Bye Bye Instagram! Hello Ello!
In March I started to use Instagram and after 2,5 months of use, over 400 posts, almost 600 followers I can say I am not exactly convinced using Instagram as a great social tool for my projects.
Now Instagram is not bad, do not get me wrong, but Instagram is moving towards specializing on the bigger sharks selling advertisement and use your data to analyse what advertisement to show you in your personal feed.
The Big Sharks
If you are a big shark, Instagram might work for you after spending money for advertisement. But if you are like me, a starter, it is a hard nut to get exposure at all. Instagram is fine-tuning their algorithm more and more and is not exposing us to a wider crowd unless we get a lot of attention from users by liking and commenting on our posts, which is in the beginning as good as nihil, so making it extra hard to build something up at all.
From my analyse I can tell you that I only reach 3-5% of my followers and that is sheer a waste of time and money. To get more exposure you need to interact as well, with what, others advertisements? That is something I do not like either at all, there is for over 50% of spam on Instagram, posts, personal messages and live story, and that is not exactly I am looking for... Just my opinion.
Furthermore Instagram is punishing anyone who is leading people away from Instagram, say what??? Yes you got that right. Then why using Instagram at all? Well just use it to be present, but my opinion is it is a waste of your time and money to invest too much time in it. You better write blogs on your websites with great keywords and build up your brand first before you go full time Instagram. Oh and do not use automated tools as Instagram is punishing you for those too now...
Now Kyle and Carson said it is a great platform, yes true if you are a big shark already, and Kyle and Carson are big sharks seen the 1.000.000+ WA users they have, so much easier to get their followers on Instagram and get more exposure.
I have followed up their advise, posting personal stuff, no advertisement either, but my experiences are not exactly great. I get an average of 20-30 likes per post, but you have to ask yourself in how far people are really interested, or just clicking like to be liked.
Many follow you to unfollow you just the very next day, week or month too, Very annoying, Instagram says they shadow banning these accounts, but I have not seen much change into that.
So what is next? An alternative to Instagram? Yes there is. If you are an artist like I am and besides of writing also make art, photos or even music, then have a look at the social platform Ello that is working based on your work as an artist and not with the eye on making money with your content selling advertisement. :)
Off course you do not need to be an artist, although you are if you are a writer. Give it a try and look this platform up. I signed up and will see in how far I can compare it to Instagram. I read an article from a person who left Instagram and switched to this one last year. This person had over 16.000 followers, well that says something right?
Let me know what you use, what is your experience and do you love sheer advertisement...?