How to Use Social Media Marketing for your Website Business

Last Update: November 21, 2016

As much as many of you would like to avoid using social media for the marketing of your niche websites, it is a highly recommended course of action for success. Knowing how to use social media marketing for your website business is not a difficult or annoying task.

IT IS NOT WHAT YOU THINK

Many people who have yet to start doing social media marketing with their niche websites, have the wrong view of what their social media experience will be like. I often see people saying things like they do not want to get involved in stupid discussions or viewing silly videos and pictures.

Well guess what? Social media marketing has nothing to do with that. If you are procrastinating in using social media to market your website because you think you will have to deal with the annoying distractions, stop!


All you are doing is posting a couple of sentences about your link, a relevant photo, and/or the link. You do not have to interact with any political, religious, or any other kind of posts that people put up on social media networks.

SOCIAL MEDIA IS IMPORTANT

If social media was not an important aspect in the success of your website, Kyle would not have devoted an entire certification course (Level 4). Yes it will be your exposure in the Google search results that will bring you organic traffic for the long haul, but social media can bring faster results.

That being said it is important to know how to go about it. Though there are several ways to utilize social media marketing, I am going to touch on one way that has been the most successful for me on both Facebook and Google+.

Both Twitter and Pinterest are a bit more unique in their use and if you would like to know more about using them, you can check out my training tutorials below.

How to Use Twitter for Social Media Marketing Part 1

How to Use Twitter for Social Media Marketing Part 2

How to Use Pinterest for Social Media Marketing

ALLOW ME TO INTRODUCE MYSELF

I see many people creating Facebook pages to market their niche websites, and then sending out requests for people to “Like” their pages. Though this is a popular way to showcase your niche, I personally think that it requires too much work and sales results are slow.


I have seen better and quicker results by seeking out my target audience. As shown in the above image of Facebook, all I did was type in the niche of “Weight Loss” in the Facebook Search Bar. The results given show me 4 Public Groups having to do with weight loss.


Though you can join a Closed Group if invited in, you mainly want to join Public Groups. Once you ask to join the group you will need to be accepted. It is best if you read the rules (Description) of the group before you start sharing the links to your website.


The same can be accomplished by typing in your niche within the Google+ search bar, as seen in the above image. In Google+ you will be looking for “Communities” and they are represented by a circle icon with 3 dots.


Just like the Facebook Groups you will need to ask the Google+ Community administrator if you can join the community. Also remember to read what the community is about because most will not allow you to post your links more than once per day.

WHY I LIKE THIS APPROACH BEST

It does not take a lot of work to ask someone to join their group or community and then once you are a member, sharing your links to a targeted audience. Yes it is true that you will be competing with others sharing their links, but people looking for that niche will be viewing those communities/groups.

Instead of waiting for people to notice your Facebook page or finding your website content within the Google search results, joining communities/groups will get you noticed quicker. Not only will it gain you a boost in traffic, it will help a little bit with your rankings because Google does pay attention to social sharing.

This approach in how to use social media marketing for your website business works best when using Facebook and Google+. When using Twitter and Pinterest you will have to do a bit more work and create a following of people more interested in your particular niche.

And remember that Pinterest is a social media network where the majority of its members are women. So if your niche is focused more so on a female audience, Pinterest would be the more desired network than Twitter.
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MelaniLukito Premium
Thank you for all of the information. I just noticed that Pinterest majority members are women.
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boomergp08 Premium
You are welcome. Yes, the majority of Pinterest members are women, which would be the perfect social media platform to post links that are female oriented niches.
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RoriO Premium
Are we supposed to post our link to our blog on our page, or on the pages of the groups we belong to?
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boomergp08 Premium
I do both. I place links within my website content and then share that web page on social media within their respective groups. And there will be times, but not that much, where I will post links to targeted groups.
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TMDavis99 Premium
Awesome information for me, thanks. I am truly a hater of social media but realize it's a necessary evil to get my site out to my audience. Thanks for helping me shorthand it!
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boomergp08 Premium
There are a lot of people (WA members) who hate using social media. But if you want your website business to succeed, you absolutely need to engage with social media.

If social media were not important, Kyle would not have devoted an entire certification course to teaching about it. The important thing to remember is that using it for business is totally different than its use by people who do it for other means.
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SamiWilliams Premium
Thanks for the additional suggestions for using social media.
Sami
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boomergp08 Premium
You are welcome Sami
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RoopeshG Premium
Hey Rob
Great post. Just one question.You mentioned using public groups.Do you get better results as opposed to private ones?

I got a site promoting WA and started with FB and was wondering whether to use private or public groups.
Thanks
Roops
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boomergp08 Premium
Thank you Roops.

Public groups will have more traffic going through them, giving your links more exposure than a Private group.

