Keyword Forensics

Last Update: March 06, 2019

LET'S TAKE YOUR SEO & KEYWORDS TO THE NEXT LEVEL!

I've been utilizing Jaaxy for all my SEO & Keyword needs since day one here at Wealthy Affiliate. The beauty of Jaaxy reigns when the proper and precise keywords and keyphrases are chosen and implemented into your post. (no doubt)

Keyword Research is definitely the backbone of Search Engine Optimization. Without doing this research, your SEO campaign will be based on a lot of assumptions, and unlikely to produce concrete results. Unfortunately, this could essentially lead to great financial loss, time and rankings.

What many are not aware of when doing their keyword research, is that there is a much deeper and more sophisticated level of research that may be overlooked. This type of research is often referred to as KEYWORD FORENSICS. Yes, it's definitely a real thing!

SO, WHAT DOES IT MEAN?

KEYWORD FORENSICS has an interesting definition. It is the exploring of all types of behaviorally-related patterns of search data that can construe into probable keywords or keyphrases for your SEO campaign. Sounds complicating? It really isn't.

With this in mind, the dynamics of keyword forensics is an in-depth study of really digging deep at what the customer is searching for in terms of the exact and precise information they want to read about.

Consumer behavior on the web shows us that most people are typing in search terms that are mostly long-tailed. So, consumers will type in search phrases to pinpoint exactly what they think random people's "think behavior" is, behind each and every search phrase. Expanding your keyword scope to figure out what your potential customer is looking for, is what you have to focus on.

WHAT DOES GRAMMAR HAVE TO DO WITH ANYTHING?

If you thought that after high school, English grammar was something you would never have to care about, think again! Grammar, essentially in the world of Affiliate Marketing, has to be part of our repertoire. So, we must revisit all we've learned in the past, and further our education now! UGH, you say? It's really quite interesting!

There are, explicitly, many sentence structures to break down and prepositions that link nouns, pronouns and phrases to other words generating ideas. For example, words like above, below, beyond, across, etc. are popular search terms that are used in search phrases every day.

Such as the search phrase, "installing installation below floor" or "installing installation above ceiling." ---Rather than just, "installing installation." In taking it a step farther, those extra prepositions can make all the difference in the search engines, generating higher traffic!

FURTHERMORE,...

Remember to use words such as who, what, when, where, why and how in your keyphrase! Consumers type these words into search regularly!

Yes, keyword forensics can really explode your keyword research process, choosing an expansive list of highly suitable and targeted keyphrases for your campaign!

IN CONCLUSION

Lastly, keyword forensics allows you to take a deeper look into, not only your keywords, but really urges you to study your target consumer/customer base. Doing this will, in turn, provide them with the spot on words they are searching for!

USE JAAXY FOR THIS WHOLE PROCESS! IT HAS TRULY CHANGED THE WAY I'VE LOOKED AT KEYWORD STRUCTURE! FYI: I SPEND AN HOUR+ BEFORE EACH POST I WRITE USING KEYWORD FORENSICS. IT HAS MADE ALL THE DIFFERENCE. RESEARCHING, EXPERIMENTING AND TRACKING DIFFERENT KEYPHRASES "INTO THE GROUND" CONSURES UP SOME PRETTY INTERESTING METRICS ON JAAXY---AND SOME FINE-TUNED TRAFFIC!

**Ironically, the words "Keyword Forensics" is NOT well-searched on Jaaxy, (HAHA), so I'm using this post here instead. (However, I WILL link this post to my site!) Plus, I thought it would be a better fit for the community, rather than on my website. I hope it helps some of you!

PLEASE LIKE and SHARE, if you wish, TO SHARE THIS PROCESS! Thank you!

Erin :)!

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Igor13 Premium
Hi Erin!

Great post! I must admit that keywords are something that is very important to take care of. This is because of many reasons. I will try to explain what I think according to my knowledge I have acquired through WA, building up my website, creating content, writing articles and reading other material online.

First of all keywords, people use to search content online, by entering the terms. We all know that. So, before choosing the right keywords for your content it is necessary to know your targeted audience. This targeted audiences will use targeted keywords to find content in your niche.

If you create keywords of the general audience and your targeted one, the competition is so big that it would be really hard for your blog post to be found and ranked well.

If your URL contains such keywords it is more likely your post will be found online, because URLs are one of the first things crawlers are looking when crawling over your post.

Your keywords must be written and "sound" very naturally. I made mistakes at the beginning of my journey here at Wa when I didn't understand keywords properly and written blog URLs as keywords phrases that didn't have proper grammatical and natural meaning.

Next, the keyword needs to be implemented in the title of your blog. We know that already. But, the headline of your blog is actually attracting the readers with the specific keyword they use to find articles.

