Has Facebook Just Announced the End of Facebook Ads As We Know Them?
Published on March 8, 2019
Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.
Sounds like a bit of an exaggeration doesn't it, but read on!
I was reading an email from one of the top Facebook ads specialists in the world - Maxwell Finn.
He not only runns his own FB ads but also manages FB campaigns for multi million dollar companies, so he not only knows what he is talking about but he also has his ear to the ground.
Mark Zuckerberg came out yesterday and issued a long blog post about the future of Facebook. In it he highlighted how, because of the privacy problems they have had over the last year or so, Facebook will be moving from a feed focus to a 1 to 1 messenger focus. Basically he is looking to make Facebook a more private and secure platform.
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He is looking to create a huge messaging platform across Facebook, Instagram, Messenger and WhatsApp.
Basically he sees Facebook moving towards something closer to what WhatsApp and Messenger are like - yuck!
Facebook is a public company so it will still need to give its shareholders something back! However, he feels that ads will not be the seem as they are now.
As a result all of us marketers who use Facebook ads will need to start looking at other places to advertise as well. That way, if it does all go south, we will have our eggs in other baskets!
So, Maxwell has come out and openly said that he is now actively looking at the likes of Pinterest, Native ads, Youtube and other platforms for his adverising going forward.
He made a video about it if you are interested
youtube.com/watch?v=fzNHHXS2qtc
Interesting times!
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