My Huge Mistake. Don't Do It!
In fact, there are two mistakes that I want to discuss here.
I did not create enough content.
I don't know about you but for me writing is hard. And seems to me, it is pretty much a universial difficulty.
If you don' believe me, just google "writing quotes" and see what comes up. Let me give you some examples:
“We are weak, writing is difficult…” ― Robert Falcon Scott
“There is nothing to writing. All you do is sit down at a typewriter and bleed.” ― Ernest Hemingway
“One day I will find the right words, and they will be simple.” ― Jack Kerouac
“Writing a book is a horrible, exhausting struggle, like a long bout of some painful illness.” — George Orwell
“I’m writing a book. I’ve got the page numbers done.”― Steven Wright
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However, I like this one here the most:
“A writer is someone for whom writing is more difficult than it is for other people.” — Thomas Mann
Again, I don't know about you but seems to me - for me writing is way more difficult than for other people (even for other people here in WA). That's why I like this quote. Somehow I find consolation in it.
But because writing is difficult, I tend to avoid it. And that's the first huge mistake. I'd rather do whatever other tasks at hand, than writing a new piece of content.
- I'd rather redesign my website logo
- I'd rather reorganize my sidebar
- I'd rather find a better font size and color for my default body text.
- etc., etc., etc.
And again, it seems to be an universal difficulty:
“The scariest moment is always just before you start.” says Stephen King. And because it is the scariest, I have found a rather natural force in my to escape from it. It's uncomfortable, I don't want to face it.
And that's why I choose some other activity. Something easier, something that does not cause such an uncomfortable meaning in me.
That secondary activity keeps me busy, fills my hours and gives me a reason to bat myself on the back while telling,"Hey! You did a great job today!"
I did. The only problem is... I did the wrong thing. That's the big trouble.
Remember this - redesigning your logo or reorganizing a sidebar does not bring more traffic to your site. Neither they increase your authority in Google's eyes. You need content.
But it is so human. So Human! Have you heard, when (yes, even large) companies are in back foot and panic mode, they begin to redesign their logos?
Don't do it! Focus on writing and creating an awesome content. Yes, it's hard. Yes, it like bleeding (Hemingway). Yes, the scariest moment is always just before you start (Stephen King).
Do it anyway!
Because writing is hard but it must be done (if I ever want to succeed in content marketing) then it sunk in - I cannot escape it. I need to write.
But again, my human nature found an easier way out.
I don't know about you but for me... writing reviews is somehow hardest. And being a human being - weak in flesh - I found myself picking up easier topics. Topics that I enjoyed and kept me motivated. That was the good part of it.
I kept publishing new content frequently. Finally the traffic began to build up. The increase was slow but steady.
I was excited... Very excited...
... Until I discovered that it was the WRONG traffic. I had worked hard to attract the wrong audience.
Therefore, figure out what's your niche and create content for your niche only. Even if this is the hardest part for you.
In fact, it is quite a mystery for me - we choose our niche according to where our passion is. So it should not be hard.
Then you start working and creating content for your niche and suddenly... It is hard. The hardest part in the world.
Like... If writing was hard for Hemingway, he could do something else (sell shoes for example). He loved to write. And yet he describe it like bleeding. Sweat, blood, and tears.
The same with me. In fact, I like writing. If I did not enjoy it, I would do something else. Yet when I start doing it, I find it hard.
That's how life is.
Be very encouraged, writing has always been hard. At least for writers, and especially for great writers.