Using Jaaxy (in our case) helps to define such keywords, but the main point is to create the most natural and targeted keywords, possibly in your narrowed niche. Longtail keywords can help because people are actually searching for such terms, or most of them. specified and long tail.

The main goal of Google is to offer valuable and useful content for readers. For example, if I want to search for a term: "where to look the best keyword tool", or "how to get the best free keyword tool" it is my natural question under I will search such tool online.

According to SEO, it is a very long one. Yoast is teaching to create long tail keywords no longer than 4 words. So, what is the deal? The author of the blog that created most closely keyword to my search term in a most natural way will probably win the race.

The message here is that when creating keywords and content for the massive audience, that consists of many different profiles of people and their tech and other digital and online knowledge and terminology of it, we need to keep in mind that only very narrow group of people will be able to understand very technical and specific words. The rest is asking for simple solutions.

So, this is where audience research comes in place, or you just create keywords, URLs, titles and content in a simple, natural and targeted way.

Any research, strategy, tool or whatever can help that addresses these points.

Thanks for writing your post and motivating me to write my comment (even if a bit longer one). I would like to know your opinion about it...?

Best regards,
Igor

SWMB - Stay Well, Market better, Convert Best!
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herinnelson Premium
WOW, Igor! Your insight into keywords is amazing and to the point! Thanks for extending my thoughts and understanding into this important subject. I always make my titles, my keyword phrases. However, some are longer than 4 words and I use Yoast, which hasn't been a problem for me. You're right on key about the way the keyphrases sound and using the right grammar. People type in their phrases as they speak. I love your "massive audience" thoughts---so true that the techy and simple minded folks have quite different search opinions.

Great reply! Thanks so much for contributing to my post with your extensive knowledge!

Erin :)!
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Igor13 Premium
Hi Erin!

I am glad to do that. This is all the result of my learning here at WA, on my own and of practice.

Looking forward to your next great post!

Best regards,
Igor
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FeruzKamis Premium
Hi Erin, thank you for the in-depth explaination. I've always been wondering about these keyword thing. Should I use one keyword per article or can I use multiple keywords for an article? But today, I've learned a new phrase, "keyword forensic".

Researching and understanding who my target audiences are and what they are 'really' looking for and getting the right long tail search phrases in my article would put my article in the forefront of all other articles.

Thank you so much for the revelation.
Have a wonderful weekend 🙂.

Feruz.
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herinnelson Premium
Hi Feruz and nice to connect! Thanks for coming by! I use a keyword phrase for each article I promote, and research them in Jaaxy. However, if you're using the All In One SEO Pack plugin, there is a space to fill in more Keywords. Look where it says Keywords (comma separated).

So happy to help and have fun!

Erin :)!
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FeruzKamis Premium
Ahhh! The All In One SEO plugin. Thanks, thanks, I'll look into it. 😁
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MAXINEG Premium
As usual Erin, thank you for the in depth information on keyword forensics. The reality for me is that long tailed keyword phrases really do work. Most of my page one rankiing have been done this way.

Your efforts are much appreciated.

Have a great day.

Blessings always
Maxine :-))
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herinnelson Premium
My pleasure, Dear One! You're right on the ball with those long tailed keyword phrases! Keep up the great work on your #1 page rankings!

Erin :)!
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AlexEvans Premium
Hi Erin, a thoughtful post, anything to help Google piece together some better search results is a real plus in my books, some days they struggle.

From our content creation and SEO point of view, anything that can help elevate our position can only be good.

Taking a little bit more time and adding some extra word padding can be the thing that makes all the difference.

Thank you for crafting this post, it has been immensely helpful to me.

Alex
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herinnelson Premium
Yes, Alex---I feel it's essential to weave through every detail in order to perfect our creativity. Thank you for a compelling comment! It is right on key! It's always a pleasure to see you!

Erin :)!
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Roybretton Premium
Hello Erin,

Thank you for another detailed and excellent blog post, I hear what you're saying 100%.

Although I am British and speak English, I feel my English when it comes to writing is not brilliant, I can spell extremely well, but sometimes I will write in different tenses, which is not ideal and not deliberate! I use Yoast SEO and normally I don't make the ideal writing grade according to Yoast, however, I don't take too much notice of this as I believe that Google will still find our posts.

Thank you for reminding me of the above.

Have a great day.

Roy
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herinnelson Premium
I love British accents, Roy! I'll bet you speak wonderfully! I know you write with a special flair that connects people to you in a unique way. Thanks for your kind and honest words!

Yoast is a great tool. I've been using it since day one. (It keeps me in line! Ha, ha!) Have a fabulous day!

Erin :)!
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Roybretton Premium
Hello Erin,

Thank you for your kind words, they are much appreciated Erin! It's kind of funny when we hear their own voice, although I have got used to my voice more now. When I first started making videos, I wanted to turn the video off as I didn't want to hear my own voice, thankfully that has changed now, or almost!

