Are you distracted by the wrong things?

Last Update: March 13, 2015

Lately I've been noticing that people that get into this business are very excited about all the new technical skills they have learned here at WA. And that's great! WA makes it very easy for anyone to create a website in a few steps.

Then they give you some great training on how to manage and change that website very easily. But I'm starting to wonder if it's a good idea to give people this much power.

New Shiny Object Syndrome

One of the things I've noticed with newbies is that once they realize how easy it is to change their websites they become fixated on all the new things they can do such as:

  • Changing themes
  • Installing plugins
  • Messing with sidebars
  • Adding banners
  • etc.

I know how exhilarating it is to know that you have the power to adjust your website so easily with all this cool functionality. But this becomes a detriment to your business if it is an unhealthy fixation that stops you from taking action on more important things.

Bottom Line

At the end of the day here's what you need to realize about this business. It boils down to your content! Ain't no more to it! It's not adding a social media box to your sidebar or making your header perfect, or messing with the font so it's exactly the way you want.

Outside of the basic technical settings taught in the training many of the other little technical things that folks become fixated on isn't necessarily going to help you show up in google or convert people into buyers. Ultimately once you get your website up and running, you really need to focus on writing engaging, useful optimized content regularly.

If you're spending hours doing anything else then it's pretty much a huge waste of time. The exception to that is if you're spending time on analyzing your stats, running tests or actively promoting your site. But fiddling around with your theme to get it perfect is a huge waste of time in most cases.

Stop Lying To Yourself!

I think a lot of time people become fixated on other things with the guise of being busy and working on their business. But I think it's just another form of procrastination because so many people are intimidated by writing. So they focus on less important things to delay the fact they do have to get cracking on writing. And I totally get that.

It's a real fear. I've been there and done that. But the only way to conquer this fear is head on. It's not with distractions. The sooner you can start writing and doing it consistently the closer you will be to success. Trust me you will get better. But not if you keep fiddling around with your theme.

Once you're consistently writing you can always go back and mess around with your site as I do. But writing content consistently should always be your priority and come before everything else when it comes to this business.

Keep your eyes on the prize!

So my suggestion is to take a step back and look at your current activities. Ask yourself, is spending all this time on said activity bringing me closer to attracting new visits or helping people solve their problems so they will convert on my site? If you can't answer yes to that question, then whatever you're doing should take a back seat. It means you need to re-prioritize your energy on the activities that will bring people to your site. And I can tell you from experience it's writing content.

Your two cents..

So tell me what you guys think. Are you guilty of what I've discussed above? Has this made you re-evaluate your own activities? Chime in below. Even if you don't agree with me I want to hear it.

Thanks for reading. I just felt compelled to write this article because I keep seeing newbies focused on everything else but writing and it frustrates me because I know the other things they're fixated on isn't helping their bottom line. So now I'll be referring them to this article. Feel free to do the same!

Let's get people back on the right path so they can experience success sooner!

Eddy with a y

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You know what Eddy? Words of Wisdom, no doubt you nailed it. Eye on the prize. My understanding of this problem solving market is Content is key no suspense or other Fancy distractions. "If it ain't Broke why fix it? If broke don't complain or avoid it, fix it." those are my Grandpa's words of wisdom many years ago. The basic building blocks of my online marketing business at WA just happened. I will pay it forward. Thanks a million Eddy
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lakbar12 Premium
Yes, in the past, this was a problem. I have changed themes so many times. and social buttons like 50 thousand times.

I heard that you should have a brand color and yada...So, when my theme coding stop working it would change my brand colors to some random colors. It would then cause me to jump ship...

Now, I have a theme and I refuse to change it again...in fact, I had a member tell me it was basically, hideous...LOL but, I don't care I am more focused on plugging away.

I've learned to grow thicker skin because I already had thick skin. And I just do not care what others think. Unless, of course, its positive and truthful help.

Right now I have images and post on my blog, that need to be seriously fixed but, I made myself ignore that for now and just push out articles. I figured if I pushed out enough, those post will eventually be hidden somewhere on the blog roll...LOL
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EddySalomon Premium
I hear ya Lakisha. It's a problem many people have. But I'm glad to hear you're focused on the right thing now. I only started messing with my themes and color more after I saw I was actually getting traffic and making money. Now it made sense to take a little time to do that. But it's never to the detriment of the number one priority of writing content.
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lakbar12 Premium
You're right, Eddy! Writing content is my number one priority.
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anusuya1 Premium
Activity is not productivity. Activity keeps you busy and productivity makes you free.

Writing high-quality engaging content that answers the questions in your niche is the priority. It needs thorough research, content organization and answering questions nudging over your visitor's shoulders.
My priority over anything else at this point is writing at the minimum 1000 words every day. I have found my writing skills are improving. How? The very 1st post, I created needs an upgraded.

