Website Traffic is Like a Mountain, Stream and River

Last Update: May 14, 2018

Today I was thinking of a good analogy between the idea of “traffic” and a real life scenario, in this case nature. To me, traffic is one of those things that appears finite to the outsider getting rolling, but as you gain experience in the online business world you truly realize how much abundance there is in terms of traffic.

To put this into perspective for you, I want to use the analogy of traffic equating to a Mountain, Stream and River. This is how I am going to divide up the different sources of traffic.

Traffic starts with a mountain. Snow melts when spring time hits and water trickles down the mountain, just like traffic truly starts as a trickle with your business.

There is this desire to get “traffic fast” and I can absolutely appreciate these wants, but the reality of it is is that as you build out the initial framework of your website and start to get indexed and ranked in search engines, you can expect a mere trickle.

This trickle should be exciting though as the trickles are going to multiple with time and with content and truly start to connect with one another, forming something much more substantial.

The Trickle of Traffic Meets Up to Become a Stream

You have probably heard the term “stream of traffic”, this is what I am speaking about here. As you produce keyword rich content and you do so consistently, this is going to equate to many different trickles making up a much more consistent stream of traffic.

The trickle from some posts on your site might be 1 click per year. Get over it.

The trickle from other posts on your site could be 100 clicks per month, or even a day. That is the reality.

Through time, these trickles create a lot of consistency in your business and before long you are going to have a regular 100 unique visitors per day, 300 unique visitors per day, 500 uniques per day...all as they start to meet up and build momentum in your business.

Then Something Incredible Happens, A River of Traffic

These streams meet up with each other, creating small rivers. Your streams of traffic, those that are getting 100’s of clicks per day start to compound. As you continue to put forth the effort, scale your content, and gain more and more authority in search, your traffic will continue to yield much greater flow.

1,000 clicks per day becomes a reality. 2,000 becomes a reality. And through time, this can continue to scale as you reinvest your earnings and your energy back into your content and scaling your efforts.

And ultimately these rivers will start to meet up and create much bigger rivers. This is how million dollar business are derived out of what was once a “trickle”. It is a very organic growth process and it will derive out of your hard work and approach the business as though one day you will have a river of traffic….because that is an absolutely reality.

Natural Website Traffic & 5 Things You Need to Know.

Being involved in first the Pay Per Click World and then the SEO World (combined for the last 15 years), I have had a lot of experience with traffic and I can appreciate the importance of it. You want a business, you need traffic. You want to GROW your business, you need more traffic.

A few things I have learned over the years about website traffic and in particular on the SEO side of things, are the following:

(1) Not every keyword you target will rank. That is a reality that all successful SEO have to deal with. Although you sometimes think you have put together the perfect page/post, Google can think otherwise.

(2) It is easier to write 5 new topical articles than it is to try to make ONE perfect. Not only this, when you have a wider distribution of content out there (more traffic tentacles), you are going to get indexed under many more keywords and subsequently get more traffic.

(3) Your website rankings will move as a large mass. Just like an iceberg or a continental shift, you are going to see your entire mass of pages/posts shift either up or down based on your authority in search engines. Google will reward you if you are active, creating quality content, and engaging regularly within your content.

(4) The first few months are the framework months. Before you can have a steady stream or river of traffic, you first need to experience the trickle.

(5) Keywords are unlimited. I have never found a niche where I have run out of keywords, rather I have run out of time or enough resources to tackle all of the opportunity within a given niche. This will always be the case.

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So there you have it, my story about the mountain, the trickle, the stream and the subsequent flow into the river. Perhaps an unusual analogy, but one that I feel depicts the process of building a very successful and lucrative business.

If you can understand and appreciate the idea of generating website traffic and the direct correlation to your website's overall success, you are going to be able to create a long term and fruitful business within ANY niche.

There is an abundance of traffic out there, but it all starts with the initial trickle.



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Kyoko817 Premium
#2 really resonates me... Sometimes I can write a few articles in a couple of days if the subjects are some topical and something I just talk from my experience. But so often I am writing a "how to" article that takes me days to complete. I am trying to mix these up, but I tend to focus more on "quality" over "quantity". But it seems like actually it is other way around.
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phakacha8 Premium
Awesome post Kyle. You made it easier to understand by citing the Mountain analogy from where the trickle starts.

