There's loads of information out there and probably lots of competition in your chosen niche so it's important to find ways to stand out from the crowd.One of the most profitable things you can do is scour through your competitors content and adverts and steal the "hooks" they use for your own copy. It's sometimes even better to look in completely different niches to look for hooks that you can tweak for your own business.For example, here's an ad with a classic hook:The hook here is obviously

Hello from Belfast International Airport.I shouldn’t actually be here. I should be having dinner with friends in Edinburgh but because I booked with a useless airline and my flight is 4 hours delayed - I’m still here.Look I get it - stuff happens. Unforeseen issues can creep up.What I don’t get is the poor customer service that big companies think is ok. When you screw up - own your mistake and explain what has happened and explain what you are going to do to make it good for

HiIf you have a contact form on your website then you might well have noticed a huge increase in the number of spammy advertising messages received through it. One of my sites has been getting so many of them that I have now removed the contact form from the site.Anti-spam plugins have been no protection from it whatsoever.Until today, I've been simply deleting the messages without reading the content - you can very quickly tell that it's not a genuine query. However today I read a message that

A few years ago my sister almost died!To cut a long story short she was in hospital for what should have been a minor operation which suddenly went very badly wrong. Thankfully she survived but during the surgery she received 18 units of blood. To put that into context it's basically like having your entire body's blood volume replaced twice!Afterwards I made a pledge that I would return those 18 units of blood (and hopefully a lot more too), so every 4-5 months now I make an appointment to giv