I am writing 10 new ideas every day in a notepad. I already have more than 60 keywords to write posts for this niche site.

Research and the ideas come to you.

Live, breath and dream to be successful.
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CLandi Premium
Eddy
You couldn't have said it any better.

I don't like the look of my theme and want to change it.

Can a lot of content be written about WA, or would there be more success by comparing WA to other affiliate programs? I just see WA as being limited as to writing content for the long haul. Am I missing something?

I read a lot of comments on another one of your posts. Yes, content is king. For me, however, it is not the content itself, it is what to write.

I'll spend some time reading your posts. Maybe that will unlock my creative side.

BTW, I just saw that you gave this link to more of your posts when I first followed you about 2+monyhs ago. Sorry about not responding sooner

Chuck
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EddySalomon Premium
You're definitely missing something. It sounds like you haven't gone through the affilite bootcamp because if you did you would know that there is tons of content that can be written for years to come to promote WA. The affiliate bootcamp walks you through this and it's what I've been doing for over a decade to promote WA and never ran out of content. So you definitely need to read and follow the affiliate bootcamp.

And you're not limited to promoting WA. You can just pick another niche that you feel more comfortable writing about.

I would encourage you to read my cheat sheet: It may give you better perspective.
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kencollier Premium
Great advice and so valuable.
The voice of experience - thank you.

It's so easy to think simply being busy is productive.
It's not just working, it's working on the right things.

Thank you for helping us to remeber where the ball is and to keep our eye on it. Now, I better stop writing here and get to writing some content on my own business.

Thanks for the help.
~Ken
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EddySalomon Premium
Indeed Ken! I'm glad this resonated with you.
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morobtennis Premium
Yes, very informative article. And spot on! Taking action on the obvious tasks is another form of paralysis through over-analysis, or just plain FEAR. I remind my tennis students weekly: simplicity, get rid of all the fluff not needed and just keep the fundamentals that lead to consistent stroke execution.
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EddySalomon Premium
Indeed Motez.
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Igor13 Premium
Hi Eddy! Agreed totally. You know, it is interesting that you wrote this article in 2015, and still it is relevant. THE CONTENT IS THE KING. Regularly written valuable content is bread and butter of your business.

I would add to your post: "Make it SIMPLE-VALUABLE-REGULARLY-CONSISTENT!"

Thanks for sharing the post. Keep up the good work!

Regards!
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EddySalomon Premium
Thanks again Igor. This won't ever change when it comes to this business. It's been that way since 2007 when I first joined WA.
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Igor13 Premium
It is great to know! This is also my goal. To build an online business. It will take time, but the point is that I can work calm with WA!

Wish you all the best and a lot of success.
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EddySalomon Premium
Well you're in the right place to learn how to build a business.
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HBoumerdassi Premium
Hello Eddy and thank you for the post it`s true what you said stop laying to yourself and the guilt is is on me because i was losing my time on unimportant thing and i didnt give priority to basic rules to writ my content, and most of what you said is true now i better star and make the best of it , thank again Hakim
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EddySalomon Premium
You're welcome.
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CatAdam Premium
Dear Eddy
I think you've hit the nail on the head with this post. You're right it can be fascinating to play with your website, but what you need to be doing is creating content.
I'm taking your advice to heart and will start working on populating my website with content.
Thanks for the kick in the pants.
Cat
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EddySalomon Premium
You're welcome Cat. That's what I'm here for.
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Leonstuart Premium
I just so happened to stumble across this blog post of yours as I was checking my ranking and randomly took a look at your WA blog. This post attracted my eye and so I thought I'd take a look. Its as though I was somehow pulled in to view this post.

Having said that, this post is so relevant to me and I'm glad I happened to stumble across it. I've never really been into writing ever since school (I hated English classes), but over the last few years have realised just how important content is for any website. Thanks for writing such a great post. I will definitely be sharing it with others.
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EddySalomon Premium
You're very welcome Leon. I know writing isn't for everyone. But it literally drives everything for your site and the most important thing. So the more you do it, the better you'll be. And the more likely you'll see results vs fiddling with other things that are less important to your business.
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sriney1210 Premium
I totally admit to this "squirrel" mentality. I try to stay focused but at the same time I'm distracted. My site I have now, I feel like I have wasted so much time on it because it' s not targeted towards a certain niche, yet people. And as I continue to fondle with the themes, I'm just getting further and further behind on reaching my goals. But, I will press on because this queen will not be defeated from the "squirrel" mentality, lol.

**SmileBright**
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EddySalomon Premium
Well, at least you recognize you are guilty of this. Now it's time to do something about it. In terms of your site, you may want to read the following:
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sriney1210 Premium
I did read it and it brought me to this post you made and a few others. You are the bestest for all of the information you provide Eddy! Thanks so much, keep doing what you're doing!

