2. Search Ads - Setting Them Up

Let's now analyse the image below:

1. As you can see, we have opened a search ad set up (top corner).

2. Be sure you have selected the tracking code you want to use or even create a new one for this campaign. (red arrow)

3. Select the Amazon category you need (yellow arrow) and enter the search keywords, "Australian Coffee". You will note from the preview that sample products are shown. This ad is titled "Search Results from Amazon". We will want to change this to a better "Call to Action" title.

What is next? Follow along on the next image.

1. Make sure that the ad size is selected "Responsive" - yellow circle

2. The green arrows show you an additional option you have and that is to add a "Search Bar" in the ad, either "Above Results" or "Below Results".

3. The red arrow shows where you can edit the Title. It could be left as "Search Results from Amazon" or you can give it a purpose title like the lame one I picked, "Australian Coffee Products", or get really creative and a funky Call to Action title.

Next - Copy and Paste the highlighted code into your text editor on the particular page you are working on.

The black arrow above confirms that you are creating a Search Ad while the red arrow shows the title you have chosen. If you are really brave, you can change the title in the code, but why do that when the edit title is there to the left.

Now that you have done that, it is just a matter of saving your page, checking the preview of the page and admiring what you have created for your post/page. Let us now set up a Custom Ad. This takes a little more work...