Now I understand the power of adding content. OK, 5 new topical articles is much better than it is to try to make ONE perfect has pierced my inquisity.

Well, well. I shall try adding more and more content.

Thanks for this inspiration.

Cheers!
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DBlanchard Premium
After 3 and half months with SWAG, I am still at the trickle. But I will not despair, my site is still very new! And can only work at it part-time...

At least I got one sale :) That what it's all about!

BUT I want my river! So, back I go writing content!
It is what it is, effort = results.
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NickHoyt Premium
I'm starting to see those trickles turn into bigger streams. I just keep telling myself to keep putting out new, and quality content and to let Google do the rest.

By the way, this is my favorite blog that you've written! I probably re-read it once a month or so to rekindle my resolve!
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Tegonza Premium
Kyle this is a great analogy that reinforces my confidence in this program. I especially like your use of the term "organic" because it makes me think of this effort as a living thing that requires attention, feeding and nurturing. And because growth is the natural consequence of organic things, we can trust that our hard work will result in a bountiful harvest down the road.
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Kyle Premium
Yeah, that is just like a business and I truly believe in organic growth. It is the most natural and it is the process of nurturing and reinvesting into your business without any need for external help.
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MPThomas Premium
Yes, this is so true, start with a drop, then a stream, then a river ... waterfalls and rapids there to give us a rough time ... but eventually we can see the river, then the lake and finally into the ocean .... lovely images and so nice to think and imagine, to dream of ... I look out at my mountains everyday and now I can canal them in to building up my website ... the main message I get out of this is that we have to be patient, follow the plan and eventually we will achieve our dream ... below I have an image of these mountains I see every day here in Ireland ... go for it everyone :)
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billybopper Premium
Thanks Kyle, that all makes a lot of sense. I am patiently building up my content in a fairly complicated niche, having researched keywords to use on every page. I am still weeks away from completion of the content, and banking on the traffic coming once I use the SEO to get ranked with Google.
Your encouragement helps to keep me going on this long road!
Billy
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littlemama Premium
Hi Kyle, Thanks for this great post. If you have a chance, could you tell me if I'm still trickling or am I streaming?

My site is 5.5 months now, and I feel the traffic though the lows per day have improved but my highs never go past 50 sessions a day. Though, I know my posts were slower the first 4 months, 8 posts per month, since early Jan I've been doing 3 posts a week, 12 a month.

I've attached my graph if you can give me some feedback on what's to come.

Thanks so much,
Grace
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Kyle Premium
That is great, those posts are going to translate into growth over time. If possible, you might want to move to a point where you are doing 4 per week. Through time, you are going to see your traffic continue to climb, keep doing what you are doing Grace!
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littlemama Premium
Okay, thanks Kyle, I will try to move it to 4 per week when I can. :)
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ldelgarias Premium
Thanks Kyle. This is very helpful and I do realize I still need to get more traffic going as I do have a lot of content on my site but I don't have traffic going to it. I also don't know how to tell except when someone leaves a comment. Much to learn still.
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tonlip1 Premium
Excellent analogy, Kyle. I've learned through the training that traffic is the key to your business and that the search engines will reward those that create quality content on a consistent basis. This gives me the motivation as I know my hard work will eventually pay dividends and I will be able to scale my business.
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Adufres Premium
An incredible illustration of the path a new site goes through. This helps put it all into perspective. Most people I see are either brand new like me or seasoned vets. So I don't get a good grasp of how traffic works. Are there things google looks at as far as the spacing of the keywords throughout the article? I want to be keyword rich but I don't want to overdo it and be working against myself. I ask this as I just finished each of my main pages and going to begin my articles and postings.
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Kyle Premium
This is all going to be taught as you move through the training, but basically Google ranks content based on it's relevant to a particular keyword that someone searches.

There are ways in which you can ensure you rank higher and with time, your website will gain more and more authority in search engines.