** SmileBright**
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EddySalomon Premium
You're very welcome. I'm glad it helps.
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IF-Jamie Premium
Definitely guilty of the above, albeit the distraction not being my theme, procrastination in any conceivable form will try to creep up on you if you don't keep it in check.

That's why my golden rule action sequence is: Wake up, wash, breakfast, write.

Any deviation from this order WILL eventually end with procrastination! XD

Peace,
James
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EddySalomon Premium
Indeed
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seconds2work Premium
This is a very good article. I have to agree and disagree with you here.

I agree that most of the time when a new person joins WA, it's because they want to learn how to get visitors to their website. They want to run a successful Internet business. When they get here they find out how much "you got to write". Oh, the fear of writing. I'm way past that kind of fear, brother. You sent me this article before, which helped nudge me in the right direction.

New Shiny Object Syndrome, am I a victim? Perhaps I am. When I joined WA I was clueless. I had no real idea as to what I wanted to do and how to get there. (we both know that to be a lie) I'm all about the building of the church. You have read my profile. My original plans are still there, just below the updates.

Sometimes it takes the shiny new objects to help a person see the light, as in what they want from WA. Learning how to use those object can become a distraction, and at times may make a person look disorganized. WA has a way of pulling it all together, and that's why I keep at it.

Thank you for the article, and the push.

God bless you Brother Eddy with a y
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EddySalomon Premium
Lenard,

As I mentioned in your post I think your situation is unique. But for most of the people that are here, I think this article is true and the advice should be headed since most people are here to make money and do it by blogging.
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DMcCalister Premium
Point well taken, however content isn't my problem or writing often, it is getting it to stick in the dern website... I have created websites for some of my clients using GoDaddy and I was able to figure that out, I'm sure webpress is much better and I will get it, but so far I struggle with it - I have two pages completed and )as an example) can only view one at a time in my site.
Has to be a way to place a menu at the top...
I will figure it out - working on page three now, so content is coming along, if I can make it look like a Blog or website I'll be very happy!
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EddySalomon Premium
Remember what I said in my help article. Be sure to use all those resources I laid out. You shouldn't spend too much time getting hung up on technical issues when you have tech support, live chat, etc. So be sure to make full use of it so you can get that content out asap.
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shazzaWA Premium
This is brilliant. And somethiing I fell for in the past but now know that its so important to get content out there. I wanted a banner on my website and I am now 4 months in and it sitll hasnt got one. But I didnt let it stop me writing and adding content every week! Good stuff Eddy - thanks for writing about it!
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EddySalomon Premium
You're doing all the right things Sharon.
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shazzaWA Premium
That is good to know Eddy, will just keep on keeping on!!! Thanks again
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EddySalomon Premium
You're welcome Sharon.
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Surfdude123 Premium
Its also important to write correctly and learn how to write articles that convert. I have 205 posts on my website but no sales or referrals that have converted. I also don't know exactly what my problem is but sometimes changing your theme and little things can increase views. Don't learn the hard way like I have!
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EddySalomon Premium
If you've written over 200 hundred articles and they don't convert at all that's a huge issue which could be related to your content, lack of traffic or a technical issue. A theme may increase views in that it may be less bloated and busy so your site loads up quicker and people stay on longer. So from that respect it may help. But unfortunately newbies tend to gravitate towards themes that have all these unnecessary bells and whistles that may slow their sites down or have a huge learning curve.
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Surfdude123 Premium
Mine was a pretty basic theme. No bells...small whistles. Its been up a year. It gets good traffic, bounce rate pretty low. I'd be willing to bet 100+ bucks if I let a guru get their hands on it they could do wonders with fixing it up. The content is there, 100 percent on all the site trust..etc. My problem is I come from a blue collar background meaning I'm terrible at selling. To me its just bait and hook. So maybe my conscious holds me back idk. But my site does get some good views and has tons of content.

At least I don't rely on this as an income...not yet anyway. Glad I worked for the man for 30 years just because I paid into a 401/k and taxes. Plus VA healthcare is zero bucks for me. If this worked it would just get me over the hump is all...
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Surfdude123 Premium
I am thinking about hiring a guru though to work on my site. Thanks Eddy with a Y.
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Surfdude123 Premium
Some of these I can relate to Eddy...with a Y. The last one is the best but I do try and so a subtle push on the majority of my blogs. Not too in your face like "Buy my sh&% man!" Lol
I will keep looking at what I can do to improve the site...maybe some more comments or something idk. I am seriously considering hiring a content guru though and not a Fiverr
writer! I'm talking a serious content marketing guru!...Lol....
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googs Premium
Great article. I don't know if I am guilty of "shiny object syndrome", but I am trying to get 3 sites up at once. Maybe I am not focusing on one at a time like I should. I was just telling myself this morning that I just need to start cranking out articles, lol. Then build the other sites one at a time.