It's interesting that you are using Yoast as I believe most people at Wealthy Affiliate are using all in one SEO, I think they are probably both good, but it's also what you kind of get used to.

Have a great day.

Roy
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herinnelson Premium
Great insight into your work, Roy! And, yes--I'm hooked on Yoast, as it is helping me progress and write my posts nicely and accurately! Blessings!

Erin :)!
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Roybretton Premium
Hello Erin,

Interesting enough, I have just started a new website and I was just quickly running through the certification courses to get my website set up and I thought I would try all in one SEO for a change! Whether I stick with it is another thing though!

Enjoy your day.

Roy
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directJ Premium
It's bigger and larger process than I think most people realize. It's hard work to figure out the types of long tail keywords that can go into any niche. Jaaxy is an awesome tool to help us out, and freaking great article, hope it helps many people out.

Thanks for sharing.
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herinnelson Premium
Thanks, Jas! Yes, it is certainly a delicate process to achieve, and one that takes quite a bit of prep work. Thanks for your enthusiasm! lol

Erin :)!
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phil1944 Premium
I know for a fact that I don't do enough key word research before committing to a blog post that may take me a couple of hours to write.

So that's pretty silly of me. A little more time spent on keyword forensics and thinking about what people who need the information I'm supplying might actually be searching on would be a great investment.

Though provoking post, Erin. Thank you for it.
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herinnelson Premium
We all need a little push sometimes, Phil. I was here more than a year before I really got serious with keywords and keyphrases. Now, I'm obsessed! Ha, ha! Thanks for dropping by!

Erin :)!
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phil1944 Premium
Obsessed is probably how you have to be :-)
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herinnelson Premium
Yeah, ha, ha!!
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Swangirl Premium
I like it Erin! I agree (as you know) that keyword research is vital and is probably the most important single step we can take to have successful posts!!

My last post went straight to #1 on Bing and Yahoo and #4 on Google because I picked a great keyword phrase.

Jessica
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herinnelson Premium
Hey, Jessica! That's awesome! But, I'm not surprised---after all, you were the one who lit the match under me by inspiring me with your post on keywords! Brilliant. I took every word to heart! xoxo

Erin :)!
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Swangirl Premium
Thanks Erin! You sure did!

I see so many people working so hard here and not getting ranked well. They need to work smarter not harder.
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herinnelson Premium
Precisely!
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mmonterola Premium
Thanks Erin for this important information.

Marita
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herinnelson Premium
My pleasure, Marita! Nice to see you, my dear! xo

Erin :)!
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KathleenB8 Premium
Thank you Erin! Well written, good information!
~Kathleen
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herinnelson Premium
Thanks, my new friend! Happy to connect!

Erin :)!
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LamaRama Premium
I found this an fascinating read, Erin. Thankyou so much! I am currently a new Premium member and still on the lesson about SEO and Jaaxy, so this post was perfect to absorb in parallel!
Jaaxy is such an amazing tool! I love your excitement for grammar, haha!!
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herinnelson Premium
Hi Lyndal! Happy to connect with you! I'm glad this advice can help you at the get go! I wish I knew it back when I first began---it would have upped my game and saved a lot of heartache! Glad to bring you some insight!!

P.S.--My excitement for grammar stems from my Mother being a teacher and my daughter following in her footsteps and teaching English as a second language (ESL)! I was raised with proper English and taught my daughters the same!

Erin :)!
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LamaRama Premium
I'm sure I will be re reading this post a few times! Thanks again, Erin :)
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herinnelson Premium
Great! Glad it will be here for you!
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CandP Premium
Great information, Erin!
Glad to see you here and hope you are doing well. We have missed your energy.
C & P
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herinnelson Premium
Hey, you two! Nice to see you, as well! Happy you stopped by for some good tips! I'll see you around here and there!

Erin :)!
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CandP Premium
🤩
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herinnelson Premium
xoxo
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Lazuruz Premium
You Rock!
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herinnelson Premium
Hi, Bruce and happy to connect! By your reply, I'm glad to help out!

Erin :)!
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Lazuruz Premium
Erin, I started poking around your blogs and was in awe! No joke...you rock sister! I have much to learn and am overwhelmed with gratitude for being able to rub elbows with the likes of you. Your in Guru status as far as I'm concerned! :)
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herinnelson Premium
OMGosh, Bruce---you humble me! xo Feel free to poke around all you want! :)
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DonnieNorton Premium
Hi Erin, what an awesome post. You have given us a ton of helpful information and I thank you for that. It's really good to see you as I haven't seen you in a while. I wish you all the best
Donnie
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herinnelson Premium
Hey, Donnie! Yes, long time no see! My WA rank may be going down a bit, but my spirit isn't! I'm happy you found my post helpful! Take good care now!