So it all starts with keyword research, then you will be creating content to target these keywords that you are research. As I said, this is going to be covered in detail within Level 2 of the training and throughout pretty much all of the training here.
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Melissadawn Premium
I was just about to message you about my traffic and then I saw this post! So i'm about a month and a half in and I just started getting more traffic. I've had almost 300 this week which is the most I've ever had. But I've still only gotten about 2 clicks. Is this typical? I'm trying to tell myself that it's okay and I'll keep moving forward. Also, how can you find out where you're ranked in google? Thanks so much!
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AlexEvans Premium
I really like this post, Kyle, the analogy that you have used makes perfect sense I especially like points 2 and 5, we can get precious about our content better to get it out there and I take great heart in the fact that there are more than enough keywords to go around time and resources to achieve all that we want toi is definitely a limiting factor for me.
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KSarton Premium
I willingly admit that I love metaphors :) And, I love this post. It creates the perfect visualization of understanding how traffic can work and build. It's also motivating. I've taken a couple months off from my Blog posts, and this is just the motivation I need to get going again.
As always, thanks for your guidance!
*Namaste*
- Kate
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Kyle Premium
Don't take time off!!! LOL

What happens in terms of content is that you won't feel the impacts from inactivity right away, but you definitely will 4-5 months down the road.

So keep it consistent and Google will keep the love for your site and keep your authority moving upwards!
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KSarton Premium
Haha yes! The time off was not intended but just how life happened...I'm working on a new blog post again! ;)
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Kambas Premium
Great Post Kyle and thank you! ;)

This analogy helps to visualize the process, especially if someone is new to the concept of traffic.

When you first started out, how much traffic did you have after about 1, 2 and the 3 month mark, if I may ask?
Just to give us an idea of how this rolls out.

Best regards,
Kamil
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Kyle Premium
It really depends on a site per site basis, but a lot of the time maybe no traffic after the first month or two...with consistency in terms of content you should really start to see some "trickle" taking place around the 3 month mark and then from there you are making 'streams'. ;)
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johnchang Premium
y, that's what happened with me and finally hitting 500k readers on Quora - https://entrepreneursjourney.quora.com/What-Happens-When-You-Reach-500k-Quora-Readers - it's hard to stick with it, when you're not getting and not seeing much results, maybe even having friends & family asking why you bother. But that's why the community of Wealthy Affiliate is sooo important! You need to surround yourself with like-minded folks. As the saying goes, "a rising tide raises all ships!
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Kyle Premium
Yeah, that all started with one follower, that is the thing that people need to appreciate and understand. :)
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johnchang Premium
Funny you should say that.. this was a video another friend reminded me about! https://youtu.be/RXMnDG3QzxE
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dominic16 Premium
I could run this mental picture of mountain, stream, & river all day while creating content because for me it suggests "continuity", that I should always write content continuously (without pause). I have all the time in my hands, and it would be a shame and a waste not to utilize it in getting those trickles to my website.

In fact, my mind is so immersed in writing blog posts and studying the subject because of this constant exposure to writing. Now this "knowledge stream" must go out to the world if ever I want to stand a chance of ever getting rivers of traffic. In fact, I want "huge oceans" of traffic :)

Thanks Kyle for another wonderful analogy you've shared with us.
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Kyle Premium
Awesome Dominic, it absolutely does suggest continuity and ultimately growth as a result of this underlying continuity. :)
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NWTDennis Premium
Not an unusual analogy at all Kyle if you live in California. going in to this winter season CA was in a major 5 year drought that required water rationing by city water districts.

This winter season started early and the high mountain trickle got started. Then atmospheric rivers started to move in causing the first sustained rain and snow storms in nearly 5 years.

Now our rivers and reservoirs are overflowing causing frequent intermittent flooding. Can our sites even experience traffic flooding if we maintain the course you have described?
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Kyle Premium
Yeah, your sites can be in a state of flooding and that is when you know you have made it....it can and will happen within any niche with time, for some this takes 1-2 years, for others it may take 5, but you are sitting on a full time and growing business when this does take place.
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AppleofGold Premium
Great analogy Kyle, thanks!

If you had seen my FB account, the Profile picture is that of a beautiful stream, flowing ever onward. This is my style, to never quit flowing toward success.

I just may have chosen the wrong niche and have to try again. Not quitting, just tacking to the left or right, as in sailing lingo.

I can remember this analogy!

Thanks for you time!

Lynne
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Kyle Premium
Serendipity!!!

You don't have the wrong niche, there is no such thing (with 3.75 billion people online). It comes down to putting forth enough effort within any given niche and basically "becoming" that niche.

