Keywords vs. Profile Photos on Social Media-The Results

Last Update: November 06, 2020

I posted here last night about trust and credibility online and the benefits of using your own photo in social media posts. I seem to observe that a post with your picture is more confidence inspiring than one with a generic photo.

I went back and noticed that not only had I posted on Twitter a few days ago with a post that now has almost 600 views, I had also posted around the same time another post that had only a landscape photo and it has under 200 views. This might not seem very significant except that I searched for trending keywords related to current events and used very similar hashtags on each post (though not identical). Who knows how all the social media algorithms work so this might not hold true, but the post each with similar content and each with similar hashtags had a significant difference in viewers. I can only guess it may have been due to the fact that first post had a photo of my husband and myself and our names in the post.

Since I was inviting people to join us here at WA, I bet the post with our photo and names would be perceived as more trustworthy than the post with a landscape picture.

As I explained in the last post, there is little reason to trust an anonymous post on social media. It could come from literally anyone, anywhere. Things get re posted that are years old. You don't even know if it is current let alone who posted it.

I think a personal photo really helps gain trust online. I have also noted that on-topic photos are better than generic photos for the most part. On my pet site, photos that actually show pets are much better than those that don't. Of course this is just logical.

There are some good reasons not to post your photo, but if you are on the fence or really don't care one way or the other, I recommend it.

Please keep in mind I am not suggesting a personal photo is more important than keywords for your website posts! This only applies to social media posts! On your website great keywords are CRUCIAL. I think it is best to have your photo on your website About Me page so people can see you and see that you are real, but without great keywords they won't be finding your website anyway so make that your #1 priority.

Jessica

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AlexEvans Premium
Hi Jessica, nice photo of you and your husband. I have to agree with you, trust is becoming such a big thing even more so since Covid and the pandemic.
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Swangirl Premium
Hey Alex. Thank you!
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AlexEvans Premium
You are most welcome, best wishes.
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Tirolith Premium
Yes, your photo is more trust worthy.

Many profiles on the internet have child photos which are bad for business and others are of anything not what it should be about.

Tom.
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Swangirl Premium
Hi Tom. I agree. Thanks.
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Willow29 Premium
I love your pictures Jessica.

Personally, I don't post my picture on here, nor any of my websites for privacy reasons. I'm guessing that is the #1 reason for those who don't post their pictures.

I had a very recent experience though, that makes me question whether or not pictures are actually true. I had placed an order for a hand-made item through Etsy. There was a picture of an elderly gentleman who claimed to be a veteran who made the item.

I purchased from him as I've always felt that the older generation still believes in quality work, and I wanted something nice. What I received was horrible. There was no way a 74-year-old veteran would mail out something like what I received.

It truly made me question whether someone simply placed a picture of their grandfather online and said they were a veteran simply to get business. As someone who doesn't always trust a lot anyway, this was definitely not a good experience.

I do my best to always be authentic in my writing, and I have to trust that my sincerity will show through it.

Keep your pictures coming though! 🙂
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Swangirl Premium
Thanks Willow. I understand. There are some people who really can't or shouldn't or don't want to put their photo up. You always come across as sincere!
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Willow29 Premium
Thanks for the compliment. 😊
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Swangirl Premium
You are welcome. I always appreciate your comments.
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Fleeky Premium Plus
Yes... fully agreed...
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Swangirl Premium
Thank you Fleeky!
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ElodieF4321 Premium
Jessica Hi I do agree with you we’re not images we’re authentic. So keep on believing in yourself.

Blessings.
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Swangirl Premium
Thank you Elodie. You too.
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JoeRebisz Premium
I agree Jessica, but my site is about dogs, hence my profile pic, plus the fact that nobody wants to see my mug up there lol
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Swangirl Premium
Hi Joseph, I agree. When it comes to pet sites, the pets are the best ambassadors for your brand. I have a pet site too. I grew up with huskies in a dog team and love them.
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