Are you distracted by the wrong things?

Last Update: March 13, 2015

Lately I've been noticing that people that get into this business are very excited about all the new technical skills they have learned here at WA. And that's great! WA makes it very easy for anyone to create a website in a few steps.

Then they give you some great training on how to manage and change that website very easily. But I'm starting to wonder if it's a good idea to give people this much power.

New Shiny Object Syndrome

One of the things I've noticed with newbies is that once they realize how easy it is to change their websites they become fixated on all the new things they can do such as:

  • Changing themes
  • Installing plugins
  • Messing with sidebars
  • Adding banners
  • etc.

I know how exhilarating it is to know that you have the power to adjust your website so easily with all this cool functionality. But this becomes a detriment to your business if it is an unhealthy fixation that stops you from taking action on more important things.

Bottom Line

At the end of the day here's what you need to realize about this business. It boils down to your content! Ain't no more to it! It's not adding a social media box to your sidebar or making your header perfect, or messing with the font so it's exactly the way you want.

Outside of the basic technical settings taught in the training many of the other little technical things that folks become fixated on isn't necessarily going to help you show up in google or convert people into buyers. Ultimately once you get your website up and running, you really need to focus on writing engaging, useful optimized content regularly.

If you're spending hours doing anything else then it's pretty much a huge waste of time. The exception to that is if you're spending time on analyzing your stats, running tests or actively promoting your site. But fiddling around with your theme to get it perfect is a huge waste of time in most cases.

Stop Lying To Yourself!

I think a lot of time people become fixated on other things with the guise of being busy and working on their business. But I think it's just another form of procrastination because so many people are intimidated by writing. So they focus on less important things to delay the fact they do have to get cracking on writing. And I totally get that.

It's a real fear. I've been there and done that. But the only way to conquer this fear is head on. It's not with distractions. The sooner you can start writing and doing it consistently the closer you will be to success. Trust me you will get better. But not if you keep fiddling around with your theme.

Once you're consistently writing you can always go back and mess around with your site as I do. But writing content consistently should always be your priority and come before everything else when it comes to this business.

Keep your eyes on the prize!

So my suggestion is to take a step back and look at your current activities. Ask yourself, is spending all this time on said activity bringing me closer to attracting new visits or helping people solve their problems so they will convert on my site? If you can't answer yes to that question, then whatever you're doing should take a back seat. It means you need to re-prioritize your energy on the activities that will bring people to your site. And I can tell you from experience it's writing content.

Your two cents..

So tell me what you guys think. Are you guilty of what I've discussed above? Has this made you re-evaluate your own activities? Chime in below. Even if you don't agree with me I want to hear it.

Thanks for reading. I just felt compelled to write this article because I keep seeing newbies focused on everything else but writing and it frustrates me because I know the other things they're fixated on isn't helping their bottom line. So now I'll be referring them to this article. Feel free to do the same!

Let's get people back on the right path so they can experience success sooner!

Eddy with a y

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Surfdude123 Premium
Its also important to write correctly and learn how to write articles that convert. I have 205 posts on my website but no sales or referrals that have converted. I also don't know exactly what my problem is but sometimes changing your theme and little things can increase views. Don't learn the hard way like I have!
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EddySalomon Premium
If you've written over 200 hundred articles and they don't convert at all that's a huge issue which could be related to your content, lack of traffic or a technical issue. A theme may increase views in that it may be less bloated and busy so your site loads up quicker and people stay on longer. So from that respect it may help. But unfortunately newbies tend to gravitate towards themes that have all these unnecessary bells and whistles that may slow their sites down or have a huge learning curve.
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Surfdude123 Premium
Mine was a pretty basic theme. No bells...small whistles. Its been up a year. It gets good traffic, bounce rate pretty low. I'd be willing to bet 100+ bucks if I let a guru get their hands on it they could do wonders with fixing it up. The content is there, 100 percent on all the site trust..etc. My problem is I come from a blue collar background meaning I'm terrible at selling. To me its just bait and hook. So maybe my conscious holds me back idk. But my site does get some good views and has tons of content.