Here to help if you ever need a hand with anything at all moving forward. ;)
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Chezbrown Premium
Thank you for this Kyle. I have had a lot of posts that have ranked 1st page on google, sometimes more than once even but I keep getting told conflicting things about my site and I am starting to lose heart with it all. I was really enjoying everything. Xx
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Kyle Premium
Yeah, you are hitting 1st page, you are doing awesome. Think of that as the trickle, when this happens en masse and through time, this trickle will turn into the stream. ;)
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Chezbrown Premium
Thanks so much and I will do. Xx
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boomergp08 Premium
Great analogy Kyle. I often see how a vibrant mountain stream or river is made, hiking in the mountains of New York this time of the year with the snow beginning to melt.

Many different trickles of water from various areas of snow at the top eventually meet up a little further down the mountain. They all form together into a slow moving yet wider and slightly deeper stream.

Then these slow moving streams meet together in a gorge closer to the bottom of the mountain and the stream becomes vibrant. The water is now rushing with more authority, splashing and crashing over rocks creating that mountain river.

A website that produces traffic is no different. It is up to us to consistently create those various areas at the top of the mountain, producing those trickles in the form of content that engages with people.

I think I will take my iPad with me for a hike tomorrow, I am feeling inspired. Thanks Kyle!
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Kyle Premium
Exactly, you said it perfectly here. It is up to US to create that trickle that leads to much bigger rivers.

That is the reality of building a business and it is funny that people that go to school (which doesn't have instant gratification) expect instant gratification when they attempt to start a business.

There are billions and billions of clicks up for grab out there and those that are patient enough to build some authority are going to capitalize on it.
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Dpiper Premium
Thanks Kyle well said I understand that concept however what I don't understand is why do I keep getting lost. I go in One Direction and then something comes along and I totally turn. I guess I just got to follow the program and when something comes along write it down.Go back to it when it it's time. Sorry for getting off track!
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Kyle Premium
We all do it, so don't worry. It is a matter of getting back on track sometimes and that is partly going to be my job here to help you based on experience to see the reality of the process! :)
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Dpiper Premium
Well I went back to the comments on people's websites because of I had to go back because the gravatar that is really killing me but anyway somehow It let me by and I'm using my regular email instead of the gravatar email which I have both. Word press must of put in because i asked a question? But anyway I don't know what happened am finally able to put in comments. But it is myregular email donnap@buildyouowncpu.com Hope it's okay. I done more than what it said, but because of that issues with gravatar I lost them. Thanks for listening Donna
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Defiant6 Premium
Kyle, this is exactly what I need to hear and at exactly the right time. I believe I have paid the price for not working on my websites especially my first one consistently last year especially towards the end of last year.

The reason I say that is because I've noticed recently that a number of my posts have dropped dramatically in rankings on Google, even my website as a whole has dropped a couple of pages in ranking.

It had me concerned because now that I've been posting very consistently since the very beginning of the year, I've noticed that a lot of my newer posts have been appearing on Google on like say page 5 or higher and some not even on the first 20 pages of Google even though I've targeted low hanging fruit keywords.

That's not to say though that some of my recent posts aren't ranking. There are a couple of them here and there that have shown up on the first or second page of Google that certainly did surprise me. Others however that I thought would get good ranking certainly didn't.

With that being said, I'm getting close to the 200 mark in the number of posts on my website and I certainly have some of them ranking on the first page of Google.

My thoughts on this are that I'm having to work to rebuild trust with Google, and also that with Google Analytics, I've had to resubmit some things such as an XML Sitemap that shows my website as being https now instead of http.

Regardless though I'm pressing ahead and adding content on a regular basis usually 3 or more posts a week and hoping that my traffic will steadily continue to build.
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Kyle Premium
Google doesn't like to rewards websites that are not active and that are not getting active engagement.

The reason is that when Google delivers a website near the top of their rankings, they don't want to deliver a website they are unsure of someone actually being behind and support (as that impacts the users experience and ultimately doesn't shine well on Google).

If you consistent create content, you are going to see your rankings slowly (across the board) move upward...if you don't create it with consistency, you will see it go down.
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Defiant6 Premium
That does make perfect sense. Why bother ranking a website that posts content on a very random basis or just not much at all? So for now, I just have to rebuild trust with Google and show them that I mean business on consistently updating my website.

