A Niche is A Group of People Looking for Stuff

Last Update: August 18, 2021

Many folks are confused about the term “niche” and they read into it too much. Because of this, I want to simplify the term niche.

A niche is simply a GROUP of PEOPLE

These people are interested in something, but something specific. The key when choosing this group of people is to be very specific because if you are are too broad, then it is going to be difficult to talk to your audience.

It is like someone walking into a supermarket looking for advice on “how to improve their metabolism”. It is not going to happen and you are not likely to trust the source of the information. Definitely not like the experience you would get if you walked into a store that specialized in metabolism.

Within the online world there are 3.75 BILLION people. That is the biggest marketplace in the world by a long shot so you want to really become an expert within the very specific category you choose.

So, when you sit down and are thinking of what your niche is, think not of this imaginary and confusing word “niche”, think instead of a group of people.

But you don’t want this group to be too broad. That is the worst thing you can do when starting out. I want to give you some examples of a niche that is too broad and then I want to give you some examples of groups of people that are much more "niche" and specific.

A group of people interested in health. Not the best (TOO BROAD).

Health could be just about anything. I constantly see folks at WA trying to start off within the health niche. Well "health" isn't a niche, it's very broad. How do you target people within health? That is not an audience that you can effectively target, rather you need to dig down and get more specific.

A group of people looking to improve their metabolism. That is a targeted niche. There are MILLIONS of people looking to do this.

A group of people over 50 years old looking to lose weight. That is a targeted niche. There are MILLIONS of people looking to do this.

A group of people looking to fix their back problems. That is a targeted niche. There are MILLIONS of people looking to do this.

A group of men that are looking for help for hair loss. That is a targeted niche. There are MILLIONS of people looking to for this type of help.

A group of people that are looking for low carb diets. That is a targeted niche. There are MILLIONS of people looking for these.

See where I am going with this? People are not looking for health, they are looking for something much more specific. There are 10,000’s of niches within the broad "health" industry. Tens of thousands of groups looking to accomplish something, looking to buy something, looking for help solving a problem.

All you need to do is target one of these and you have yourself a niche and a very big group of people.

Let’s look at another example...

A group of people interested in babies. Not the best (TOO BROAD).

People interested in “babies” is going to be very difficult to target because it is far too broad. People don’t open Google and search for “babies” online, they search for things that are much more specific.

A group of people looking for organic baby products. That is a targeted niche (but still a little broad).

A group of people looking for organic cloth diapers. That is a targeted niche. There are MILLIONS of people looking to for these.

A group of people looking for stimulation toys for infants. That is a targeted niche. There are MILLIONS of people looking to do this. There are MILLIONS of people looking for these.

A group of people looking for learning apps for babies. That is a targeted niche. There are MILLIONS of people looking for these.

A group of people looking for jogging strollers. That is a targeted niche. There are MILLIONS of people looking for these.

A group of people looking for cribs and information about cribs. That is a targeted niche. There are MILLIONS of people looking for this.

A group of people looking for classic children's books. That is a targeted niche. There are MILLIONS of people looking for these.

A group of people looking for information about colic babies. That is a targeted niche. There are MILLIONS of people looking for help.

A group of people looking for information on how to treat babies that are sick. That is a targeted niche. There are MILLIONS of people looking for help on this.

See how I am narrowing things down to a much more specific group of people? Sure, these are targeted but they are still massive. Millions of people are looking for information, for help, and ultimately are spending billions of dollars online buying things throughout the course of a year and you are going to be able to capitalize on this with your website.

Massive opportunity resides just about everywhere you look within the online world because there are specific groups of people everywhere (also known as niches)

But What About the Niche Competition? Shouldn’t I Be Concerned?

No...No….and NO!

Within each of these more targeted groups of people, there are 1,000’s (sometimes millions) of low competition keywords you can target. What you are learning here at WA also gives you a huge competitive advantage over your competition and is going to help you capitalize on any niche.

And please do remember, there is a reason there are a million of every type of store in the world. There are a million hardware stores. There are a million baby toy shops. Millions of people are buying stuff in the smallest of categories.

To put this into perspective, there are 4 million babies born in the US alone each and every year. That means there are 4 million mom’s and dad’s online looking for information about their new babies, looking for help, looking to buy products or services...and this is where you step in with your niche website.

This could be for organic cloth baby diapers or for information on colic babies...or anything that targets a specific group of people.

I don’t want to blow your mind too much here, but there are 120 million babies born every year globally so the audience that is online and looking for stuff within this niche is much larger than the 4 million people in the US.

Crazy right?

Now, when you go to choose your niche, dig into it a bit and find a more specific group of people. Recognize that there are MILLIONS of people within every niche you can imagine and that is the beautiful part about this Internet “thing”. It is not going anywhere and as every year goes by, there is opportunity absolutely everywhere you look and it only continues to grow.

Now go out there and find your GROUP OF PEOPLE. If you want any help in regards to this or want to get feedback on your ideas for a niche, drop a comment below and we will be more than happy to help you out.

PS. If you still can’t come up with a niche after this and want one that is “chosen” for you already, go through the Affiliate Bootcamp. This is dedicated training as to how to create a successful business within the internet marketing/make money niche. You will love the interactive training over there if you do decide to choose this.

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Marita61 Premium
Thanks, Kyle, this was really helpful. I have an idea now: Target audience: people interested in sensory toys for children with special needs. I can narrow it down further: sensory toys for children with autism. As I am passionate about children with special needs, this will give me much to write about as well. I'm very excited now!
Karlito76 Premium
That's a great that you are passionate about your niche, it will make it much easier to come up with good content. I believe your intentions are good and I think you will help a lot of kids and their families. Keep up the good work and best of luck to you!
FifyL Premium
Great article! I've been trying to niche down for months, but I can't seem to find the right words to describe my group of people, though I know who they are as I have them on my email list :-) So let me explain who they are and see if someone can help.

