What Are Curiosity Headlines - Why It Works So Well

What’s a good Headline? It’s any Headline that gets clicks.

A better question would be “What’s the best way to write Headlines?”

Well first to answer that you need to understand a Headline purpose.

Its purpose is to get people into the article. That’s it. It doesn’t sever any other purpose.

Ok, so the next question becomes “How do Headline get people to read articles?”

Curiosity … Headlines builds curiosity. That’s its only job.

Let’s review what we covered so far.

• 1.A good headlines gets clicks.
• 2.Its purpose is to build curiosity.
• 3.Its job is to get people into the article.

So the right question to ask at the beginning would have been “How do headlines build curiosity?”

Now I can give you interesting, useful answers.

Ever heard of Information Gap? The gap between what known and unknown.

People naturally want that gap filled. It’s just part of our natural human behavioral.

Faster than the snap of your fingers people want that gap filled. It’s instinctual.

So a more specific question, covering both “curiosity” and “getting people to read” would be something like this …

“How do Headlines build Curiosity – And Get Readers into Articles?”

Or … to shorten it up.

“Curiosity Headlines – Gets More of Your Articles Read”

Or… to change it back into a questions while still keeping it short.

“Why Do Curiosity Headline Get More Articles Read”

See the formula?

Keyword (headline) + Benefit (get articles read)

Why does this formula work so well?

Because it gives people a reason to click on that article. A very clear, very specific, reason. Without even thinking, they see that promise in the Headline.

Yeap, that’s right, it’s a promise, in the headline. And people naturally expect you to keep your promise.

It’s not ambiguous. It not confusing. It’s not cute either.

So stay away from cute headlines. Cute headline only clutters your promise.

Headline needs to get straight to the point. As well as be clear promise. So it grabs readers fast.

Before they have a chance to wonder, “Hmmm… Is this what I am looking for?” you want them jubilant. “Yeah! This is EXACTLY what I want!”

This needs to happen before other headlines has a chance to influence their decision.

Going back to “Specific headlines” … that’s why headlines need to be specific. To beat out all other competing Headlines.

So let’s finish this with one last question. Why do Curiosity Headlines Work So Well?

Because of the promise in the Information Gap. They want that gap filled. And they know you always keep your promises.

Now, I want you to do me a favor. Click on the “like button” below.

And tell your friends and member about this post. Help me help others write better, strong, smarter Headlines.

I know I am asking for a lot. But, as I keep saying to all my friends “Writing should be fun.”

So come and get to know me. So I can get to know you.Wha