No more riding the wave on Facebook

Last Update: March 22, 2014

Surfs flat for those who were enjoying the cool marketing waves of Facebook.

There has been talk about this and it is glassy now, they are slowly wiping out the organic reach of pages. Posts from pages are reaching less users, even meme photos will be pearling as Facebook focuses on paid marketing.

Reasons? It is said that the typical grommet is being bombed by 1,500 posts per day from friends and Pages. Facebook wants to concentrate on content that is strictly off the hook.

What does this mean for the companies/marketers? Apart from being rag dolled by the change, they will have to make a re-entry into paid advertising to keep up the numbers.

After all, 7$billion dollars worth of paid ads in 2013 (estimated to be 10.8$billion this year) was not gnarly enough for Facebook.

Hang-loose members!

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Bill67 Premium
Thanks for sharing
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Gordi Premium
Whenever social sites find a way to make more money for themselves, rules change.
I know FB is touted here, as a must have, but I still consider it more of a social site than a (free) business site.
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DNTL Premium
Great points, thanks for sharing! I feel it's expected to have one, every company/business/blog site have their social media widgets and FB is always there. Like you say, there's no such thing as "free" anymore so this trend might change to something else in the future.
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dja123rd Premium
Good to know this. Never was a big fan of FB and have actually avoided it until everyone said you can't have a business without it!
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DNTL Premium
Haha, that's always what I thought too. I don't think it can hurt to have your business on FB, but it is not enough anymore.
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Gordi Premium
I only had my very closest friends on my FB, DJA, until it was suggested here to make it more business like.
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cfrazer1 Premium
Great info, thanks for the tip
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DNTL Premium
My pleasure! :) I guess it's better for us not to put all our eggs in the same basket, there are other options.
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softwind Premium
Good information! I've never been a fan of FB. However; put up a page again to promote my websites. I receive more action from Pinterest and Twitter! Thank you for sharing this!
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DNTL Premium
Thanks for your comment! These seem to be the preferred choice by many, good to know they are working for businesses. :)
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masirois Premium
I've never been a big fan of FB. I have the bare bones of a professional page set up, but I admit that I struggle just to loggin to my account and try to do anything with it. Socially, I'd rather talk to WA and media/professionally I'd rather use G+, Pinterest and Twitter. I guess FB just isn't my cup of tea...but I have a good community of other IMs that I've connected with there.
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OldMule Premium
Amen to that!
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DNTL Premium
Glad you found other tools! :) I was counting on it to be a good place for business, it's not "over", but they are definitely not helping with this move. They are not alone anymore, but I find the others very specific (Pinterest=visual, Twitter=140 characters...).
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KatieMac Premium
Very interesting I do not have fb page, and I have noticed the steady increase of ads, that quite frankly annoy me , I agree WA is a good place to be
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DNTL Premium
They will certainly have members turn their backs on them and run to other social media. They are not alone anymore and are loosing monopoly. We don't have to worry about that on WA! :)
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Scorpio15 Premium
Typical greed stretching its tentacles........that is why I am grateful for WA where training is free from all its members!
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DNTL Premium
The rich are getting greedy & stingy, not good karma if you ask me!
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nomda ploom Premium
Abe Lincoln would just have referred us to death and taxes if we wanted certainty- move on, nothing to see here LOL
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DNTL Premium
Andy you are so unique! Only you can bring up Abe Lincoln from a Facebook blog, lol!
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nomda ploom Premium
figuring you for an Aussie, might be wrong....just like the directness and the lack of guile, which I think is sophisticated- as for writing styles, yours is great and mine is simply a reflection of the jumble that passes for daily thoughts. I liked this one, for sure.
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DNTL Premium
Thank you Andy, much appreciated! :)
Nope, I'm a Canuck! Dreaming of beaches and waves while enduring yet another snowstorm and -15 temperature. I like reading your comments, I read them twice to make sure I got it, lol, my Canadian lingo being different. ;)
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rodkrug Premium
Just another pothole on the social highway. No biggie! we will just build a bridge.
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DNTL Premium
Yep, good attitude! :)
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Damien Lane Premium
Awww, will miss 'em dearly.....Not, smiley face smiley face
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DNTL Premium
Lol! I take it you weren't a fan... ;p
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Damien Lane Premium
horrid platform my friend (oops, did I say that on live tv)...err, sorry fb fans, though we can do much better...
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DNTL Premium
No offense taken, I don't even have a personal fb page. We should start a platform of our own! ;)
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Damien Lane Premium
I've heard there are some semi decent communities on the www --- Just am at a loss to think of any right now... Have to get back to you on that one mate...
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HighwayMan Premium
Aaawww I just worked out this $$##% facebook thing now I have to work out pinterest ... thanks Genevieve (go up 5 points)
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DNTL Premium
Oops, sorry, lol! Nah, it doesn't mean it's worth ''nothing'' to have a Facebook page, but they have tightened up their belts and businesses are noticing the side effects. Better have more than 1 social media option. Pinterest can be good, but not for all, it is visually driven and some businesses cannot relate or use it to their advantage.
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CharlotteH39 Premium
Yes, I also get suggestions to pay for promotions. Haven't tired pinterest yet but that will be my nxt step
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DNTL Premium
Good idea! Here, maybe this can help: http://www.copyblogger.com/pinterest-marketing/
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Trialynn Premium
And there goes facebook! Another something will pop up!
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DNTL Premium
Lol. Sure, it'll be my next blog subject! They are given us material. ;)
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WrightA Premium
Funny I was just checking my page on FB to see how many views today's post received when I got an e-mail with the title of your blog. My first thought was, how did she know I was on FB?? (No no please don't answer that. I am just that tired.)
I had a feeling that this was why so few people see my posts. I am constantly receiving suggestions from FB to pay to promote my page. I honestly get more response from G+ and Pinterest.
~Amanda
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DNTL Premium
Lol, I have eyes on all you members! ;p Yep, that is what's happening. Your readers news feed may not show your posts. They will have to go to your page on their own, which is sure to bring traffic down. At least you have G+ and Pinterest working for ya, Facebook will learn it's not the only social media!
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WrightA Premium
Oh well!
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DNTL Premium
That's right, too bad for them and their billions of dollars! We can find better ''free'' solutions. :)
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