The Power Of Hooks And How To Find Them
There's loads of information out there and probably lots of competition in your chosen niche so it's important to find ways to stand out from the crowd.
One of the most profitable things you can do is scour through your competitors content and adverts and steal the "hooks" they use for your own copy. It's sometimes even better to look in completely different niches to look for hooks that you can tweak for your own business.
For example, here's an ad with a classic hook:
The hook here is obviously "secrets" or "things they don't want you to know".
This hook has been used successfully for many years and can easily be adapted to any niche.
So no matter what niche I'm writing for, I could scan this ad and easily come up with some unique ideas for emails or ads I'm writing...
For example, if I was writing a hook for the dieting market
What "healthy foods" the diet gurus don't tell you are actually keeping you fat.
For the Conspiracy Theory market
What the government doesn't want you to know about their relationship with Big Pharma
For the financial market
What The Fed doesn't want you to know about the future value of your pension.
For the golf market
What your golf society hope you never learn about making six-footers.
For the men's dating market
What women won't tell you about what makes them swipe right
For the digital marketing market
What most gurus won't tell you about how to make money with AI
I hope this gives you some food for thought about creating hooks for your own business.
Cheers
Dave
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Recent Comments
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Absolutely love it Dave! What hooks work for others can certainly work for us as well!
Appreciate the share my friend and enjoy a wonderful week! :-)
Hi Nick
Yes it's quite a good strategy to take other people's hooks and mould them to your own niche.
Cheers
Dave
It is indeed buddy and a strategy I will have to put some more time into in the future my friend! :-)
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Good morning Dave,
It's good to hear from you. I hope you're doing well and that business is good.
I appreciate the good advice! Your Warrior Forum example hook is a classic example of a good hook that definitely gets people's attention! I'm sure that AI can also help us find some great hooks!
Have a great day and all the best.
Roy
Hi Roy
Yes I’m good thanks - hope all is well with you too..
Yes I’m sure AI could be used as a tool to generate some great hooks.
All the best
Dave
Good morning Dave,
That's good to hear, I hope things are coming together. All is well on this end, thank you.
AI seems to be good for brainstorming and ideas etc!
Have a great day.
Roy