Are You Treating Your Visitors Like A Dumb Herd?...You should!

Last Update: October 22, 2014

Recently I was talking to a fellow member about their blog. The conversation was sparked because of my last blog post: Why is my blog being ignored? She wanted my opinion on how to improve her writing. I shared my thoughts and after giving her some feedback on her website, she said something very interesting.

She stated, she assumed "people would take action on her product on their own". Here's the thing, the link to her product was in her menu and that's it. I damn near missed it & only found it because I was trying to help her improve her blog. Otherwise I would have left and searched for the product on Google.

Sadly she figured if people wanted the product they would eventually happen on the link on her site! Not surprisingly her conversions suffered and why she had contacted me in the first place. Honestly this is not her fault. It's a mistake I see a lot of folks make and I'll show you how to fix it. Ready for it?

Treat People Like Sheep!


Now this isn't meant to be disrespectful. But when it comes to your website visitors, you have to treat them like the sheep or cattle they are. (GASP!) Now before you start sending hate my way, hear me out. Sheep on their own will usually just roam about aimlessly. Eventually some will get lost.

Well your website visitors are the same! If you're not being a good shepherd, people will leave your site. Or they won't click on links or take action on what you want. So you want to be very clear on what you want people to do within your content.

How To Do It!

There are two approaches to herding sheep.

1. You can have a herding dog that runs around barking at the sheep and leading them in one direction.

This is the in your face, click on this link and buy now approach. I'm not a big fan of it. However it does work which is why some pushy marketers do it. And it's definitely better than doing nothing at all or assuming people will do what you want.

2. Then there's the shepherd approach where you gently guide your sheep to where you want them to go.

You can do this by prodding them with your long staff. (Woa, that sounded inappropriate. lol) Or you can use vocal commands. I like this approach because it's more passive agressive but still leads people to an action. Some examples of this would be.

  • Feel free to check out this X if you want. It may be helpful to you. But if not, that's fine.
  • I'm sure you have more questions or concerns. So you can find more information on x here.

Both are subtle ways of getting people to click on links that benefit me. But it's not like I'm hitting you over the head with it. But most importantly, you are being told what to do.

In marketing we call this call to actions (CTA)! When you write anything there should always be some type of call to action. It doesn't have to be a product. It could be to encourage folks to subscribe to your list, comment below, visit your Facebook Fan Page, etc. But if you have someone's attention, you damn sure better have them take an action that will benefit you and hopefully them.

Your Take Away

Ultimately, don't assume a damn thing about your visitor's actions! Well let me rephrase that, assume that your visitors won't do what you want unless you tell them! How you choose to do that is your own business. I ain't your daddy so I won't tell you how to do it. But you better tell them to do something! If you don't you're leaving money on the table.

So go back to your articles and check that you do have a call to action, if you don't you need to reword some section so you do. Or just make sure certain words are links back to something you want folks to do.

In any event, what do you guys think of this article? Did it resonate with you? Are you guilty of not using CTAs? Let me know what you think down below! (See, I follow my own advice too. lol)

Eddy

WorkAtHomeNoScams.com

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ecomtom Premium
I actually think I may use too many CTA's on my posts. I don't want to badger people with links, and ads so I try to strike a balance to give them opportunities to click, but not too many. I, of course have all of my pictures set for a custom link as well. Tom
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EddySalomon Premium
I never feel like I'm badgering my visitors with my multiple CTAs. It's all about how you interweave them. If you're just slapping links that are like buy this buy this that will come off as pushy.

But if you're discussing an issue your audience is having and you're saying something to the effect of: hey if you're experiencing issue x then you may want to consider product x. It works for some people and might work for you. But you decide for yourself.

See that isn't pushy. That's actually very helpful. So it's all about how you do it.
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ecomtom Premium
Gotcha. Maybe I will try that. Thanks, Tom
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EddySalomon Premium
You're welcome. If you want inspiration and guidance you can see how I use multiple CTAs in my reviews here:
https://www.workathomenoscams.com/category/work-at-home-reviews/
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lakbar12 Premium
I think I am guilty of not using enough CTA. On some pages, I do not use a CTA. I guess I should be after reading your blog post. The only reason I didn't use CTA on all pages is that I did not want to people feel like I was constantly selling to them.