Thanks for the reality check Eddy! Keep up the good articles.
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EddySalomon Premium
You're welcome Jason. At least you're honest with yourself. Just keep in mind what I wrote above and apply it accordingly.
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googs Premium
Will do. Working on a post now and another level of training.
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EddySalomon Premium
Sounds good.
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Joseph05 Premium
I am guilty of this, I'm thinking you also fell victim too lol! its in the way you express it, but we need people like you who have had experience here to share some light, and indeed you have hit the nail on the head. I sometimes get distracted because I like to invite people to my site and make it appealing and in an organized manner.
I really have to get busy and back to writing, thanks for this man.

I'm just starting my second month now here at WA ; gadgetaddons.com
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EddySalomon Premium
Yes I have experienced it and definitely why I can write about it to help you guys avoid it. lol
I'm glad this article resonated with you. You may like the other articles I've written here:
https://my.wealthyaffiliate.com/eddysalomon/blog
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NickBanks Premium
I am partly guilty of this. Although writing is no problem for me. I've always enjoyed. Both creatively and professionally. However, consistency is something I need to work on. Its tough when you're managing a full time job and have a commitment to the gym. Aside from those things, there's also a social life to tend to. So my articles get dotted about from time to time. I have set goals to work on this issue however. Then there's my YouTube channel too...
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EddySalomon Premium
I hear you Nick. We're all juggling multiple things in our life. You may want to read the following to help you with that:
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Surfdude123 Premium
I spend about 1 to 2 hours a day writing on my website and studying lessons. So far in 8 months I have 150 posts on my site. And it's gaining as an authority in my niche. So, I would just put in a little at a time, it's not something that has to be done in one failed swoop. Take your time but definitely be consistent. Best. Dave
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EddySalomon Premium
That's exactly how to approach it David! 1-2 posts per week is good enough. If you can do more then that's great.
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Surfdude123 Premium
Personally I like to write. No take that back. It's become an obsession for me. When I got real sick in 05 with menegitis I lost some cognitive skills. My doc said start writing a journal. So I did but to make some extra cash I started writing on Fiverr in 2012. To date I have written over 1000 article/blogs for people on the site. But more importantly is my cognitive skills improved. So idk...Im not intimidated by writing even though I'm no expert.
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EddySalomon Premium
That's great for you David. Unfortunately most people are terrified of it and just distract themselves. So this post was really meant to remind those folks what they should focus on.
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Surfdude123 Premium
True but being 52 now my focus is more staying healthy walking and trying to eat right. Its weird how in the space of 20 years your priorities change ...The writing helps keep my mind engaged because it has a tendancy to wander...lol
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Surfdude123 Premium
Excellent post btw!
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EddySalomon Premium
Thanks.
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ChrisGooden Premium
In 20 years your priorities do change, but that't not weird in any way. There's no reason a 22 yr old would have the same priorities as a 2 yr old.

I have another 20 years on you and I can assure you that your priorities will be massively different again at this age. I certainly expect mine to be massively different 20 years from today.

If you change nothing in 20 years that's pretty frightening.
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scottyb2good Premium
Guilty as charged. Been here over 2 years and nothing. 2 enemies: #1. Time which I have little of and #2. Time I do have is spent on those 'shiny objects' as you say of "toying-around" wiith the technical side......................................................................................................I do write content but not enough. Been working on one site for over a year now and need to start more. Still need to understand what I NEED to such as google analytics, webmaster tools and Jaaxy. Oh, I hit the surface but that is all. I get you. Now I got to get IT ! ..................Thanks Eddy__________________________ Scotty B ♫ Oh, my site: http://DjServicesCleveland.com or just http://ScottyBDJ.com I did a 301 re-direct to that keyword rich one. It worked and is on first page google with THOSE keywords. Now I need more content with OTHER keywords to rank first page too. More importantly, I need to create other sites I have ideas on.... Scotty Out
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EddySalomon Premium
Hey Scott,

I hear ya. You should read my article about time here: it may help you with that as well.

But ultimately focus on the content. As for the other stuff you mentioned there are training sessions on all that stuff. So review it at your leisure and ask questions within that training so you understand.

I wouldn't jump ahead and think about creating other sites until you're actually consistent and seeing results with the sites you do have. Otherwise you're just spreading yourself thin and you definitely won't see results that way either.
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scottyb2good Premium
Points well taken Eddy ! I will consider them very well. And thanks for the Time Article too ! Thank You !........................Scotty B ♫
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