and Samsung Wearables War.

At the conclusion of my post, a product specific Amazon Native Shopping Ad is visible in case the article has spiked someone's curiosity to a buying level. Note also the title of the ads - Amazon Deals on Samsung Gear. We will learn in this tutorial how to customize the title of the ads we insert into our pages.

3. Custom Ads

Amazon's blurb:

"Handpick your favorite products that you would like to promote and place the ad unit within your product article posts. It is flexible, elegant and adds to your content. Eg: My favourite cameras for 2015."

As noted in the above promo line from Amazon, Custom Ads allow you to select which products you want to feature. You are taking control completely as to what appears on your site page. Here is an example of an ad I set-up for this tutorial. It has nothing to do with my niche website. (although I love coffee so much, maybe that is my next niche.)

So they are the three types of Native Shopping Ads. Each of them have a place in the marketing of products on your site. I would recommend trialling each of them. Get used to how they operate and this will give you a grasp of which one will be more effective or if all three could be useful.

Let us now step through each style of ad and learn how to set it up. As you have noted above, my fictitious page review is entitled Australian Coffee. Now I know I should narrow down the keywords even further, but let's keep it general for this exercise. I am going to first look at Recommended Ads. Before I do, though, it is important to know how to set-up tracking codes. These are useful so that when the site explodes into a successful mega-site, (that's our plan), you can track which style of ad is the most successful.

Tip -

In another tab, log into your Amazon Affiliate Home Page and in the top right hand side is "Native Shopping Ads." Open this and actually make some ads as you read this training. The hands-on experience make give you greater confidence.