CONTENTS

1. HEADLINE FEATURE:....American-English phrases and trends

2. REGULAR FEATURE:....Goals by numbers and favourite news story suspended for this blog due to time restraints, there will however be a good news story in my next blog (which will be my last before my enforced break)

1. American-English phrases and trends

I think this subject has been covered before, but from what I can see, it was way back in 2013, so let’s give it another blast.

I’ve read lately about some individuals voicing concerns over the way they write articles, even down to the spellings of certain words, when it comes to the varying Anglo-American lingo.

Having read a very interesting article on landing pages, the meaty part of this being the way you can entice your prospective website customers on 3 different levels, based on how savvy they already are. Now, for me being from the UK, I wouldn’t want to put off or even offend my US compatriots by using inappropriate phrases or dialogue. Indeed, in other parts of the world, my language or phrases could be totally misinterpreted, so it is worth highlighting and giving it some consideration.

Another biggie for me, is to jump on short lived niches, where a certain craze, be it gadget, gimmick or even dance related, is often spawned in the US and later emerges on our shores within days or weeks. Social media obviously plays a big part in this now.

Anyway, I thought I would compile a short phrase and trend list as they appear in my head, (hopefully highlighting the ideas that have had an impact on an average Joe like me!) and of course I would love you guys to add your views to the list

Here they are in no particular order, with a brief explanation attached:

THE FLOSS; the latest kids dance craze which involves swinging your arms low in front and then behind whilst swinging your hips in the opposite direction! Last year it was the dab!!

DILLY, DILLY; a quiet typical olde English phrase which is used to advertise an alcoholic beverage, the host makes a toast and ends with dilly dilly to which the guests repeat it back to the host

ICE BUCKET CHALLENGE; social media challenge which involves the participant pouring a bucket of ice cold water over their head

FIDGET SPINNERS; originally designed to help special needs children to concentrate they were the must have toy accessory

DAY/NIGHT BLINDS; a glorified roller blind but as a double continuous cloth, patterned with thick opaque strips to provide light in or out within a short operating range

BITCOIN; is this the future international currency or is it doomed to crash in spectacular style??

And a couple more recent social media trends for you to mull,

INSTAGRAM STORIES

HIGHER ENGAGEMENT RATES BETWEEN CUSTOMERS AND BRANDS; apparently 1 in 3 customers will share a brand whilst discussing personal accomplishment in the year 2018!

Anyway, enough of my drivel, let’s here some of your American or Rest Of The World phrases and trends!

Best wishes for an awesome Friday and weekend, yes you read that right, you can smell the weekend!

Heyday