My whole life has been about living courageously and living a life I felt called to. So I get excited when I awaken that in other women and challenge them to go after their dreams and put themselves out there, and I have a lot of testimonials to prove this.

I also have the skills I've picked along the way that empower them, eg brand building, social networking effectively, photography - so a few skills here. I don't just talk about making changes, but I show how.

Now what is this called? I can't seem to find an appropriate keyword, any help appreciated.
DorianDaRock Premium
Entrepreneur , can also be networking. Hope that helps.
FifyL Premium
Thanks for your response @DorianDaRock, but the people are not necessarily entrepreneurs, in fact, most work for someone else?
DorianDaRock Premium
Continue showing or motivating them into becoming entrepreneurs. What they lack, you fill in the gaps. This can be a niche for you. Motivational speaker, life coach. Ponder on that.
FifyL Premium
Interesting, I have been running away from this for a while, guess it's time to own it. I appreciate you chiming in Dorian.
FeltonT Premium
Hi FifyL, from the way that you described your gifts put you in the category of life coaching. So, here's my suggestion.

You are the brand. So, why not use your name for your first domain name. Or you could do something like this...DoingLifewell.com or DoingLifeWithPurpose.com. You could also do something like DoingLifeWith(yourname).com.

I hope this helps you, and I would really love to know how things are going with you.

Stay focused and be blessed.

Felton T.
FifyL Premium
@FeltonT I guess that's it then, I've just been trying to move away from a business that would require me to be present in order to make an income, if that makes sense.

But I guess that's why I've been stuck. I do have a domain in my name so I'll use it.

Thank you, I'll kee you posted.
JMankanda Premium
First thought which comes to mind is Empowearing Women. You have your niche figured out for sure. ..phrasing it will be clearer soon enough. All the best!
FifyL Premium
@JMankanda thank you for your input, it is the phrasing that I need to figure out, and the 'how'.
Missey Premium
You are a motivational speaker. I feel as though you should make a site about life motivation and how to pursue that. Life, Love and Wonder these are what people need to get things done.

Hope this helps!

Missey Bee
Bee well!
FifyL Premium
Thank you @Missey, I've done some talking and even though I don't enjoy it, I'm effective at it.

It helps for sure, thanks!
Wreckastow86 Premium
I have an idea, and I've done some research to find that there aren't many travel bloggers who base a website on traveling and living as a couple in an RV. My fiance and I are doing just that, and I would love to make money by keeping a travel journal and advice page for travelers like us. I'm in college, so I can specialize in running a business while going to college and doing an open-ended road trip with my fiance. I can use affiliate links to items we use as we renovate our RV. We also host backpackers from time to time, so I can write about how we make that happen. Any comments or suggestions? I'm also accepting ideas for domain names. Thank you!
ClovetteM Premium
I like it.

Successful RV Life
JeannineC Premium
I do know a couple of other travel bloggers doing this, but your take would be different than theirs and there's always room for more. I think it's a solid idea, especially with the renovation part and backpackers opportunities. There are a lot of programs you could tie into, including things like TrustedHousesitter.com, LonelyPlanet.com, perhaps someone like LBCModern.com for renovation materials. For a domain name, don't be afraid to be creative - that's quite common with travel sites. Something with "Open Road" or "Two for the" or "Open Skies" as the first part of the name. Go for it!
I would like to do a niche about slow learners.
Just a general question. Am I going to be kicked off the system after 6 days, because I am not in a position to upgrade in this short space of time. I was hoping to make some money first, from this program and then upgrade at a later stage.
MaxiMos Premium
Hi I dont think you'll be kicked off the system after 6 days.
But continue to follow the training and adding value to yourself is what will come with earning money.

Many people including myself think ahh I will earn such n such and then when I earn money I will go premium for example. But if the money isnt there when they start, what will happen to them?

They'll probably lose hope and give up.
Try not to make money the sole purpose first. make adding value to yourself first then sharing it on your posts and the money ideas will follow suit.
Enjoy yourself whilst creating a post, mostly be yourself dont think you need to be coming across like an expert.

People like to read peoples experienecs about different topics or peoples views on topics of interest.
Hope that helps.
Best of success to you.
I couldn't agree with you more. Thank you for your input
MaxiMos Premium
Your welcome :)
DeRaj Premium Plus
You never can make money from this program in 6 days. It takes time. Actually, you can expect to earn around $3000+ per month by working 2-3 hours per day within a year which will definitely keep on growing day by day and you can gain that very easily by following Wealthy Affiliate courses.
However before you think you don't have money to upgrade, first of all, read this article:- https://www.newsonlineincome.com/things-rich-people-buy/
I loved the article, thanks
DeRaj Premium Plus
You are welcome :)
artbyfemine Premium
I decided today to promote phone covers using my own paintings. I recently sold 3 of them on Fine Art America. This is definitely a niche. If it needs to be narrowed, I don't know. So I need to know how best I can do this. I know its recommended not to sell your own products at first but my goal is to be a successful artist as well. I've started looking at them on Amazon and there's quite a few.
JeannineC Premium
Couple things you could do here - find a merchant that can turn your art into phone covers (I know a couple), create your own Etsy store and point to that (you could also join the Etsy affiliate program and make money from people who came through your link but bought stuff from other stores), or produce your own products and have an inventory of them in all shapes/sizes (that requires a financial investment though).