Now, I know that I am leaving a lot of opportunities and money on the table. I have taken note and actually wrote down what I need to do. Looks like I will be doing some work fixing all of my posts. Boy, will that be a task but, a task worth my time in the end.


Thank you, Eddy, for sharing your knowledge. It is always greatly appreciated.
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EddySalomon Premium
You're welcome Lakisha. I never view it as selling especially the way I word my CTAs. I'm giving people options to address an issue they have shown an interest in. Otherwise they wouldn't have searched for the topic my page ranked for. So keep that in mind. Ultimately if you don't have multiple CTAs in your articles you're leaving money on the table and not fully helping your readers. My recommendation is start with your blog posts that have the most traffic. You should see the fastest and biggest impacts there.
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lakbar12 Premium
You have a great way of addressing the issue I am not a pushy person. So, I think the way you recommended will work best for me too. I need to add more CTA in my post for sure.

I will do as you recommended and start with my post or posts that have the most traffic and implement this strategy. Thank you, Eddy!
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EddySalomon Premium
You're welcome Lakisha. Feel free to read my reviews here:
https://www.workathomenoscams.com/category/work-at-home-reviews/
https://morerealreviews.com/category/reviews

As you read them, you'll see how I incorporate multiple CTAs in my article. It will help you brainstorm how to do this with your own sites.
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JackVang Premium
CTA...I love it when you said “let me know what you think down below, see I follow my own advice too” I love it, thank you... your teaching here is great, I take it and will implement.
Jack
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EddySalomon Premium
You're welcome Jack. Yeah on all my blogs on my site I have tons of calls to action.
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Beccany Premium
I find this information very helpful! I need this to help guide my visitors in a gentle, passive way.
Thanks Eddy!
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EddySalomon Premium
Yup. You're welcome. Anytime I send you an article be sure to read it since it will usually help your business.
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laurenjean Premium
Great advice, Eddy! I definitely have to spruce up my CTA's. On my To-do list. :)
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EddySalomon Premium
Trust me when I say it will increase your income right away if you already have existing traffic and for future articles.
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selvammmohan Premium
Thank you so much Eddy. We'll please help on how we can create a hyperlink from any word in my content on WA. Cause I know how it works on an excel sheet but not outside. Appreciate your help in this regard
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selvammmohan Premium
Absolutely right.. I am trying to manage time between training and emails. From today I will stay away from emails for a while and concentrate on training. Thanks a ton
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EddySalomon Premium
I figured as much. We never have enough time in the day. But if you want to be successful in this business the training is a must. Otherwise it's like a surgeon trying to perform surgery but hey never went to school. That will only result in bad things.

Here's something that may help you with time:
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kmakunga Premium
I haven't finished my training yet, so I haven't chosen my niche yet or set up my website. But I'll definitely keep this post in mind and the Call To Action.
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EddySalomon Premium
Yup. No article should be written without following this principle if you're in the business of making money.
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shazzaWA Premium
This is definteily something I do. I am always telling my visitor "where to go" lol. But in a nice way.
Some articles and blogs I read are really really good and then they just STOP. And I think, now where? So you are so right in leading them somewhere.
Good advice as always Eddy.
Thanks!

And that picture above is Spot On!
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EddySalomon Premium
I'm glad to hear that you already do this.
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bubbletokki Premium
Hey Eddy!

Been creeping about your website again lately and noticed this very thing!! I mean, you are the one who got me into WA in the first place, I should have known to take more inspiration from your site.

You're such a sneaky devil!

I'll be sure to take all this advice to heart and use it more within my website! Maybe I'll finally get that referral!

Best,
Heather M.
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EddySalomon Premium
I'm glad you did that Heather. After all I'm must know what I'm doing so why not model your efforts after the person that got you here.
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bogyolin Premium
your posts always make me giggle Eddy, good stuff :)
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EddySalomon Premium
I am to make people giggle while educating them as well. No need to make content boring.
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JeffL61 Premium
Outstanding advice Eddy, something that you just instructed me to do more of in private conversation.
Thank you,
Jeff
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EddySalomon Premium
Glad you liked it Jeff! It's very powerful and overlooked thing that every blogger needs to do!
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tajord Premium
I always enjoy a read from you eddy, always something to take away and apply, and seeing you practice what you preach also reassures us your public.