Erin :)!
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Tirolith Premium
Your research and its quality is top class.
Tom.
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herinnelson Premium
Thanks so much, Tom! Nice to see you here! Research is my name, keywords is my game! LOL

Erin :)!
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SeasideFunk Premium
Good stuff!
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herinnelson Premium
Thanks, Rick! English grammar fascinates me in itself, but when you add this new keyword forensics stuff---I'm elated! LOL

Erin :)!
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dias19 Premium
Thank you for sharing...
Wish you success...
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herinnelson Premium
My pleasure, Sai! It's nice to connect with you, my new friend! See you around and much success to you, as well!

Erin :)!
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Brenda63 Premium
Good article. Thanks. This is helpful.
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herinnelson Premium
My pleasure, Dear One! xo

Erin :)!
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AlanPrice1 Premium
Thank you for that I will look at keywords with more interest now.
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herinnelson Premium
You're quite welcome, Alan! I'm glad I could step up the motivation!

Erin :)!
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rwaite3613 Premium
Jaaxy is certainly is a great tool, Erin. I appreciate your insights and will be keeping "keyword forensics" in mind during my keyword research.

Randy
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herinnelson Premium
Fantastic, Randy! I wish you all the best, my friend!

Erin :)!
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Twack Premium
I love a good 'eye-opener' I have a naive understanding of how the 'keywords' work. This gives me a clearer understanding of how I should be phrasing as oppose to what I think sounds good. I know I will be going back over my first posts now I have more knowledge. Thank you.
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herinnelson Premium
You wouldn't believe how many times I've gone over my posts, changing the keywords, Twack! When I choose phrases that I think sound good, I always end up totally changing them once in Jaaxy! Ha, ha! I wish you well, my friend!

Erin :)!
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Susan4247 Premium
Yes, first thing I do when come up with a subject to write about, it works;)
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herinnelson Premium
That's great, Susan! Continued success to you, my dear! xo

Erin :)!
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billh777 Premium
Thank you for this insight. Keyword research is key, and the more we understand it the more success we will have. You shared it in the right place.
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herinnelson Premium
Thank a bunch, Bill! It's always good to hear more insight on keywords! Nice seeing you, my friend! Thanks for stopping in!

Erin :)!
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anusuya1 Premium
Thanks, Erin. Great sharing.
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herinnelson Premium
You're quite welcome, Anusuya! Glad you came by! xo

Erin :)!
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RobbieS2 Premium
I really like this post and 100% agree. Keyword research - solid keyword research is SO important. Many people make the mistake (I did when I first started) of simply typing a keyword in Jaaxy and look at the QSR and then immediately write a post of that keyword.

There is so much more to keywords. Like you said, trying to give your customers exactly what they are looking for and even one simple word difference in your keyword can make a HUGE difference in traffic and rankings.

Also, I like to look for a keyword, check its stats, and then also venture to google and type that keyword in to see what sorts of competition I am facing.

I will also look at synonym keywords of the main keyword because they all fall in the same pool in relation to competition. It's also good to target these synonym (LSI) keywords in your own post to rank for more search terms.

Sometimes, I will do 3 hours of research and come up with 4-5 keywords that I believe are great keywords.

Thanks for the post :)
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herinnelson Premium
Intense and wonderful feedback, Robbie! I LOVE your input about LSI Keywords! For a more thorough understanding, I always look up meanings!

For LSI Keywords, Google says, "Latent semantic indexing (LSI) is a system search engines use to analyze the other words people use surrounding a given topic. LSI keywords are words and phrases with a high degree of correlation to your target topic. Google's algorithm uses them to help determine content quality and relevance to the search term."

WOW!

Thanks so much for this vital information--It will be very helpful in continuing my quest into keyword forensics!

All the best to you, my friend!

Erin :)!
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RobbieS2 Premium
Glad I could be informative!

All the best Erin :) Take care!
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herinnelson Premium
Yes, Robbie! I will be reading your posts!
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LouiseBT Premium
Thank you, Erin
I'll be back to read this again in the morning when my brain is fresh ☺️
10.54pm and time to sleep now but your post looks intriguing.
Blessings
Louise
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herinnelson Premium
Ha, ha, Louise. Sounds good!

Erin :)!
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Maine3623 Premium
Thank you for this very insightful post Erin. I am probably guilty of glossing over my keyword research, but I will take “keyword forensics” to heart.

Mike
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herinnelson Premium
Hi, Mike! I really think it may help you! It is the "key" to higher traffic! Spending more time choosing great keyphrases can be the difference between no sales or conversions!
Erin :)!
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cliffstarks Premium
Thanks for the info Erin, I hope you are having a blessed day friend!!
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herinnelson Premium
Hey, Cliff! My pleasure. I had to share this, as I thought it may help others! Good day and Blessings!

Erin :)!
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