Keyword Forensics
Published on March 6, 2019
Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.
LET'S TAKE YOUR SEO & KEYWORDS TO THE NEXT LEVEL!
I've been utilizing Jaaxy for all my SEO & Keyword needs since day one here at Wealthy Affiliate. The beauty of Jaaxy reigns when the proper and precise keywords and keyphrases are chosen and implemented into your post. (no doubt)
Keyword Research is definitely the backbone of Search Engine Optimization. Without doing this research, your SEO campaign will be based on a lot of assumptions, and unlikely to produce concrete results. Unfortunately, this could essentially lead to great financial loss, time and rankings.
What many are not aware of when doing their keyword research, is that there is a much deeper and more sophisticated level of research that may be overlooked. This type of research is often referred to as KEYWORD FORENSICS. Yes, it's definitely a real thing!
SO, WHAT DOES IT MEAN?
KEYWORD FORENSICS has an interesting definition. It is the exploring of all types of behaviorally-related patterns of search data that can construe into probable keywords or keyphrases for your SEO campaign. Sounds complicating? It really isn't.
With this in mind, the dynamics of keyword forensics is an in-depth study of really digging deep at what the customer is searching for in terms of the exact and precise information they want to read about.
Consumer behavior on the web shows us that most people are typing in search terms that are mostly long-tailed. So, consumers will type in search phrases to pinpoint exactly what they think random people's "think behavior" is, behind each and every search phrase. Expanding your keyword scope to figure out what your potential customer is looking for, is what you have to focus on.
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WHAT DOES GRAMMAR HAVE TO DO WITH ANYTHING?
If you thought that after high school, English grammar was something you would never have to care about, think again! Grammar, essentially in the world of Affiliate Marketing, has to be part of our repertoire. So, we must revisit all we've learned in the past, and further our education now! UGH, you say? It's really quite interesting!
There are, explicitly, many sentence structures to break down and prepositions that link nouns, pronouns and phrases to other words generating ideas. For example, words like above, below, beyond, across, etc. are popular search terms that are used in search phrases every day.
Such as the search phrase, "installing installation below floor" or "installing installation above ceiling." ---Rather than just, "installing installation." In taking it a step farther, those extra prepositions can make all the difference in the search engines, generating higher traffic!
FURTHERMORE,...
Remember to use words such as who, what, when, where, why and how in your keyphrase! Consumers type these words into search regularly!
Yes, keyword forensics can really explode your keyword research process, choosing an expansive list of highly suitable and targeted keyphrases for your campaign!
IN CONCLUSION
Lastly, keyword forensics allows you to take a deeper look into, not only your keywords, but really urges you to study your target consumer/customer base. Doing this will, in turn, provide them with the spot on words they are searching for!
USE JAAXY FOR THIS WHOLE PROCESS! IT HAS TRULY CHANGED THE WAY I'VE LOOKED AT KEYWORD STRUCTURE! FYI: I SPEND AN HOUR+ BEFORE EACH POST I WRITE USING KEYWORD FORENSICS. IT HAS MADE ALL THE DIFFERENCE. RESEARCHING, EXPERIMENTING AND TRACKING DIFFERENT KEYPHRASES "INTO THE GROUND" CONSURES UP SOME PRETTY INTERESTING METRICS ON JAAXY---AND SOME FINE-TUNED TRAFFIC!
**Ironically, the words "Keyword Forensics" is NOT well-searched on Jaaxy, (HAHA), so I'm using this post here instead. (However, I WILL link this post to my site!) Plus, I thought it would be a better fit for the community, rather than on my website. I hope it helps some of you!
PLEASE LIKE and SHARE, if you wish, TO SHARE THIS PROCESS! Thank you!
Erin :)!
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