Thanks again

Ty
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EddySalomon Premium
Thanks T,

You're right. I don't just talk about this stuff, I live it and it's made me somewhat successful out here. lol
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stanmasta Premium
Hi Eddy, I should have read this 2 months ago!, now I know what to do with my flock!
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EddySalomon Premium
Better late than never my friend!
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wealthmuse Premium
Ok Eddy, message received. Looks like I've got work to do!
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EddySalomon Premium
Glad the message was loud and clear. lol
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Deeb Premium
Eddy with a y. You are a teacher
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EddySalomon Premium
LOL, I'm just sharing my knowledge.
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CarlaIves Premium
I oftentimes forget this part of it. I haven't done independent marketing in a long, long time and you always need that call to action. Thanks for the ***gentle*** reminder. ;)
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EddySalomon Premium
You're welcome. I knew this would resonate with you. :)
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womanlu Premium
Eddy you should be part of kyle's lessons. he does great at explaining the how to's but you really have a knack of of getting right down to the bone. thanx again. :))
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EddySalomon Premium
That's probably the best compliment i've been paid on this site.
I'm only this good because of what I learned here. Being yourself in content goes a long way!
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Danica Premium
Amen - excellent article. I'm guilty!!
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EddySalomon Premium
Thanks!
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jemorrison48 Premium
Great stuff Eddy! Everyone in WA should read this. In fact...when I first landed on your site your CTA is what got me to WA.
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EddySalomon Premium
Thanks Joel! Feel free to share it with others. And yes I practice what I preach. All my articles have some type of call to action. It's second nature to me now. Thanks for chiming in!
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PaulReynolds Premium
hears a ringing of a bell!...time to re-visit my site and get doing to get them to do! nice stuff and thanks Eddy! Paul
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EddySalomon Premium
Damn right Paul!
You're welcome.
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BERNARIUX Premium
I would remenber this: Be a gentle, effective shepperd.
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EddySalomon Premium
Indeed Bernardo! You should always be guiding your visitors to some type of action. How you do it is totally up to you. But it should always be done.
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gquinlan Premium
Hi Eddy, I knew I'd missed something from my initial content, you just hit the nail on the head!
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EddySalomon Premium
Most people miss this aspect Graham and its the money maker. So I'm glad you're aware of it now.
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Rdy2Rise Premium
lmao...been in sales of some sort for 10-14 yrs..I wanna say more but....naw...just lmao...
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CharlotteH39 Premium
hey, i been following you and your advice since i joined...(stalker)...lol. i love your sense of humor and your knowledge (of course considering the fact that you have been in the marketing biz for several years now)...keep the advice coming, you help us newbies alot :)))
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EddySalomon Premium
Hey Charlotte

I love my stalkers.. I mean the support. LOL
Seriously, thanks for the love. As you can tell, I enjoy what I do
and I guess it comes out in my writing. It feels good to be able
to help others!

Thanks!
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MrsGlarner Premium
Great Stuff Eddy!
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EddySalomon Premium
Glad you liked it April!
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AprilG Premium
Thanks Eddy!
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EddySalomon Premium
You're welcome April!
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necopam Premium
Again wonderful thought provoking writing. Genuine thanks
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EddySalomon Premium
Thanks again Neil!
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mraz24 Premium
Great work! Funny, straight to the point and informative. I love how the headline gets reactions in people immediately, love your work!
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EddySalomon Premium
Thanks Marie! Headlines are just as important as the CTAs. If my headline doesn't pull you, you'll never get to my call to action. So good job picking up how I use headlines. I appreciate you love my work and chimed in! Thanks!
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sasukhram Premium
Fantastic way to explain CTAs, Eddy!
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EddySalomon Premium
Thanks Suzanne!! Glad you liked it!
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IslandMike Premium
"Bringing in the sheaves -- bringing in the sheaves, we shall come rejoicing if we have them have a call to action, bringing in the sheaves!"
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EddySalomon Premium
Love it Mike!!
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Angelsway Premium
A great angle. Loved reading this
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EddySalomon Premium
Thanks! Glad you enjoyed it!
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Excellent Eddy! And, guess what? My Australian Cattle (Herding) Dog, is quite adept at herding me into the kitchen. I am Living Proof that "herding" works!
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EddySalomon Premium
LMAO!! You've proven my point! LOL Thanks for chiming in!
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Trialynn Premium
Kinda sad, but true. People needs prodding to think.
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EddySalomon Premium
Agreed but that's the reality of the situation.
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Labman Premium
Hmmm, smack them over the head with a big stick or guide them with a big staff.

