Are you distracted by the wrong things?
Lately I've been noticing that people that get into this business are very excited about all the new technical skills they have learned here at WA. And that's great! WA makes it very easy for anyone to create a website in a few steps.
Then they give you some great training on how to manage and change that website very easily. But I'm starting to wonder if it's a good idea to give people this much power.
New Shiny Object Syndrome
One of the things I've noticed with newbies is that once they realize how easy it is to change their websites they become fixated on all the new things they can do such as:
- Changing themes
- Installing plugins
- Messing with sidebars
- Adding banners
I know how exhilarating it is to know that you have the power to adjust your website so easily with all this cool functionality. But this becomes a detriment to your business if it is an unhealthy fixation that stops you from taking action on more important things.
At the end of the day here's what you need to realize about this business. It boils down to your content! Ain't no more to it! It's not adding a social media box to your sidebar or making your header perfect, or messing with the font so it's exactly the way you want.
Outside of the basic technical settings taught in the training many of the other little technical things that folks become fixated on isn't necessarily going to help you show up in google or convert people into buyers. Ultimately once you get your website up and running, you really need to focus on writing engaging, useful optimized content regularly.
If you're spending hours doing anything else then it's pretty much a huge waste of time. The exception to that is if you're spending time on analyzing your stats, running tests or actively promoting your site. But fiddling around with your theme to get it perfect is a huge waste of time in most cases.
Stop Lying To Yourself!
I think a lot of time people become fixated on other things with the guise of being busy and working on their business. But I think it's just another form of procrastination because so many people are intimidated by writing. So they focus on less important things to delay the fact they do have to get cracking on writing. And I totally get that.
It's a real fear. I've been there and done that. But the only way to conquer this fear is head on. It's not with distractions. The sooner you can start writing and doing it consistently the closer you will be to success. Trust me you will get better. But not if you keep fiddling around with your theme.
Once you're consistently writing you can always go back and mess around with your site as I do. But writing content consistently should always be your priority and come before everything else when it comes to this business.
Keep your eyes on the prize!
So my suggestion is to take a step back and look at your current activities. Ask yourself, is spending all this time on said activity bringing me closer to attracting new visits or helping people solve their problems so they will convert on my site? If you can't answer yes to that question, then whatever you're doing should take a back seat. It means you need to re-prioritize your energy on the activities that will bring people to your site. And I can tell you from experience it's writing content.
Your two cents..
So tell me what you guys think. Are you guilty of what I've discussed above? Has this made you re-evaluate your own activities? Chime in below. Even if you don't agree with me I want to hear it.
Thanks for reading. I just felt compelled to write this article because I keep seeing newbies focused on everything else but writing and it frustrates me because I know the other things they're fixated on isn't helping their bottom line. So now I'll be referring them to this article. Feel free to do the same!
Let's get people back on the right path so they can experience success sooner!
Eddy with a y