In the final part of this training on Amazon Native Shopping Ads, let's review the key points.

• Recommended Ads gives Amazon the power to choose which products will be shown, based on the content of your page or post.
• Search Ads gives you a lot more control as you dictate what keywords the search will be based on.
• Custom Ads gives you total control of the products that appear, but you will need to check in on these regularly to make sure they are still available products through Amazon.
• All Ad Codes are added to your page or post through "Text Editor" not "Visual Editor".

Conclusion:

We have to remember that the Native Shopping Ads are an Amazon tool to assist you in monetising your page/post. They are a means to an end. They should not be the central part of the post.

Killer content based on well-researched keywords is the foundation of a great page or post. Well-chosen images and appropriate subheadings will enhance the SEO of what you have produced. Native Shopping Ads, developed well, can enhance any conversions that you achieve along the way and build consumer trust in your brand.

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'Till next time,