The only time I will join a Private group is when I am invited into the group by another member AND when it has a high amount of members who are not already FB friends of mine.
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RoopeshG Premium
Hey Rob
Thanks a mill for the reply . Appreciate it.
Regards Roops
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boomergp08 Premium
You are welcome Roops
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Allie1 Premium
Thx. Think I am just coming up to this in the training. Will save this for later. Allie
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boomergp08 Premium
You are welcome Allie. I hope it is helpful to you when needed.
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MoragK Premium
Hi Robert, thanks for the great information. Its something Im still learning about. All the best.
Ann
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boomergp08 Premium
You are welcome Ann. Social media is something we all must learn at some point in our training process.
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Asir Premium
I didn't know about any of this. Thanks for this excellent advice, Robert!
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boomergp08 Premium
You are welcome Asir.
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dembler Premium
Hi there, I just really don't find value in Google+ seems like a lot of businesses trying to push their goods and services. Pinrest is overwhelming but more inviting to real free knowledge. Thanks for reminding me Social Media is a good free source for exposure -
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boomergp08 Premium
That is what social media marketing is all about, website businesses trying to market their goods. But Google+ has one benefit none of the other social networks have. When you use Google+, Google will boost your rankings a little bit more than the others will.
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MichaelGB Premium
Great advice and well presented...thank you Robert
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boomergp08 Premium
It was my pleasure Michael. Glad you liked it.
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NatNiches Premium
This is definitely on my to-do list! Thanks, great post and very educational :). The only one I'm doing OK with is pinterest for one of my sites - pinterest can be really great for some niches.
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boomergp08 Premium
You are welcome. Happy you liked it. Pinterest can be great for some niches, especially if it is a niche that women are into.
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Ultimateless Premium
Thanks for these insights, Robert, I am one that is slowly coming round to this way of thinking.
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boomergp08 Premium
You are welcome Michael.
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BrettLS Premium
I still need to get to the social media section of the training, and have to admit, I'm one of those who's reluctant about social media as I tend to value my privacy, So, personally, I've stayed away from all forms of social media, but thanks for this post, as it's given me some food for thought.
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boomergp08 Premium
Remember, using social media to market your website business does not violate your personal privacy. Plus you cannot experience success if you keep your internet business private and not reveal it to the world.

By engaging in targeted groups and communities will help to get your niche website more exposure in the short term. You do have to give up some privacy but not personal privacy like family relations, where you live, and contact info.
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BrettLS Premium
I realize that now, and have also now figured out other ways to use social media and maintain privacy.
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boomergp08 Premium
There is definitely a way to do it privately.
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wealth16 Premium
Thanks for sharing this, very helpful information. It's tough getting the right groups to target for social media marketing.
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boomergp08 Premium
You are welcome. - Yes, it can be tough to find the right groups depending on the niche you are working with. It does require some research in finding them.
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stn67 Premium
I have both seen and heard it before. But it's fun as I slowly drift away from my plan in social media
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boomergp08 Premium
They, groups and communities, are helpful in getting more traffic. But you do need to put some effort into finding the right ones and in sharing your links.
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stn67 Premium
Yes, I have learned that it takes more than just finding groups and put the link in them. You also need to act in the other members' presentations and link. But I need shown to a kick up the backside across the board
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LouisaB Premium
This is all too good. I really appreciate sharing this information.
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boomergp08 Premium
Thank you Louisa.
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JeffDolson Premium
Thanks Robert for putting my mind at ease about including Social Media in advertising my niche.
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boomergp08 Premium
You are welcome Jeff.
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WilliamBH Premium
Great info Boomer .. my thinking is that FB Like Pages are NOT the way to go for most business, as you say, large effort for little results. And of course there are exceptions. Cheers, William.
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boomergp08 Premium
Thank you.

Another thing to remember is that Likes do not translate into sales. A person can have hundreds of Likes on a page but if there are no sales, then what is the point of all of the Likes? Nothing but a waste as I see it.
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WilliamBH Premium
Yes totally agree .. I have one successful Like page .. but the traffic comes from promoting (boosting) Posts that drive into a Sales Funnel .. the Page "Likes" have just been a by product of other promotions .. they don't produce much themselves. Cheers, William.
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boomergp08 Premium
Look at it as a step in the right direction. It is better than getting no interaction/traffic at all.
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Simowatto Premium
Nice one fella, thanks
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boomergp08 Premium
Did you notice that your FB profile picture is represented in 3 of the Weight Loss groups? ;)
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DreamAngel Premium
Great information! Thanks for sharing!
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boomergp08 Premium
You are welcome.
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PMbaluka Premium
Great information. Recently I joined 10 groups in Facebook and after I was accepted I shared my links. I'm now getting more traffic than before and am hoping to capitalise more on social media.
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boomergp08 Premium
Joining targeted groups have definitely helped me to gain more traffic, better rankings and have seen an increase in sales.
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TaraEJH Premium
Thanks so much for this valuable information. I didn't even know this was a possibility. Will be trying this in the morning. Tara
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boomergp08 Premium
You are welcome Tara. As far as Facebook and Google+, yes, you can have access to a target audience by searching for your niche in groups or communities.
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MPollock Premium
Love this one and use social groups with them, Thanks,
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boomergp08 Premium
You are welcome Mike.
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PrBaker Premium
Thank you for a great post with a lot of good info!
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boomergp08 Premium
You are welcome. Happy you liked it.
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TomasB Premium
Really great post Boomer, I've been using Facebook,G+.Pinterest AND Twitter because of the reasons you just mentioned, but I was not aware of the group options with FB and G+.
Unrelated question-when I was in the US Navy we called a kind of submarine a boomer.Is that where you got your nickname?
If you don't want to answer, no worries.
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boomergp08 Premium
Thank you.

Yes I know what a Boomer is as far as submarines, and if I was a submariner in the US Navy, that would be a cool name to take. However my choice is a character name from one of my favorite TV series, which happens to be like a battleship in space.
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StepChook Premium
Thanks Rob. It just feels like there are too many social media profiles to keep up-to-date.

Is it better to give a little attention to more social media profiles, or is it better to give a lot of attention to fewer social media profiles?
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boomergp08 Premium
Though it can be difficult to manage so many different social media profiles it is best to start out managing one or two and then build up to more later.

This is yet another reason why I do not recommend having a personal profile and a business profile on the same social media network. Seeing how your website business is your own, there needs no separation between the two.

I started with Google+ because it is the only one that has a slightly bigger impact on your website rankings. I then did Twwitter, which is now partnered with Google.

Even though I had a Facebook account, it was the last one I built up, mainly because it was the only network I used to keep up with family and friend connections. Pinterest was the third network I developed.
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