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INSIGHTS2 MIN READ

Why You Need To Compress Images For Your Website

newmarketpro

Published on March 18, 2018

Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.

There are lot of discussion and reviews on how important to get your website load faster as this has a great impact on many things. In fact, it is one of the ranking factors, according to G.

Research shows that a one second delay in webpage time equals a 7% reduction in conversions, 11% fewer page views and 16% reduction in customer satisfaction.

Ideally, a webpage should load within 3 seconds.

One of the culprits for a website not loading fast enough is too many images with huge size. You can check your site speed using the tools below and if you check in details most of the time you'll find that images take a lot of resources and slow down the page loading.

Speed Tools you can use (free)

  • WebPageTest: The industry standard for measuring site performance – results are collected from real browsers running common operating systems.
  • Pingdom: a simple tool which makes makes the same measurements, yet method of testing is undocumented.
  • GTmetrix: gives you actionable insights about the best way to optimize your webpage speed.

One step you can take to improve your site speed is to compress your images before upload them to your side.

How to compress an image

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There are a lot of sites offering image compression.

I have my preference to go to this site called http://compressimage.toolur.com (Online photo resizer and image optimizer). The compression is fast and it can reduce the image size up to 70-80% of your image and image still looks good.

This image original size was 357kb and using the compression tool I managed to reduce it to 68kb which is more than 80% reduction in size.

(picture: credit Pixabay)

Successfully compressed from 357.2 KB to 68.1 KB( C, 30%, Progressive, Auto x Auto )Successfully compressed from 357.2 KB to 101.1 KB( C, 50%, Progressive, Auto x Auto )Successfully compressed from 357.2 KB to 143.9 KB( C, 70%, Progressive, Auto x Auto )

Do you normally compress your images before uploading them to your website?

What tool(s) are you using to compress images for your website?

or are you not?

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Joe

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