No more riding the wave on Facebook
Surfs flat for those who were enjoying the cool marketing waves of Facebook.
There has been talk about this and it is glassy now, they are slowly wiping out the organic reach of pages. Posts from pages are reaching less users, even meme photos will be pearling as Facebook focuses on paid marketing.
Reasons? It is said that the typical grommet is being bombed by 1,500 posts per day from friends and Pages. Facebook wants to concentrate on content that is strictly off the hook.
What does this mean for the companies/marketers? Apart from being rag dolled by the change, they will have to make a re-entry into paid advertising to keep up the numbers.
After all, 7$billion dollars worth of paid ads in 2013 (estimated to be 10.8$billion this year) was not gnarly enough for Facebook.