LOL.

It is true they need the prodding but if you have ever watched a good herding dog working you know that gentle pressure is what is needed to herd sheep. Most of the time a good border collie will spend on its belly until one of the herd tries to make a break for it.

When they are heading in the right direction, no force is required, the shepherd does need to open the gate though.
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EddySalomon Premium
I knew someone with actual real sheep dog experience would point this out. LOL But you're absolutely right Craig! You of all people would know! Thanks for chiming in!
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ramccracken Premium
Good food for thought. I think the majority of people do like the passive aggressive approach as well.

Thanks for your thoughts and telling me what I needed when I needed it to be successful. It worked.
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EddySalomon Premium
You're welcome Ryan. I'm happy you can appreciate the constructive feedback and advice. You're probably right that most people do prefer the passive aggressive approach. But there are obviously folks that enjoy the in your face approach otherwise infomercials wouldn't be a billion dollar industry. So different strokes for different folks.

Thanks for chiming in!
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talimont1 Premium
Thanks Eddy! Great stuff as always!!! I feel like saying...BBAAAHHHHHH :)

Ken
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EddySalomon Premium
LMAO! Thanks Ken! You can't help but want to do that after reading that article. LOL
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Karyskis Premium
Great post, I like the analogy. Thank you for sharing.
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EddySalomon Premium
Glad the analogy hit home for you! Thanks for chiming in!
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msdj8163 Premium
Eddy, I do have a call to action by leaving a comment or have them click on WA review or sign up for WA. I have only one affiliate banner of WA on my site.

You also need to herd your WA referrals to encourage them to take a look at what WA has to offer. You need to encourage them to complete their account sign up as well. So it does not stop at the visitors to your website but when they become referrals through WA. I send comments to my referrals their first seven days here to provide them guidance of where to begin and other information about WA.

Thanks for sharing. Debbie
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EddySalomon Premium
Hi Debbie, Yes these are all call to actions. And to your point it doesn't stop. You should always be using it in your activities. This includes your interactions, social media, etc. It's ongoing.

Well said Debbie!
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CrystalDavis Premium
I absolutely loved this post. I prefer the gentle approach, as in being a shephard. I also liked the way you added you website at the end of this post. It's a very subtle way of saying "learn more, but it's up to you."
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EddySalomon Premium
Guilty as charged Crystal! Great catch! It's subtle things like that which have a great impact. I've been doing that for years and it works very well. If you've joined WA under me or someone else, it's because they applied that very principle above.

Thanks for chiming in and spotting me using a subtle call to action. ;)
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theholygrail Premium
Hi Eddy, I love your blunt honesty. Truth is it does hurt and the masses are sheep.
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EddySalomon Premium
Thanks Constance. I'm blunt to a fault but it's usually because I'm trying to help people grow. So I'm happy you can appreciate it. And you're right we're all sheep for better or worse. And we have to recognize that when we write. We're in a position to guide people to solutions that help them and us. So we have to make sure that we make that solution crystal clear.

Thanks for chiming in!
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edgie Premium
prodding them with your long staff. (Woa, that sounded inappropriate. lol). Bahahaha. you crack me up Eddy. great info mate , its always good to hear your thoughts.

