Why You Should Definitely Put Additional Keywords as Tags
As I have mentioned previously, whenever you write new content on your website you should make use of the "tags" section in WordPress. Don't just put your main keyword here, also put 4 or 5 related keywords.
Let's say you are writing a product review, your main keyword might be Is Product Name a Scam, but you could also put Product Name Review in as a tag. Then you could add some related keywords that don't specifically mention the product name. For example, if the product is about surveys, put other survey keywords in, or even a generic "how to make money online" type keyword.
But don't put too many keywords in, as Google will probably see this as keyword stuffing. 5 or 6 keywords is probably about right.
The great thing is, if you choose really low competition keywords, sometimes you can rank in Google just with your tag pages. Tag pages look like yourwebsite.com/tag/your-keyword and contain short snippets from your posts that have that tag.
One possible benefit about these additional keywords is that maybe they don't need to be grammatically correct. However, I have not fully tested this yet. But you know that if you use a keyword as your title, it needs to be grammatically correct otherwise it reads badly. But if an additional keyword is just put in as a tag, maybe it could be less grammatically correct, for example, make money affiliate amazon. According to the keyword tool, 32 people per month on average do search for that, but there are only 9 websites with that exact phrase in them (10 now that I've used it here?). If you put that in, maybe it will be easy to get on page 1 of Google?
At the moment I am currently putting into practice my idea I mentioned in Find New ClickBank Products to Review. I'm starting to show up in the top spots for some new products. At the moment those keywords don't really get any searches. BUT, the additional keywords I have also put in do get serches. So, you can see that as well as these mini product reviews being place holders for if the products do take off, they are also a good excuse to try to rank for some additional keywords.
As I type this, SERP Lab says I have:
- 17 keywords in the top 3
- 34 keywords in the top 10
- 65 keywords in the top 30
- 92 keywords in the top 100
A significant portion of these will not be getting searches at the moment, but are ready in good spots for when they do. And if that time comes, I can go back and make them superb reviews rather than the rushed mini reviews they currently are.
But also, a significant portion of these spots are for additional keywords. For example, I have two tag pages that are ranking at number 10 for two keywords that aren't blog post titles but are just additional keywords.
Just keep in mind, my website is 8 months old, so you can't expect to get these kinds of results if your website is very new. But hopefully this gives you some hope, and the inspiration and motivation to get out there and find great low competition keywords and write great content. If you do that consistently, over time Google will come to like you.