I do like the fact that you can request comments here to get engagement going on posts and that has helped me a lot because I hardly get comments any other way right now.
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TimMcKinlay Premium
Great post Kyle, I can personally attest to this happening with my sites using the WA training.

On my first WA site, I got an almost non-existent 'trickle' of traffic for the first 3 months, which slowly increased to a very small 'stream'. At around the 6 month mark, the 'river' started flowing and I now get a solid flow of traffic which keeps on growing. The hardest time (in my experience) was the first 3-6 months as you are hustling for (what seems) like nothing much, but it pays off with consistency. This stuff really does work.

Cheers
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GrahamHod Premium
Great share Tim thanks :)
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Kyle Premium
Awesome Tim, thanks for dropping in and sharing your experience.

I have spoken with several people that have established SIGNIFICANT businesses online and this is exactly how the speak in terms of SEO.

The same can actually be said for PPC if you are going to properly build out a campaign. Start with trickle, find what is working and converting, then scale into a much more powerful stream/river. This happens with time.
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GiuliaB Premium
Wow Kyle, it seems you have redescovered your poetic vein her!! But it is an analogy that gives the idea perfectly, and do you know what, one that, although still at the trickle stage of my online career, I can relate too. I'm starting seeing those trickles getting to possible stream level!!!

Giulia
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Jimparaya Premium
Thank you Kyle for your opinion. This is a very valuable for me on recognising the trickle. You know sometimes I feel very hard as a beginner to limit ourself abondon in a circle. I keep trying since I like to learn with a reason to know why is this and why is that. By jumping on trickle I found that free on trying and implement freely to get the answer on caused and effect with a little loose of discipline. Thanks by trying out there on getting multiple streams I could understand better the purpose of SEO and other things. Anyway I really appreciate what I'm getting the topics and hints given by you and WA. I learn a lot by doing practicals outside. Thank you again.
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Jim-Bo Premium
I likey analogies....

Your analogy is cool. I've noticed this for myself.

Each post you publish makes your website a little bit stronger. As it gathers strength you see more traffic that you didn't expect to come for things like tags (I noticed in my analytics) even when you're not ranked page 1 for the title of the post and the keywords you'd hoped for. EG. Ranked on page 15 of google but ranked on page 1 for the tag...

Linking internally also seems to help to "strengthen" a website. I try to find 3 posts to link to within each new post. I also like to go in to those 3 posts and make a link to the new published post.

so when I publish a new post I'm creating 4 new links, 3 going out to 3 older posts. One going in to the new post. I am 100% sure this helps to strengthen a site in terms of SEO. I think it also helps to keep people on your site for longer.

Making sure each link is relevant to the post, is clear as a call to action so that visitors can actually see it (I make mine red in colour) you can actually reduce bounce rate...

===================================================

I use a mountain and snowballs as an analogy, similar.

When we first set out to climb a mountain we practice on a small mountain. What we have to do is roll a snowball up in our hands nice and tight. Then we set it off rolling down the mountain by itself (the blog is published)

As it rolls slowly down the mountain, it gathers more snow and gets a little bigger and a little faster...

While that snowball is rolling, you get on with another snowball, you make it a little better than the first. You set it off rolling and don't stop to analyse how it's going because that would slow you down on your your path to success in regards to time. You get on with another snowball.

eventually you end up with lots of snowballs rolling down the mountain simultaneously, some of them good ones that were made well and so are growing in strength as they get bigger.

Some of them will break open, they hit a rock or something and split, never mind, there's others you've pushed down the mountain.

In time, just about every snowball you push off the mountain will be good ones because you've had plenty of practice.

Sometimes, though, even the ones you thought were the best ones you've ever made, they'll smash into a rock and break. It's something you can't avoid, even the best cars in the world can crash.

And other times? Well, sometimes you make a snowball that you think is not good once you've pushed it off the mountain, but despite your expectations, it turns out to be the best snowball ever created in the history of humanity. (lol)

===================================================

How's my little twist on your analogy?
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dominic16 Premium
It's awesome Jim-Bo, loved it. The funny thing though is that this snowball or stream or river analogy runs in a long span of time, such as months or years. You can imagine running the actual analogy but slowing the clock a thousand times, and that's what website traffic is all about.