I use to use the in your face approach, but now I prefer to use the subtle one. I think people don't like to be told but more liked to be pointed in the direction,

But yer, you have to assume that after reading a post they are looking for the next thing to do so that's a pretty good reason to have that CTA
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EddySalomon Premium
Hey Chris, I'm glad someone can appreciate my corny sense of humor. LOL Yeah the barking approach has it's place and does work for people. But I prefer to treat people the way I like. I prefer that you present the information and let me decide for myself. And usually if you do a good job of doing that, I'll either buy from you at that point or you become someone I trust who I will buy from later.

But either way, having some type of CTA is a must for any content we write. Thanks for chiming in!
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edgie Premium
totally agree
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EddySalomon Premium
Thanks again Chris!
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Damien Lane Premium
So good Eddy,

Gentlish (?)...importantly firm & definetly of interest...

Really, is there 'any' product out of the millions out there that anyone really needs? of course not - not a solitary one...So if you are going to be in the business of selling 'anything at all' best heed Eddy's advice sheeple, i mean people...

Great piece!
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EddySalomon Premium
Thanks Damien! I like the sheeple terminology! That's what your audience is sheeple, so let us all be the shepherds that WA has trained us to be. Thanks for chiming in Damien!
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Jenna7 Premium
Hey Eddy, you always post such great info that really helps.
I know you have to help lead the visitor and show/tell them what action you want them to take. Sometimes you can forget that when writing. (I strive not to do that, but every now now and then I notice that I need to make my calls to action much clearer).

Thanks for posting this, and have a great day! :)
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EddySalomon Premium
Thanks Jenna! I'm glad you find the information useful. Eventually it will just become second nature to include CTAs. I don't even consciously think of it anymore, I just do it like it's a reflex. So the same will happen with you as you continue to write.
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timeandmoney Premium
Hi Eddy:

Awesome information. A call to action is so very important. Loved this!
~ Phyllis
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EddySalomon Premium
Thanks Phyllis! Glad you liked it and agree!
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anitab Premium
Bang on again as usual! Nice article!
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EddySalomon Premium
Thanks Anita!
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Crystal2010 Premium
Eddy you nailed it, thanks
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EddySalomon Premium
Thanks Crystal!
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AntoniOom Premium
Hi Eddy.Nice post. I agree; you have to push your audience-prospects-future-clients in your direction; sheep need to be "herded" and too fiendly requests for action will not be heard. Still - to put it in a metaphorical way - your CTA should be wrapped in a felicitation-paper to make it fun for your audiende to open. B.t.w. I looked in my dictionary for translation of CONSIRACY (without P ) but couldnot find it; or is this a intellilgence test? lol. Regards Antonius.
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EddySalomon Premium
I love the paper analogy and that's a good way to view it! I'm notorious for poor spelling and bad grammar, But I can take ownership for that image. I found it on the internet and linked back to the original source. But that's how bad my spelling is, I didn't even notice the misspelling. LOL

Thanks for chiming in!
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Michelle12 Premium
Hi Eddy, I'm totally with you on this one. I'm not a 'hit em over the head' kind of person. Give them the info, tell them why it would benefit them and then where they can get it. The rest is up to them :) Great post, thank you.
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EddySalomon Premium
Thanks Michelle! I guess great minds think and work alike. LOL
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georama Premium
There are two choices become a barking dog or shepherd.
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EddySalomon Premium
Exactly. Just don't let the herd roam on their own.
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Animate Premium
What do I think, Eddy? Pretty good! You are right. Goodonya!
Now, I haven't prodded my visitors in any direction yet since I've been concentrating on content, but there will come a time, soon. I'm taking notes. Thanks Eddy!
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Michelle12 Premium
Do you leave a bit at the bottom asking them to add content? That's a call to action. CTA is about asking them to do something - anything lol.
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EddySalomon Premium
It's good to work on content, But I would already get in the habit of prodding like in the examples I listed above, ask people to leave comments at the end of your post or tell them to become a subscriber. You should always have a CTA even if it's just telling people to engage.

Every piece of content is an opportunity to help people and to drive them to an action that helps you too. So don't waste that opportunity even at the early stages.
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EddySalomon Premium
Michelle has hit it on the head!
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Animate Premium
Thanks Michelle, I do ask for comments, but not on every page - I will do so.
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