Keyword Forensics
Last Update: Mar 6, 2019
LET'S TAKE YOUR SEO & KEYWORDS TO THE NEXT LEVEL!
I've been utilizing Jaaxy for all my SEO & Keyword needs since day one here at Wealthy Affiliate. The beauty of Jaaxy reigns when the proper and precise keywords and keyphrases are chosen and implemented into your post. (no doubt)
Keyword Research is definitely the backbone of Search Engine Optimization. Without doing this research, your SEO campaign will be based on a lot of assumptions, and unlikely to produce concrete results. Unfortunately, this could essentially lead to great financial loss, time and rankings.
What many are not aware of when doing their keyword research, is that there is a much deeper and more sophisticated level of research that may be overlooked. This type of research is often referred to as KEYWORD FORENSICS. Yes, it's definitely a real thing!
SO, WHAT DOES IT MEAN?
KEYWORD FORENSICS has an interesting definition. It is the exploring of all types of behaviorally-related patterns of search data that can construe into probable keywords or keyphrases for your SEO campaign. Sounds complicating? It really isn't.
With this in mind, the dynamics of keyword forensics is an in-depth study of really digging deep at what the customer is searching for in terms of the exact and precise information they want to read about.
Consumer behavior on the web shows us that most people are typing in search terms that are mostly long-tailed. So, consumers will type in search phrases to pinpoint exactly what they think random people's "think behavior" is, behind each and every search phrase. Expanding your keyword scope to figure out what your potential customer is looking for, is what you have to focus on.
WHAT DOES GRAMMAR HAVE TO DO WITH ANYTHING?
If you thought that after high school, English grammar was something you would never have to care about, think again! Grammar, essentially in the world of Affiliate Marketing, has to be part of our repertoire. So, we must revisit all we've learned in the past, and further our education now! UGH, you say? It's really quite interesting!
There are, explicitly, many sentence structures to break down and prepositions that link nouns, pronouns and phrases to other words generating ideas. For example, words like above, below, beyond, across, etc. are popular search terms that are used in search phrases every day.
Such as the search phrase, "installing installation below floor" or "installing installation above ceiling." ---Rather than just, "installing installation." In taking it a step farther, those extra prepositions can make all the difference in the search engines, generating higher traffic!
FURTHERMORE,...
Remember to use words such as who, what, when, where, why and how in your keyphrase! Consumers type these words into search regularly!
Yes, keyword forensics can really explode your keyword research process, choosing an expansive list of highly suitable and targeted keyphrases for your campaign!
IN CONCLUSION
Lastly, keyword forensics allows you to take a deeper look into, not only your keywords, but really urges you to study your target consumer/customer base. Doing this will, in turn, provide them with the spot on words they are searching for!
USE JAAXY FOR THIS WHOLE PROCESS! IT HAS TRULY CHANGED THE WAY I'VE LOOKED AT KEYWORD STRUCTURE! FYI: I SPEND AN HOUR+ BEFORE EACH POST I WRITE USING KEYWORD FORENSICS. IT HAS MADE ALL THE DIFFERENCE. RESEARCHING, EXPERIMENTING AND TRACKING DIFFERENT KEYPHRASES "INTO THE GROUND" CONSURES UP SOME PRETTY INTERESTING METRICS ON JAAXY---AND SOME FINE-TUNED TRAFFIC!
**Ironically, the words "Keyword Forensics" is NOT well-searched on Jaaxy, (HAHA), so I'm using this post here instead. (However, I WILL link this post to my site!) Plus, I thought it would be a better fit for the community, rather than on my website. I hope it helps some of you!
PLEASE LIKE and SHARE, if you wish, TO SHARE THIS PROCESS! Thank you!
Erin :)!
Recent Comments
137
Jaaxy is certainly is a great tool, Erin. I appreciate your insights and will be keeping "keyword forensics" in mind during my keyword research.
Randy
I love a good 'eye-opener' I have a naive understanding of how the 'keywords' work. This gives me a clearer understanding of how I should be phrasing as oppose to what I think sounds good. I know I will be going back over my first posts now I have more knowledge. Thank you.
You wouldn't believe how many times I've gone over my posts, changing the keywords, Twack! When I choose phrases that I think sound good, I always end up totally changing them once in Jaaxy! Ha, ha! I wish you well, my friend!
Erin :)!
Thank you for this insight. Keyword research is key, and the more we understand it the more success we will have. You shared it in the right place.
Thank a bunch, Bill! It's always good to hear more insight on keywords! Nice seeing you, my friend! Thanks for stopping in!
Erin :)!
I really like this post and 100% agree. Keyword research - solid keyword research is SO important. Many people make the mistake (I did when I first started) of simply typing a keyword in Jaaxy and look at the QSR and then immediately write a post of that keyword.
There is so much more to keywords. Like you said, trying to give your customers exactly what they are looking for and even one simple word difference in your keyword can make a HUGE difference in traffic and rankings.
Also, I like to look for a keyword, check its stats, and then also venture to google and type that keyword in to see what sorts of competition I am facing.
I will also look at synonym keywords of the main keyword because they all fall in the same pool in relation to competition. It's also good to target these synonym (LSI) keywords in your own post to rank for more search terms.
Sometimes, I will do 3 hours of research and come up with 4-5 keywords that I believe are great keywords.
Thanks for the post :)
Intense and wonderful feedback, Robbie! I LOVE your input about LSI Keywords! For a more thorough understanding, I always look up meanings!
For LSI Keywords, Google says, "Latent semantic indexing (LSI) is a system search engines use to analyze the other words people use surrounding a given topic. LSI keywords are words and phrases with a high degree of correlation to your target topic. Google's algorithm uses them to help determine content quality and relevance to the search term."
WOW!
Thanks so much for this vital information--It will be very helpful in continuing my quest into keyword forensics!
All the best to you, my friend!
Erin :)!
Thank you, Erin
I'll be back to read this again in the morning when my brain is fresh ☺️
10.54pm and time to sleep now but your post looks intriguing.
Blessings
Louise
Hey, Cliff! My pleasure. I had to share this, as I thought it may help others! Good day and Blessings!
Erin :)!
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Good article. Thanks. This is helpful.
My pleasure, Dear One! xo
Erin :)!