Beer With Kyle: Is SEO Dead? (Let's Discuss)

Hey Everyone,
Today I want to discuss something that’s been on many people’s minds lately: Is SEO dead? It’s a bold question for sure, and one worth exploring given the rapid changes in search technology and user behavior (predominantly with the ubiquity of AI).
Before we unpack this big topic, let me introduce this week’s beer.

This Week’s Beer: Whistleboy ICL Ice Cold Lager 🍺

Today’s choice is from Whistle Buoy Brewery, a local favorite in Victoria, BC. It’s their ICL Ice Cold Lager, marketed as "the chillest beer in town." It’s a straightforward lager...light, crisp, and refreshing. Nothing too out of the ordinary, but definitely a solid brew. ABV of 4.8%

Now, let’s jump into the ever-changing world of SEO.

1. The Question: Is SEO Really Dead?

The idea that SEO is dead has been circulating for years, but in truth, SEO is far from gone. It is simply evolving. Recent changes in the way people consume online content, like the integration of generative AI in search engines like Google are starting to shift the SEO landscape slightly.

Google’s AI-Powered Search

If you’ve searched for something recently, you’ve probably noticed Google’s AI overview at the top of the results. This feature provides a concise answer to your query, often eliminating the need to click through to a website.

While this may reduce traffic for simple to medium complexity queries (e.g., “What’s the capital of Canada?”), SEO opportunities still exist for more complex searches where users want deeper information. And people are definitely getting more complex with their search behavior.

For example:

• SEO-optimized sites are still featured below the AI overview.
• Rich snippets, user-generated content (like Reddit and Quora), and detailed articles are increasingly valued for their depth and engagement.

2. Beyond Google: Traffic is Very Much in Abundance

The search landscape is no longer limited to Google. Platforms like ChatGPT, Bing, and even Reddit are becoming sources for information, making it essential to adapt your SEO strategies.

User-Generated Content and Authenticity

Platforms like Reddit and Quora are thriving because people trust genuine discussions and real user insights. This trend highlights the importance of engagement-driven content, something search engines are also prioritizing. People want to see REAL people discussing a topic, with multiple view points.

Decentralized Traffic Opportunities

SEO isn’t the only game in town. As the Internet becomes more decentralized, there are more ways to drive traffic, including:

• Social platforms (e.g., Facebook, Instagram, TikTok, X, Bluesky)
• Community-driven platforms (e.g., Reddit, Quora)
• AI-driven platforms (e.g., ChatGPT, Perplexity, Claude)

By diversifying your strategies, you are going to be able to tap into a growing number of traffic sources and platforms.
**NOTE: We have Traffic training that you can access on all of these topics right within your Hubs as well, and abundance of classes on these topics (click "Classes" in the header), and daily discussions and video tutorials to help keep you ahead of the curve on all of these topics.

3. Adapting Your SEO Strategy

Key Trends to Watch

• Authenticity Wins: As AI-generated content becomes more prevalent, audiences (and search engines) will favor content that feels genuine and human. You can still use AI for you heavy lifting, but polishing the content is always going to remain critical. Remember, we are in an AI assisted world, not AI created.
  
• Longer-Tail Keywords: Targeting specific, niche queries (e.g., “Is SEO dead in 2025?”) can help your content stand out. The longer tailed keywords are going to capture the more sophisticated searches.
  
• Visual and Multimedia Content: Integrating visuals, videos, and interactive elements can make your content more engaging and rank-worthy. Youtube and other video platforms are going to continue to have big presence within the search results, and can be an excellent way to "double dip" with your traffic.

The Core Takeaway

SEO isn’t dead, but it’s evolving.

4. Looking Ahead to 2025

In January, I’ll be hosting an expert class on "Thriving in 2025", getting into trends and strategies to stay ahead in the ever-changing online world. Topics include:

• How AI is reshaping search and business strategies.
• The importance of branding in a decentralized Internet.
• Building a diverse traffic portfolio beyond SEO.

I’m excited to share these insights and help you position your business for long-term success. I think it is going to be a must attend event for everyone!

Join in on this discussion!

What’s your take on SEO? Do you see it as evolving or becoming obsolete? How are you adjusting your strategies in response to these changes?

Jump into the comments below and share your thoughts, feedback and experiences. I look forward to hearing from you!