Sexy Bounce Rate - Or Not?
Published on June 7, 2015
Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.
"If you could only choose one metric to look at, Bounce Rate might be your best choice" or so says Google's Avinash Kaushik, summing up the user perspective as "I came, I puked, I left", leaving you wondering "Where is all this crappy traffic coming from? "
DUFF INFORMATION
But this is a mega oversimplification, and seriously misleading. The numbers come from Google Analytics, and is NOT taken into account during Google's ranking of the site.
Google has other metrics showing that almost 30% of the bounced traffic was from visitors who have been to a site 9 or more times. These are definitely not people "puking and leaving".
People can be on your page, spending significant amounts of time enjoying the information, and then they “bounce”. This is a good thing, not a bad thing.
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The measure of success for content sites is not whether the reader bounces, but whether they read the article and - more importantly - come back later.
See more at: http://www.analytics-ninja.com/blog/2012/06/google... and at http://www.blastam.com/blog/index.php/2012/02/what...
RETHINKING
One key thing to come out of this was don't spend all your time and attention on your Home Page. The page that matters is the user's Entry Page - the page they land on after clicking the link in the SERP.
AVERAGES HIDE THE TRUTH
The average income of myself and Bill Gates is $20m. Your average visitor stays only a few seconds.
LOOK BEHIND THE AVERAGES
The facts, when you look closer, show that most visitors come only once, but 30% of them come back over 100 times. Design the site for those who keep coming back, not for those who come only once.
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