At least I don't rely on this as an income...not yet anyway. Glad I worked for the man for 30 years just because I paid into a 401/k and taxes. Plus VA healthcare is zero bucks for me. If this worked it would just get me over the hump is all...
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Surfdude123 Premium
I am thinking about hiring a guru though to work on my site. Thanks Eddy with a Y.
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Surfdude123 Premium
Some of these I can relate to Eddy...with a Y. The last one is the best but I do try and so a subtle push on the majority of my blogs. Not too in your face like "Buy my sh&% man!" Lol
I will keep looking at what I can do to improve the site...maybe some more comments or something idk. I am seriously considering hiring a content guru though and not a Fiverr
writer! I'm talking a serious content marketing guru!...Lol....
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googs Premium
Great article. I don't know if I am guilty of "shiny object syndrome", but I am trying to get 3 sites up at once. Maybe I am not focusing on one at a time like I should. I was just telling myself this morning that I just need to start cranking out articles, lol. Then build the other sites one at a time.

Thanks for the reality check Eddy! Keep up the good articles.
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EddySalomon Premium
You're welcome Jason. At least you're honest with yourself. Just keep in mind what I wrote above and apply it accordingly.
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googs Premium
Will do. Working on a post now and another level of training.
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EddySalomon Premium
Sounds good.
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Joseph05 Premium
I am guilty of this, I'm thinking you also fell victim too lol! its in the way you express it, but we need people like you who have had experience here to share some light, and indeed you have hit the nail on the head. I sometimes get distracted because I like to invite people to my site and make it appealing and in an organized manner.
I really have to get busy and back to writing, thanks for this man.

I'm just starting my second month now here at WA ; gadgetaddons.com
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EddySalomon Premium
Yes I have experienced it and definitely why I can write about it to help you guys avoid it. lol
I'm glad this article resonated with you. You may like the other articles I've written here:
https://my.wealthyaffiliate.com/eddysalomon/blog
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NickBanks Premium
I am partly guilty of this. Although writing is no problem for me. I've always enjoyed. Both creatively and professionally. However, consistency is something I need to work on. Its tough when you're managing a full time job and have a commitment to the gym. Aside from those things, there's also a social life to tend to. So my articles get dotted about from time to time. I have set goals to work on this issue however. Then there's my YouTube channel too...
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EddySalomon Premium
I hear you Nick. We're all juggling multiple things in our life. You may want to read the following to help you with that:
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Surfdude123 Premium
I spend about 1 to 2 hours a day writing on my website and studying lessons. So far in 8 months I have 150 posts on my site. And it's gaining as an authority in my niche. So, I would just put in a little at a time, it's not something that has to be done in one failed swoop. Take your time but definitely be consistent. Best. Dave
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EddySalomon Premium
That's exactly how to approach it David! 1-2 posts per week is good enough. If you can do more then that's great.
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Surfdude123 Premium
Personally I like to write. No take that back. It's become an obsession for me. When I got real sick in 05 with menegitis I lost some cognitive skills. My doc said start writing a journal. So I did but to make some extra cash I started writing on Fiverr in 2012. To date I have written over 1000 article/blogs for people on the site. But more importantly is my cognitive skills improved. So idk...Im not intimidated by writing even though I'm no expert.
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EddySalomon Premium
That's great for you David. Unfortunately most people are terrified of it and just distract themselves. So this post was really meant to remind those folks what they should focus on.
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Surfdude123 Premium
True but being 52 now my focus is more staying healthy walking and trying to eat right. Its weird how in the space of 20 years your priorities change ...The writing helps keep my mind engaged because it has a tendancy to wander...lol
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Surfdude123 Premium
Excellent post btw!
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EddySalomon Premium
Thanks.
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ChrisGooden Premium
In 20 years your priorities do change, but that't not weird in any way. There's no reason a 22 yr old would have the same priorities as a 2 yr old.

I have another 20 years on you and I can assure you that your priorities will be massively different again at this age. I certainly expect mine to be massively different 20 years from today.

If you change nothing in 20 years that's pretty frightening.
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