The real deal is the TIME factor being the number one killer of countless dreams in the online world. The truly successful understand that it takes time to succeed with an online business. The best way you can really appreciate this concept is by increasing the intensity of your efforts with time.

After all, if you've only written 40 posts in 6 months, wouldn't it make more sense to pump it up to 120 in the next 6 months, or 300, or 1000? As a result, Google will really reward you, depending on the number of snowballs you are willing to throw down the mountain :)
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caterinamac Premium
I like this post ,what I still have to figure out though is how to do all this linking to your own posts within your own site.
I will follow it up in the queries area but if you can take the time to give me the info I would be rapt.
Thanks for your post. Cheers Cate
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Jim-Bo Premium
That's in the training, Cate.

As for where in the training I'm not sure. You shouldn't skip ahead in the training anyway, so if you haven't seen that part yet, don't worry until you reach that stage...
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Jim-Bo Premium
indeed! As you get better making snowballs you inevitably get quicker as time passes.

I think a good idea for newbies is to first shoot for 100 posts. Then 500 then 1000. Zen!
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VeronicasLuv Premium
Cool indeed!!!
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dominic16 Premium
I will follow that Jim-Bo, right now I'm speeding up :)
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Jim-Bo Premium
me too, Dom!
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Kyle Premium
I use the snowball and have used it extensively in the past, along with the "slow roller" strategy. I love your overall strategy and your analogy here Jim-bo!

People tend to want instant gratification when it comes to business, results and traffic. In fact they treat it differently than any other job or career which is something that I always find a bit bizarre.

The reality is that traffic will come in floods when you first can appreciate that starting out it will come in a trickle. :)
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MKearns Premium
This is a great analogy Kyle. Very well presented. It got me to thinking that a lot of people want things to magically increase traffic.
I immediately thought they want a flash flood analogy where everything runs off hardpan flats for miles around to get deluged with traffic.
I did some searching and sure enough the idea is out there in the literature.
http://www.trafficsurf.com/freepdf/99-Ways-To-Flood-Your-Website-With-Traffic.pdf
Here's to great success in the traffic realm!
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VeronicasLuv Premium
Wise words from Papa Waddie!!!
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AngieVS Premium
Thank you Kyle for this blog. I really needed this. Your analogy really helped me to understand the way traffic works. I am still in the trickle stage. Still building it one step at a time.

Is there a possibility that you get a huge following and it generates no income?
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KatieMac Premium
with traffic you can never tell much will depend if it is visitors that are genuinely interested in your content or what you have to offer
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What happens when the river of traffic reaches the ocean? It is no longer as a river but it is still dynamic, doing what it does, and continues on in oceanic currents. These currents are a vital constitute to the weather patterns of the earth, hence the ultimate blood of life. It renews and cycles. It is a complete circuit and a perpetual motion.

When you have reached this point, you have reached authority and thus an empire within your chosen industry.

Example: Wealthy Affiliate University has taken the entire Affiliate Marketing/Internet Marketing training industry as the leading authority. It is the ocean of this industry and all lesser bodies within the industry are subject unto it. The ocean is the source of power behind it all. It is the powerhouse of the industry.

Without the ocean there is chaos and disorder. Life cannot exist. Remember the Internet without Wealthy Affiliate. Was it not a chaotic mess when it came to this business of Internet Marketing? Was this not the thing that caused the Dot Com Crash?

Where are the guarded secrets of the early Internet marketing training industry? They never existed! In the days when the seas were stormy and uncharted, the mythical sea serpents created by greedy fake gurus that once reigned, preyed upon many, inflicting terror upon the minds of early explorers and robbing them blind.

Kyle & Carson have calmed the waters of trackless seas, completely dispelling these myths into what we now know as hard work and dedication using the most basic elements that create successful Internet marketing-based businesses. Though many pockets and eddies still exist, there is now safe passage and a great safe harbour in which to moor.

To complete the cycle, we must not forget evaporation and condensation, which once again starts the process all over again. We learn from the ocean through its authority and this condenses into the action it takes to eventually form new rivers of traffic, starting in the mountains as a perpetual source of ideas about which to write.
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